A26—Lancaster Farming, Saturday, January 26,1980 Jones discusses advertising with local dairymen BY SUSAN KAUFFMAN Staff Correspondent CHESTNUT LEVEL - The president of Inter-State Milk Producers Cooperative, Lester Jones, told a local district membership gathering the immediate future for dairymen looks good, but a long range view shows reasons for con siderable concern. The New Jersey dairyman, who has served as president of Inter-State since 1972, was introduced to the membership of District 3 by its director, Robert McSparran, as “ambitious, determined and optimistic - a true leader.” Presently operating a 900 acre farm in the garden state with his son, the Joneses manage a herd of 390 Holsteins. In addition to knowing the day to day routines and concerns of a working dairy farm, Lester Jones sees the dairy industry on a national scale as well. For many years he has served on many varied national boards in advisory as well as official capacities. Among his many contacts with the dairy industry away from the home farm are seving as third vice president of the National Dairy Council, and as a member of the executive committee of the National Mik Producers Federation. Tracing the efforts in past years to continue a demand in the marketplace for fluid milk, Jones remarked that there is an ever increasing need to support more ad vertising. “Five years back when we were paying five cents per hundred weight for ad vertising to boost demand for fluid milk when national consumption had dropped, we were getting as much advertising as we are now Dekalb top com growers HERSHEY The top com growers in Pennsylvania were recognized on Tuesday, January 22, by the DEKALB YIELDMASTERS CLUB at their annual meeting in Hershey Five Lancaster County fanners were honored, along with 26 other Pennsylvania com growers The Lancaster Countians were Wilmer Conrad, Lititz; Floyd H. Moore, Lancaster; Tom Zartman, Ephrata; Harold Brubaker & Sons, Strasburg; and Earl N. Landis, Manehim. What is DEKALB’S YIELDMASTERS CLUB’ According to Elmer Rep schlaeger it is a nationwide contest which is designed, not so much to measure yedds, but to exchange ideas on how to improve yields. He explained that to enter the contest, a farmer must harvest one acre of their company’s com by machine The farmer must have a weight ticket to submit to show the actual harvest weight for that acre of com And the harvest must be witnessed by an impartial third party. Any farmer can decide to enter the contest, at any point during the growing season The only deadline, said Repschlaeger, is the when we are paying one per cent or 12 cents per hun dredweight of the pay price for advertising. “Advertising costs have gone up, too,” he said. “Milk is a Natural” and “Milk’s the One” have proved to be very successful generic advertising cam paigns,” he continued. Explaining the difference between generic and brand name advertising, Jones said generic advertising in terms of a type of product such as milk in general is attempting to increase the size of the pie in the marketplace while , brand name advertising attempts to gain a larger piece of that pie. In recent consumption surveys, Jones added, the tonnage of low fat, skim and whole milk products have increased slightly with butter increasing seven per cent last year and cheese making outstanding progress in the marketplace. “The Dairy Council is trying to dissipate the un favorable publicity such as cholesterol and heart disease in connection with dairy products.” “Through research this organization proves findings before ad vertising can get under way,” he said. A major threat to the dairy industry m the future as Inter-State’s president sees it is the action proposed by a consumer group called Consumer Nutrition In stitute to destroy the classification system which has long been in effect. Basically, the group wants to reconstitute powder products to fluid at the cost of about $1 per hun dredweight decrease paid to the farmer, as Jones ex plained it. The law now states that honors November 15 report date for all entries. Other Pennsylvania farmers recognized for their outstanding corn yields were: Lon Gates, New En terprise; John Marsteller Sr., Stewartstown; Alienor Holstein Farm, Bedford; Harold Raubenstine, Hanover; Bob Ragland, Stewartstown, Druck Farms, York, Robert Schnver, Hanover; Gerald L Shoop, Milton; Donald Meckley, Glen Rock; Charles A Hess, Dallastown; James W. Knaub, Red Lion; Oscar C. Winters, Hanover; Markle & Lauer, Glen Rock; William E. Ferrell & Sons, Eagle, Merle J. King, Cochranville, Glen