6—Lancaster Farming, Friday, July 4, 1958 ABOUT 800 PERSONS interested in rural youth witnessed the dedication of the Danforth Farm Youth Center at Gray Summit, Mo. Here a part of the crowd is shown listening to Secretary of Agriculture Ezra Taft Benson deliver the dedicatory talk. At |ie right foreground is the centerpiece of the quadrangle which constitutesthe Danforth Farm Youth Center. It is a bronze statue of a typical Amercian farm youth Get Those Flies! . . . and got 'om fast with Rockland RIEEN-KOW Cattle Fly Spray (with new repellent RC 11) / rj] - A —^ f* A . «*' i * For "3 use KSeerj-Ksw Aerosol 1 lb. or 3 1 5. Disposable Wherever F{ cs Cong-ejate ROCKLAND'S GREEK mV\ 2*» Malathion bait kills them for sure See Ycjr Dealer “a! DOCKLAND C ffß C CHEMICAL COMPANY L . Caldwell New Jersey uiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiimiiiiiiiiiiiiiiiiiiiiiiniiiiiiiii Salsbury’s Laboratories Poultry Disease Prevention Program | Polystat I Wavac I m -ip Wing Web, at 6 -12 wks. Histostat for § 1 F OWI lOX 3 w ks. where Blackhead prevails 1 j 3 Nitro E J Total cost about .09c per bird per laying year. = 1 FEED DEALERS NOTE—one inventory coccxdiostat j = & wormer, F. W. 1 LEACOCK, PA. nillllllllllilllillimillllllilllllllllllllllllllllllllllllllllllllllllllllllllllilllllllllllllllllllllllllllllllllllllllllllllllllllllllir. LANCASTER FARMING Phone STterling 6-2132 h y : 1 V C i SMOKETOWN, | Ph. LANC. EX 2-2659 E lllllllllllllllllllllllllllllllilllllllllllllllllllllllllllllllillllljt in your feed, starter & grower (to 1 16-18 wks). Prevents coccidiosis, i pullorum, typhoid, round worms, | tape worms, hexamitiasis and blue | comb. For replacement stock, g breeders, broilers, turkeys & - pheasants | —water vaccine, (or dust, or intra- g nasal) new castle & bronchitis. Use 1 N. C. & B. 4 days, N. C. 4 weeks, & | N C. & B, 4 months, & fall-winter | ’5B - ’59 N. C. every 3- 4 months. | In your laying mash (& hog feed too, | steers soon.) “Spares” the antibiotic | and protein, gives 5% -9% more | eggs per year, 4/10 less feed per i dozen eggs, plus 5% greater livability. | FISHER Representative Ph. Leola OL 6-7356 i CLASSIFIED ADS PAY ‘Five-Star’ Egg Promotion Program Revealed by PENB; Working Now CHICAGO* An expanded “Five-Star” public relations and promotion program on eggs, geared closely to the findings of an extensive motivation research study, has been revealed here by Lloyd H. Geil, General Man ager of the Poultry and Egg Na tional Board. The PENB Egg Division pin nomts five strategic population groups as primary targets which offer the greatest potential for sales of eggs. These five “star” groups, selected by careful study of market potential, include’ • 50 Million Homemakers. • 34 Million Overweight Peo ple •18 Million Teen-agers. • 76 Million Restaurants Pa trons. • 11 Million industrial work ers in plants where food is served. The new PENS egg program is reaching these groups through every area of mass communica tion, including daily and weekly newspapers, wire services* fea ture syndicates, radio and tele vision, national magazines, house organs, consumer marketing in formation agents, college and high school home economics de partments, nutritionists, restaur ant and hotel operators, and school lunch supervisors “The expanded program makes extensive use of the findings of ou rrecently concluded motiva tion research study conducted by the Color Research Institute The survey was based-on a panel of 1204 persons in representa tive marketing areas,’’ Geil said Details on the five “star” pro grams follow HOKEMAKERS PROJECT The 50 million American home makers are the keystone group in the Egg Divisions promotion program The motivation research study showed that this group thinks favorably about eggs, but also tends to associate them with chil dren, infants, and men, m that order A steady barrage of publi city and promotion materials to broaden this image is being aim ed at the housewife through the media which she sees every day newspapers, magazines, radio and television. PA. = In addition, some of the pro motions are keyed to topical events such as weddings, Na tional Sandwich Month, Dairy Month, and National Tavern Month, and to seasonal events such as Halloween, Easter and Christmas Special publicity events are also being created to deal with molding specific con sumer attitudes These include promotional themes such as Two Eggs for Breakfast. Eggs at Snack Time, and Eggs for Main Dishes. DIET PROJECT The na tion’s 34 million overweight per sons constitute a special-interest market made to order for the Egg nutrition story. i n addition to the mass