—Lancaster rarming, Saturday, March 17,1979 24 Dairy marketing (Continued from Page 1) good nutrition and dairy products.” At the request of milk marketers, “The Pleasin Season” a promotional effort for when schools are closed, has Been formed. ' This campaign will be initiated if the funds are available. It is oriented towards “kids and raon”. Because the kids are home from school, it suggests that this is a good time to pick up extra milk. Consumers are encouraged to pick up butter for baking, “Perhaps the largest sales of butter for bating” is bought at this time Norton said. In Maryland, in a trail promotion period with this campaign, sales went up “12 per cent in egg nog and whipping cream with this promotion” Norton ex plained. “We are here to sell dairy products, not just milk, but the full spectrum of dairy products” Norton em phasized as he outlined various branches in dairy product advertising. Dairy Research In corporated, or drinc, does a major share of industry product research. It is responsible for the development of new products and the processing of these new products. Represented by three drops of milk is the United Dairy Industry. UDI, Norton explained, is responsible for the coordination and. ad ministration of drinc and UDA. There is an 18 member board composed of dairy farmers and, depending on the funding, these representatives meet four times a year to review the total promotion plan. “The Dairy Council has highly complex program plans” Norton said. And, they will continue with the basic food groups in perhaps a soft sell way of getting nutrition through the school”. But, Norton add ed, it is an education with the basics and also 51 per cent of the milk sold is for children. In the area of food service Norton explained that as food service grows, milk share of the sales is inverse to the sales of food itself.” Dairy products are out promoted by name brand sodas. Because of this, food service tends to think of milk as a “low profit syndrome”. “We have developed the syndrome that when we sit down, our cup is automatically filled with coffee” Norton stated. But why not have the waitress ask “would you like milk?” “We feel we can position milk between the sizzle and the steak by adding flavoring” Norton said. The “Magic Cow” product, flavored milk between white milk and a milk shake, does just that. AGWAY The Truth ... ABOUT BOTTOM UNLOADING SILOS On a.well managed dairy or beef farm, a bottom unloading ?ilo is a valuable management tool. It wilt improve net income... ★ By saving home grown nutrients. ★ By lower feed cost per pound of milk or meat. ★ By lower labor cost per ton of ration. MADISON® is a “best buy” in bottom unloaders with... ★ Lower initial cost per cubic foot - versus steel. ★ Lower cost per ton stored - no breather bags needed. ★ Lower maintenance costs - with the super rugged Laidig unloader. ★ Lower storage losses - because light colored concrete staves have high heat reflectivity. AGWAY is the place to buy or lease your MADISON® bottom unloader because only there you get “one stop” professional help... ★ To be sure your silo is where it ought to be. ★ To get maximum yields of top quality crops. ★ To fit your crop into the most profitable feeding program for YOUR farm. ★ To accurately predict profitability. ★ To,decide whether to buy outright or lease from TELMARK - with lease pay ments as low as $lOO per month the first year (higher after that when your silo is paying YOU off). Order your MADISON® bottom unloading silo WOW to be sure it’s up for first cutting. Contact the closest AGWAY store below - or - mail the coupon. You’ll be glad you did! CHAMBERSBURG 409 E. Grant St. Chambersburg, PA 717-263-4197 \ CARLISLE DUBLIN TANEYTOWN YORK I AG WAY 1 E. North St. Rt. 313 Frederick St. WEST STORE J Carlisle. PA Dublin, PA Taneytown.MD 26 W. Market St 717-243-4312 215-249-3556 301-848-3225 York. PA 717-792-2674 xuilon also detailed the dairy ,♦ department manager’s training program. “This program trains people who are run ning your grocery stores dairy department”. The program emphasizes fully stocked, verticles displays, proper temperatures, lighting and storage. Norton added ‘ that a lot more training is still necessary. Many cases were designed for sales 30 years ago he stated. “The open door refrigeration is an expensive use of energy.” Norton added that it was an “in FROM AGWAY F To- W. H. Dunlap, c/oAgway, Inc., P.O. Box 2323, Harrisburg, Pa. 17105 Telephone- 717-564-0181 ■ □ I’m interested in a bottom unloader. | □ I’d like information about TELMARK leasing. I □ I’d like to see some other MADISON bottom unloaders. 1 Phone ____________ ________________ TEMPLE SUPPLY CENTER N. sth St. Highway Temple, PA 215-929-5264 tolerable situation when milk isn’t handled properly”. The set of goals for this seminar include increasing grocery store sales from 10 to 30 per cent. “In the most recent seminar, A & P had an increase of sales 12 per cent across the board” by initiating techniques taught in the program. “Today, lifestyles are changing.” The influence mothers give their children to drink milk is “rapidly disappearing”. In the home “family meals are becoming a thing of the past”. The Signed Address LANCASTER FARM STORE 1140DiliervilleRd Lancaster, PA 717-394-0541 Tulpehocken Farms near Reading Pa. has bought 5 bottom unioaders from Agway ... beginning in. 1970. Most recent is the 24 x 65 Madison erected in 1977. AVONDALE SUPPLY CENTER Junction U.S. 1 441 Avondale, PA 215-268-8238 beverage competition is growing and milk drinking patterns are changing. These are some of the reasons why the industry has chosen a target audience between the age of six and 34 or ‘ ‘the soft drink chooser”. The dairy industry’s promotional arms will promote milk as the “beverage of choice for contemporary people”. It is a drink that can be enjoyed in an active, fun situation. The programs will em phasize milk can be chosen (Turn to Page 30) CHAPMAN STORE RD2 Wescosville, PA 215-395-3381
Significant historical Pennsylvania newspapers