Roadside market advertising described An effective advertising roadside' marketing en •campaign is essential to any deavor, says Carl German, > mm JMLC EARLY SEASON PUKE REMCTHM ' ,*/-% I The Harvester With Big Capacity To Match Your Big-Tractor Power Haylage...or silage. The Badger Forage Harvester han dles big chopping jobs with ease. It's power-matched for tractors up to 175 hp. Left-handed delivery mini mizes side draft. Lets you operate with dual-mounted tires. Choose from two models. Multi-row crop heads and hay pickup attachments available. See us for more information. See Your Local Badger Dealer SHOW-EASE STALL GRUMELLI’S FARM CARL L SHIRK CO. SERVICE m 523WinowRd. Mechanics Grove b *o9 n ’ P * QuanyviUe, Pa. Ph. 274-1436 Ph. 299-2536 Ph. 786-731* RALPH KETTERER ISSAC W. HURST LLOYD E. KREIDER Pcrfcasic, RD2 . Deep Run Road Ph. [2ls] 7664531 FISHER BROTHERS A. C. HEISEY FARM ’BBUf EQUIPMENT INC. Ph.{7l7] 244-2178 RDI Jonestown, PA A 862-3406 [7l7] 865-4526 RO2 East Earl, PA Ph. [2ls] 445-5767 extension crops' marketing specialist at the University of Delaware. The marketing specialist recommends that ad vertising start at least two weeks in advance of any seasonal produce carried. Research has shown that an advertising campaign works best when it peaks one week before the produce is available. Person to person health insurance It can help you pay off your loan if you’re disabled. Call me. J. MfHbur So Uribe rger 303 Mabie Avenue ■ Smoketown. PA Bus. 717-397-3579 Res. 717-3924900 hi.) STATE FARM MUTUAL Automobile Insurance Co Home Office J o[ oomm g lon |||| no , s MING IS TER WITH 'G ER VE ROl Cochranville, PA Ph. [2ls] 932-2934 There are two major types of advertising open to the operator of a roadside market. One of these reaches the public through what German calls the “time” media of radio and television. The other in cludes such “space” media as newspapers, regional magazines, in-the-market display signs, bag inserts, printed flyers, < direct mailers, and roadside signs. Each of these reaches a potentially different audience. How much is spent on advertising will depend on the seasonality of the market. Seasonal products require a greater ex penditure for advertising (as a percent of sales) than a market which is open all ’year. It is considered good business in retail marketing to spend two-three per cent of gross. sales for ad vertising. But the amount needed to spend will depend in part on the length of time the operator has been in business. Some operators have had to spend as. much as ten per cent, but have felt it paid off well for them. A carefully planned campaign will help get the most from advertising dollars. Slogans, trademarks and other techniques which personalize the operation in the mind of the consumer all help make ads have greater impact. The use of your name, a historical event or a natural surrounding in your campaign will help people remember you. A catchy KERR McGEE CHEMICAL CORP. (PREVIOUSLYTHE BAUGH COMPANY) Manufacturers of dry homogeneous fertilizers, as well as one of the major producers ofsuperphosphate on the east coast of U.S.A. Basic in phosphate and potash. We own and operate three manufacturing plants located in two states - located in Philadelphia, PA and Baltimore and Cambridge, MD. With companies such as Advanced Ag and Brookside Lab., you know the importance of gypsum in conditioning the soil. Superphosphate is about half gypsum. Since we produce superphosphate, we then use it as extensively as possible in all our fertilizer analyses. Because of formulation, 10-20-20, for instance has very little (if any) superphosphate; but, 5-10-10 contains nearly one-half ton. Superphosphate is 12 percent sulfur as well as ren dering available such other nutrients as calcium, magnesium, sodium, aluminum, barium, iron, boron, copper, zinc, and manganese. These trace elements are not found in any other phosphate source. Consequently, buying a blended product cheaply priced may not be so cheap after all. Your Kerr McGee representatives are well trained; having contacts with state universities as well as chemical companies to research your problems and aid in your farm management. Richard Breckbiil R 1 Oxford, PA 19363 Ph: 215-932-3307 Kerr McGee Chemical Corp. BenO.StoHzfus R 2 Honey Brook, PA 19344 Moyer and Son, Inc. 113 E. Reliance Rd. Souderton, PA 18964 Ph: 215-723-6001 KERR McGEE TERRITORY SALES MANAGER: Lancaster Farming, Saturday, April 3.1976 — slogan such as, “If it’s any fresher it’s still growing,” is one way to get their at tention. Newspaper advertising has proven a good way to reach the public in small to medium sized cities, says German. Use of the classified ad section permits the operator to make frequent updates on crop maturity and availability. Spot announcements on the radio are a good way to draw beach crowds that pass your way in the summer. Due to costs, these spots must be short and to the point. Direct mailings can be used by small roadside or New company formed The Ag Best Corporation has been founded in Nap panee, Indiana and will soon be producing a complete line of portable and modular confinement buildings for livestock. Howard Sellers, president of Ag Best is founder and owner of Sellers Manufac turing with home offices in Wakarusa, Indiana. Stan A. Evavold will serve as marketing manager of the recently founded company. Evavold was formerly director of marketing at Tasco and most recently was the marketing manager - Buildings at Star Agri Products in Goshen, Indiana. Carl Van Gilst will be engineering manager of Ag Best. Formerly he was WHY NOT GIVE US A CALL?? SOUTHEASTERN PENNA. WAREHOUSES: Joseph H. Kershner Route 1 Box 97A Gap, PA 17527 Ph; 717-442-8116 It's Know How That Counts! pick-your-own operations to tell people when produce will be available. A postcard to repeat customers lets them know you care about their patronage and helps to keep them satisfied. In addition, you may gain new customers through them. Point-of-purchase ad vertising, including market signs, is the least expensive and most successful method for most roadside operations. All such ad vertising should be neat, attractive and well main tained. Height and width of letters are very important, especially if signs are to be read by passing morotists. Livestock Systems Engineer at Star Agri Products. The principals of the new company will draw from their long experience in farm confinement buildings and equipment to design and build small units to large complexes for distribution throughout the U.S. in ad dition a full line of livestock confinement equipment will be produced by the com pany. TRY A CLASSIFIED AD! KEm^MCOtt John A. Kennel, Jr. R2Partesburg, PA 19365 Ph: 215857-5620 M. D. Lumis and Son Uwchland, PA 19480 Ph: 215-458-5211 Pottstown Roller Mills, Inc. South and Hanover Sts. Pottstown, PA 19464 Fh: 215-323-8620 65
Significant historical Pennsylvania newspapers