Meat Retailers Use Beef Council Film To Learn Selling You’ll never see it at your neighborhood theater, nor will it ever be scheduled on the late show. But “Showcase For Beef Sales” is drawing rave reviews and four-star ratings wherever it’s shown. Released early this year and available on a rental or purchase basis from the Beef Industry Council of the National Live Stock and Meat Board, the film has been viewed by hundreds of apprentice as well as ex perienced meat mer-- chandisers and has drawn nothing but favorable responses. “It’s not ofteiLwe come across a useful training tool such as this in our business,” says J. S. Aerial Ladder Equipped FARM PAINTING We Spray it on and Brush It In! FOR FREE ESTIMATES CALL COLLECT 717-393-6530 OR WRITE HENRY K. FISHER 2322 Old Phila. Pike Lancaster, Pa. 17602 IT PAYS TO FEED THE AGRI-KING WAY! Eastern Lancaster Co. Melvin Herr RR2 New Holland Pa Ph 717 354 5977 North Western Lam Earl B Cinder RD2 Manheim Pa 17545 Phone 717-665-3126 Southwestern Lancaster Co. Ben Greenawalt RD2 Conestoga Pa 17516 Ph 717-872-5686 Lehigh Co Area J H Moore 1213 Zorba Drive Whitehall Pa 18052 Ph 215 432-5987 Singleton, Meat Department Manager, Piggly Wiggly Stores, Grundy, Va. “But when a good item such as ‘Showcase For Beef Sales’ does come along, it makes sense to use it, and use it often. We do just that.” The twenty-minute color film was produced to help retailers in their training programs and it com plements the many ad vertising and merchandising services provided by the Council. Besides illustrating the importance of sanitation, personnel appearance, standardized labeling and attractive packaging, the film tells how to generate more beef sales through use of appealing displays, “We have a herd of 33 Registered Holstems. We had been troubled with breeding problems, sore feet, and the month before we started with Agri-King we had 5 abortions No one seemed to be able to find the cause of our problems. In January 1973 Agri-King took samples, information on our herd, and balanced my feeding program. Things were better than before, but not quite like they should be. Agri-King checked the nitrate levels in our roughage and found we had a high level of nitrates They included Micro XX in our ration. This is a product designed to counteract nitrates. Since using this we no longer have abortions, although we still have the nitrates in our hay. In August of 1972 we had 40 9 lbs. milk per cow per day and 16 lbs. fat per cow per day In August 1974 we had 57 4 lbs. milk per cow per day and 2.73 lbs. fat per cow per day The cows herd health is much better, our production is higher than ever before, and there’s more money m the bank account.” 17557 colorful sales promotions and customer assistance. Says John L. Huston, BIC Secretary: “Cattle producers and feeders must rely heavily on meat The u - s - Department of retailers as their‘sales force Agriculture has made and consumer represen- several changes in the tatives.' The more federal-state Special Milk knowledgeable retailers are Program, which helps pay about merchandising our for milk served to children in products, the better profit schools and other in potential there is for all stitutions. Major changes segments of the industry.” ar e: Hamilton Allport, Vice - The eligibility of needy President, Fiber. Products children for free milk will be Division, Diamond In- determined by~ the same temational Corp., explains standards that determine how this company, which eligibility for free meals, manufactures and sells meat " In schools and in packaging trays, is making stitutions that do not have use of the film: food service, reimbursement “This is truly an im pressive film and we are using it to help our salesmen to better understand their customers’ business. It has become an important part of our training sessions and will soon be included in our salesmen’s kits in a cassette form. It will be shown to our customers as a service to them and to point out how our products are used to help sell more beef.” The movie was produced by the Beef Industry Council in cooperation with the lowa Beef Industry Council. Since its release, 16 retail chains and independent operations have purchased a print of the film and 67 others have rented it. For purchase or rental information write: Beef Industry Council, 36 S. Wabash, Chicago, Illinois, 60603. Your Neighbor — EARL AND BETTY WEIR RD2, Cochranville, Pa. Chester County Chester Co William Wtndle RDI Atglen Pa 19310 Ph 215 593 6143 KEY TO PROFIT AGRI KING, PERSONALIZED FEEDING PROGRAMS lestern Lancaster Co A L Wertman 413 Locust St Columbia Pa 17513 Pn 717-684 8768 mon Co Marvin Meyer RD2 Box 157 Annville Pa 17003 Ph 717 867 1445 School Milk Program will be provided by the program for up to two half pints of free milk a day for needy children. In schools and institutions with food service, reimbursement will be paid for one half-pint of free milk a day for needy children, in addition to the milk served with meals. - Reimbursement for milk served free to needy children will be based on the average cost the school or institution pays for milk. - Reimbursement for milk sold to children will be increased to 5 cents a half pint. In the past this rate varied from 2 to 4 cents, depending oh the nature of the program. The 5-cent reimbursement rate will be adjusted annually to reflect changes in the Consumer Price Index’s series for food purchased away from home. - If a school or institution serves milk to all children at FULTON. 111, Lancaster Farming, Saturday, August 24,1974—23 no separate charge, reim bursement will be at the rate of 5 cents per half-pint. - Costs of distribution of the milk will not be federally regualted, and the regulations will not require computation of the dif ference between the cost of milk and the child’s payment. State cooperating agencies will determine the best means to assure that the charges to children are fair and equitable within the overall requirement that the program be run on a non profit basis and that federal payments be used to reduce the price charged the paying children. This is similar to the structure of the National School Lunch Program. -- The formula for allocating funds to the states has been modified to relect the impact of the free milk provision on the states’ needs for funds. - The forms for program applications and reim bursement claims have been simplified considerably to require only the minimum data needed to manage the program effectively. These changes implement the free milk provision of P.L. 93-150, the child nutrition legislatin passed last November, and the minimum reimbursement provision of P.L. 93-347, signed into law on July 12. USDA‘S Food and Nutrition Service invited public CO UPQN Please Send Me More Information On More Milk and Less Problems "The Agri-King Way”. Mail to: George F. Delong regional manager P.O. Box 683 Lititz, Pa. 17543 Name RD or St City State Zip i Phone comment on the free milk changes on April 12 (USDA release 1044-74) and con sidered the 81 comments received in developing this final version. To ensure its taking effect before the school year begins, the change requiring a minimum reimbursement of 5 cents a half-pint will not go through the public comment procedure and is being issued now in final form. XXX Man’s Long-time Foe Locusts have plagued mankind since history began. A swarm of these insects could destroy in just a single day enough wheat to supply 5 million persons. Current announcements of State civil service examinations contain complete information about examinations. Applicants are advised to request an announcement for positions they are seeking and include the exact job-titles on the civil service application. Tough Competitors Man’s biggest competitors for food and fiber are in sects. Comprising nine out of 10 creatures on earth, in sects-and the diseases they spawn and spread-destroy or eat more food and fiber than man consumes.
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