—Lancaster Farming, Saturday, May 14.1977
24
Dairy industry unified by UDIA
ROSEMONT, 18. -
Dairying in America dates
back to 1611, when the first
cows arrived in Jamestown,
Virginia. More than 300
years passed before
organizations were formed
to protect and broaden the
market for dairy products.
But it wasn’t until July 1971
that producers took the first
major step toward building a
truly unified industry by
forming the United Dairy
Inudstry Association
(UDIA).
Dedicated to increasing
the sales of U.S. dairy
products, UDIA coordinates
a total promotion program
which includes the ad
vertising and sales
promotion campaigns ot
American Dairy Association
(ADA), product and process
R&D projects of Dairy
Research Inc. (DRINC) and
nutrition research and
education work of National
Wood is still your
cheapest and a very
dependable fuel. We
have high efficiency
cast iron wood and coal
stoves in stock. Air tight
design causes them to
bum overnight on one
load of wood.
Stainless steel insulated
chimney pipe in stock.
Call or Write:
LUKE 6. SENSEHIG
R.D.I
Glenwood Drive
Ephrata, Pa. 17522
Phone 717-733-0703
IV* miles northeast
of Green Dragon.*
nooo
PT. 7's
FT. 10's
PT-10 ■ List Price *4430
Sale *3480
Save $1000(1 only)
PT-7 - List Price *3790
Sale *3190
Save $6OO
SALES & SERVICE
MILLER’S REPAIR
1 Mile North of Bird in-Hana
8 miles East o' Lancaster
RDI. Bird-in-Hand, PA Phone 717-656-9013
Dairy Council (NAD). At the
same time, UDIA's com
munications, marketing and
economic research, and
program planning and
support divisions extend the
efforts of these organizations
by working toward common
goals and objectives.
The national programs of
ADA, DRINC and NDC are
implemented at the local
level by UDIA member and
affiliated units throughout
the county.
American Dairy Association
ADA‘s advertising and
sales promotion campaigns
use input from all UDIA
divisions and operating
organizations, such as
survey data from marketing
and economic research, and
from nutrition research.
Advertising programs using
TV, radio, outdoor
billboards, newspapers and
other publications follow
basic themes developed to
meet UDIA long and short
range goals. Point-of
purchase ' (P-O-P)
promotional' materials
support these goals at store
level.
strengthened by its dairy
department management
workshop program in which
nationwide day-long
workshops, conducted by
twoman ADA dairy
marketing consultant teams,
annually show thousands of
food chain executives and
retail food store personnel
how to reap optimum sales
and profit returns from their
dairy cases.
Dairy Research Inc.
In 1976, Drinc received
Internal Revenus Service
(IRS) permission to
establish Dairy Research
Foundation, an independent,
non-profit private research
organization. The knowledge
and improved methods
gained from Foundation
supported projects is in
valuable to the entire dairy
industry.
DRINC is also involved in
product development
projects with cooperatives
and commercial companies
to encourage them to use
HESSTON
FARM EQUIPMENT
WINDROWERS
dairy rather than vegetable
ingredietns in their
development *of new
products. Since being in
corporated in 1969, it has
supported 42 product
development projects, 17 of
which have reached the test
market stage with 48
separate products. Of these,
19 have succeeded and are on
the market today. One is
Pillsbury’s Figurines, a
calorie control meal
replacement bar rated the
number one product of its
kind in the country
DRINC’s process
development work is also
important. A process
savings of one dollar at, or
prior to, the manufacturing
stage is the equivalent of at
least two dollars in added
sales. So a new- process
development can add sub
stantially to farmer
processor income.
National Dairy Council
NDC is the country’s oldest
food industry-supported
organization devoted solely
to nutrition research and
education. One of its
primary functions in UDIA’s
total promotion program is
to make people aware of the
nutritional value of dairy
foods.
