i Poultry and Egg National Board Spearheads National Promotions Editor’s Note: This is the' first in a series of articles on the organizations set up to as sist the farmer in marketing his product by providing de mand, market facilities and market advice.< Egg producers in the nation are going to see the results of the 10 cents a case check off on their eggs this month. Egg month, traditionally in January, has been moved to March to better coincide with peak production. The nationwide campaign is under the direction of the~ Poultry and Egg National Board. •* -The campaign was kicked off here in Pennsylvania with a luncheon in Philadelphia March 1. Other activities in the state during the next month will in clude newspaper releases, TV and radio programs. Poultry Queen appearances and hotel and retaurant participation. No special promotion or pro grams, other than the $lOO a plate Poultry Booster banquet has been scheduled for the County. On a national scale, most of the publicity for egg month will'not carry the signature of PENB. It BURNS CLEANER NO SMOKE, NO ODOR HEATING OIL GARBER OIL COMPANY Mt. Joy, Pa. Phone 3-9331 West Willow Farmers Association WEST WILLOW COM! IN FOR A DEMONSTRATION HOW! | AUTHORIZED MOTO-MOWER DEALER | will be, rather, in the form of art work, recipes, photos, and aid to food editors in newspapers, television and radio stations and magazines. For example, Parade, Ameri can Weekly, Family Weekly, This Week, Seventeen, and Everywom an’s Magazines; Newspaper En terprises Associates, Interna tional News Service, King Fea tures and General Features will all carry special egg use features during the month. In the realm of paid advertis ing, a full color advertisement in the March 23 issue of the Satur day Evening Post will tell read ers that “Eggs Add Appeal to Any Meal” and that “Eggs long in Everybody’s Breakfast ” In addition, the PENB is mak ing available to retailers and oth ers a four color poster suggest ing eggs for breakfast and other meals A 3 by 7 inch leaflet pro moting eggs is available and is suggested for use as a carton in sert. The leaflet plays up* the health ful nutrients which make eggs stand out as a master piece among foods. There is a space re served for insertion of the pro ducers or retailers brand name. However, Poultry and Egg Na tional Board is not a one shot MUSSER Leghorn Chicks Fer Large White Eggs DONEGAL WHITE CROSS Far Broiler Chicks **ts«r*cf from Iwidbr* Mom Mt. Joy S-4MI , MOUNT JOY, PAm RECOaSTARTiR SILEIsIT MIIFFLER NON-SCAiPING DESIGN </ ■* '■V Find out how ooiy lawn mowing can bo how o aty it i» to own a (omalional now Moto-Moworl Ph. Lane. EX 4-5019 proposition for Egg Month alone. Throughout the rest of the year, here are the egg promotions plan ned. April Eggs for Easter. Eggs tie-in with National Home Demonstration Week, April 28 to May 4. May Eggs tie-in with Nutri tion Week; Eggs tie-in with Na tional Tavern Month. June Eggs for weddings and anniversaues. Eggs tic-in with National Dairy Month. July Start four month “push” of smaller (pullets) eggs August Smaller egg promot ed. September Eggs for school lunches October Eggs fdr fall parties and eggs for Haloween party fa vors November Eggs for lunch December Eggs he-in with Holiday Butter Cookie Days of American Dairy Assn. But eggg are only part of the promotion activities of PENB. Some examples of other activities are Barbecue schools and Broiler Booster 'days planned foi May, National Chicken Cooking Con test in June, Stewing Chicken, weekend of Aug 22, Fall Poul try Festival, Sept 26 to Oct 5, Fall Broiler campaign in October, the annual turkey for the Presi dent in November, and ducks, ca pon and geese for New Yeai’s in December. Last year PENB spent $97,000 in promotions and public rela tions within the industry Of this, only 33,023 was spent in direct advertising This year, the board expects to spend some $155,000 in publicity and advertising. However, the 1956 income of the PENB was only $314,642 86, with most of the money coming from the broiler industry. For 1957, the income of the board is expected to reach nearly $500,000 giving the organization a much more flexible budget and allow ing greater scope in planning for promotion and poultry products. A breakdown of the anticipat ed income shows that $222,796 84 is expected from the egg industry, $96,709 38 from the broiler indus try, $538,158.44 from turkeys, $42,335 34 from farm chickens and others, and $100,000.00 from national allied poultry industries. Other receipts are anticipated from sale of consumer literature, publication and advertising agency investors, interest on U. S bonds, membership dues and other miscellaneous sources. A look at the