U.S. firm to sell Italian tractors HESSTON, KS - Hesston Corporation an nounced today that it would begin marketing a complete range of tractors manufactured > - Fiat Tratton S.p.A. w. Turin, Italy, m North America later this year. “We think it is an ideal line of tractors for North America, which have had their reliability and fuel efficiency proven in a world where high energy costs and fuel economy have been a S IMXON.ZTR.mowors sen o your timo at ovary turn. DIXON ZTR mowers save time every place ordinary mowers waste it: trimming corners, around trees, at every turn! That’s Mowbility. Owners tell us that Zero™ Turning Radius saves up to half their mowing time, and sometimes even more. They tell neighbors how easy the mower operates, how they enjoy us ing it, what a great job it does and most of all, it leaves them mower time for fun. But don't take our word for it; try it yourself. A few quick turns to get the feel of its simple hand levers, and before you know it you'll turn yourself into a DIXON owner! Come in for your free test drive at any one of these participating Dealers. -DIXON DEALERS lEDFORD CO. - JEFF’S SALES & SERVICE (814)635-3221 CHESTER CO. LONGWOOD POOL t LAWN SUPPLY Kennett Square, PA 19348 (215)444-2663 DAUPH CO AMES & LUCAS HOME CENTER Hummetstown, PA 17036 (717)538-2806 HUNTINGDON CO. JOHN McCLURE JR. Warriors Mark, PA. 16877 (814)632-5955 JUNIATA CO. VARNERS SALES A SERVICE Oakland Mills, PA (717)463-3335 LANCASTER CO. DOMIACH BROTHERS Willow St. PA 17584 (717)4643011 I. B. HOSTETTER ft SONS, INC. Mount Joy, PA 17552 (717)653-1841 LEBANON CO. MARTIN HARDWARE ft EQUIPMENT CO. Newmanstown, PA 17073 (717)949-6817 FOR ADDITIONAL INFORMATION on the DIXON ZTR® MOWER (The Eneifty Saver) Call or Write: LAWN CARE DISTRIBUTORS Box 25, Martindale, Pa. 17549 Phone: 215-445-4541 DEALER INQUIRIES INVITED way of life for years,” Howard L. Brenneman, president of the farm equipment firm said. Fiat tractors have recently moved into the number one spot m Europe, Brenneman stated, and Fiat Trattori has sold more than 1,500,000 tractors throughout the world since the company started manufacturing them in 1919. Hesston will market a range of 22 models from 40 hp to 160 hp, each of which INTRODUCING.. The Newest Innovation In Grass Mowing "The Energy Saver" MONTGOMERY CO. R.L MARTIN CO. Limerick, PA 19468 (215)489-2597 NORTHAMPTON CO. HOPPES MOWER SALES A SERVICE Hellertown, PA 18055 (215)838-6553 SCHUYLKILL CO. MAURER'S TRUCK SERVICE Pine Grove, PA 17963 (717)345-4401 DAVID STERNER Orwigsburg, PA 17961 (717)366-2410 SOMERSET CO. ORN NEDROW Somerset, PA. 15501 (215)445-5937 UNION CO. SATTERSON’S LAWN MOWER SERVICE Lewisburg, PA 17837 (717)524-0396 YORK CO. NEIMAN EQUIPMENT Dover. PA 17315 (717)292-2101 NEW FREEDOM TRUE VALUE HARDWARE New Freedom, PA (717)235-2376 will have Fiat diesel power and which will include both 2-wheel drive and mechanical 4-wheel drive models in each power class. Two specialty tractors for orchard work and the three models of Fiat agricultural crawler tractors which Hesston began to market in the western states m late 1979 are also included in the tractor line. The Fiat tractors are enhanced by their fuel efficient diesel engine and mechanical four-wheel drive which the company pioneered in 1953 and now offers m the full range of tractors. The four-wheel drive, in this size tractor, is just now becoming popular m North America although it has been in demand in Europe and the rest of the world for years. Fiat is one of the world’s largest manufacturers of diesel engines, having manufactured more than 10 million engines and now producing them at the rate of over 300,000 per year. Brenneman said the tentative timetable for the introduction would be to preview the line to dealers m late summer with the first tractors from Hesston arriving at selected dealers in late fall. “Our branches and field sales force will be presenting our plans to dealers throughout the summer, but we anticipate bringing on the line in progressive stages to be sure that we have com plete parts backup and adequate service support for tractor sales,” Brenneman said. I The addition of the tractor line to the Hesston product group fits into the company’s strategy to strengthen its franchise with dealers. He said that surveys and studies indicated the dealer organization will be very Build for the Future. Toda Business has been good. You’ve outgrown your present facilities and must move to larger quarters That will solve