129—Lancaster r'anninf, Saturday, June 23,1979 Advertising effectively boosts direct market produce sales NEWARK, Del. - Effective advertising is important to building sales in any business. It can definitely boost receipts at a roadside or pick-your-own fresh produce operation, says University of Delaware Extension crops marketing specialist Carl German. One of the most obvious ways to reach potential clients is through road signs -providing they’re ef fectively designed and strategically placed. Relatively simple signs with a minimum of detail are best since they’re easiest to read. The average motorist going by at 40 mph can read only five words in a sign 100 feet away and fully visible. To be legible at this distance and speed, letters need to be a minimum of inches PUBLIC SALE OF REAL ESTATE, ANTIQUES, HOUSEHOLD GOODS & TOOLS THURSDAY, JUNE 28 Loc. at 2724 Willow Street Pike along north Rt. 272 in Village of Willow Street, West Lampeter Twp., Lane. Co., Pa. Real Estate: 2% story 9 room & 1% bath cement block house. Sep. 1 story 2 car cement block garage. Lot Size: 60' frontage by 276’ depth w/total of 60.26 perch of Land. Property open for inspection: Sat’s. June 9-16-23 from 1 till 2. Real Estate to be sold at 2:00. Lg. kitchen appliances. Antique Furniture in: walnut, oak, wicker, mahg., uph., metal, etc. Crocks & jugs. Iron, tin, wooden & agate articles. Glassware & china in: sponge spatter, crockery, Stiegel, Limoges, Florilla, opalescent, German, carnival, Heisey, press ed, depression, milk glass, Nippon, ironstone, Japan, & other glassware & china. Household articles. 12 gauge single barrel shotgun. Hand & garden tools. NO OUT OF STATE CHECKS ACCEPTED. Food served. Carl Wiker Atty. Going, Wiker & Zimmerman Attys. Howard Shaub Auctioneer 464-3541 and Roy C. Probst 464-3190 PUBLIC SALE OF REAL ESTATE (1 Acre & 95 Perch Farm) FINE ANTIQUES, HOUSEHOLD GOODS & TOOLS WEDNESDAY, JUNE 27 AT 10:00 A.M. Loc. along White Oak Road. R.D.#l Paradise, Bart Twp., Lane. Co., Pa. (Vz mile east of Nickel Mine Store about V/z miles north of Georgetown, Pa.) Real Estate: Small farm w/2M> story 7 room & full bath frame bouse w/white shingled siding. Sep. VA story frame 3 car garage w/stables in rear. Enfenced meadow w/stream. Lot size: 145’ frontage w/total of 1 acre & 95 perch of land. Property open for inspection: Sat’s., June 9-16-23 from 1 tUI 3T Real Estate to be sold at 2:00. Large Household Appliances, Furniture in: cherry, plank bottom, walnut, Vic., marble top, oak, cottage, bird’s eye maple, mahg., maple, uph., wooden, metal, etc. Crocks & jugs. Brass, tin, iron, & wooden articles. Glassware & china in: pressed, German, flow blue, purple slag, cranberry, heisey, carnival, milk glass, Bennington, vaseline, Japan, ironstone, end of day, amber, & other glassware & china. Household articles. 3 HP Snapper tiller, 3 HP Snapper rotary mower & other lawn equip. Lots of old hand & garden tools. Other nusc. articles not listed. Not responsible for accidents day of sale. NO OUT OF STATE CHECKS ACCEPTED. Food served. Sale by MR. & MRS. 0. EARL DRAUCKER Hassel, Yost & Sorrentino, Attys. Howard Shaub, Auctioneer 464-3541 and Roy C. Probst 464-3190 high. Black letters on a yellow or orange background, green on white, red on white, black on white, or navy blue on white are some of the most readable color combinations. Some direct market operators like to use signs leading up to their stands to advertise the kind of produce offered there. But two signs aren’t necessarily better than one, notes the economist. Location is just as im portant as legibility, when it comes