The PROVEN Fickes
MASTER
fIU
SYSTEM
Master-Mane is the proven automatic silage handling system first
introduced in the eastern United States b> Fickcs over a year ago There’s
no longer any need to enter the silo Once filled, the silo can be unloaded
from top to bottom—automatically The Silo-Matic Contmuous-door
Unloader moves down the continuous doors to unload haylagc, com silage
or high moisture com It operates effectively, efficiently and without
mechanical problems
Th* Fickts-Mstfar-Matic Silo Sytlam othrt yotr
CONVENIENCE—Puts an end to the chore of climbing the silo every
few days
TIME-SAVING—Keeps you out of the silo so you can spend your time
to more profitable advantage
CLEAN ENTRY CHUTE—Continuous door chute used for unloading
Second chute doors remain in place always clean
SUO~flfcfiC TRAVELING BELT
FEEDER
I | "
**■ -
jpj|pp
FAST. HIGH VOLUME
CATTLE FEEDING
WITHOUT
SEPARATION
• Smooth. Sbp-Prool, Find Spood Drive
• Even Distribution—No Feed Build-Up
• Belt Glides on Plywood Treys
• Self-Tichtenlnc. Selt-Cleaninc Feed Belt
• Low Horsepower Requirements
• No Separation of Mixed Feeds
• Optional Automatic Reversmc Switch
For Conthious Feedinf
It does this by working
directly with teachers,
physicians, dentists,
dietitians, government of
ficials, scientists and
representatives of the mass
media who influence con
sumer eating habits.
UDIA Divisions
Marketing: and economic
research is involved in all
aspects of ADA and DRINC
programs, and in some NDC
and . communications
division programming. It
gathers, the business in
formation needed by UDIA
and its organizations to help
determine product priorities
and appropriate markets
and audiences.
Communications carries .
through ongoing food trade ,
publicity and consumer ,
communications programs ,
for major promotional ,
periods and assigned ,
priority products. It also ,
“tailors” special publicity ,
campaigns for the dairy and ,
grocer industries. i
Program support and
affiliated unit services are
the field service sections of
UDIA. They maintain close
liaison with member ex
tension programs. Affiliated
unit services also coordinate
SILO-MATIC
CONTINUOUS-DOOR SILO UNLOADER
Thu csdusve unlaader design hat been >*
use an continuous daar mJ«* far mare than •
year It has hem thoroughly tested and proved
tinker firm-operating aoadmam with haylage
cant silage and high tnaisnirr aara The
Sila-Matic Cantinuaua-Daae SOa Lnlaader
aucamatically moves dawn the ula from Jaar
ta daar The gooseneck Kays in perfect
alignment with the chute daan and hood
remains in ideal gasman far maatmum silage
carrying efficiency
There arc na sprmgs, rapes. cables or pulleys
la atifuK since the downward movement af
the unlaader aperates hy gravity The eleerte
cable t plugged tnta a pawer saurae at the tap
af the wlo The electric cable automatically
uncails as the uni—dw moves dawa the sila
PH: 717-776-3129
business and program
operations between NDC and
its affiliated Dairy Council
units.
Through UDIA and its
operating organizations and
|TSORTITORSEpiS^irFO^I
YOUR DOLLARS
GOOD USED 6000 FORD TRACTORS
Stop and See them at the home of the Friendly! I
Folks at Lancaster Ford Tractor I
WE WANT TO BE YOUR TRACTOR COMPANY
LANCASTER FORDi*
TRACTOR, INC. !
i Take Flory Mid Exit off 283 and |o ♦
'A mile toward East Petersburg. ♦
The New Home Of The Friendly People ▲
1655 Rohrerstown Road 7
, Ph: 717-569-7063 J
tiffin
Tractors
Equipment
ATM*
Own Chufe-Tha p>i—Ofrapli ahNT IMMtfftg ClsmM TV mtioum
the dan ohwr ssde of the Fiaka silo door wKwi char dm hat
Tha tysmw poovrfet dm omry to Ate with oomwtom door omn m
wio ■ ill Mm. Doors at "rofntattor doaod pooitwo fa loodtnc silo
iC Fakes SrayM Inpd doors.
COWTIMUOUS DOOM-The Fakes tmtomoa Doors can hr ptaueJ a
almost any Meat too destrod in the OTOwrfow* «d the wio TVs nqowe no
special rods or afnndav The anail doors (lf» wide i IS" ktno) are wedged
tighth apatfts] a *»” start amh The silo t» leaded w.ih doors m ptaur
Please fill out and mail the coupon below.
Fickes will mail complete information to yon.
Plcaee tend me complete Mormaton and detail* on the New Picket
MASTER-MATIC SILO SYSTEM
I NAME
| ADDRESS
I CITY
STATE
I TELEPHONE (AREA CODE)
FARMER STUDENT
divisions, America’s dairy
industry is able to adapt to
changing times. This proud
U.S. industry produces dairy
products in greater quantity,
and at less cost, then in most
other parts of the world.