the problem today, but what about tomorrow? A Mesco building may be the solution to your problems both now and in the future Because it’s a systems building, it means a faster, more economical structure today and easy low cost n a expansion tomorrow. Find out more about how Mesco Building Systems can solve your future building needs Call us today responsive to the new line of tractors. “Fiat tractors certainly have something to offer m the marketplace and they provide our dealers with a new source which is sup ported by one of the world’s strongest and diversified companies. “This arrangement lets us expand our line and at the same tune lets us retain our resources for continuing to provide high performance, highly competitive farm equipment for which we have become known,” he added. Fiat is a world known group with diversified ac tivities in highly technological areas and with an outstanding reputation, in the automotive field, holding business interests in the five continents, through more than 600 subsidiaries and associated companies. Hesston and the agricultural tractor sector have been cooperating in worldwide marketing efforts through Fiat Tratton in the last few years. Attends sales conference Jack A. Gaudette, of Doylestown, participated May 12 to 15 in Northrup King’s National Sales Management Conference, held in Minneapolis, MN. Gaudette is Sales Manager for Stanford Seed Co., Spring House. “People Make The Dif ference” was the con ference’s main thrust. “Serving Northrup King customers’ needs is a product of good sales management,” said Gaudette. "Tallahassee" is the Indian name for "old town." ERNON MYERS, INC. STEEL BUILDSNGS & GRAIN STORAGE AVCSCO AUTHORIZED BUILDER Lancaster Farming, Saturday, May 31,1980—C23 Energy guide labels will appear MEDIA Most con sumers, all too aware of ever increasing fuel bills, are as concerned with cost of operation as with initial purchase price when they shop for a new appliance. Judging the relative ef ficiency of an appliance will be easier when the new Federal Trade Commission regulations requiring comparative energy labeling on seven categories of ap pliances, says Greta Vairo, Delaware County home economist. The regulations are designed to increase con sumer demand for energy efficient appliances and as a result generate competition among manufacturers to make their products more efficient. Categories covered by the ruling are refrigerators and refngerator/freezers, free- TftLLAHASSBS R.D. 4-80x845 Lebanon, Pa. 17042 Phone: (717)867-4139 PLAN NOW FOR GRAIN STORAGE TO TAKE ADVANTAGE OF ASCS INTEREST-FREE LOANS ON 1980 CROP. WE PROVIDE THE MOST MOD ERN QUALITY PRODUCTS AND SERVICES AVAILABLE IN GRAIN HANDLING AND STORAGE EQUIP MENT. -BINS- - DRYERS - - FANS - - AUGERS - - BUCKET ELEVATORS - COMMERCIAL and AGRICULTURAL BUILDINGS We Offer Complete Erection On Any Size Or Style Building. !■■■■■■■■■■ ■ JB ■ I HCot£ Coupon Today! I ■ □ SEND STEEL BUILDINGS LITERATURE ! I □ SEND GRAIN STORAGE LITERATURE ■ ® NAME ! 5 ADDRESS I |C .TY |TELEPHONE this month zers, dishwashers, hot water heaters, room air con ditioners, and furnaces. By May 19, new black on yellow labels must appear on all of these appliances at point of purchase, as well as m catalogues offering the appliances for sale. These Energyguide labels must, in large type, give the estimated annual cost of operating a particular ap pliance on a national average cost per kilowatt hour. Also given in smaller type is the cost of operating the most energy efficient model for a year, and the cost of running the least energy efficient model. This will give consumers a quick guide to an appliance’s relative efficiency. Room air conditioners will have the standard black on yellow Energyguide but will continue to use the energy efficient ratio m current use. The higher the number, the more efficient the model. Furnace labels will in dicate to consumers that their contractor has energy fact sheets, available for them to compare energy efficiency ratings and cost information among fur naces. Appliances such as clothes dryers, kitchen ranges and ovens, home heating equipment other than fur naces, TV sets, and humidifiers and dehumidifiers are exempt from the FTC regulations. This is because the costs of labeling were found to outweigh the benefits to the consumer. The cost of operating a range, for example, only differs about $6-$7 a year among manufacturers models. STATE ZIP.
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