Executive Believes Industry Should Make Products Better to Boost Lagging Sales WITH THE “You Auto Buy” campaign now in full swing in Lancaster Coun ty, it was interesting when we ran across an article by Ovid Riso, manager of the advertising and sales promotion depart ments of Philco International Corp., blast ing “You Auto Buy.” Riso started by saying, “With cars falling apart, electric appliances causing shocks or falling apart in service, and pat ent medicines that make you sick, no won der consumers keep their money in the banks ” “In this age of space travel, to offer expensive cars that give the public no more than 10 to 12 miles to the gallon is disgraceful because, confidentially, our scientists are not that far behind their European colleagues,” he says. The adman even gave tomato farmers and cigar industry a rap because of the way he finds products packaged. “Invete rate cigar smokers are wary of that hidden (and cheaper) lower layer in the box. It’s like farmers putting the overripe toma toes at the bottom of the basket ” “And all this in the face of prices that are higher than they have ever been. The public has been sales-conditioned and won’t settle for the old values any more Yet sales and ad campaigns pound away at the public with a never-ending offensive aimed at trying to change the anti-buying attitude.” Riso says that customers can afford BY JACK REICHARD 75 Years Ago When William H. Frankhouser and his son, of Stevens, in north- Heavy rains made front page prn Lancaster County, were walk news in Pennsylvania, 75 years ing a i ong the Cocalico Creek near * ago this week It had been raining Wabash that Sunday, their atten 25 Years Ago for several days and in many sec- tlon was attracted by a peculiar Thomas P . McGrath, known to tions it poured in torrents. noise in the stream. Upon inves- thousands as “Doc Reilly” seven- At Wilkes Barre the Baltimore tjgation they found a duck with ty _ MX year old herb doc t or , whose dam covering several acres on the its head under the water and flop- wanderings had taken him into all outskirts of the city, gave away, ping its wings as though trying parts of eastern Pennsylvania, flooding the properties of the Del- to free itself from a trap. Frank died at the Wernersville State aware and Hudson Co and the houser went to the duck s rescue Hospital, 25 years ago this week. Baltimore mines and discovered a large snapper b i a young days McGrath A Scranton, rain fell incessant turtle had hold of the duck’s niade a i lV mg with his herb medi ly for two days, damaging crops neck. He released the duck from aneSt but in later years business and causing several dams to the grip of the turtle and return bad dro pped to a few scattered break. At Stroudsburg the glass ed it to the farmhouse of Davie. cus tomers Although he was of works were flooded and the cel- Hornburger, nearby, to whom it f ered a home, he preferred to be lars of many homes filled with belonged The turtle was captured a “Knight of the Road”, and con- IVi Tlw* water. and provided plenty of meat for a ti nue( j his wanderings almost to iIUW JLIS XilC X-lIHC • • • In the Reading area the coun- <:ndpper feast - x the end. trv roads and wheat fields'were T , _ . . . , He was born in West Chester, badly washed At Macungie, on nca " tG J r * Pa '’ and survlved tw '° slsters > the East Penn Ra.lroad, a d.tch both res.dtng tn New Jersey. deep*" was formed* 1 by S the water, north ° f Shzabethtown, Pa., held Gasoline Prices Increased tving un all rail traffic a iecord amoag the nation s apiar- Back in June, 1933, gasoline "pavtrm rmoV m tha Harnsbur* lsts during the early summer of p nces were boosted a cent and a Paxton Creek in the Harnsbur o 190 g be so id over tWQ tons 0 f ballon m the Lancaster section, overflowed its banks, fill- i lone y and expected to sell con- r oun t v area bringing the retail mg cellars, washed away fences slderable more before falL shank J, W of f fntweh^ho 3 Italian ” He was an ex P erienced the Federal tax of m iweive nours. veteran in the honey business. half a centf and a general ad- At Allentown, the water in t e ‘ vance by distributors of one cent Lehigh River had risen twelve gallon, feet above normal, and persons residing nearby removed to a place of safety Two hundred feet of tracks on the East Penn Rail road at Shamrock was washed out. Heavy landslides also occurred on the Lehigh Valley Railroad at Rockdale Six hundred thousand Record Breaking Shipment soft bricks in the yards of Nonno- Creamery Butter “ a £ r r * A n v el S; Allentown > When the Lancaster, Oxford e y ’ and Southern market train pulled A repairman at Shamrock was lldo oxford, Pa, on Friday, 50 carried several hundred feet by y ears a g o this week, it carried a the water, but was rescued in an record breaking shipment of Back in 1933 the Presbyterian exhausted condition by fellow creamery butter in addition to and Pennsylvania Hospitals in wor ers. tons of other choice southern Lan- Philadelphia and the Masonic T 0 MAKE PLANS FOR DRYING GRAIN High moisture