—Lancaster Farming, Saturday, November IQ, 1973 14 Sperry New Holland Reorganizes Marketing Research Staff Sperry New Holland has re organized its marketing research department to place increased emphasis on economic forecasting, according to Howard A. Downey, company vice president for marketing. Dale B. Berkheimer, 59 Holly Drive, Leola, has been named marketing research director. He was formerly products and in ternational research manager for the company. Berkheimer succeeds George E. Healey, 1051 Grand View Boulevard, who will be assistant to the vice president for marketing and work directly with Downey on special marketing research projects. Donald R. Ego, 46 Ridge View Drive, Leola, has been named economic research manager. He was formerly products and ad Special Milk Program Revised The U. S. Department of Agriculture (USDA) revised its regulations for the Special Milk Program, in accordance with the funding provided in the Agriculture Appropriations Act. In regulations announced July 5, USDA’s Food and Nutrition Service adjusted the program to the $25 million interim funding level. The changes made in the regulations reflect the $97.1 million funding level provided in the Appropriations Act. The revised regulations make the Special Milk Program available again to schools and institutions which have food service programs. Reim bursement will be paid for milk served in addition to the half pint of milk that is served regularly as part of a Type A lunch by schools participating in the National School Lunch Program, or the tS ( fW^' The - r i £, One ' ll That •• £■"?, Suits M M Solidly crofted of 100% stainless steel, Mueller Wm 4%N1 Bulk Milk Coolers are available in several models, ■ I 111 in a size range of 70 through 5,000 gaHons Pick a I vl Mueller—and pick a winner 1 It's the cooler pre m h ferred by dairymen around the world 1 Rpcf | | B [Bulk3VllUsCoolers, USED BULK TANKS 1000 gal. Mojonmer 600 gal. Mojonnier 800 gal. Esco 800 gal. Mueller OH Good used Diesels SR3 Lister Monarchs 18 HP. VA Lister USED COMPRESSORS 2 HP. Lehigh 1 HP. Lehigh 6 HP. Tecumseh Used 2 yrs. DIESEL DRIVEN GENERATORS 10KW Lima 7V2 KW Lima QUEEN ROAD REPAIR Box 67, Intercourse, Pa 17534 24 Hour Service Ph 717-768 8408 from 7a m to 5p m After 5 P.M. John D. Weaver 656-9982 - Kenneth M. Groff 733-4776 OR Answering Selrvice 354-5181 We Stock Hess’ Farm Supplies Check Our Prices on Animal Medications vertising research manager. The scope of the department’s activities is being broadened to place expanded emphasis on economic forecasting. Under Ego’s direction, added attention will be given to both long and short range economic im plications for Sperry New Holland business. The department headed by Berkheimer, is responsible for providing information and recommendations on the industry environment for products of present and future concerns, plus economic forecasting and ad vertising research. Berkheimer joined Sperry New Holland in 1952 as a statistical clerk in Sales Planning. He became a market research analyst in 1956, a senior project half pint of milk that is served regularly as part of a reimbursed breakfast under the School Breakfast Program. The revised regulations also restore the maximum rate of reimbursement of four cents per half pint in schools that par ticipate in the National School Lunch Program and the School Breakfast Program. For other schools and for chiid-care in stitutions, which sell milk to children at a separate charge, the maximum rate of reim bursement is set at three three cents per half pint. Complete text of the revised regulations for operation of the Special Milk Program was scheduled to be published in the Federal Register for Thursday, Nov. 1. The new regulations became effective upon that publication. analyst in 1962 and manager of research services in 1966. Promoted to international marketing research coordinator in 1969, he was named product and international research manager in 1970 and has served in that capacity for the past three years. He is a native of York, Pennsylvania, and was graduated from Elizabethtown College with a Bachelor of Science degree in business ad ministration. Healey, who joined the com pany in 1949 as a sales planning supervisor, is a graduate of Wayne State University with a degree in business ad ministration and of Pennsylvania State with a degree in agriculture. He was named manager of marketing research in 1960 and director of marketing research in 1968. Active in civic and professional organizations, Healey is secretary and director of the Manheim Township Sewer Authority, is listed in American Men of Science and is the chairman of the Statistic Com mittee of the Farm and Industrial Equipment Institute. Ego began with the company in 1961 as a senior project analyst. Most recently he has served as products and advertising research manager. A native of Yorkton, Saskatchewan, he has a bachelor of Arts degree in economics from McMaster University, Hamilton, Ontario, and an M.B.A. degree from the University of Toronto. Full Range Of Bin Sizes And Styles 6 models 28 sizes 6, 7,9 and 12 foot diameters Capacities range from 3 to 55 tons Completely Galvanized Bin £very part, from lid to boot, including legs and braces, is fullv galvanized Better, Built Bin Heavier gauge steel, higher tensile steel, better galvanized finish makes BROCK the finest in its field New All Out Boot Design With a new one piece injection molded transition for new easier feed down. Feed Bins and Grain Bins Many Sizes Available 12 ft « sites Jay Ober Says We have had a big month at Lancaster Ford. The New Ford Tractors are selling faster than we can get them. As a result, I have some real nice clean used tractors in the lot JAY OBER WHY NOT STOP IN OR CALL TODAY. 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