-Unostr Fanning Saturday, December 1,1979 16 Two proposals pending to boost promo funds ALEXANDRIA, Va. - Two separate proposals are before the Middle Atlantic Milk Marketing Area’s Order 4 to change the rate of contribution for dairy promotion. On behalf of four of its member-cooperatives that supply the majority of the milk regulated under Order 4, a federation of cooperative associations proposed that the funding rate for the advertising and promotion program be increased from 7 cents to one percent of the producer pay price. Another cooperatives proposed that the deduction for advertising and promotion be increased to three-quarters of one per cent of the average of the monthly weighted average prices for the twelve-month period ending September 30, rounded to the nearest whole CURBS A moving sale in more ways than one ... Distributors & Dealers Serving Your Area: MARYLAND CLEAR SPRING Amos Horst (301) 842 2683 NEW JERSEY BEOMINSTER Patrick Paparell (201) 234 1640 FRANKLIN Robert Kitchen (201) 827-4659 PHILLIPSBURG William Shandor (201) 253-2773 PENNSYLVANIA BERNVILLE John Bicksler (717)8666869 ELVERSON Mart Stroble (215) 286-9173 HAMBURG Doug Lesher (215) 562 3206 JERSEY SHORE Richard Jamison (717) 745-3138 LEBANON Lynford Krissinger REGIONAL (717) 272-6824 MANAGER Cliff Gibble McVEYTOWN 325 W Gramby Jim Swigart Manheim, PA 17545 (717)899-7372 (717)665-4252 ■t. CunrsS ,p, ••.AUTHOj-p cent (three-quarters of one percent of the producer pay price). The resulting figure would be the funding rate for the following calendar year. Proponents of both levels of increased funding con tended that the program has contributed to an increase in Class I sales during various periods and has minimized declining sales during tunes of rising milk prices. It was their position, however, that the current funding rate is no longer adequate because inflation has caused the cost of the advertising and promotion activities to rise significantly fester than the program’s resources. They also contended that inflation has caused a reduction in the amount of advertising and promotion and, thus, has reduced the MANHEIM Galen Martin (717)665-9352 MIFFLINBURG David Dietrich (717) 966-2438 MIFFLINTOWN John Zendt (717) 436-6386 NEWVILLE G Edward & Linda C Hen ne man (717) 7765268 ORWIGSBURG Eugene Koch (717) 3661131 PETERSBURG John Foster, Jr (814) 667 3614 QUARRYVILLE Carl Boyan (717) 7862645 SCHWENKSVILLE William Shainlme (215) 287-6500 TOWANDA Charles Robbins (717) 265-5026 effectiveness iof the program. The Order 4 advertising and promotion agency disburses the bulk of its available funds through Dairy Council, Incorporated and -the United Dairy In dustry Association. A spokesman for DCI presented information at the hearing regarding the Council’s organizational structure, its activities and its need for additional funds to operate a more effective program. During its 60 years of operation, DCI has provided nutritions! education, in cluding the support of milk and milk products, to con sumers and professional leaders in medicine, education, nutrition, com munications and the dairy industry. This has been accomplished through the That's right' A whopping 20% discount on all cash purchases of semen from participating Curtiss Distributors during this big sell-it-where-it's-now-at sale' Curtiss is moving its headquarters to newly constructed office and storage facilities at Elburn, Illinois Because of the high costs involved, we don't want to move any more semen than we must So we've given our Distributors what must amount to the biggest cash discount in A I history They're ready, willing—yes, eager— to pass these huge savings along to you through suggested low retail prices * Balls excluded from this discount offer 40-G-1010 LYRENE WISTAR DEACON 40-H-2855. 40-H-2294 CHAR-SAM ELEVATION PABST 40-H-2710 40-H-2518 RANSOM-RAIL PACEMAKER 40-H-2748 NOTE: The 20% discount applies to semen you purchase for use in breeding your own cows and to semen used by your Curtiss Distributor in breeding your- cows for you. It does not apply to "arm service” technician fees or to purchase of nitrogen and A.I. supplies “Where the Bull Books Change, IDVCC but the Trad it lon Continues” ''{Pl' Curtiss Breeding Industries Inc. Cary, Illinois 60013 • 312-639-2141 use ot liiii.o, radio, literature, personal contact and a staff of nutritionists. In recent years DCl’s primary source of support in the Middle Atlantic area has been Order 4 dairy farmers. The Council’s witness stated that per capita funding has increased 13.6 percent since 1977. During this same penod, however, inflation has eroded the buying power of these funds by 17 percent. While the cost of films, literature, and labor have increased, the demand for DCl’s services have not slackened. Over 600,000 people saw Dairy Council films in 1978. The distribution of National Dairy Council technical publications doubled bet ween 1976 and 1978. In 1978, DCI distributed over a million pieces of this literature, 93 percent free of charge. The spokesman for DCI concluded his statement by noting that it has become more and more difficult to maintain a qualified staff unless wage levels and employee benefit progress at rates similar to competing organizations. He indicated that smce people are the backbone of the Dairy Council program, increased funding is essential. At the proponent’s request, a representative of UDIA presented data in support of the federation’s proposed funding rate. These data indicate that from 1972 to 1978 inflation has been rapid, with the Consumer Price Index in creasing 56 percent. The witness stated that in the Middle Atlantic area the cost of media advertising, 20% OFF on Curtiss semen! The 20% discount applies to Curtiss semen ordinarily priced between $2 50 and $27 00 per straw, inclusive Only six bulls* in these price brackets —all currently out of and/or m exceptionally short supply —are not on the 20% discount list The important thing is that this record breaking sale is a temporary thing That makes right now the time to get in touch with your Curtiss Distributor At these prices, the bull —or bulls —you want to buy could be sold out by tomorrow particularly television ad vertising, has increased significantly faster than producer milk prices. It was estimated that by the end of 1979 television advertising costs will have increased 125 percent over 1974 costs. He further testified that while the cost of scientific research has been in creasing, UDIA has been forced to decrease the actual dollars spent in this area. When adjusted by the CPI, only about half as many dollars are available for research in 1979 as were available when the program began in 1972. Proponent of the funding rate equal to three-quarters of one percent of the producer pay pence con tended that the current rate is no longer generating revenues adequate to sup (Turn to Page 33) BUN-YARD MONEY MAKER C SHORELEA CITATION MARK A .... THONYMA EAST STAR-TWIN
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