content In ancaster, York and Ches- caster County produce. The total Home at Elizabethtown, shared in lt) the largest problem of the Pennsylvania gram producer. The two er ounties the growing crops amount of filter, wrapped and the $190,000 estate of William T. possible solutions are to either allow the gram to remain in the field were ard hit Tobacco an corn boxed, was 7,250 pounds, whic.i Snodgrass, 73-year-old recluse un til it is down to 14 per cent moisture or make plans for drying e s were badly was ed and in was consigned to Philadelphia who died in Los Angeles, Calif., artificially The use of an electric fan system to blow air through the many c ases e crops comp e e y markets. m 1930. He was believed to be a grain is very practical and is being used more widely each year, ruined All creeks were swollen - * poor man until after his death, into torrents of soil filled waters. June 21, 1908, was a hot Sun- when $lOO,OOO in bonds and $9O,- TO ELIMINATE OPENING GATES The construction of a cattle Traffic on the Lancaster and Quar d a y throughout most of the east- 000 m cash were found in a safe guard will do away with the chore of opening and closing gates, this ryville Railroad had been suspend ern section of the United States, deposit ~box hidden m his room, labor saving device is made of a series of rails or bars of either wood, ed because of wash-outs and sub- in Lancaster County the mercury Snodgrass had one son, but he iron, or concree placed over an excavation across a driveway or lane; merged tracks Trains on the stood at 73 degrees at am , stand- was killed m an automobile ac- these extend from one side of the drive to the other and permits all mainline of the Pennsylvania ard time At noon it was 91 and adent on the West Coast, accord- Vehicles to pass over, however, all livestock fear the opening under Railroad also were delayed, due at 3pm 94 degrees. At 7 pm. mg to attorneys settling the the bars and will seldom attempt to walk over them. Plans are avail to embankment cave-ins. the temperature dropped to 82. estate. able at Extension Office. Week* Lancaster Farming 50 Years Ago The cherry crop m Lancaster County in 1908 was the largest in many years In some sections the crop was so large that many trees were left unpicked Cherries sold m the Lancaster market at 3 cents per quart. to buy, but possessing enough money is no reason to spend it for cheaply made, over-priced goods. “Why,” he asks, “don’t manufacturers give the public good reasons for buying their products? Why don’t they wave the flag at themselves and give better values. ‘Not bargains,’ as the President said in a recent speech, ‘but values.’ Ten miles to the gallon indeed!” “Now that things are somewhat tough er, watch the boys in all the industries un wrap their latest marvels—new develop ments with ‘miracle’ features which, if marketed earlier, might have offered real values, thereby staving off the threat of a depression.” Riso concludes that this a value-less recession. “The"public will buy if indus try gives it the opportunity by handing it decent quality at reasonable prices. But it certainly won’t spend its hard-earned money for items sky-high in price and cellar-deep in quality. Until value reaches price, its caveat emptor all the way.” We believe that Riso has a point, although he belabors it a bit too vigorously. And we believe that in agriculture general ly, the manufacturers, stung and hurt by the farm recession which started some four or five years ago. have done what he says should be done by other firms. Never in the history of agriculture have farmers gotten a better dollars worth of feed and equipment. Lancaster Farming Lancaster County’s Own Farm Weekly Alfred C. Alspach, Publisher; Robert E Best, Editor; Robert G. Campbell, Advertising Director, Robert J. Wiggins, Circulation Director. Established November 4, 1955 Published every Friday by OCTOBARO NEWSPAPERS, Quarryvllle, Pa. Phone STerling 6-2132 or Lancaster, Express 4-3047. Entered as Second-Class matter at the Post Office, QuanyvlUe, Pa., u~ler Act of March 3, 1879 Subscription Rates: $2 per year, three years $5, Smgle copy Price 5 cents. Summer Rates Reduced Ai M.S.T.C, The 1933 smmer session at Lan caster County’s Millersville State Teachers College opened June 26 The tern opened with the board ing rates reduced from $4B to $42 for the period. A contingent fee of $3O and an activity fee of $2 covered the rest of the expenses foi students attending the session. 