October Porkfest Plans Announced
The National Pork Producers
Council has announced plans for
their second annual OCTOBER
PORKFEST pork promotion
which calls for this October Pork
Month campaign to be even
bigger and better than the first.
The NPPC’s nationwide multi
media pork promotion will be
based on the success-proven
formula of the first PORKFEST
in October, 1972, according to
NPPC executive vice-president
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Baker’s agricultural limestone pays
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'Ptmi limt' dolomrtt
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"Hy-Wog' limistont from
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ROY W. ZIMMERMAN
Ephrata-733-8161
STANLEY HOFFER
Paradise - 687-6860
FRED ESBENSHADE
Quarryville - 786-3864
HAROLD LANDIS
Willow Street - 464-3800
CLYDE K. ESHLEMAN & SONS
Washington Boro - 872-7391
RED ROSE STORE
Quarryville - 786-7361
Products of The J. E. Baker Co.
Call collect—(7l7) 354-4202
J. Marvin Garner. That month
long promotion reached 100
million consumers with the
message of today’s improved
pork through extensive use of
network radio and TV, and
nationwide newspaper and
magazine advertising, plus in
store promotional materials.
Also, dozens of state and local
pork producer programs helped
put pork in the spotlight.
PORKFEST is designed to
make consumers better
acquainted with “today’s new
pork” which, thank? to im
provements in breeding and
feeding over the past decases, is
now lower in calories, leaner and
higher in nutritional value than
ever before. The annual PORK
FEST is scheduled in October to
feature the goodness of pork to
the consumer at the beginning of
the heavier slaughter period.
Sponsored by the nation’s p6rk
producers, this promotion im
proved consumer awareness of
pork and increased sales in cities
receiving PORKFEST ad
vertising last year, Garner
pointed out. Competition for the
consumers’ food dollar makes it
imperative that we keep pork
featured to them despite the rise
and fall of available supply, he
added.
The expanded PORKFEST
number 2 program will involve
more network radio and
television advertising while the
use of other promotional media
remain nearly the same. NPPC
promotion director Monte Flett
reports that the PORKFEST
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number 2 campaign is designed
to reach more than 100 million
consumers and virtually every
adult woman in the 18 to 49 age
group.
PORKFEST advertising will
include placement of 30-second
spots on ABC radio’s En
tertainment and Information
networks, a total of 741 stations.
Network television advertising
will include 30-second spots on
NBC’s Dinah’s Place and ABC’s
General Hospital and The
Newlywed Game.
Newspaper advertising will
include 700-line ads in 65 large
newspapers in 39 of the nation’s
top markets. Additional PORK
FEST advertising in these 39
cities will include TV spots on 69
strong independent stations and
radio spots on 75 strong in
dependent radio stations.
The promotion will be carried
to the meat cases of thousands of
retail stores across the nation
with the placement of colorful in
store OCTOBER PORTFEST -
promotional kits, each with two
posters and four meat case
strips.
The NPPC and its member
states will be applying knowledge
gained, groundwork laid and
related industry supporters in
dentified during the first PORK
FEST, to make pork producer
funds go even further this year.
In-store kits, Sta-Hi color
pages, and recipes accompanied
by black and white- photos for
foodeditors will be produced by
the National Live Stock and Meat
Board again this year. Other
groups' joining forces with the
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Lancaster Farming, Saturday, August 11,1973 —
NPPC and its member states for
this fall promotion include the
American Meat Institute, the
National Independent Meat
Packers Association, and Kraft
Foods.
Arnolds Top Winners At
Yorkshire Show and Sale
The Pennsylvania Yorkshire
Co-op Association, Inc., Fall
Show and Sale was held Friday,
August 3 at the Farm Show
Building in Harrisburg. Judge for
the days event was Bill Fun
derburg, Twin Pine Farm,
Greenville, Ohio.
The following winners in the
Show were reported by the
Pennsylvania Yorkshire Coop:
Senior Bred Gilt -- Leon L.
Arnold, Lebanon, first; Thomas
Arnold, Lebanon, second, and
Calvin Lazarus, Whitehall, third,
Junior Bred Gilt -- Leon L.
Arnold, first; Curtis Roth,
Kempton, second and third.
Grand Champion Bred Gilt -
Leon L. Arnold; reserve
champion bred gilt - Thomas
Arnold.
Champion Littermate Pair,
Reno Thomas, Beavertown;
reserve champion littermate
pair, Calvin Lazarus, Whitehall;
Leon Arnold, third.
Champion Open Gilt - Curtis
Roth; reserve champion open
gilt, Park Thomas, Beavertown;
Reno Thomas, Beavertown,
lore Mil
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The Cow Acceptability Factor helps get
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H. Jacob Hoober 0. Kenneth McCracken
Intercourse, Pa. j Jqjj
Manheim.Pa.
H. M. Stauffer &
Sons, Inc.
Leola, Pa.
BEACONFEEDS
The Beacon Milling Company, Inc.
Headquarters: Cayuga, N. Y.
TRY A
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third
Champion Boar - Real Farms
Inc., Tipton; reserve champion
boar, Donald McCauslin, New
Oxford; Park Thomas, third.
Buyers and prices of the
champion hogs included
Champion bred gilt
Myers, Ottsville, $4OO.
Champion pair open gilts --
Henry Heagy, Lebanon, $5OO.
Champion single open gilt --
Michael Ruby, Hempstead, Md ,
$270
Champion boar - Dan Tressler,
Berlin, $440.
Further sale figures available
revealed that 25 bred gilts
averaged $317.80; 5 littermate
pairs averaged $456; nine open
gilts averaged $207.22, and nine
boars averaged $2Blll.
Accidental injuries to teeth
can be prevented with the use
of safety belts in automobiles
and mouth protectors when
engaged in contact sports
Children should be encour
aged to follow safety rules in
running, playing games, and
when using water fountains.
I... Make More Money
Earl Sauder, Inc.
New Holland, Pa.
15
- Elliott