L'
Know This Bridge?
THIS OLD COVERED bridge was built m 1881 by Elias
McMeilen at a cost of $1,167 It is 60 feet ling, 14 feet wide
and nine feet high. A full identification will be found on
page 15
PENB announces Major Poultry
u J
Industry Promotions for 1958
CHICAGO Begimng with
March Egg Month, 10 intensive
publicity campaigns on eges and
poultry meat stand out in the co
ordinated 1958 schedule of poul
try industry plantations recently
announced bv the Poultiy ana
Egg National Board
With the top 10 included, the
full year’s product promotion
schedule lists 41 separate activi
ties for which PENB will handle
the consumer publicity
Thirteen aie egg promotions
Another 13 are on chickens and
seven on tuikeys. One features
eggs and turkeys at the same
time Another stresses broilers
and turkeys. Still another is on
ducks , capons and geese. v Two
feature all poultry products, and
three are poultry barbecue clinics
The schedule was coordinated
bv PENB in consultation with the
following national and regional
industry organizations which act
ively promote poultry products in
cooperation with PENB, National
Turkey Federation, National
Broiler Council, Institute of
American Poultry Industries, Del
marva Poultry Industry, Inc, and
Northeastern Poultry Producers
Council
The 10 major campaigns, in
sequence, and the organizations
speai heading them are.
1 March Egg Month PENB.
2. Turkey for Easter NTF,
PENB 3 Poultry Industry Boost
er Day (in New York in May for
food publicists and food firm ex
hibitors) PENB 4 Let’s Have
a Chick-N-Que, May 28—July 7
NBC, PENB 5 National Chicken
Cooking Contest, in une DPI,
PENB 6 Broiler Chicken for
Father’s Day, June 15— lAPI,
PENB, NBC, DPI 7 Midsummer
Turkey Time, July 24 through
Aug 3 NTF, PENB 8 Fall
Poultry Festival, Sept 25 through
Oct 11 PENB, lAPI 9 Fall
Broiler Campaign NBC, PENB
10 Turkey for the Holidays
NTF, PENB
The full calendar of poultiy
industry promotions follows
1958 Poultry Industry Promo
tions Calendar
JANUARY: Indoor Broiler
Barbecues PENB Eggs Tie in
With National Potato Chip Week
FEBRUARY: Turkev for Val
entine’s Day (ways to a man
heai t”) PENS
Old-Fashioned Chicken Favor
ites PENB
Eggs Tie in with Good Break
fast Program of Bakers of Ameri
ca PENB
MARCH: Egg Month PENS
Chicken and Rice PENB
Barbecue Clime NEPPCO,
PENB
APRIL: Turkey for Easter,
April 6 NTF, PENB
Eggs for Easter PENB
Chicken in the Diet PENB
Barbecue Clinic NEPPCO
PENB
MAY: Eggs Tie in with Nation
al Tavein Month PENB
Turkey for Mother’s Day
NTF, PENB
Poultry Industry Booster Day
(date to be set) PENB, others
Let’s Have a Chick-N Quc, May
28uly 7 NBC, PENB, others.
Broiler Fiesta Time PENB.
•sr*'’-
V
Barbecue Clinic NEPPCO,
’ENB
JUNE: Let’s Have a Chic-N-
Que, all month NBC, PENB
others
Bioilei Fryer Chicken for
Father’s Day lAPI, NBC, DPI,
PENB
National Chicken Cooking Con
test Delmarva Poultry Indus
tiy, Inc, PENB.
Turkeys and Eggs for Wedd
ings and Anniversaries PENB
Eggs Tie-in with June Dairy
Month PENB. '
Interested in getting more for your feed dollar?
Community Egg Breakfasts
(outdoors) PENB.
JULY; Let’s Have a Chic-N-
Que, through July 7 NBC,
PENB, others
New ways to prepare Chicken
Outdoors PENB.
.Start of 4 months’ Push on
Smaller Eggs PENB
Midsummer Turkey Time, last
ftek in July, first week in Aug
ust NTF, PENB.