communication media, the low-fat, high-protein story behind eggs is being told to doctors, public health officials, dieticians and nutritionists who influence the eating habits of overweights. A special menu planning book let to show how eggs fit into the weight-control pattern, |s being prepared for wide consum er distribution The booklet takes into account the eating requirements of a normal family, but places special emphasis on its adaptation to persons on a reducing diet On a more technical level, a new booklet “A Scientist Speaks About Eggs’, is now being dis tributed to professional organiza tions and personnel to bring them the most up to the-minute and authoritative nutritional and dietary data on eggs. TEEN-AGE PROJECT The fastest growing market ip the United States is the teen-age market, now numbered at 18,000,- 000 strong. In addition, research shows that these persons are the most undernourished group m America. PENB counts this a major market with trenwyidous potential for the consumption of eggs. The egg story is- being taken to teen-agers through a home economics department school project which contains information on the purchase, care.basic cookery, preparation and serving of eggs. In addition, a 4-page teaching unit insert is planned for pro fessional teaching journals. These units will be prepared pro fessionally and will cover sub ject matter that will be ppph cable to all grades in school. Reprints will be made available to teachers at minimum cost for classroom distribution. As another step in bringing the egg story to American young sters, a 12-minute, 16MM color movie is planned for use in home economics classrooms. Fifty prints of this color film are to be placed for national distribution. The teen-age group is ap im portant one to reach for yet «>Jlllllllllllllllllllllllllllllllllinilllllllilllll>llllllllllllllllll GET faster, lower-cost gains with NEW PREMIER MOREA LIQUID FEED SUPPLEMENT I Now the science of rumen nutrition brings you a mar- = I velous new liquid feed that enables cattle and sheep g 1 to make better gains on high-roughage rations. New g i Premier Morea liquid feed contains urea nitrogen, g 1 phosphoric acid, trace minerals, molasses and ethanol g g —the hydrogen donor that builds extra feed g 1 efficiency. H = Only Premier MOREA liquid feed is guaranteed to | g contain ethanol. Scientists have found that rumen g g organisms in the stomachs of cattle and sheep need a g H hydrogen donor for top efficiency m building protein, g = The ethanol in Premier MOREA liquid feed is an ef- = = fective hydrogen donor. When you feed Premier = 1 MOREA supplement with roughage and grain, you i 1 get faster gains and finish, and more high-quality g | meat. . g = Look what PREMIER MORE A liquid feed gives you! g • Labor-saving, free-choice, liquid feeding, • Faster, lower-cost gains and high finish. • Top quality meat with less waste fat. • More milk at lower-cost from dairy cows LOCAL REPRESENTATIVES R. S. HESS Lititz MA 6-2314 ROY S. SPANGLER Premier MOREA is a Product of m HESPENHEIDE and THOMPSON, INC. York, Penns>l\ania PHONE YORK 82210 ?.iiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiMiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiirh another reason research re veals that these youngsters often are an important factor m the purchase of foods for-the house holds RESTAURANT PROJECT Every day 76,000 meals are con sumed toy Americans in public eating places. PENB has a pro gram underway to further stimu late the use of eggs in restaur ants and other public eating places throughout the country. The program involves develop ment of fast-cookery suggestions for short order needs, large quantity recipes, and electronic cookery information to make volume food preparation easier and more profitable. New methods and advantages of using eggs in quantity cookery will be publicized through the restaurant industry’s trade press and in special mailings to res taurant organizations. In addition, merchandising aids are being made available to the restaurant industry in the form of menu chp-ons, table tents, menu covers and place mats. INPLANT FOOD PROJECT This important market embraces the 11 million men and women who work in industrial plants where food service is provided in the form of cafeterias, lunch rooms, and dining rooms. PENB (Continued on page seven) IIIIIINIIIIIIIIIIIIIIillllllllllilllllillllllllllllllllllllllllllH!i A -■-M \V IBS':'!' T. W. LEHMAN Lane. EX 4-4929 Col. MU 4-8599 Ml > == I - atC; = »s?vi = L; ”j = s % A % j S >* * = \ ■;>% = = 4S j| ■* } I | k v == J. 4+NHi. =
Significant historical Pennsylvania newspapers