to a roadside sign. It needs to be placed far enough away from the market so that customers can react to the information on it, make the decision to stop, and then stop safely. According to German, the minimum recommended At 10:00 A.M. Sale by, ANNIE K. SLIGER distance from a sign to a mailings and' brochures are market is Va mile in a4O mph all common practices. This area and 3/10 mile in a5O type of promotion effort may mph area. be especially helpful in Besides road signs there stimulating business in are other effective ways to areas with a seasonal advertise a direct market population. fresh produce venture. Advertising in local Printed bags can serve as newspapers, on television a reminder to “come again.” and radio, or via direct 801116 places have delivery PUBLIC SALE OF FARM EQUIPMENT, COWS, HOUSEHOLD GOODS & ANTIQUES SATURDAY, JUNE 30 Located along West Fairview Road, between Ephrata (Lincoln) and Brunnerville (1 Mile East of Brunnerville or 1 Mile Southeast of Hammer Creek Church, Clay Township, Pa. 2 MULES (1 Sorrel -1 Black) 6 COWS (5 Holstein 1 Brown Swiss) ISOW 2 GILTS FARM IMPLEMENTS D.C. CASE TRACTOR with Live Shaft; “B” JOHN DEERE TRACTOR; New Holland Baler (67 Hayliner); New Holland Plate Mill; Case 2 Bottom 16 inch Trip Plow; John Deere 28 Disc Harrow; 3 Section Spring Harrow; 2 Section Spike Harrow; 3 Shovel Harrows; 2 Root Shovel Harrows; Roller Harrow; 106 Wired Horse Plow; 80 Wired Horse Plow; New Idea 12A Manure Spreader; 3 Rubber Tire Wagons; 4 Tobacco Ladder Wagons; 2 Gruber Wagons (1 weights 3,400 empty - CARRIED EPHRATA SOLDIER MONUMENT); 2 McCormick-Deermg Mowers for Horses; 2 McCormick-Deering Horse Cultivators; 9,200 Tobacco Lath; Tobacco Shears; May Wrath 32 ft. Elevator; Dellinger Fodder Shreader (13 ft. Carrier); Dellinger Silo Filler; Ontario 10 Hole Horse Drill; McCormick-Deering Horse Com Planter; M.D. Power Take-Off Com Binder; 1 Row Horse Com Planter; 1 Row Tiger Tobacco Planter; 55 ft. Pipe & Shreader Bars; 2 Manure Sleds; Wheat Cleaner; Grain Elevator; McD. Side Rake; Dump Rake. 12 ft. Potato Plow; 4 Spreaders (1 with 6 Chain); Log Chains (some heavy); Harness; Collars; Bridles; Lines; 3 Comer Horse Trough; Mountville Com Shelter; Rope Making Machine; Wheat & Manure Forks; Hay Hooks & Ropes; Manure Hooks; Bate Boxes; 14 & 32 ft. Ladders; 38 Bundles of Wooden Shingles; Snow Fence; Wire; Electric Fence Posts; Fence Chargers; 4 Can Milk Cooler; 2 Surge Milking Machines; 2 HORSE BLOCK SLEIGH; 2 - 1 HORSE SLEIGHS; Old Wooden Bag Wagon; many Antique Tools; 2 Old Broad Axes (1 Stohler); 18 lb. Sledge Hammer; Wood Saw; 2 Man Saws; Digging Irons; Shovels. ANTIQUES & HOUSEHOLD GOODS Oak Double Bed; Hanging Pie Safe; Dough Box; 2 Wood Chests; Wooden Hall Rack; Single Wooden Bed; Parlor Tables; Vanity; Wicker Baby Carriage (2 Wheel); Old Cribs; Old Pictures and Frames. CHINA & GLASSWARE Large China Milk Pitcher; Ironstone Creamers; Antique China & Glassware; Glass Fruit & Flower Dishes; Depression; German China; Royal Vienna Cup; China Face Doll Head; Brass Trivet; Jugs, Blue Markings & many other Jugs; 10 Gal. Crock; many other sizes & shaped crocks; Redware Crocks; many Demi-Johns; Lash Bitters Bottle; Old Medicine Bot tles; Wire Top ti Dated Canning Jars. WOODEN Apple Peeler; Old Wooden Rat Trap; Sizing Boxes; many Wooden Tubs; Wooden Water Buckets; Wooden Rake & Fork; Lancaster Beer Keg; Wooden Barrels; Schmtzelbunk; Straw Cutter; Single; Double & Triple Trees; 4 Horse Tree; Baskets. 