mm(H IT iwl Farm machinery exposition called success by exhibitors By DIETER KRIEG HARRISBURG - The verdict is in: The first Pennsylvania Machinery Exposition was a success, according to a majority of agribusinessmen who took part in it. It was a success not because of huge crowds coming to see it, but rather because most of those who did come were genuinely interested in the products that vyere on display. The Pennsylvania Dairy marketing strategies outlined by promotion agency By JOAN LIES AU ~ LANCASTER - “You are not' only' * producers but marketefs as well” stated Richard Norton, Manager of Middle Atlantic Milk Marketing Area Advertising and Promotion Agency. Norton spoke to several hundred people -at both the Dairy Day and Interstate Milk Producer’s District s banquet held recently. He explained the “bold new advertising programs” which are “financed and run by dairy fanners”. Lancaster County may get $lO million program By GARY MA YK LANCASTER - Farmers m a 30,000-acre area of Lancaster County, probably east of Blue Ball, may share m a $lO million conservation program aimed at cutting agricultural pollution of the Conestoga River. If approved, Rural Clean Water program could enable some of those farmers to receive up to 90 per cent cost-share funds with a maximum of $50,000 per farm. It would be the highest share ever for local farmers improving their operations through conservation plans. Farmers will have to be cooperators of the Lancaster County Conservation District to qualify. The area targeted for the funds is part of the state’s worst agricultural water pollution problem, the Kkmestoga River, stte of ficials say. Afton Schadel of the Bureu of Water Quality . Management told the LCCD recently that Lancaster, has three of the state’s worst VOL 24 No. O Department of Agriculture estimates that 15,000 to 20,000 people visited the Exposition, which is a far cry from the 450,000 people who come to see the Farm Show. While that was a disappointing turnout for many exhibitors, most all felt that the show had been worthwlule and they hoped to have the opportunity to' come back again next year. The fact that there were no big crowds actually delighted a number of ' Norton explainedthere are two promotional efforts planned this year, with a possible third if the ad vertising budget allows it. “Carefree Days go Lightly the Dairy Way” is the theme Americans will be hearing this June which is Dairy Month. The “quick and ease of building meals around dairy products" will be promoted. Sales with cottage cheese, toppings with sour cream and easy, refreshing, cold dairy products will be pushed. Pouring a glass of pollution areas. YUork has tow of the top 10. Other high ranking areas are in in the Delaware River Basin and Potomac River Basin. The Rural Clean Waters program is a 1980 federal project still awaiting final Congressional approval. It would be funded with $75 million, an amount that matches the dollars cut by the Carter Administration from the Agricultural Conservation Program. hi this issue Farm Calendar 10 Life on the farm 18 Dairy predictions 44 Classifieds 46 Homestead Notes 90 Jr. Cooking Edition 92 Kendy’sKollumn 93 Ida’s Notebook 94 Home on the Range 96 Pennfield awards - 107 Cooperatives defended 119 Cattle promotion 121 Joyce Bupp 122 Fun Night 104,123 Chester DMA 130 Berks DHIA * 134 Serving The Central and Southeastern Pennsylvania Areas Lancaster Farming, Saturday, March 17,1979 showmen, and according to at least one account, the Expo attracted visitors who don’t come to the January Farm Show. The most frequently heard complaint was that exhibitors felt the Exposition managers should have done a better job of promoting the show. We asked some of the exhibitors to evaluate the Expo, which ran for three (Turn to Page IO) cold milk will be em phasized, rather ithan reaching for a sweetened drink or soda. “Food Your Choice” is presently being promoted to over three million children. Because “80 per cent of the milk is sold through grocery stores” the February-March promotion is based on the rational that most people over spend during the holidays. “This program gives a way to build around (Turn to Page 24) Schadel said, “EPA (federal Environmental Protection Agency) in dicated there might be one or two or three projects in the first year.” But that’s for the entire country. Schadel said, so any program at all in Pennsylvania would be fortunate. The key to the program is high participation by far mers in the target area. That’s the reason for the $50,000 limit and the possible 90 per cent cost-share. “Within three years, you need 50 per cent of those land owners under agreement,” Schadel said. “Within five years, you need 75 per cent.” Schadel sees it as an op portunity for the con servation district “to step to the forefront” and “really make an imprint in the county.” Yearly checks to assure that conservation plans are being carried out will be necessary. “Make sure the measures that are planned get into the ground, because a plan isn’t worth a (Turn to Page 17) “In three days, with the genuine inquiries we’ve had, we came out alright,” said David McFarland, right. “This is a different clientele - really good people,” added David Smith, left. Both represented the Long Manufacturing Co. at the Farm Machinery Exposition in Harrisburg last week. Charles Wemer, left, of Pennsylvania Harvestore Systems, Oillsburg, con sidered the Expo to be “almost perfect in every respect.” He liked the fact that it wasn’t crowded, saying; “We had a nice flow of people, and our registrations were as good as at the Farm Show.” $6.00 Per Year
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