AUGUST: Midsummer Turkey
Time, last week in July, first week
in August NTF, PENB
Eggs Tie-in with National Sand
wich Month of Wheat Flour In
stitute PENB
Hot Weather Meals with Chick-
en PENB
SEPTEMBER: Chickens (NBC)
and Turkeys (NTF) for Labor
Pay, the Ist PENB
Fall Poultry Festival, Sept 25.
through Oct 11 I API, PENB
Eggs for School Children --
PENB
OCTOBER: Fall Poultry Fest
nal, through Oct 11 lAPT,
PENB
Eggs for Halloween, October 31
PENB
Fall Broiler Campaign NBC,
PENB
NOVEMBER: Fall Broiler
Campaign, continued NBC,
PENB
Chicken for Children PENB
Hearty Breakfasts with Eggs
PENB
Turkey for the President
NTF, PENB
Turkey for Thanksgiving
NTF, PENB
DECEMBER: Easy Pre-Holi
day Meals with Broilers PENB
Turkey for Christmas NTF,
PENB
Ducks, Capons and Geese for
New Year’s PENB.
Eggs for Holiday Cooking
PENB ,
THE lEACON MILLING COMPANY Headquarters Caju(a N Y • Mills Cayu£a NY . York Pa Laurel Del, Easlport N Y B oadway Va
call in your
Beacon
Advisor
Today’s improved dairy cattle breeding requires up-to-the
minute feeds, and management that produce the maximum at
the lowest cost To get more for your feeding dollar ''■all m your
Beacon Advisor.
Youi Beacon Advisor is more than a soivice man He is thor
oughly schooled in the business of agncultuie He has behind
him the scientific i esources of the Beacon Dairy Research Faun.
He is backed by a balanced team of proved scientists, nutrition
ists, reseaichers and astute faim businessmen Their jobs aie
not only to formulate, manufacture and test a wide line of high
production Bea con-trolled feeds—but also to develop manage
ment methods that will fcelp you make more money in your
operation.
Every Beacon Feed Dealer has at his fingei lips much of this
information in printed form But moie important to vou, every
Beacon Feed Dealei has on call a Beacon Advisor to sit in,
analyze and help plan feeding and management methods that
are best and most profitable for a specific faim, its manpower
and its equipment.
Thousands of dairy and livestock men have this added pi elec
tion for their investment—the knowledge that The Beacon
Milling Company sells more than feeds—helps customeis opei
ate more efficiently, make more money
The Beacon Advisor in your area is a man you should know.
Invite him to see you.
BEAcon j feeds
UNIFORMLY BETTER ({ | \\BECAUSE THEY RE BEACON TROLL-O
Lancaster Farming, Friday, Dec. 13, 1957—5
German Yule
Program Theme
Of Society-8
“Christmas in Germany’’ was
the theme of the program pre
sented by Mrs Harvey Hartem
stine at the meeting of Society 8
Saturday at the home ot Mrs
Henry Musser, Rl Mount Joy
The members responded to roll
call by telling what they would
RtW , s\jf
You can "depend on this to a big egg Leghorn and get'
Support. Big Eggs are worth big more for your labor That means
premiums most of the year. a genuine Mount Hope bird—j
Mediums and Small are usually the orl g ina | B ig Egg producer,!
a "break-even" or loss. based on 35 years’ breeding
t costs as much in floor . .. . , .
„„„ for this big-money factor Get
space, labor, teed and marketing „ .
for low-grade eggs as for these U P to 90 % "above Mediums
Big Premium eggs. Buy from a nearby Fran-
This makes sense ... Switch chised Hatchery and be sure.
This is your largest nearby
Franchised Hatchery
<C MOUNT HOPE >
FRANCHISED HATCHERY
* “£*■
**
hke most lor Christmas High on
the list were such things as peace
on earth, good music, good fel
lowship, health, happiness and a
white Christmas
New officeis were installed by
Mis Abidin Weidman, lust vice
president of the countv organiza
tion Mis Abner Risser was in
stalled as treasurer, Miss Ada
Kiaybill as conesponding secre
tary and Mrs Clyde Sumpman as
it cording secietaiy
Mark C. Hershey
R. D. 5, LEBANON, PA.
... .'
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