12 ft. Iron (BrunnerviUe) Trough; many Iron Pig Troughs; Heavy Scalding Trough; 2 Dinner Bells; Fancy Iron Fencing; Large PHILA. STARMILL COFFEE GRINDER; Iron Cherry Seeder; Iron Apple Peeler; Apple Butter Stirrer; Old Bam Door Hinges; Tin Coffee Pot; many Old Milk Cans. BUTCHER TOOLS Large Fork; Large Brass Dipper; Puddin Strainer; Dipper, etc; 2 Copper Kettles; Bucket-a-Day Stove; Wood Stove; Metal Advertising Signs; Old Locks and Door Knobs; 12 FT SANDSTONE WATER TROUGH; Little Sandstone Troughs; 2 OLD ROUND SANDSTONE (INDIAN) GRINDING STONES; Pile of Sandstone. Many ar ticles too numerous to mention. Don’t miss this in teresting sale Many rare old farm items Terms by: LILLIE S. SEIBERT ESTATE JohnE Seibprt Chester E Seibert Executors T Glenn Horst, Auctioneer 859-1331 AT 9:30 A.M. IRON trucks that bear the name quality and freshness and location of the market. produce, can be a most Remember, though, that valuable asset to any direct the best means of attracting marketing venture-whether satisfied customers is ab- it’s a pick-your-own solutely free. Happy operation or a roadside customers, pleased with the Stand. PUBLIC AUCTION ANTIQUES & COLLECTOR'S ITEMS WEDNESDAY EVENING, JUNE 27,1979 5 P.M. Located at Willow Street Community Building, Willow Street, Pa. Glass and china carnival collection of ap proximately 60 pieces, some No'rthwood; Millersburg and Fenton; original tree punch set and compotes; dark and mangold bowls and vases; green, pink* amber and blue depression; 2 pieces of signed Stueben; opalescent bowls; blue and pink hobnail; Heisey candy containers; over 50 pieces of pressed and pattern glass; Victorian bristol vase; Noritake; English lithopane tea set; McCoy; salt and pepper shakers; cobalt; cast iron banks; Carter’s cathedral ink bottle; ruby glass; Fostoria; cobalt druggist set; black amethyst; cups and saucers; Gilbert mantle clock; jewelry: knotted comfort; Marx train set; sleigh bells; agate; tinware, crocks, oriental hand carved cherry cocktail table, walnut rocking cradle. Sale By OLIVE LANE Wilbur H. Hosier, Auct. 626-5943 Galebach, Hosier, Clerks jSHr COMPLETE HERD DISPERSALS FRIDAY EVENING, JUNE 29 7:30 P.M. D.'S.T, Held at Shady Lane Dairy Sales, V* mile West of Quarryviile, PA off Rt. 372 on Oak Bottom Rd. 125 Head Registered & Grade Holsteins HERD #1 - Consisting entirely of a local Lancaster Co. herd. This herd being sold due to help situation. AU# raised from heifers and calves. Many summer cows. HERD §2 - All home raised Franklin Co. herd with excellent dairy size and quality, 15 cows will be fresh from sale date to September. Balance all stages of Lactation, good young herd with some individuals registered. HERD #3 - Maryland herd, many cows recently fresh and producing well, lots of Summer and Fall cows, all home raised with 30 years of AI breeding. This is an exceptional herd with many outstanding individuals. You will appreciate this herd. Plus a load of extra fancy registered Virginia cows that can go into any mans herd, never scored, never pushed, just the right kind, right off the farm. Many top local springers and fresh registered and grade cows and heifers. Here is an opportunity to buy with confidence from 3 complete herds. We buy the entire herd and sell the entire herd. No cows added in or sold out before the sale We try to represent everything as honest as possible, no cows over bagged or ruined for the sake of a sale. We work to satisfy you. TB & Blood tested, health charts day of sale. Pregnancy examined by vet. Terms: Cash or good check. SHADY LANE DAIRY SALES RD 4, Box 463 Quarryville, PA 17566 Glenn D Fite David L Fite 717-786-2750 717-786-1725 Not Responsible For Accidents k r It-
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