17. •- ■••-•• ■3* '■ " tr - > f > **< * Farm signs are GETTYSBURG - Ohio State University’s marketing specialist for horticultural products. Dr. R.A. Blakeley, considers signs to be very important if roadside marketing is to be a success. According to a study conducted at Ohio ..State, nearly 75 per cent of customers surveyed at an Ohio roadside market in dicated that highway signs were the means by which tmmmmnumi i THE WOOD FURNACE By NEWMAC KIESTAND DISTRIBUTORS INC. 1830 STATE STREET .. EAST PETERSBURG, PA PHONE: 717-569-7397 Won. thru Thurs. 10 A.M. to 5 P.M. HIMH Friday 10 A.M. to 8 P.M. . Saturday 8 A.M. to 12 Noon V 0 '"*' >•> u /* they had learned about the market. According to Blakeley, the content, ap pearance, location, con struction, and visibility of the sign all contribute significantly to the sign’s usefulness. “Signs are silent salesmen, ’’ says the Ohio educator. With the season for fruit and vegetable production approaching rapidly, farmers may want to consider Blakeley’s Roadside marketing suggestions. They’re ap plicable, incidentally, for not just fruit and vegetable sales, but for all types of roadside marketing. To be really effective, Blakeley says, the “silent salesmen” must attract attention in less than 10 seconds. “They must tell who you are, where you are, and what you have for sale.” “Novelty attracts at tention,” the Ohio educator tells his audiences all across THE WOODBURNING URNACE THAT CONNECTS TO YOUR EXISTING HOT AIR FURNACE. Preparing people for the future by meeting their needs Today! 20c. DURING APRIL AT ~ * * *' r ~ ?isiz ' 9Hi r\'>k fil USE GRO On Green Acre silent salesmen the country. “Along many highways, a bright, clean, neatly painted sign is a novelty in itself. Avoid blackboards, or messages scrawled in crayon on a piece of cardboard. They are hard to read and give the impression of a cheap, dirty market; not a'place where you want to buy food. Avoid commercial signs for soft drinks, tobacco, etc., which destroy the farm fresh image. Signs which imitate highway department or traffic control signs in shape, colors, letter design K vt •* > r- <$ f > * X -r-" BAKER'S LIMESTONE AND ROYSTER BONANZA FERTILIZERS, UREA, AND AMMONIUM SULFATE OR TRACTOR SPREADERS AVAILABLE. We handle fertilizer in bulk and bags, retail and wholesale. ARCADIAN GOLDEN URAN 30%, Poly-N 10-34.0, or prescription liquid mix fertilizer wholesale or spread. Pius retail Insecticides and Herbicides. MARTIN'S LIQUID SERVICE do JOHN Z. MARTIN RD 1, Box 716, New Holland, PA 17557 Phone: 717-354-5848 Lancaster Farming, Saturday, April 22,1978 and wording should also be avoided,” Blakeley says. To enhance their ap pearance and increase their effectiveness, Blakeley recommends that signs be painted every three years, or sooner if they become weathered, faded, or damaged. “Shabby signs imply a sloppy, poorly managed market,” the Ohio researcher emphasizes. In detailing proper sign making, Blakely instructs that signs should encourage the motorist to shop your market. “Listinga variety of ** *%Wi Wt k g£ - a. *» w Truck Spreading Service Of -ALSO Call Us For All Your Chemical Needs products will attract more customers than having a sign which merely says “vegetables,” he says. He recommends that roadside marketers use hand separated product signs with hooks or snaps and eyes so that they can be easily taken down when that product is no longer available. “Leaving signs advertising ‘grapes,’ ‘peaches’ or ‘strawberries’ out all Winter is an easy way to lose customers next season,” he warns. “Give your market a (Turn to Page 102) 101
Significant historical Pennsylvania newspapers