officers of the Poultry and Egg National Board looks like a cross section of the poultry industry. The president, Herbert Beyers, is associated with the turkey industry, the first vice-president, H H Alp, is with the American Farm Bureau; the second vice president, Ray G. Purness is a processor, the trea surer, Ralston Hannas, is with American Poultry Journal; and the secretary, Dr. L A Wilhelm, is with Ful-O-Pep division, Quak er Oats Co. The executive committee, Les lie S. Hubbard, G. E Coleman, Jr, and J. D. Sykes represent hatcherymen, broiler raisers and the feed industry respectively. But as the check off advisory board of PENB pointed out at the annual meeting of the board Feb. 1, the support of the producer is the heart of any campaign. He must know and appreciate what is being done to really make the campaign effectiver ’ 5,087 Million Eggs Produced in 1956 A total of 5,087 million eggs were produced in 1956, according to figures just released by the Agricultural Marketing Service. This is three per cent above the record egg output of 1955. The current AMS report also shows that egg production since 1950 has increased four per cent, during which period the number of layers has decreased eight per cent and the rate of lay has in creased 13 per cent. _ The rate of egg production per layer during 1956 is reported to be 196 eggs, compared with 192 in 1956. “ Lancaster Farming, Friday, March 8, 1957—11 28 Million Dozen Eggs Predicted For Coming Month by Gov. Leader ’ Based on records of recent years, Governor George M. Leader today said egg production on Pennsylvania farms should reach its 1957 peak during the coming month at approximately 28 dozen. He urged con sumers to assist producers in ob servance of Pennsylvania March Egg Month “Eggs will be more plentiful during March and offeicd at moie attractive consumer prices than in any othei month of the year,” the Governor said “Working under severe cost price squeeze handicaps Pennsyl vania poultiy faimers are doing a marvelous job in pioducing qual ity eggs. We lead all other slates in the volume of state inspected eggs for retail marketing While we stand fourth m the number of eggs produced and chickens raised on farms we aie second in total farm cash income from chickens and eggs, an outstanding evidence of quality “As a complete protein food, eggs combine high nutritive value with a moderately low caloric con tent They are an exceptionally good source of minerals and vita mins essential to good health, in cluding iron, vitamins A and D thiamin and riboflavin “Therefore, it is fitting that the USDA buys 56,243 Cases of Shell Eggs The USDA bought another 56,- 248 cases of large-size shell eggs last week, bringing to a tdtal of 168,718 the number of cases bought since the egg-buying pro gram was resumed seveial weeks ago. PASTURES For year round grazing sow a Swiss Permanent Pasture. Ready to pasture in 8 weeks. No more reseeding. We also have an excellent Hay Pasture Silage Mix 2-3 cows per acre grazing. Casupa Super Green Pastures FRED FREY QUARRYVILLE, PA. ST 6-2235 POP S£77£# y/£IPS efppywo maps/ Elmer Brill Elizabethtown 7-5441 Frank H. Bucher Lititz MA 6-9124 C. B. Erb Landisville TW 8-2531 Lester Erb Landisville TW 8-3216 Martin R. Kraybill Elizabethtown 7-2696 A. H. HOFFMAN, INC, public pay tribute to our poultiy faimers thiough a campaign to ‘eat more eggs’ dining Pennsyl vania March Egg Month, in the home and in public eating places ” HEALTHY NO FINER LAYERS CAN BE PURCHASED ANY WHERE Do you want top layers’ Dm mg the last 15 yeais Bab cock Leghorns have been a ton laying stiam Back 12 years ago Babcock Leghorns set an all time woilcl lecord foi official egg pioduction at egg laying tests 4,057 eggs and 4336 25 points tor a 13 bird pen In 1955 Babcock Leghorns set a woild record for average egg pioduction for all pens entered in official egg laying tests With 283 7 eggs per bird and 29164 points per bird entered. These birds lived 100% through the entire laying year. In so doing, our Leg horns again won the Poultry Tiibune Trophy and set a > new record for eggs, points and liveability This shows you what Babcock Leghorns can do under ideal environ- ment conditions. You can be better inform ed than your neighbors by reading Babcock literature. jMso, you’ll like Babcock Bessies Please write to Babcock Poultry Farm, Inc. Route #3 Ithaca, New York Russell Mease Route 4 Manheim, Pa. Local Representative Phone Manheim MO 5-4705 Jason H. Mellinger f Stiasburg OV 7-2383 E. C. Seldomridge Quarryville ST 6-2951 Jonathan S. Shirk Intercourse SO 8-311$. Levi M. Stoltzfus Morgantown 6-4339 Edgar C. Umble LANDISVILU, PA. ’ Gap HI 2-4525
Significant historical Pennsylvania newspapers