L' Know This Bridge? THIS OLD COVERED bridge was built m 1881 by Elias McMeilen at a cost of $1,167 It is 60 feet ling, 14 feet wide and nine feet high. A full identification will be found on page 15 PENB announces Major Poultry u J Industry Promotions for 1958 CHICAGO Begimng with March Egg Month, 10 intensive publicity campaigns on eges and poultry meat stand out in the co ordinated 1958 schedule of poul try industry plantations recently announced bv the Poultiy ana Egg National Board With the top 10 included, the full year’s product promotion schedule lists 41 separate activi ties for which PENB will handle the consumer publicity Thirteen aie egg promotions Another 13 are on chickens and seven on tuikeys. One features eggs and turkeys at the same time Another stresses broilers and turkeys. Still another is on ducks , capons and geese. v Two feature all poultry products, and three are poultry barbecue clinics The schedule was coordinated bv PENB in consultation with the following national and regional industry organizations which act ively promote poultry products in cooperation with PENB, National Turkey Federation, National Broiler Council, Institute of American Poultry Industries, Del marva Poultry Industry, Inc, and Northeastern Poultry Producers Council The 10 major campaigns, in sequence, and the organizations speai heading them are. 1 March Egg Month PENB. 2. Turkey for Easter NTF, PENB 3 Poultry Industry Boost er Day (in New York in May for food publicists and food firm ex hibitors) PENB 4 Let’s Have a Chick-N-Que, May 28—July 7 NBC, PENB 5 National Chicken Cooking Contest, in une DPI, PENB 6 Broiler Chicken for Father’s Day, June 15— lAPI, PENB, NBC, DPI 7 Midsummer Turkey Time, July 24 through Aug 3 NTF, PENB 8 Fall Poultry Festival, Sept 25 through Oct 11 PENB, lAPI 9 Fall Broiler Campaign NBC, PENB 10 Turkey for the Holidays NTF, PENB The full calendar of poultiy industry promotions follows 1958 Poultry Industry Promo tions Calendar JANUARY: Indoor Broiler Barbecues PENB Eggs Tie in With National Potato Chip Week FEBRUARY: Turkev for Val entine’s Day (ways to a man heai t”) PENS Old-Fashioned Chicken Favor ites PENB Eggs Tie in with Good Break fast Program of Bakers of Ameri ca PENB MARCH: Egg Month PENS Chicken and Rice PENB Barbecue Clime NEPPCO, PENB APRIL: Turkey for Easter, April 6 NTF, PENB Eggs for Easter PENB Chicken in the Diet PENB Barbecue Clinic NEPPCO PENB MAY: Eggs Tie in with Nation al Tavein Month PENB Turkey for Mother’s Day NTF, PENB Poultry Industry Booster Day (date to be set) PENB, others Let’s Have a Chick-N Quc, May 28uly 7 NBC, PENB, others. Broiler Fiesta Time PENB. •sr*'’- V Barbecue Clinic NEPPCO, ’ENB JUNE: Let’s Have a Chic-N- Que, all month NBC, PENB others Bioilei Fryer Chicken for Father’s Day lAPI, NBC, DPI, PENB National Chicken Cooking Con test Delmarva Poultry Indus tiy, Inc, PENB. Turkeys and Eggs for Wedd ings and Anniversaries PENB Eggs Tie-in with June Dairy Month PENB. ' Interested in getting more for your feed dollar? Community Egg Breakfasts (outdoors) PENB. JULY; Let’s Have a Chic-N- Que, through July 7 NBC, PENB, others New ways to prepare Chicken Outdoors PENB. .Start of 4 months’ Push on Smaller Eggs PENB Midsummer Turkey Time, last ftek in July, first week in Aug ust NTF, PENB. AUGUST: Midsummer Turkey Time, last week in July, first week in August NTF, PENB Eggs Tie-in with National Sand wich Month of Wheat Flour In stitute PENB Hot Weather Meals with Chick- en PENB SEPTEMBER: Chickens (NBC) and Turkeys (NTF) for Labor Pay, the Ist PENB Fall Poultry Festival, Sept 25. through Oct 11 I API, PENB Eggs for School Children -- PENB OCTOBER: Fall Poultry Fest nal, through Oct 11 lAPT, PENB Eggs for Halloween, October 31 PENB Fall Broiler Campaign NBC, PENB NOVEMBER: Fall Broiler Campaign, continued NBC, PENB Chicken for Children PENB Hearty Breakfasts with Eggs PENB Turkey for the President NTF, PENB Turkey for Thanksgiving NTF, PENB DECEMBER: Easy Pre-Holi day Meals with Broilers PENB Turkey for Christmas NTF, PENB Ducks, Capons and Geese for New Year’s PENB. Eggs for Holiday Cooking PENB , THE lEACON MILLING COMPANY Headquarters Caju(a N Y • Mills Cayu£a NY . York Pa Laurel Del, Easlport N Y B oadway Va call in your Beacon Advisor Today’s improved dairy cattle breeding requires up-to-the minute feeds, and management that produce the maximum at the lowest cost To get more for your feeding dollar ''■all m your Beacon Advisor. Youi Beacon Advisor is more than a soivice man He is thor oughly schooled in the business of agncultuie He has behind him the scientific i esources of the Beacon Dairy Research Faun. He is backed by a balanced team of proved scientists, nutrition ists, reseaichers and astute faim businessmen Their jobs aie not only to formulate, manufacture and test a wide line of high production Bea con-trolled feeds—but also to develop manage ment methods that will fcelp you make more money in your operation. Every Beacon Feed Dealer has at his fingei lips much of this information in printed form But moie important to vou, every Beacon Feed Dealei has on call a Beacon Advisor to sit in, analyze and help plan feeding and management methods that are best and most profitable for a specific faim, its manpower and its equipment. Thousands of dairy and livestock men have this added pi elec tion for their investment—the knowledge that The Beacon Milling Company sells more than feeds—helps customeis opei ate more efficiently, make more money The Beacon Advisor in your area is a man you should know. Invite him to see you. BEAcon j feeds UNIFORMLY BETTER ({ | \\BECAUSE THEY RE BEACON TROLL-O Lancaster Farming, Friday, Dec. 13, 1957—5 German Yule Program Theme Of Society-8 “Christmas in Germany’’ was the theme of the program pre sented by Mrs Harvey Hartem stine at the meeting of Society 8 Saturday at the home ot Mrs Henry Musser, Rl Mount Joy The members responded to roll call by telling what they would RtW , s\jf You can "depend on this to a big egg Leghorn and get' Support. Big Eggs are worth big more for your labor That means premiums most of the year. a genuine Mount Hope bird—j Mediums and Small are usually the orl g ina | B ig Egg producer,! a "break-even" or loss. based on 35 years’ breeding t costs as much in floor . .. . , . „„„ for this big-money factor Get space, labor, teed and marketing „ . for low-grade eggs as for these U P to 90 % "above Mediums Big Premium eggs. Buy from a nearby Fran- This makes sense ... Switch chised Hatchery and be sure. This is your largest nearby Franchised Hatchery FRANCHISED HATCHERY * “£*■ ** hke most lor Christmas High on the list were such things as peace on earth, good music, good fel lowship, health, happiness and a white Christmas New officeis were installed by Mis Abidin Weidman, lust vice president of the countv organiza tion Mis Abner Risser was in stalled as treasurer, Miss Ada Kiaybill as conesponding secre tary and Mrs Clyde Sumpman as it cording secietaiy Mark C. Hershey R. D. 5, LEBANON, PA. ... .' 'V'-* j*