WIC BEDDING-CHOPPER ~ ★ CUT YOUR BEDDING TIME IN HALF! CREUTZBURG, INC. Livestock Svpplies Phone 717-768-7181 Open Daily - 8 to 5; Saturday 8 to 12 ★ PRODUCTS ARE AVAILABLE BY MAIL Send For CREUTZBURG, INC. FREE CATALOG: Lincoln Highway East, Box 7 Paradise. PA 17562 NAME STREET CITY STATE / / SEETHE WHOLE PMDt This year, turn a new, or combined, they deliver the Lion-Hearted Leyland fuel efficiency you need loose on your farm. Now take a look at the muscle Count ’em. Eight, new, Lion- ,n those massive castings And Hearted Leylands to pick from at the new, Q-Cab. Meets OSHA 35,45,62, 72 and 82 hp, 2- W cIS SB m 2 standards. Makes farm chores wheel drive, plus 62,72 and 82 sound like a purr—as in per hp, 4-wheel drive models It’s !? rr 2£ n .j e '-» , tractor power for small farms Be Pride Proud, and large. And there’s one right Why buy mere horsepower when for your place y° u can have a Lion-Hearted Rr*H in ffiutl pffiripncv Leyland? Discover all the ad -8 stfhe Ley- " ttle “ land. A farm-proved diesel a cl p +^ e '" your f pace ’ delivers maxi-torque at low rpm’s for massive lugging pow- hpic+ d3y ’ pr Thp npw SvnrhroShuttle Leyland Tractors North East, gearbox chases chores with big- 282 482 bure PaT?! 12 7^7/5456400 cat-quick reflexes: lets you shift burg, PA 17112, 717/545-6400 on-the-go forward—and re- ■ ■ * verse! And there’sthegrabbing,l clawing power of the new. 4- IMB wheel drive models Separately The Lion-Hearted. ★ Will Chop up To 60 Bales Per Hour ★ Available With Battery or Gasoline Engine ZIP '/r Pork promotion counters marketing dilemma DES MOINES, la. - “Because more than 87 million of “little pigs” went to market during 1979, a happy little nursery rhyme was predicted to be something of a nightmare to pork-producing farmers, according to the economic soothsayers,” noted Orville Sweet, executive vice president of the National Pork Producers Council. The potential problem was easy enough to understand; per capita consumption of pork had been about 60 pounds per person in the U.S. But, due to the increased production capacity, pork producers were going to bring more pork than ever before to the supermarkets. In short, m order to maintain a normal rate of return on their “little pigs,” each American consumer would have to increase pork consumption by 12 pounds. After all, those 87 million pigs represent some 15 billion pounds of ham, bacon and pork chops. Instead of seeking a solution to their problem m V\. Washington, the producers’ through NPPC, rolled up their sleeves and set out to solve their marketing dilemma themselves. Their story typifies the spirit of free enterprise, and renews one’s confidence in our American system, Sweet said. Headquartered in Des Moines, the NPPC is a voluntary membership trade association representing over 95,000 pork producers, the largest farm commodity association in the U.S. Members fund advertising and promotional programs through a “check-off” program wherein a producer contributes a nickel for every feeder pig he sells and a dime for every slaughterweigbt hog sold. By spring of 1979, the producers were well aware of the potential oversupply problem and chose to use the combmed marketing power of NPPC to overcome the dilemma. The age-old law of supply and demand - a far better control than anything that’s Lancaster Farming, Saturday, February 23,1980—E5 ever come out of Washington - had reached a delicate balance for pork producers due to the increased pork supply, Sweet noted. Faced with this problem, producers had to choose one of two alternatives: they could reduce their hog numbers and ultimately the amount of pork available to consumers, or they could whet the consumers’ ap petites for pork and increase the demand side of the scale to equal the supply. In years gone by, producers would have chosen the former route and immediately begun to reduce sow numbers, ultimately decreasing the supply of pork, said Sweet. But, thing have changed “down on the farm.” Through technology and research, pork production is no longer a mud-hole operation. It’s a profession with a high capital in vestment and producers are sophisticated businessmen. Many have college degrees, some have master’s degrees, and some have Ph.D. degrees in genetics and nutrition. Look at today’s hog farms and you will see concrete hog confinement facilities, pig nurseries, feed mills and mixers, Sweet commented. Hogs are conceived, nursed and fed to market weight in these facilities which are so sanitized you might mistake the facility for a hospital. Because of these high technology/high capital investment factors, the modern pork producer’s dilemma is that he can no longer adjust his production level as quickly as in years past. A knee-jerk reaction to this oversupply problem, like reducing sow numbers, is really no longer a viable alternative. ranee to Anthracnose plus very good tolerance to bacterial wilt. • Well suited to 2, 3 or more years of production. Alfalfa supply limited. „ See or call ( OO ) your Pioneer Salesman soon. p t E PIONEER HI BRED INTERNATIONAL, INC EASTERN DIVISION TIPTON INDIANA Ptonw is • brand nsna Numbers identify varieties oReaistered trademark of ViAtsur bj. Deerf I n«e*ns*.*..l I_ - aa _ _ v Given this situation, the producers responded in a rather dramatic and un precedented act of mutual self-help. For some years now, NPPC members had been accumulating their nickels and dimes for just such a happening as the pork stampede of 1979. Although they had done a good job of advertising m past years, it was decided that power promotional acts were ever needed in the history of the industry, 1979 should be the year. Two million dollars were earmarked to convince the consumer that pork is “Good Eating Anytime, And A Good Buy Today.” A million of those dollars were spent in television and popular “shelter” magazine in the spring and summer months. The objective was to put pork on the charcoal grills of America during a summer designated as “Pork Cookout Time.” The giant effort, however, came in the fall of ‘79 under the campaign headings of “October Porkfest” and “Pork Showcase,” with heavy emphasis on super market point-of-purchase promotion. The Pork Showcase program mvovled the ap pearance of a pork in formation-packed newspa per supplement in 85 selected target cities. Three-hundred thousand dollars were invested in this unique, stepped-up promotion program which also encouraged super markets and other food related merchandisers to promote pork with tie-in, point-of-purchase materials. The result was more than $1.3 million worth of newspaper space being (Turn to Page E 6) BRAND ALFALFA SEED
Significant historical Pennsylvania newspapers