Engle, Cochranville, Dan Mast, Oley, Irvin G. Engle, Atglen, Lapp Bros., Cochranville, William & Arthur Voorhees, Stewart sville, Charles Lamm, Sinking Spring, N Norman Myer, Jr , Coatesville, Lester Bros., Lincoln Umv ; Rambling Rose Farms, Mt Holly, Thomas Yoder & Douglas Yoder, Elverson, Alvin Lamm, Jr, Sinking Spring At Inter-State meeting milk shall be sold according to use. Dairy interests claim that the movement afoot by the Consumer Institute is illegal. “Only the dairymen will look after themselves,” Jones emphasized. “The department of Agriculture won’t, neither will anyone else except the dairymen themselves.” Jones touched briefly on Holly Milk progress stating that in December it was operating at one million pounds a day on the average, a record much better than previously. “It is on the verge of profitability,” he concluded. Common problems on a national level as Jones ex plained were advertising and marketing. “Dairying has had a favorable economic situation in recent years. There are serious threats in the future,” he said. “Imitation products and imports are of major con cern. We will have to con tinue to work as a cooperative to handle these problems,” he concluded. A number of guests at tended the meeting. Among them were Lancaster County Dairy Princess Lucinda Landis, dairy agent, Glenn Shirk, and five FFA students and their advisor Arba Henry representing the Solanco chapter. Scott Brinton, Randy Graver, USED HARVESTER CA MF 620 w/2 Row & Pickup A, 450. Oliver 1800 Diese^XSS IHC Super C, fast hitch w/2 bottom plow Farmall IgpTß USED SPREADERS JD 40 w/hydrauhc end gate NH 516 NH SlO.smgle beater NHS3S3 USED HARVESTER SPECIALS NH 880 2 row narrow row head NH 717 w/1 row head NH 717 Fox 1000 RPM PTO w/2 row corn hd & Pk up attach MF 620 w/2 row and pickup USED BALER SPECIALS John Deere 14T John Deere 14T w/ejector Co-op 15x7 Fert Gram Drill w/grass seed attach $750 00 John Deere 15x7 FBB Drill 450 00 USED PLANTER SPECIALS Tag 11934 JD 494 Tag 1229 Ford 4 Row Evergreen Tractor Co. Inc. 30 EVERGREEN RD., LEBANON, PA 17042, PHONE (717) 272-4641 inter-State Director Robert McSparran, left, presented 25 year awards to Elmer Weber, Merle Ressler who accepted for his father Martin, and David Aument of the Clyde Aument family. Not present at the meeting were 25 year members Earl Hershey and John R. Herr family. Mark Trimble, Bob Kirk and ' Given plaques by Don Allen Anderson were the Briener, fieldman, as Mc- FFA members. Sparren announced them 4-H members who had the were Earl Hershey, five highest placing project Quarryville, R.D. #2; Martin books in this district were Ressler, Quarryville, R.D. honored with checks. They — David Aument, Fair wereTomArrowsmith,Matt field; Elmer Weber, Arrowsmith, Mark Hess, Wakefield; and John Herr, Susan Hess and John Holtwood Ending. Also recognized at the luncheon meeting-were five families who had twenty-five years memberships in Inter- State USED TRACTORS USED GRAIN DRILLS Young cooperator, Ed Zug, explained his in volvement in the program and the purposes of the program. He also reported USED ROLLER HARROW Dunham 15'w/cylinder & hoses so >icn only used on 400 acres *3,450. USED MOWER CONDITIONERS HAYBINES NH 14955PJ2 w/PartialCab Real Sharp l New Holland 479, as is Hesston 320 9 Gehl 770, 7 ft $4,850 00 1,675 00 1,250 00 USED TILLAGE SPECIALS Ford 4x18" auto re g»2sU Ford 4-16” Plow JD KBA 32x18 Wheel Carrier Disc Bnllion 10’ Cultimulcher $1,050 00 975.00 850.00 450 00 Cockshutt 427 w/Power Steering & 10' Platform $1,450.00 JD 55 Corn Soybean Specia 112' head 9,700.00 JD 55 Diesel w/cab, 12' platform yisOO.OO $3,650 00 2,195 00 1,175 00 MISCELLANEOUS John Deere #lB 1 row Corn Picker New Set 18 4x30 Snap on Duals w/New GoodyearS Ply Tires Used NH #8 Crop carrier 1,495.00 2,450 00 $750.00 450 00 SPECIAL SAVINGS FOR YOU Planter & Tillage Tool Replacement Parts February Over-the-Counter Sales 5% Cash Discount - $50.00 to $lOO.OO 10% Cash Discount - $lOO 00 or more $1,275 00 775 00 as co-chairman of the dairy tent at the Solanco Fair that the total proceeds from the tent were donated to the fair association. The sum amounted to $lOO7. He reported the tent served 4100 hamburgers, 990 hot dogs and 3400 milkshakes - among other items - at the three day event. Delegate Aldus Martin briefly reviewed the programs and resolutions at the annual meeting held last November in Lancaster. USED COMBINE SPECIALS % $14.750 00 2,150 00 1,850 00 1,975 00 $2,200.00 95000 875.00 850 00 $950 00 1.050.00 1150.00
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