SAMPLE COPIES FREE Copies of LANCASTER FARMING are not always ea <;v to find they are not sold o« newsstands and perhaps some of your friends may not be acquainted {,lth our weekly service. We’ll be glad to send, without charge, several copies of LANCASTER FARMING »o your tnends or business associates. Just write their names and ad dresses below (You’ll be doing both them and us a favor!) Street Address & R. D City Street Address & R. D. Oity (You are not limited to two names. Use separate sheet for additional names.) Your Name Address p CHECK here if you prefer to send a Year’s (52 issues) GIFT subscription for $2 each to your friends listed above. If so $ enclosed, or j-j Bill me later, (Each will receive a colorful gift announcement card.) Please mail this form to: LANCASTER FARMING CIRCULATION DEPT. P. O. BOX 266 LITITZ, PENNA. Here’s the “NEW LOOK” that identifies high yielding fields of PIONEER CORN. r f Yes, a fresh, “New Look” now identifies high yielding fields of PIONEER CORN on well traveled highways from coast-to-coast. This year, for the first time, each of the five Pioneer Companies will use permanent highway signs with this “New Look” so that motorists might more easily identify fields of Pioneer Com regardless of where they’re traveling. The new Pioneer Trademark (shown above the company name on permanent highway signs) is appropriate for all Pioneer seed lines. The lower part (looking like an inverted figure eight) can be read as ‘infinity’—symbolizing infinite or endless research that goes 'into better Pioneer varieties. Or it can be two seeds—or the division of a cell, basis of all plant growth. Springing from this part of the trademark is an abstract plant—it can be com, sorghum, or even alfalfa. We hope you notice and become better acquainted with Pioneer’s "New Look”—the look that identifies quality products that are merchandised by one of America’s leading seed producers. PIONEER CORN COMPANY. INC. 221 NORTH MAIN STREET • TIPTON, INDIANA 46072 State State Pa. Marketing Program Expanding La Xugust r JgTsel— i , By L. H. BULL Food Top Items Secretary of Agriculture Farm marketing is changing and expanding. The full po tential in the sale and distri bution of farm products and processed foods has scarcely any limit. The nation's popu lation continues to expand, and the many millions of peo ple in the Northeast will be making greater and gi eater demands upon Pennsylvania’s food sources and resources. Efficiency Stressed Thanks to modern technol ogy and the willingness of our produceis to apply it, we will continue in strong position to help feed the growing masses. Some of our main problems arise in the fields of food pro cessing and distribution. Par ticularly, we need more ef ficient methods and also many more skilled people for mar keting these foodstuffs proper ly. During the first half of this century the major emphasis in agriculture was on produc tion. With the advent of new farm science, increased mech anization and even automation the farm pendulum swung from scarcity to abundance. Emphasis now is on the mar keting of faun products. Modern food disti ibution and marketing systems require many kinds of skilled person nel in the whole field of agu busmess—the farm and farm related businesses that handle food pioducts enioute fiom the producer to the consum ers’ table. Food is the nation's biggest business In fact foity-three per cent of all employed per sons in both state and nation figure in these agnbusiness opeiations, either pait or lull time This laige woik force constantly needs new recuuts as replacements and loi ex pansion. In recent years young peo ple have been uiged to study electronics, engineeung and other sciences appropnate to the space age. All of these are important, no one will deny. At the same time we haven't found a substitute for food, and m importance it still stands at the top of the list. Agribusiness offers chal lenges and opportunities com parable to those in any other field of endeavor. Faimeisand piocessors are keeping pace with the times Output per farm woiker is steadily in creasing. Processois aie con verting pioduce from the faim into a wide variety of food items, including new pioducts that appear almost daily. Procedures Changing Marketing pattei ns ai e changing For years faim crops traveled by a traditional loute thiough terminal maikets, pro cessors, wholesaler, letailers to consumers This no longei applies Pioducers and pioces sois now frequently sell dnect at retail and to large outlets, such as institutions and hotels. FORD FORHCE HHRUESTER • Sweeps Clean— floating pickup gets al] the hay. Five-foot auger feeds uniformly. • Heavy-duty cylinder, 4 spiral knives, short crop travel. Low power demandsl • Easy to Maintain and operate. Sealed-for-life bear ings reduce greasing ... simple adjustments ... tractor-seat controls... easy-to-position delivery duct. • More for Your Money. Built-in knife sharpener ... 5- position tongue... 3-position main axle... choice of pto or engine drive. ALSO; WITH DIRECT CUT AND ROW CROP HEADS. CHANGE IN MINUTES! Chop Your Crop On Our Easy Terms FHDII Elizabethtown Farmers Supply, Inc. Sauder Bros. New Holland Phone 354-8721 Allen H. Motz Denver 267-5602 The quest is on constantly for still other new mai ketmg . pproaches that will gain and letain desuable outlets Many difieient systems have been tued in the handling of faim pioducts, especially foi the dis posal ol those tempoiauly m excess supply National pio giams have met with vaiymg success or failuie. Puce sup poits have been tued, also conti oiled pioduction. In Pennsylvania we’ie stall ing a new appioach by oigan izing mai ketmg advisoiy coun cils These units, seiving in advisory capacity to the State Department of Aguculture, will be made up of outstand ing pioducers and piocessors. The fiist of these, the Apple Mai ketmg Advisoiy Council, aheady is at woik. Otheis are being foimed We aie con fident that they will show the wiay to new potentials m our whole faim mai ketmg pio giam. WHAT WILL THEY THINK OF NEXT? It was repented fiom Mos cow that Piemier Kiushchev iccently told collective faim leadeis that the USSR may set up a coips of western style county agents to travel the countiyside advising farm eis Kiushchev also said his government would stait organ izing laige scale chicken faims on the U S model. draws t! Elizabethtown Phone 367-1341 Grimm's Ford Tractor & Farm Service Park Ave., Quarryville Ph. 786-2597
Significant historical Pennsylvania newspapers