tion ►resident talks marketin utier sees tough times for industry : half-a nore, and will cost lance the cer has a ns feed anteeing the mor ut to give tost feed heir own \nd while ses are n years, out after arketing ot of egg n ever endents, in if that tie thinks tld never too long attention ition and arketmg. low to tie larketing is an egg how to t, I don’t o survive with the business 'om high I Farms ng their ?EYOUBUY.> S Ag-Master ’ ISINESS TO STAY! MOODY, HASCHEN TRI-COUNTY GLOSSNER’S FRACTOR AGRICULTURAL AGRI-SYSTEMS CONCRETE SERVICE Walnut Lane SYSTEMS R.D#1.80x55 RD#l ton, Pa 15089 P O Box 505 Swedesboro, NJ 08085 Beech Creek, PA 16822 2-872-6804 Chestertown. Md 21620 PH 609-467-3174 PH 717-962-2564 H 301-778-5800 IDE NF-UTON TING SOn€o. 21120 Bndgeville Delaware 19933 ■9161 PH 3'2-337-8211 * own eggs since 1969. And after more than a decade of plugging away, Jim Wolf isn’t sure that the in dependent marketing game is a game that everyone should play. “We used to sell our nest run eggs to a processor who packed our eggs and sent them to market. We were domg all right with this system, but we figured marketing was where the real money was. “We found that marketing is more challenging. It’s more stable, because the money comes in every week, and the markups are more consistent. But it’s also more risky. If our eggs sell at less than the cost of production, >t’s our money that’s lost. the long haul, a packer is really no better off than a producer,” Wolf said. But feeling that way hasn’t lessened Wolf’s enthusiasm for the marketing task. It would be hard to find anybody m the York area who hadn’t heard of Wolf Eggs. Omelet demon strations at local malls and newspaper ads help people remember Wolf Eggs. An egg eating contest and a radio chicken giveaway make them unforgetable. The egg-eating contest lured participants with the 2:12 BUILDINGS KELLER BUILDING GLENN M. STAHLMAN BRIDGEWATER SYSTEMS INC. r o hi, Cash Valley Road BUILDING SYSTEMS INC. R D 1 Box 203 Cumberland, Md 21502 R D #2 Lewisburg, PA 17837 PH 301-777-0582 PH 717-524-0568 PH 717 ‘ 727 ’ 2868 promise of a $2OO first prize and the chance to officially topple the Guinness Book of Records title holder by downing more than 42 hard boiled medium eggs in 30- mmutes. Last year’s winner managed to wolf down only 32 eggs, but the local publicity given to the contest made the effort well wor thwhile. In the chicken giveaway. Wolf manned the microphone of a local radio station to offer a free chicken to the person who writes the best letter ex plaining why he or she needs a chicken. “We got a barrel of en tries,” Wolf said, “most of them funny, but there were a few people who really did need a chicken.” At the end of the first year’s contest, Wolf an nounced the winner over the air, then bought back the chicken for $5O. “Our flock was getting a little low,” he told the happy chicken winner. The second year of the contest, he traded a weekend for two in a local resort' for the winner’s chicken. “I try to keep our promotions light and humorous,” Wolf said. “We try to have fun, and we don’t go in for the hard sell. We try 'lSjr vXgO ★WHAT YOU SEE IS WHAT YOU GET! to keep the Wolf name before the public, and we try tp project a quality image. It’s a long-ranee program, and I think it’s working.” There is one advertising school of thought that says an advertiser should promote his product when sales are down, and ease off when sales are up. Jim Wolf would never earn a diploma from that school. “We’re not doing a lot of advertising now because we don’t have the cash. When the markets’s up, and we do have cash, we spend a lot of it on advertising. I don’t think advertising has much of an impact on immediate egg sales. I do think it will have a long-range impact on the sale of Wolf Eggs. “So when profits are up, I’d just as soon spend money on advertising as send it to the IRS.” Promoting a brand of eggs is a long, hard road to follow, Wolf said, and it’s not one to be chosen lightly. Very few producers anywhere in the country, in fact, have chosen to go tins way. “We may even be unique,” Wolf said. “But when my children, and my niece and nephews get ready to come mto this business, I think we will have given them something TAP ENTERPRISES INC R.DJ3, 80x256A Fleetwood, Pa 19522 PH 215-929-2553 tS ' > • 'j* jj \ * ? v! * '*> r ' f/\ ' *sj>* ~ £ ( > &,* “It •**■*■ -~ ~r.' *' <* Wolf Farms, Inc., grows 1500 acres of corn for chicken feed, most of it stored in these bins. In the background are houses holding part of the business's flock of 100,000 layers. they couldn’t have gotten any other way. “My job now is actually marketing. I could do what I do without ever seeing a chicken, or without knowing anything about chickens. I try to keep our people happy - we have 30 employees. I try to keep our accounts happy. I try to keep the public aware of Wolf Eggs. “Marketing is an entirely different ballgame. It’s a money and people game, and until a producer recognizes that fact, he’s better off not getting into it.” ASK ABOUT OUR OUT OF SEASON WIP PROGRAM (Winter Incentive Program) D. E. SMITH, INC. | Miffimtown, Pa. 17059 i PH.717-436-2151 TRI-STATE MARINE I DIST. INC. I Route 256 I Deale. Md 20751 I PH 301-867-1447 I WALTER J. I CONSTRUCTION | 1833 Lincoln Highway Lancaster, Pa 17602 PH 717-392-8280 The New Holland 4-H Baby Beef Club met Friday evening February 15th at the New Holland Machine Division. Roll call was called by each member giving a report on his steer. Com ments on the reports were given. A film on agriculture "ASCS FINANCING" P. E. HESS, BUTLER MFG. CO. ' Box 337, Oxford, PA 19363 I'm interested in more information on Butler products Name Address County City Phone 1 Lancaster Farming, Saturday, February 23,1980—A21 New Holland Baby Beef Club sees film I □ Buildings □ Bins □ Dryers □ Bulk-O-Matics (Include area code) produced by Sperry New Holland was shown and enjoyed. The next meeting will be held March 21, 1980. Reported by Stephanie Yost. FFA unites its members with their career op portunities in the industry of agriculture. BUTLER AGRI-BUI LDER State. LF 1
Significant historical Pennsylvania newspapers