Pork Packer Lists Half Dozen Steps to Restore Consumer Favor Two meat company executives in the pork business today report ed on progress with six major steps to restore pork to its former favor with consumers. They were Roy Melchior, presi dent of Agar Packing Co , and Roy Edwards, general manager of the Pork Division of Wilson & Co., Inc, who appeared on the opening program of the 52nd annual con vention of the American Meat In stitute at the Palmer House in Chicago. that “consumer demand for pork has declined drastically” during the last 10 years Retail sales of pork per person have dropped from 3.1 per cent of the national dispos able income in 1947 to 1 7 per cent last year a decrease of 45 per cent he pointed out Consumer surveys found, said Melchior, that the big objection in people’s thinking is that pork is too fat and is fattening, an-' other way of saying that 'the in dustry is producing the wrong kind of hogs and pork. He outlined the six steps being taken to overcome such objections as- 1 Increasing production of the “meat-type” hog, one with less fat and a larger percentage of lean meat An outstanding characteristic of K-137 KimberCHlKS As of January 1, 1956, K-137 Kimbetchiks led in early egg size |n all three official random sample lests in which they were entered— California, Missouri, and Utah. Since large eggs -are often worth ||oo% more than small, and 35- |O% more than medium, this char acteristic of the K-137 can make a great difference in income during vie pullet year. The K-137 is also noted for its good egg quality, both shell and Interior. The high percentage of firm albumen results in more AA quality eggs. * The K-137 has good livability... |>3.4% to about 18 months in the three official tests in which they were entered last year. We invite you to compare the performance of this outstanding stock under your own manage ment. 16 p °ff # Booklet f Jf f £ Please ask for this booklet describing the broad breeding program conduct• ed by Ktmber Farms, Inc, and gtttng more information about the K-137, Longenecker’s Hatchery 1110 South Market St. Elizabethtown, Pa. #. AUTHORIZED ASSOCIATE HATCHERY 2 A leaner trim in the meat processing plant, with as much ex ternal fat removed before the pork goes into distribution. 3 Eradication of VE disease and hog cholera from the coun try, since! 13 countries ban Amer ican pork imports because some of each still exists in parts of the United States. 4. Reduction of consumer over labeling of smoked hams and other smoked pork products by having but two types, smoke-pro cessed to a minimum internal temperature of 137 degrees, and “fully-cooked” “readyto-eat” —- “ready-to-serve” types processed to an internal temperature of not less than 150 degrees. 5. Multiple farrowing of sows to produce a more level flow of pig births and therefore hog market ings, to reduce seapnal fluctua tions of pork supplies and prices 6. Merit-buying of hogs, the newest program of the industry, designed to sort out the best hogs for the best price, rather than, as in the past, having hogs sold and bought in lots and droves regardless of weight and grade values Edwards defined the expres sion- “Merit buying is the buying of hogs according to their worth or true market value “In order to encourage and has ten the production of meat-type hogs,” Edwards explained, “it is most important that we expend the energy necessary to physically sort and grade hogs to register these value differences with the producer. “It will not be necessary to in augurate radical, elaborate and expensive changes in our buying procedmes in older to effect a more selective system of buy ing.” He said there were good reas ons to believe that the production of meat-type hogs will expand at an increasing rate,” such as eco nomic advantage to the producer, highly heritable carcass charac teristics such as length, backfat thickness, yield of lean cuts and loin eye area, and rapid and mul tiple reproduction. Edwards said it is somewhat premature to judge the merit buying program, which was rec ommended by the Institute less than three months ago, but that an initial survey of a few packing houses showed between 70 and 80 per cent are now buying various percentages sorted for weight and grade. “It is clear,” said Edwards, “that economic necessity dictates to each of us associated with the hog and pork industry that we must regain the demand for pork. If consumers had spent only the same proportion of their incomes for pork last year as they did five short- years ago, hog slaughter could have been 44 per cent larger than it actually was last year, with hog prices and margins still main tained at 1956 levels.” Stated another way, he said, if consumers had spent the same proportion of their incomes for pork last year as in 1951 for the same number of pork animals as were marketed last year, hog buy ers could have paid farmers about $10.70 a hundred pounds more live weight, still maintaining the same margin between live hog prices and the retail price for pork. SUBSCRIBER SAYS Dear Sirs My husband and I enjoy your paper very much. Mr. Doerr espe cially likes articles on dairying. Raymond V. Doerr, Jr. Box 116, R. D. 1, Millersville, Pa. We especially like the “It’s The Law” column and the photos. (Keep on with the recipes.) With 3 