116—Lancaster Farming, Saturday. March 19, 1977- BSPCO’s By DIETER KRIEG LANCASTER - Anyone who has ever met Boyd Gartley, Inter-State Milk Producers’ director of member and public relations, knows that he is a believer. A man with a deep rooted faith in God, the milk cooperative official has won the respect of thousands of dairymen. But Gartley believes in more than the Almighty. Anyone who has ever heard Gartley give a talk, knows that he is a believer in promotion and advertising. Specifically, milk promotion and advertising. Gartley does more than just talk. He performs, putting his every talent on the line to convince his audience that pennies for promotion is a good idea. After a recent appearance here for the Lancaster County Dairy Day activities, one individual was heard to say that “you can’t go to sleep when Gartley is up there.” Another observed that Gartley does not shy away from making himself look a little silly, for the sake of impressing Hie audience with the point be has to make. Apparently, the method works. Sporting a buckskin suit, a guitar and antique flask filled with powdered milk (his wife won’t let him use the fluid kind on account of the mess it could cause) Gartley packs a powerful and fast moving message. He won’t stand behind a lectern for 20 minutes. In stead, he uses the entire stage, capturing the crowd’s Sire Power herds reach top production Two hundred and fourteen dairymen in Pennsylvania, breeding their cows ar tificially with Sire Power, Inc. and Northeastern Breeders Association, achieved herd averages of GOO pounds fat or more in 1976, according to Penn sylvania Dairy Herd Im provement Association records. Of the 214 herds over 600 pound iat, one herd was over 800 pound fat at 810 F, 20 herds were over 700 F and 46 herds were over 650 F. The number of herds in 1976 over 600 pounds fat sired by Sire Power sires more than doubl' f rom 1975’s level. The Pei sylvania DHI average fot the Holstein breed is appioximately 500 pound fat. These high herd averages reflect the out standing managerial ability of the herd operators. Sire Power genetics are READ LANCASTER FARMING FOR FULL MARKET REPORTS attention with words and actions. He’s sometimes before the crowd wearing his raccoon cap, and more often than not, he’ll strum up a tune or two on his guitar. Meanwhile, the audience listens with attention and appreciation. It’s humorous entertainment with a serious message. Gartley’s usual message at events such as Dairy Day is that advertising pays, and if dairymen expect to hold their share of die beverage market, they had better jump on the bandwagon. To Gartley, a dairyman who isn’t contributing to the ad and promo cause is in the same boat as the fellow who’s on welfare and yet able to work. For every dollar spent for advertising, university research shows that there’s a return of $3.38, Gartley pointed out. He’s convinced it pays to deduct seven cents per hundredweight from members’ milk checks. Federal Order 4 late last year adopted a $3 million dollar advertising and promotion budget which is being put to work now. That budget is up 27 per cent from what it had been in 1976, and is expected to generate an extra $BOO,OOO to $900,000 annually, according to figures released by the dairy industry. Although dairymen voted last Fall to have their milk assessed an extra two cents per hundredweight for ad vertising and promotion, their increased efforts aren’t keeping up with the rate available on the farm through a well trained staff of professional A.I. technicians. These men have a selection of A.I. proven bulls and provide year - round service. Also, Sire Power direct herd farm specialists deliver semen, nitrogen, and supplies on a regular basis to dairymen breeding their own cows. This full - service approach gives dairymen a choice of breeding programs. Cal Your HUSKEE-BIU MAN! HuskeeGlvM You Moral • Full 6" x 6" Poles • American made steel • Spacious ■ • Factory Assembled ■ Trusses • Top grade lumber e Save heights [HHHiHBIHBIHIBBiiBI Ate a* M mt COMThOLLCO ENVIRONMENT SUILOINC - .A Thtna Carter wMM awnriten hurMins item teanar •SgSjfK - htethte .ante. rteMte Mar ate I— cate ate atetel te manuta Irate! ar ater Thav aay far iharrualrai ht na late! wine alternate Name ■— Address Town State 2lp □send more Information □Have representative call □ My phone number Is qHbS □student □ Farmer □Businessman SS.r ©[f MERVIN MILLER Env'ronrnental, R R. 2 - KEENER ROAD Animal Confine- L1T172, PA 17543 mem Systems PHONE; (717) 626-5204 Gartley is a believer Inter-State Milk Producers’ Boyd Gartiey packs a powerful tune about the need to advertise and promote milk. Here he’s pointing out how the dollars are spent If you're wondering how to collect 338 per cent interest (sign at right) that’s the return farmers can reap through each advertising hikes recorded in ad vertising markets. Ac cording to Gartiey, ad rates have been going up so fast that the milk industry isn’t even in the ball park anymore. Prime time TV advertising, for example, is no longer feasible. Instead, localized efforts are being intensified and a campaign has been underway in recent weeks to have die public take a coffee break with milk - “the beautiful switch.” Gartley pointed out that the nation’s dairy fanners have an advertising budget of $36,600,000, which in terprets into 0.4 per cent of sales. By comparison, General Foods spends $lB9 million on advertising, or seven per cent of sales. Kellogg spends 4.9 per cent of its sales revenues on advertising, while Mc- Donald’s and Pepsi-Cola each earmark three per cent of their incomes for that purpose. The seven cents per hundredweight currently taken out of dairy farmers’ milk receipts break down as follows: 57 per cent for local advertising; 27 per cent for nutrition education (Dairy Councils); 14 per cent for UDIA national programs; 0.4 per cent for local promotions; 0.3 per cent for Auger saves you time and money At last' You can realize fertilizer savings of eight to ten dollars per ton If you're currently using shovels, buckets or bags to transfer fertilizer to application equipment, you need the economical advantages of U M's Auger One man can easily fill a six row planter in five minutes the end of backbreaking hand loading Using an auger also eliminates the caking problem caused by high moisture and nitrogen content As the fertilizer is transferred through the auger, chunks are broken up. This assures even application to all rows U M.’s Auger comes complete with all hoses, mounting brackets and couplings—even a winch for easy one-man operation The6”x 12'tube swings 180* and will raise or lower quickly for maximum convenience Gear and Elevators write Like our gram box, augers are available in red, orange, green or blue FOR MORE INFORMATION, SEND NAME t ADDRESS TO. UNVERFERTH McCURDY Kalida, Ohio 45853 Name Address dollar, a study shows. Gartiey believes that dairymen who choose not to support advertising are hitching a free ride similar to those who collect welfare checks even though they’re perfectly capable of earning their own way. the Keystone Milk Marketing Council; and 1.4 per cent for administrative costs. The Keystone Milk Marketing Council, (KMMC) is an independent @ UNVERFERTH MCCURDV Kaßda, Ohio 45853 .State organization representing fanner organizations and milk cooperatives as well as independent producers and others interested in Penn sylvania maintaining a viable milk industry.
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