—Lancaster Farming, Saturday, November IQ, 1973
14
Sperry New Holland Reorganizes
Marketing Research Staff
Sperry New Holland has re
organized its marketing research
department to place increased
emphasis on economic
forecasting, according to Howard
A. Downey, company vice
president for marketing.
Dale B. Berkheimer, 59 Holly
Drive, Leola, has been named
marketing research director. He
was formerly products and in
ternational research manager for
the company.
Berkheimer succeeds George
E. Healey, 1051 Grand View
Boulevard, who will be assistant
to the vice president for
marketing and work directly with
Downey on special marketing
research projects.
Donald R. Ego, 46 Ridge View
Drive, Leola, has been named
economic research manager. He
was formerly products and ad
Special Milk Program Revised
The U. S. Department of
Agriculture (USDA) revised its
regulations for the Special Milk
Program, in accordance with the
funding provided in the
Agriculture Appropriations Act.
In regulations announced July
5, USDA’s Food and Nutrition
Service adjusted the program to
the $25 million interim funding
level. The changes made in the
regulations reflect the $97.1
million funding level provided in
the Appropriations Act.
The revised regulations make
the Special Milk Program
available again to schools and
institutions which have food
service programs. Reim
bursement will be paid for milk
served in addition to the half pint
of milk that is served regularly as
part of a Type A lunch by schools
participating in the National
School Lunch Program, or the
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vertising research manager.
The scope of the department’s
activities is being broadened to
place expanded emphasis on
economic forecasting. Under
Ego’s direction, added attention
will be given to both long and
short range economic im
plications for Sperry New
Holland business.
The department headed by
Berkheimer, is responsible for
providing information and
recommendations on the industry
environment for products of
present and future concerns, plus
economic forecasting and ad
vertising research.
Berkheimer joined Sperry New
Holland in 1952 as a statistical
clerk in Sales Planning. He
became a market research
analyst in 1956, a senior project
half pint of milk that is served
regularly as part of a reimbursed
breakfast under the School
Breakfast Program.
The revised regulations also
restore the maximum rate of
reimbursement of four cents per
half pint in schools that par
ticipate in the National School
Lunch Program and the School
Breakfast Program. For other
schools and for chiid-care in
stitutions, which sell milk to
children at a separate charge, the
maximum rate of reim
bursement is set at three three
cents per half pint.
Complete text of the revised
regulations for operation of the
Special Milk Program was
scheduled to be published in the
Federal Register for Thursday,
Nov. 1. The new regulations
became effective upon that
publication.
analyst in 1962 and manager of
research services in 1966.
Promoted to international
marketing research coordinator
in 1969, he was named product
and international research
manager in 1970 and has served
in that capacity for the past three
years. He is a native of York,
Pennsylvania, and was
graduated from Elizabethtown
College with a Bachelor of
Science degree in business ad
ministration.
Healey, who joined the com
pany in 1949 as a sales planning
supervisor, is a graduate of
Wayne State University with a
degree in business ad
ministration and of Pennsylvania
State with a degree in
agriculture. He was named
manager of marketing research
in 1960 and director of marketing
research in 1968.
Active in civic and professional
organizations, Healey is
secretary and director of the
Manheim Township Sewer
Authority, is listed in American
Men of Science and is the
chairman of the Statistic Com
mittee of the Farm and Industrial
Equipment Institute.
Ego began with the company in
1961 as a senior project analyst.
Most recently he has served as
products and advertising
research manager. A native of
Yorkton, Saskatchewan, he has a
bachelor of Arts degree in
economics from McMaster
University, Hamilton, Ontario,
and an M.B.A. degree from the
University of Toronto.
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