The Egg Family In The
‘ The Egg Family, in retailer
talk, is the vanous sizes, guides
and brands or packages ol eggs
the food retailer offcis tor sale,”
advises Dr L A Wilhelm
PENS president, who is con
ducting an intensive study and
literature review aimed at help
mg the egg distriUiloi to bettei
understand the food ictailer
Eggs in some 80% of the re
tail food stores are sold in the
dairy display case Even in those
stores with separate egg m°r
chandisers, eggs are usually
handled in, or accounted by the
Dany Department
Each garde, size and trade
mark package is considered a
“separate item ” This is done for
accounting purposes The Dairy
Department may have 200-300
different items
The “egg family” usually con-
p
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sists ol guide A laige and medi
um eggs in do/cn cations If it
also includes e\lia huge and
smaller sizes, this would make
tour items It is not unusual for
theie to be two biands of grade
A huge If so, this would be five
items Many stoics also offer
two dozen oi 30 egg packs Each
of these aie separate items
The use of the “family” de
signation of foods in the Dairy
Department is one outgrowth ot
the continuing research by Pur
due University.
In addition to the EGG fami
ly, other family groupings in
clude the milk, spreads, cottage
cheese, ready-to-bake and
cheese.
The milk family appeals ob
vious, but includes 2%, skim,
chocolate, drinks, juice diinks,
Full Season
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uger-type
i CALEB M. ]
I WENGER !
i
Retail Store
cream, and milk and cieam sub
stitules
The “spieads” family is fre
quently i efei ied to .is oleo or
maigannc, hut also includes
butter.
Cottage cheese as a family
sounds simple enough but
includes “wet” and “diy,” as
well as large and small curd,
also plain and with additives.
The additives might include the
lange from chives to pineapple
The “ready-to-bake" family is
the newest and one of the most
rapidly growing groups It is not
unusual for it to consist of 30 to
50 items It includes biscuits,
dinner lolls, sweet lolls and
many others
The “cheese family” is usual
ly the most obvious one of the
entire display. And there is
good reason for it Not only is
cheese consumption incieasing,
but this family undoubtedly has
one of the best distnbutor-mer
chandiser-piomoter backers in
the entire food business In one
store study this family included
7 piocessed cheeses, 9 sliced pio
cessed cheeses, 28 piepak natur
al cheeses 16 specialty and giat
ed cheeses, 3 cieam cheeses, and
11 cheese spieads and foods
This is a total of 74 items
“In spile of the smallness in
numbei, the Egg family does le
markably well for the foods le
tailei,” concluded Wilhelm “Be
cause ot the lapid turnover of
this Powei family it conti ibutes
18-20% of the department sales
dollais fiom only 5-10% of sales
space A number of studies in
dicate that return on investment
for eggs is equal to, or exceeds
that of milk And eggs are usu
ally exceeded only by butter,”
Wilhelm added
Instinct prompts one to action,
discretion urges caution, exper
ience reinforces discretion and
instinct upsets the applecart the
next time the same situation
arises
eaters” wl
R. D. i,
Drumore Center
Quarryvilie, Pa.
Phone 548-2116
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iee
Lancaster Farming, Siilnrd.ij. November 15, 1 !)(>!)
Oak Trees
liauir Ihinu about .Koin poi Mi
n„ , , , mu is Ihe extended (lied on
D.in vnien with o.ik lii't's in )>■ o»lnc tion Cows th.il . e
llu-n cseuise lot oi p.Hini IiH.I ~( U, l t>lli, m ,| nil , t 0
aio cautioned about allowmu oclikHoii mill i st
their nnlkinu cows to eat aioins ....
Wc are intoimet 1 that most cows 'coins miv be ‘mo
aie fond of ~co. ns anti will hunt bn the sipiniels but keep no
lor them under liecs it they uet milkmu heid awa\ liom oak
stalled to eat them fluae have ..t this time of the \eai
been many mstawes wheie just -
a few days access to acoi ns have „„ „
. ~ . . . , r , Ihe Star Spangled Banner
cut milk pioduct.cn in half, la,a WJj> t | esit{ndted^hc NdllollJ | Nn .
er quantities will throw the cat- them by Act of Confess Match
tie off feed and may be fatal The 3, 1931
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Lititz
Brown & Rea, Inc.
Atglen
Elverson Supply Co.
Eh eison
Henry E. Garber
R D 1, Elizabethtown, Pa,
L. T. Geib Estate
Manheim
I. B. Graybill & Son
Refton Sti asburg
E. Musser Heisey & Son
R D =?2 Mt Joy, Pa
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Elizabethtown
Red Rose Farm
Service, Inc.
N. Church St. Quairyville
David B. Hurst
Bowraansvilie
Martin's Feed Mill, Inc,
R D 3, Epluata, Pa,
Mountville Feed Service
MounU ille
Musser Farms, Inc.
Columbia
Musser's Mill
Ihe Buck
CHas. E. Sauder & Sons
Tone Hill
Ammon E. Shelly
Lititz
E. P. Spotts, Inc.
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21