—Lancaster Farming, Saturday, May 14.1977 24 Dairy industry unified by UDIA ROSEMONT, 18. - Dairying in America dates back to 1611, when the first cows arrived in Jamestown, Virginia. More than 300 years passed before organizations were formed to protect and broaden the market for dairy products. But it wasn’t until July 1971 that producers took the first major step toward building a truly unified industry by forming the United Dairy Inudstry Association (UDIA). Dedicated to increasing the sales of U.S. dairy products, UDIA coordinates a total promotion program which includes the ad vertising and sales promotion campaigns ot American Dairy Association (ADA), product and process R&D projects of Dairy Research Inc. (DRINC) and nutrition research and education work of National Wood is still your cheapest and a very dependable fuel. We have high efficiency cast iron wood and coal stoves in stock. Air tight design causes them to bum overnight on one load of wood. Stainless steel insulated chimney pipe in stock. Call or Write: LUKE 6. SENSEHIG R.D.I Glenwood Drive Ephrata, Pa. 17522 Phone 717-733-0703 IV* miles northeast of Green Dragon.* nooo PT. 7's FT. 10's PT-10 ■ List Price *4430 Sale *3480 Save $1000(1 only) PT-7 - List Price *3790 Sale *3190 Save $6OO SALES & SERVICE MILLER’S REPAIR 1 Mile North of Bird in-Hana 8 miles East o' Lancaster RDI. Bird-in-Hand, PA Phone 717-656-9013 Dairy Council (NAD). At the same time, UDIA's com munications, marketing and economic research, and program planning and support divisions extend the efforts of these organizations by working toward common goals and objectives. The national programs of ADA, DRINC and NDC are implemented at the local level by UDIA member and affiliated units throughout the county. American Dairy Association ADA‘s advertising and sales promotion campaigns use input from all UDIA divisions and operating organizations, such as survey data from marketing and economic research, and from nutrition research. Advertising programs using TV, radio, outdoor billboards, newspapers and other publications follow basic themes developed to meet UDIA long and short range goals. Point-of purchase ' (P-O-P) promotional' materials support these goals at store level. strengthened by its dairy department management workshop program in which nationwide day-long workshops, conducted by twoman ADA dairy marketing consultant teams, annually show thousands of food chain executives and retail food store personnel how to reap optimum sales and profit returns from their dairy cases. Dairy Research Inc. In 1976, Drinc received Internal Revenus Service (IRS) permission to establish Dairy Research Foundation, an independent, non-profit private research organization. The knowledge and improved methods gained from Foundation supported projects is in valuable to the entire dairy industry. DRINC is also involved in product development projects with cooperatives and commercial companies to encourage them to use HESSTON FARM EQUIPMENT WINDROWERS dairy rather than vegetable ingredietns in their development *of new products. Since being in corporated in 1969, it has supported 42 product development projects, 17 of which have reached the test market stage with 48 separate products. Of these, 19 have succeeded and are on the market today. One is Pillsbury’s Figurines, a calorie control meal replacement bar rated the number one product of its kind in the country DRINC’s process development work is also important. A process savings of one dollar at, or prior to, the manufacturing stage is the equivalent of at least two dollars in added sales. So a new- process development can add sub stantially to farmer processor income. National Dairy Council NDC is the country’s oldest food industry-supported organization devoted solely to nutrition research and education. One of its primary functions in UDIA’s total promotion program is to make people aware of the nutritional value of dairy foods. The PROVEN Fickes MASTER fIU SYSTEM Master-Mane is the proven automatic silage handling system first introduced in the eastern United States b> Fickcs over a year ago There’s no longer any need to enter the silo