meals a day to cook for our hard Working farmers we are very glad for a paper to come in to our home with new food ideas. Mrs. Robert T. Lefever R. D. 1, Willow Street, Pa. Fink Poultry Good To Eat If your roasted chicken or tur key appears pink and you re sure you’ve cooked it long enough, don’t be alarmed It’s not harmful nor does the color mean under cooking. The reason for this pink color, states Mrs Sandra M Eaton As sistant Extension Home Econo mist, Chester County, is basical ly the same as the reason for pinkness in cured ham and red ness in beet Meat processors make considerable effort to aciueve this ettect The increase in occurrence of pinkness is connected with changes in today’s marketing More and more high quality, young, thin-skinned birds are be- T.g sold The young thin-skinned bird develops more pinkness while an older bird with thicker skin develops little or no color This color when it appears is not a defect. It’s a normal color development that occurs when poultry or other meats are exposed to smoke or oven i cast ing temperatures The amount of color formed is related to the thickness of the skin layer There foie, younger birds may have more pink color than will the moie mature birds Now...you may grow 320-pound calves in only 4 months Purina Calf Chows are easily digested, highly palatable... practically eliminate nutritional scouring and death loss Now you may raise 320-pound heifer calves in only 4 months’ time. In recent feeding work at Purina’s Research Farm, 89 calves were fed exclusively on Purina’s Nurs ing Chow-Calf Startena Program. At 4 months of age the Holstein heifers in this group averaged 320 pounds... a full 60 pounds heav ier than is considered "good” for calves of that age. (Average as reported in Morrison’s “Feeds and Feeding.”) And, these calves jmt on their vigorous, healthy growth for less than half the cost of whole milk feeding. Simple ... Easy ... Cost-Cutting Purina’s Calf Program takes ad vantage of the life stimulating powers of colostrum ... It pro vides the extra vitamins, min erals, energy, and disease protec • tion not found in whole milk. How the Purina Calf Program Works: Colostrum for the first 3 days Gives your calf Nature’s miracu lous disease-resistance factors. FEED PURINA... YOU CAN DEPEND ON THE CHECKERBOARD Wenger Bros. Rheems John J. Hess II S. H. Hiestand Intercourse—New Providence Salunga John B. Kurtz Ephrata Whiteside & Weicksel Kirkwood ■ ■ » *BBBBBBHBBBBBBBBB_ ■ BP AIBHIIIBBIIIIIII I Lancaster Farming, Friday, Dec. 6, 1957—5 Pair of Herefords Sweep Top Honors At American Royal Stock Show A pair of sleek Herefoid steers from lowa and Texas swept both grand and reseive grand cham pionship honors at the 59th an nual American Royal Stock Show Top honors in one of the finest SUBSCRIBER SAYS We enjoy your paper very much, farm news, and cooking Even though we don’t farm or live on one, still I come from a faim, and you know the saying about taking the farmer off the farm but you can’t take the farm out of the farmer. We don’t subscribe to any other paper at all, so my only source of news is your paper and my radio, and I do well between the two I hope that some day the Lan caster Farming may grow into a world as well as farm newspaper A Faithful Reader Mrs Mildred H. Reed, R D 1, Washington Boro, Pa This storehouse of energy and antibodies has no substitute. Nursing Chow (Purina) for the next 30 days, plus Calf Startena. Gives calves minerals, vitamins, energy, and disease protection not found in whole milk. Calf Startena (Purina) for the next 3 months. It is during this “fast growth” period that Purina fed calves make gains up to triple their birtji weight, build strong bones and smooth coats. At 4 months, they’re big, rugged heif ers already halfway to breeding weight. Practical Dairymen Agree Practical dairymen throughout the country have often stated: “My calves really go for these Purina Calf Chows.” “... they have proved easily digestible.” “Nutritional scouring and death loss have been practically elim inated.” Ask us about the facts on Nursing Chow and Calf Startena. Order some. Aim to grow big, husky calves in only 4 months on your farm. Warren Sickman Pequea James High Gordonville steer shows at the Royal in ic cent years went to 17-year-old Gary Mmish, son of Mr & Mrs. John Mmish, Hereford bleeders of Dysart, lowa Gary’s steer was selected as the grand champion of the junior show Saturday and emerged vic torious over the best in the open competition at the final go al ound Monday afternoon His 1,070 lb Heiefo.d, named Tom, was given the climatic pat on the back by Judge Robert A Long of the University of Georgia Reserve championship honoi went to a 1,130 lb Whiteface ex hibited by Joe Weedon of Gios venor, Texas, veteran Heiefoul breedei. Both Mmish and Weedon scoied then* championship vic tories on their first competition at the Royal with steers Both the Mmish grand champion ami the Weedon reserve champion were purebred Minish’s winner was sired by U Royal Mixei 28th and was purchased from breed er Tom Field of Gunnison, Colo. The resen e champion was Prince Bonny, sired by M Baca Pnnce 9th. B. F. Adams Bird-in-Hand Snader’s Mill Mt. Airy John J. Hess Kinzers Vintage Blend & McGinnis Atglen
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