Economic
To "Face
According to an economic
study, “Prospects for U. S. Con
sumption of Dairy Products," by
Marguerite C. Burk, agricultural
economist at the University of
Minnesota (Supermarket News,
Dec. 8), "The Dairy Industry
had better get with it learn to
research consumer wants and
tailor output to this demand
since it faces a likely decline
in milk-product consumption by
1980 of 5 to 10 percent below
the 1968 total of 116 billion
pounds." Here are excerpts
from the study:
Based on historical trends and
projections showing a decline,
the report urges the dairy in
dustry to “face up to the mar
keting revolution. Instead of
viewing their output as a sacro-
FARMERS!
ARE YOU GETTING
ALL THE MILK YOU SHOULD?
How mucb milk SHOULD you get from your herd?
The PIONEER CHALLENGE FEEDING PROGRAM
will answer both questions. Stop in and we will show
you how.
S ELMER M. SHREINER
Trading as Good’s Feed Mill
Specializing in DAIRY & HOG FEEDS
New Providence, Pa.
«Nc= iB7o Phone 786-2500
TERRE HILL SILOS
MONOLITHIC & CONCRETE
STAVE SILOS
7 mi v
t Z' V < " v
More Quality More Strength More Economy
Silos • Silo Unloaders O Bunk Feeders
Silage Distributors
TERRE HELL SILO CO., Inc.
East Earl R. D. #l, Pa. 17519
SINCE 1927
Study
Up To
Urges Dairy Industry >umpUon ot mllk (ot _
_ __ _ ■ pally In the forms of butter,
MM f Jt_—. cream, farm-home use of fluid
marKeting KCVOIUUOIJ milk, and evaporated
sanct product which the Ameri
can public ought to consume In
the quantities and forms the
producers want to supply, all
sectors of the industry must
learn to live with the fact that
American food industries must
research consumer wants for
product attributes and tailor
their output to demand.
“The largest flour millers
recognized this change more
than 10 years ago. More recent
ly, the meat packers have decid
ed that they are in the food
business, not the meat business.
“Spread of the marketing re
volution in the dairy industry
will raise the vertical integra
tion problem as large firms
systematize their operations and
are forced to specify their input
Phone 215-445-5767
supplies. It is quite possible
that large dairy processing
firms will develop large-scale
milk production facilities in or
der to control the characteris
tics and flow of their supplies
just as has happened in the
broiler industry.
“The shifts in milk use, the
marketing revolution, and the
current rise in urban consum
ers’ political power will put tre
mendous pressures on present
institutional arrangements for
marketing and pricing milk.
The shift from pricing based
solely on fat content to a mixed
pricing system is one facet of
change now under way.”
The critical change in the con
sumption of dairy products has
been the downtrend in the con-
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"BETTER-BILT"
LIQUID MANURE SPREADER
DISTRIBUTED AND SOLD BY
S. M. MANUFACTURING Co., Inc
R. L k 4, Lititz, Penna
Call or Write For Free Demonstration
Lancaster Farming, Saturday, December 27,1969—H
Study per capita projections
for 1980 include; fluid milk and
cream, 175-208 pounds; fluid
whole milk, 138-170 pounds,
compared with the 249 pound
average for 1968; condensed
and evaporated annual con
sumption estimate of two bil
lion pounds; cheese up to 50
percent increase (report notes
this estimated to be “overly
optimistic”); frozen milk des
serts, estimate is for a 35 pound
average; butter consumption
per capita to drop 30 percent by
1980.
The report notes that the in
dustry cannot influence such
factors, or have any major ef
fect on average income, the
birth rate, or on population size
and composition, but said the
Owl Hill Road
v 9
s>
Phone 717-626-8585
industry does influence con
sumption through market sup
ply decisions.
"Through price policies of in
dividual firms, marketing agree
ments and participation in pub
lic policy and program formu
lation, dairy producers and pro
cessors have an effect on prices
consumers pay. If there is an
impressive research and de
velopment program, technologi
cal changes in existing products
and new products might attract
consumer demand,” the report
said, adding, however, that “the
effects of such efforts will come
slowly.
“Milk may appear to be a
sacred food to dairy producers,
but it is only one among many
foods for consumers,” the re
port said.
"One possibility for coping
with the decline in fluid de
mand would be to go all out in
encouraging the development
and marketing of new forms of
whole and low-fat milk for be
verage use,” the author suggest
ed. . ,
• Hove You Heard?
(Continued from Page 17)
weatherproof Make all connec
tions watertight by wrapping
them with electrician’s tape.
Keep all connections above the
ground and unplug cords before
handling
Buying Sweet Potatoes
Be suie they are fresh, dry,
smooth and plump.
Slight scars don’e injure the
flesh, but moisture or decay gen
erally mean flesh damage
Because they’re perishable,
you’ll do better to buy them ni
fairly small amounts and store
them in a cool place away from
bright light
For best flavor cook sweet po
tatoes in their jackets.
Scrub iiiem well, trim as need
ed and cook in boiling water to
which you’ve added salt, until
tender about— 30 to 45 min
utes, depending on their size.
Drain immediately to prevent
"water logging” and peel.
Serve as is or mash, slice or
use in a combination dish
Check Your Collar
Be sure your shirt collar is
turned down to the proper fold
bne in the back when you put
it on If worn incorrectly, even
for a few minutes, it will appear
untidy for the lest of the day.
State Farm Show
Local livestock produceis who
have animals enteied m the 1970
Slate Farm Show should be get
ting then animals prepaied to
meet the health requirements.
The Piemium List covers all of
these details and aie available
fiom our Extension Office or
from the Farm Show Building
at Harrisburg. Breeding animals
have to be both TB and Brucel
losis tested and all cattle have to
be injected against shipping fev
er Breeding.sheep will have to
be dipped if coming from a coun
ty under quartine for scabies.
Hogs require cholera vaccination
and must be brucellosis free.
Your local veterinarian should
be consulted for details and for
this work.
Wrapping With Wire
Protects Evergreens
Duung winter watei loss
tluough the leaves of eveigieens
can be i educed somewhat by
wiappmg the eveigieens loosely
with laige-mesh chicken wne,
say extension hoiticultuusts at
The Pennsyh ama State Univer
sity This pi events wintei winds
fiom passing fieely thiough the
eveigieens branches and reduc
es the sweating piocess peculiar
to plant life
Another nice thing about this
newspaper—you don’t have to
listen to “Jingle Bells” every
time you read a commercial.