4—Lancaster Farming, Friday, June 20, 1958 Bible Material. Judges 8:1—8 23, 13—16 Devotional Reading: I Peter 1*13>«1» Who Are Strong? Lesson for June 22, 1958 I IF YOU see a “Strong Man” ad vertised on the midway at the State fair, you know what he’ll be. You expect to see a man with legs like pillars, with arms like bundles of cables, a man who can lift hundreds of pounds with out so much as puffi cle - man isn’t necessaiily a strong man It is not our muscles that make us men; gorillas have powerful muscles but they are still gorillas This is not to say anything against athletes or ath- Foreman letics or healthy bodies These are all good But the point is; the characteristically, unmistakably human thing about human beings is not their muscles, it is their mind, their spurt A strong man is not strong in the full human sense of that woid unless his strength shows somewhere besides his bones and muscles. Lone Wolf Another wrong notion of what a “strong man” is, can be seen in many popular plots in novels and TV dramas There the strong man is often the man who is a sort ol lone wolf, playing a lone hand, a man .vithout partners or intimate friends. Now there is some truth in the idea that “he travels the fastest who travels alone,” but strength is not in stand-offishness, it is not in being a law to oneself. The story of Samson in the Bible has its comic moments, but it is really a tragedy, for it is the .story of a man who looked strong, indeed he 1 ad no reputation for anything at all but strength; yet he wasted his strength in useless stunts, and never became the strong leader that the times, and his people’s needs, demanded. His people, the Israelites, were very much under the thumbs of the Philistines at the time First and last, Samson caused the death ol By MAX SMITH County Agricultural Agent TO VENTILATE STEER BARNS Efficient gams on steers are more easily made when the pens are opened up for plenty of cross ventilation. The re moval or the opening of all windows and the open ing of all doors is essential for the next several months. The hanging of single layers of burlap, or other open-weaved material, to darken the barn is also a good practice to keep the place cooler and to discourage flies. TO BE CAREFUL WITH FERTILIZER A num ber of crop producers during the past month have requested assistance because of poor stands and poor growth of spring grains and crops In too many cases the trouble has been traced to the use of large Max Smith quantities of double-strength fertilizer too close to the row or to the crop seeds. Fertilizers containing nitrogen or potash should not come in direct contact with seeds or plant roots, these elements are toxic and prevent or injure sprouting. Fertilizer appli cations should be made at a separate time or an inch or more away from the seeds. TO CLEAN AND TREAT GRAIN BINS Winter gram harvest is rapidly approaching and forecasts point to a bumper crop. Storage bins or grainenes should be emptied of old gram, cleaned, and treat ed for control of grain insects. The use of DDT to spray all sides of the bin is quite common several days prior to the filling with new grain. Hindi rds of those Philistines, vet ivhen he died his nation was still 10 nation, only scattered hill tribes lommated by the Philistines’ pow- I Power of God Place in companson Samson and Jesus Or if you think that is unfair, then contrast Samson and Saint Paul In a wiesthng match Samson could have broken Paul’s neck, but only in his muscles was Samson the stronger man Or if you think that is still unfair, con tiast Samson with another of the “judges” or heroes of old Isiael, the one his friends called Jeiub baal and we call Gideon These were both men of the people, called by God to heroic delivei ance of then people from oppres sion, invasion and slavery Gideon accomplished his task; Samson failed What was the difference 9 The student can identify a num bei of diffciences; but crowning them all is the tact that Gideon put himself and his abilities at the disposal of God tor the benefit of his countiymen; while Samson’s poweis weie used for Samson. Even the spectacular slaughter of his dying moments was—in his own woids —revenge for one of his lost eyes A purely personal vengeance Who Art tht Strong? Who aie the really strong today? Not the weight-lifters, the profes sional muscle-men Not the lone opeiators, setting their wits against every other man’s The truly stiong are those who devote all the powers they have to God and his cause, to justice and peace in the world. The strongest are those who know best the secret of inner strength Paul was, as we just noted, no giant But it was little Paul who could say “I can do all things through Him who sti engthens me " It was this same small yet mighty man who could write to young Christians in the Roman Empire, men who were not gladiators nor soldiers, about be ing “filled with all the fullness of God," and prayed tor them that they might "know what is the im measurable greatness of his pow er in us who believe” (Eph 1:19). The greatest tragedies of life are not the men in wheel chairs, para olegics, polio victims The great est tragedies are in the lives of men and women who—though they might have been filled with the power of God, might have lived ttrong victorious lives, have turned away from God, lived only to themselves, and wasted even the powers they had (Rased on outlines copyrighted by ths / Division of Christian Education, NV tional Council of the Churches of Christ in the USA Released by Community Press Service.)
Significant historical Pennsylvania newspapers