Pillsbury and DRINC Announce Six New Refrigerated Candies “All Butter Fudge’’ and five other new refrigerated candies developed by Pillbury under a shared-cost project with Dairy Research, Inc., (DRINC) are now being sold in test markets at Fort Wayne, Ind., and Fresno, Calif. “These six items are the first of a number that we expect to in troduce as a result of our shared cost product development con tracts with nationally known food brands,” reports Dr. Richard E. Farrar, executive vice president of DRINC. “They mark the first time that the DRINC name or the name of any other producer-supported organization has appeared on packages of a brand distributed in all states of our country.” Sold as Pillsbury “Creamery Money Grows on Holsteins with the Beacon TEND-R-LEEN" BEEF FEEDING PROGRAM Beacon now offers a feeding program for dairy steers that takes the roughage out of feeding. It is a research proven program that has been fed successfully in commercial feedlots in the Midwest for over six years. Get fast, low cost gains without roughage: e Birth to market in less than a year. e Daily gains (birth to butcher] of 2.8 lbs. e Dressing percentage up to 62%. • Feed conversion approximately 5 lbs. of feed per pound of gain, also from birth to butcher. • No hay, no grass, no silage. • Low investment, low labor. e High grade carcasses; young, tender meat. H. JACOB HOOBER INTERCOURSE, TEL 717-768-3431 K. M. STAUFFER & SON WITMER, TEL 717-393-1369 BOMBERGER'S STORE ELM, TEL 717-665-2407 Candies,” the line of six con fections take advatage of refrigerated distribution to use fresh dairy ingredients. “Country butter,” “dairy sweet milk,” “sweet cream” and similar descriptive terms are used extensively in packaging and promotion to stress fresh, home-made quality. In addition to All Butter fudge, other varieties offered in test markets are Golden Cream Fudge, Chocolate Cream Caramels, Mint Chocolate Meltaways, Orange Chocolate Creams, and Chocolate Pecan Sticks. All six are being sold in packages of a half-pound or less at prices approximately half that charged for comparable quality candy store items. For full details call your nearest Beacon dealer or Beacon Advisor While no special attention is being called to the Chocolate Pecan Sticks, the label notes that imitation pecan nuts meats are being used. The new discovery made with dairy ingredients is virtually indistinguishable in taste and appearance from real pecan meats, and costs ap proximately half the price. A. number of other food applications are being studied. The candies all all “open dated” on the packages to assure the customer of freshness. The readable dates also encourage food stores to rotate stock to guarantee quality. Test market promotion of the candies includes a TV com mercial featuring Pillsbury’s “Poppin’ Fresh” animated character. He also appears on all Tend-R-Leen is a registered trade mark of Doughboy Industries, Inc., New Richmond, Wisconsin. ' % V V vV -.<•# w ■*«. s % -£v BEACON FEEDS „,'-g * — l' v.. The Beacon Milling Company, Inc. Headquarters: Cayuga, N. Y. EARL SAUDER, INC. NEW HOLLAND, TEL. 717-354-0861 FARMERS SUPPLY CO. LANCASTER, TEL 717-394-7127 0. KENNETH McCRACKEN & SON MANHEIM, TEL 717-665-2186 packages next to a picture of the traditional milk can, milk pail, and ladle. Newspaper ad vertising and coupons are also being used in the test market campaigns. Fresh dairy ingredients are named in the listing on each package. The DRINC logotype appears on the back panel of each package with the message “Developed with Dairy Research Incorporated.” DRINC, with headquarters in Arlington Heights, 111., is a non profit research and market development organization established in 1969. Its purpose is to stimulate the development of new or increased uses for milk and milk products. DRINC funds come exclusively from dairy farmers investing in the United rs Lancaster Farming, Saturday, March 11,1972 Dairy Industry Association. The announcement of the new Pillsbury products marks the first time that DRINC has identified one of the food com panies with which it has product development contracts. For competitive reasons, such companies understandably do not want to be identified with new product work until such products are exposed publicly in test markets. All shared-cost projects with commercial firms are, however, approved by DRINC’s Executive Committee of five milk producers before they are signed. “Every major food firm is today getting more than half of its income from new products that were not on the market 10 years ago,” according to Alden Grimes, DRINC’s vice president of market development. “It is obvious that not just the growth, but the very survival of the dairy industry demands new dairy products and new uses for dairy ingredients. The major dairy firms of a few years ago are spending most of their research effort on non-dairy substitutes. The research facilities of the larger cooperatives are dc.ng a tremendous job of trying to replace that commercial effort, but most concentrate primarily on short-term product developments to move products this year and next “The job of looking five and 10 years ahead and assuming the risks of developing products for that future market must and is being borne by dairy farmers through their support of DRINC. The fact that we are able to get nationally known food firms to invest three or four times the DRINC investment in such projects should give producers renewed faith in the future of dairying. ” In the Kitchen SOUR CREAM Va cup skim milk 1 tsp. lemon juice Va tsp. salt I (8-oz.) container uncreamed cottage cheese Blend all ingredients until smooth in container of elec tric blender or whip with rotary beater until there are no lumps Keep refrigerated until ready to serve Makes slightly more than one cup I //M FEEDING 1 $ EQUIPMENT - Sales and Service - Silo Unloaders - Belt Feeders - Revolving Tube Feeders - Auger Bunk Feeders - Fibreglas Feed Bins • Roller Mills - TERRE HILL tri-rib Con crete Stave Silo - Lancaster Level Flo - Silage Distributors -9” Steel and Vinyl Fill Pipes - Pipe installed on most silos STOLTZFUS SILO EQUIPMENT RDI, Box 77 Kinzer, Pa. 17535 717-768-3873 19
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