__ _ _ travel* that market area, B B ■ • I! PP 9 • . working closely with store r romotion, Liticiency « a ' J ccntlvcs. WEED and FEED WITH LIQUID NITROGEN and HERBICIDES The most efficient and sure way to fertilize and control weeds in your corn fields. Less trips over the fields. Modern equipment to serve you RICHARD R. FORRY and SON 2020 Horseshoe Rd., Phone 717-397-0035 Lancaster, PA SPECIALIST IN YOUR FIELD See your PATZ Dealer today McfILLISTERVILLE LONGACRE ELECTRIC 845-2261 BALLY BEDFORD BENCE FARM EQUIPMENT MILLERSBURG 623-8601 CAMP HILL LLOYD SULTZBAUGH 737-4554 ELLIOTTS6URG HAMBURG H. DANIEL WENGER 488-6574 HONEY BROOK ZOOK’S FARM STORE 273-9730 KIRKWOOD LANDIS &ESBENSHADE 786-4158 LEBANON MARVIN HORST 272-0871 1 ; i 1 1 > OTZ CARL BAER 582-2648 (Continued from Pm 1) the truck and heads for the next stop. "one man and one truck con move at least as many eggs in carts as two men and two trucks used to move when they were in eases," Snader noted. "In the chicken house, the producer saves anywhere from one third to half-a-cent per dozen , on labor charges, ahd maybe ' another quarter-of-a-cent a dozen on breakage. The eggs cool down a lot faster, too, when they’re on the carts." Snader said they try to keep mainly two different kinds of birds in production at one time, and they’re always watching two or three others. “The best birds change all the time,’’ he said, "and when it’s time to go to another bird, we want to know what it can do." Production efficiency is one part of the reason for Plain & Fancy’s success. But a strong marketing program has been a key element in the growth of the business from its three-man staff in 1966 to the 115 people who now work for the firm. Although many of the firm’s eggs are packed in cartons with someone else’s label, the Plain and Fancy label is being seen more and more in grocery outlets in a market area that now covers seven states. Paul Hess, Jr., CLAIR SANER & SON 463-2234 LEO LANDIS 692-4647 MILTON LANDIS FARMSTEAD AUTOMATION 437-2375 NEWVILLE FREDB. McGILLI 776-7312 PIPERSVILLE SEPH MOYER 776-8675 STREET MD WALTER WEBSTER 452-8521 THOMASVILLE KENNETH L SPAHR 225-1064 One example of how Plain & Fancy works with retailers is the monthly "Eggscitlng Contest". Retailers arc encouraged to build special promotion displays featuring eggs and allied products. The retailer who does the best Job is rewarded with a trophy and a 150 savings bond. He also gets the ad ditional profits from his egg sales. Monthly winners arc Judged on space allocation, production rotation, cleanliness, creativity, tie-in with other breakfast foods and increased sales and profits. Hess said one retailer boosted eggs sales by 300- percent with a special display. He didn’t retain that level of sales, of course, but he is now selling twice the number of eggs he used to sell. Although the egg business has slumped into the doldrums in recent weeks, Paul Sr. sees a good year overall for the industry. “The number of layers is definitely down,” Hess said, “so there should be fewer eggs around in the months coming up. And I think the Northeast egg producer has a good long-range future ahead of him. We’re sitting right in the middle of the biggest egg basket in the world. “Today, there’s a lot of production moving into the Northeast, We’ve got New York, Philadelphia, Baltimore and Washington on our doorsteps, and if we can supply those markets with top quality, fresh eggs, we won’t have any trouble keeping egg production here." TRACTOR PULL FRIDAY, AT THE Lebanon Area Fair Grounds Located 1 mile South of Lebanon off Rte. 72 Sanctioned by the Lebanon Valley Tractor Pullers Association 1 O /*| ACCCQ Tickets on Sale at the Gate ULnOOLO Adults - ’2.50 ; Modified* 16 F ' eld 12 and “"** ’ ‘l-50 - Super stock 6 and under FREE TROPHIES AND CASH PRIZES AWARDED REFRESHMENTS Bring your lawn Chairs, no bleachers Uncaiter Farming, Saturday. May 31,1975—1 S TRY A CLASSIFIED AD FISHER SPRAY PAINTERS (Henry K. Fisher) SANDBLASTING and SPRAY PAINTING INTERIOR and EXTERIOR Aerial Ladder Equipment Office & Shop 667 Hartman Station Rd Residence 2322 Old Philadelphia Pike Lancaster Penna For FREE Estimates Call 717-393-6530 JUNE 6, 1975 7:00 P.AA. For information call Joseph Short, Jr., Sec. 717-273-3506 or 717-866-6218
Significant historical Pennsylvania newspapers