Once filled, the silo can be unloaded from top to bottom—automatically The Silo-Matic Contmuous-door Unloader moves down the continuous doors to unload haylagc, com silage or high moisture com It operates effectively, efficiently and without mechanical problems Th* Fickts-Mstfar-Matic Silo Sytlam othrt yotr CONVENIENCE—Puts an end to the chore of climbing the silo every few days TIME-SAVING—Keeps you out of the silo so you can spend your time to more profitable advantage CLEAN ENTRY CHUTE—Continuous door chute used for unloading Second chute doors remain in place always clean SUO~flfcfiC TRAVELING BELT FEEDER I | " **■ - jpj|pp FAST. HIGH VOLUME CATTLE FEEDING WITHOUT SEPARATION • Smooth. Sbp-Prool, Find Spood Drive • Even Distribution—No Feed Build-Up • Belt Glides on Plywood Treys • Self-Tichtenlnc. Selt-Cleaninc Feed Belt • Low Horsepower Requirements • No Separation of Mixed Feeds • Optional Automatic Reversmc Switch For Conthious Feedinf It does this by working directly with teachers, physicians, dentists, dietitians, government of ficials, scientists and representatives of the mass media who influence con sumer eating habits. UDIA Divisions Marketing: and economic research is involved in all aspects of ADA and DRINC programs, and in some NDC and . communications division programming. It gathers, the business in formation needed by UDIA and its organizations to help determine product priorities and appropriate markets and audiences. Communications carries . through ongoing food trade , publicity and consumer , communications programs , for major promotional , periods and assigned , priority products. It also , “tailors” special publicity , campaigns for the dairy and , grocer industries. i Program support and affiliated unit services are the field service sections of UDIA. They maintain close liaison with member ex tension programs. Affiliated unit services also coordinate SILO-MATIC CONTINUOUS-DOOR SILO UNLOADER Thu csdusve unlaader design hat been >* use an continuous daar mJ«* far mare than • year It has hem thoroughly tested and proved tinker firm-operating aoadmam with haylage cant silage and high tnaisnirr aara The Sila-Matic Cantinuaua-Daae SOa Lnlaader aucamatically moves dawn the ula from Jaar ta daar The gooseneck Kays in perfect alignment with the chute daan and hood remains in ideal gasman far maatmum silage carrying efficiency There arc na sprmgs, rapes. cables or pulleys la atifuK since the downward movement af the unlaader aperates hy gravity The eleerte cable t plugged tnta a pawer saurae at the tap af the wlo The electric cable automatically uncails as the uni—dw moves dawa the sila PH: 717-776-3129 business and program operations between NDC and its affiliated Dairy Council units. Through UDIA and its operating organizations and |TSORTITORSEpiS^irFO^I YOUR DOLLARS GOOD USED 6000 FORD TRACTORS Stop and See them at the home of the Friendly! I Folks at Lancaster Ford Tractor I WE WANT TO BE YOUR TRACTOR COMPANY LANCASTER FORDi* TRACTOR, INC. ! i Take Flory Mid Exit off 283 and |o ♦ 'A mile toward East Petersburg. ♦ The New Home Of The Friendly People ▲ 1655 Rohrerstown Road 7 , Ph: 717-569-7063 J tiffin Tractors Equipment ATM* Own Chufe-Tha p>i—Ofrapli ahNT IMMtfftg ClsmM TV mtioum the dan ohwr ssde of the Fiaka silo door wKwi char dm hat Tha tysmw poovrfet dm omry to Ate with oomwtom door omn m wio ■ ill Mm. Doors at "rofntattor doaod pooitwo fa loodtnc silo iC Fakes SrayM Inpd doors. COWTIMUOUS DOOM-The Fakes tmtomoa Doors can hr ptaueJ a almost any Meat too destrod in the OTOwrfow* «d the wio TVs nqowe no special rods or afnndav The anail doors (lf» wide i IS" ktno) are wedged tighth apatfts] a *»” start amh The silo t» leaded w.ih doors m ptaur Please fill out and mail the coupon below. Fickes will mail complete information to yon. Plcaee tend me complete Mormaton and detail* on the New Picket MASTER-MATIC SILO SYSTEM I NAME | ADDRESS I CITY STATE I TELEPHONE (AREA CODE) FARMER STUDENT divisions, America’s dairy industry is able to adapt to changing times. This proud U.S. industry produces dairy products in greater quantity, and at less cost, then in most other parts of the world.