Economic To "Face According to an economic study, “Prospects for U. S. Con sumption of Dairy Products," by Marguerite C. Burk, agricultural economist at the University of Minnesota (Supermarket News, Dec. 8), "The Dairy Industry had better get with it learn to research consumer wants and tailor output to this demand since it faces a likely decline in milk-product consumption by 1980 of 5 to 10 percent below the 1968 total of 116 billion pounds." Here are excerpts from the study: Based on historical trends and projections showing a decline, the report urges the dairy in dustry to “face up to the mar keting revolution. Instead of viewing their output as a sacro- FARMERS! ARE YOU GETTING ALL THE MILK YOU SHOULD? How mucb milk SHOULD you get from your herd? The PIONEER CHALLENGE FEEDING PROGRAM will answer both questions. Stop in and we will show you how. S ELMER M. SHREINER Trading as Good’s Feed Mill Specializing in DAIRY & HOG FEEDS New Providence, Pa. «Nc= iB7o Phone 786-2500 TERRE HILL SILOS MONOLITHIC & CONCRETE STAVE SILOS 7 mi v t Z' V < " v More Quality More Strength More Economy Silos • Silo Unloaders O Bunk Feeders Silage Distributors TERRE HELL SILO CO., Inc. East Earl R. D. #l, Pa. 17519 SINCE 1927 Study Up To Urges Dairy Industry >umpUon ot mllk (ot _ _ __ _ ■ pally In the forms of butter, MM f Jt_—. cream, farm-home use of fluid marKeting KCVOIUUOIJ milk, and evaporated sanct product which the Ameri can public ought to consume In the quantities and forms the producers want to supply, all sectors of the industry must learn to live with the fact that American food industries must research consumer wants for product attributes and tailor their output to demand. “The largest flour millers recognized this change more than 10 years ago. More recent ly, the meat packers have decid ed that they are in the food business, not the meat business. “Spread of the marketing re volution in the dairy industry will raise the vertical integra tion problem as large firms systematize their operations and are forced to specify their input Phone 215-445-5767 supplies. It is quite possible that large dairy processing firms will develop large-scale milk production facilities in or der to control the characteris tics and flow of their supplies just as has happened in the broiler industry. “The shifts in milk use, the marketing revolution, and the current rise in urban consum ers’ political power will put tre mendous pressures on present institutional arrangements for marketing and pricing milk. The shift from pricing based solely on fat content to a mixed pricing system is one facet of change now under way.” The critical change in the con sumption of dairy products has been the downtrend in the con- U/V , <•*’' ~'> ; -< ’ - *,**•- * < % *, t * < >.* v- , '*•' ' " \ ,-*• . ' . C - >*^ 's* > tr ' < - y -x> * ‘% v '~ "BETTER-BILT" LIQUID MANURE SPREADER DISTRIBUTED AND SOLD BY S. M. MANUFACTURING Co., Inc R. L k 4, Lititz, Penna Call or Write For Free Demonstration Lancaster Farming, Saturday, December 27,1969—H Study per capita projections for 1980 include; fluid milk and cream, 175-208 pounds; fluid whole milk, 138-170 pounds, compared with the 249 pound average for 1968; condensed and evaporated annual con sumption estimate of two bil lion pounds; cheese up to 50 percent increase (report notes this estimated to be “overly optimistic”); frozen milk des serts, estimate is for a 35 pound average; butter consumption per capita to drop 30 percent by 1980. The report notes that the in dustry cannot influence such factors, or have any major ef fect on average income, the birth rate, or on population size and composition, but said the Owl Hill Road v 9 s> Phone 717-626-8585 industry does influence con sumption through market sup ply decisions. "Through price policies of in dividual firms, marketing agree ments and participation in pub lic policy and program formu lation, dairy producers and pro cessors have an effect on prices consumers pay. If there is an impressive research and de velopment program, technologi cal changes in existing products and new products might attract consumer demand,” the report said, adding, however, that “the effects of such efforts will come slowly. “Milk may appear to be a sacred food to dairy producers, but it is only one among many foods for consumers,” the re port said. "One possibility for coping with the decline in fluid de mand would be to go all out in encouraging the development and marketing of new forms of whole and low-fat milk for be verage use,” the author suggest ed. . , • Hove You Heard? (Continued from Page 17) weatherproof Make all connec tions watertight by wrapping them with electrician’s tape. Keep all connections above the ground and unplug cords before handling Buying Sweet Potatoes Be suie they are fresh, dry, smooth and plump. Slight scars don’e injure the flesh, but moisture or decay gen erally mean flesh damage Because they’re perishable, you’ll do better to buy them ni fairly small amounts and store them in a cool place away from bright light For best flavor cook sweet po tatoes in their jackets. Scrub iiiem well, trim as need ed and cook in boiling water to which you’ve added salt, until tender about— 30 to 45 min utes, depending on their size. Drain immediately to prevent "water logging” and peel. Serve as is or mash, slice or use in a combination dish Check Your Collar Be sure your shirt collar is turned down to the proper fold bne in the back when you put it on If worn incorrectly, even for a few minutes, it will appear untidy for the lest of the day. State Farm Show Local livestock produceis who have animals enteied m the 1970 Slate Farm Show should be get ting then animals prepaied to meet the health requirements. The Piemium List covers all of these details and aie available fiom our Extension Office or from the Farm Show Building at Harrisburg. Breeding animals have to be both TB and Brucel losis tested and all cattle have to be injected against shipping fev er Breeding.sheep will have to be dipped if coming from a coun ty under quartine for scabies. Hogs require cholera vaccination and must be brucellosis free. Your local veterinarian should be consulted for details and for this work. Wrapping With Wire Protects Evergreens Duung winter watei loss tluough the leaves of eveigieens can be i educed somewhat by wiappmg the eveigieens loosely with laige-mesh chicken wne, say extension hoiticultuusts at The Pennsyh ama State Univer sity This pi events wintei winds fiom passing fieely thiough the eveigieens branches and reduc es the sweating piocess peculiar to plant life Another nice thing about this newspaper—you don’t have to listen to “Jingle Bells” every time you read a commercial.