Special Beef Sales, Promotions
Offered by Beef Irid. Council
The food industry’s move Council of the National Live
toward accelerated beef mer- Stock and Meat Board.
chandising should help alleviate He said aggressive steps have
the market crunch which has been and are being taken in
caused a drastic drop in on-the- response to the problems of the
hoof cattle prices, according to beef market.
John L. Huston, vice president- “Beef men are feeling the
secretary of the Beef Industry pinch of severe economic losses
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which threaten the entire in
dustry and the future orderly
flow of beef products to the meat
counters of America,” Huston
said.
The consumer education
advertising-promotion programs
of the Meat Board-Beef Industry
Council are attacking the
problem with numerous projects
designed to rebuild and maintain
strong consumer demand for beef
at the retail level for translation
back into a healthier market for
live cattle.
Huston observed that beef
specials again have become an
important part of the mer
chandising format of the U.S.
retail food industry. Newspaper
ads featuring beef have returned
to the pattern of frequency which
prevailed prior to the period -
beginning early in 1973 - of price
protests, ceilings and shortages,
~ he said. Since the first week of
October 1973, between 41 and 66
beef items have been featured
per week in retail food store ads
in the selected cities covered by
the “Ad Spotlight” summary of
Supermarket News. In the same
period of 1972, the nation’s food
chains carried between 38 and 62
Lancaster Farming, Saturday, December 22,1973 —
beef features per week in
newspaper ads in the same cities.
In August 1973 beef features in
food store ads m the selected
cities had dropped as low as six
per week, he noted.
Many prices are also back to
the level of a year ago, he said.
Sirloin steak, which sold for $1.51
a pound in December 1972, was
selling for $1.55 a pound in the
Chicago area in December 1973
and was being featured in week
end specials for $1.43. The
national average in August 1973
was $1.87. Round steak, priced at
$l.BB in August during the freeze,
was selling at $1.47 in December
compared to $1.46 a year ago. It
was available in December 1973
week-end specials for $1.17.
“This,” said Huston, “is an appeared in more than 1,000
encouraging sign that the law of newspapers in every state of the
supply and demand is beginning U.S., stimulating renewed
once again to operate normally consumer interest in shopping for
after the harrowing market f wider variety of more easily
disruptions suffered by all identified meat cuts,
segments of the industry during Consumers are being reminded
price ceilings and immediately that adequate supplies of beet are
following their removal. Beef again available at attractive
specials are an-essential-part of prices. They are being provided
accelerated merchandising ef- with information on how to
forts that move the increased become better beef shoppers and
beef output through to the con- how to cook the various cuts to
sumer. Otherwise it would back got the most from their beef
up and clog the supply lines, dollars.
forcing a further decline in cattle Back in September
prices and discouraging further correspondence to food editors
expansion of beef production.” noted the opportunity afforded by
increased supplies to feature
The newspaper food page “beef for all occasions” instead
services of the Board have been of strictly economy or budget -
featuring menu ideas and recipes stretching ideas.
Milk Production Down
Milk production in Penn- November compared with 810
sylvania during November was pounds in October and -800 pounds
519 million pounds, four percent November last year,
less than in October, and four United States milk production
percent less than in November during November is estimated at
last year according to the crop 8,662 million pounds, four percent
Reporting Service. less than a y ear earlier. U.S.
average milk production per cow
The number of milk cows in the during November was 765 pounds
Commonwealth during compared with 771 pounds in
November was 665,000, the same November 1972. During
as last month, but two percent November there were 11.3 million
below November of a year ago. m uk cows on farms, down three
Milk produced per cow percent from November a year
averaged 780 pounds in a go.
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John W. Eshelman & Sons
Lancaster, Pa.
Wenger’s Feed Mill
for a full range of tasty beef
dishes. Releases reviewing the
current and future supply-price
situation - quoting Meat Coard
Chairman John A. Copelkand and
other industry spokesmen -- have
been moving out on a regular
basis not only to food editors but
to general news and financial and
business editors...many with
extensive wire service pickup
And a full day of television, radio
and press interviews was
scheduled for Meat Board
President David H. Stroud in
New York City, Dec. 17.
In addition, news articles,
editorials and picture-features on
the meat industry’s new stan
darized meat identity program -
spearheaded by the Board - have
Gehman Feed Mill
Denver, Pa
Stevens Feed Mill
7