10 Winner of the 2009 - 2010 Most Creative Program Award SCHOOL PAGES OF THE BEHREND BEACON Business Market results for the week of November 2nd, 2010 through November Bth, 2010 DOW. 11,444.08 +9.24 +.08% NASDAQ- 2,578.98 +1.64 +.06% S&P 500 1,225.85 +4.79 +.39% 111IFWV PRPN.Cs SF. 41 1 4 1 S' PRr S 0.6 s — ",• — • l R7 1 )61 54 I PRE4K7JSK JSE 1 6 Iv IVI r f iW 4 54 1 ')AY C WaGE 3 CO' 5 lA.Y C I.VJGE 3 28 New program AYAN CHOUDHURY dents in their efforts to pass riter the P/I(Probabilit ) and FM/2 Quote of the Week.• Happiness does not come from do ing easy work but from the afterglow of satisfaction that comes after the achievement of a difficult task that demanded our best. -Theodore Isaac Rubin Environmental economics brought to Behrend STEPHEN GALDO busines t\riter Climate change. It's a term often heard but rarely taken seriously. Thursday afternoon, in Burke 180, Stephen Porter, senior attorney for the Cen ter for International Environ mental Law and Director of the Climate Change Program spoke to Behrend faculty about his passion for those legitimate concerns from a le gal standpoint. "I was attracted to law by the logic behind it and my love of argument," he said. "Being from the region, I was attracted to environmental law from growing up around the lake." Porter studied at the Uni versity of Michigan where he received undergraduate de grees in environmental eco nomics and natural resource -37 24 33'. Viskase asks for Marketing assistance AYAN CHOUDHURY STEPHEN GALDO business riter Students in Behrend's global marketing class at the school of business are getting excited about a $5OO prize for their recent marketing proj ect. Recently, Viskase Com pany, has asked for help re garding market analysis and is willing to give a $5OO check to the best project. Located out of Darien, Il linois, Viskase manufactures meat casings and sells them globally. They are the world leader and have been for 80 years. Mark Woessner, the direc tor of marketing for North America at Viskase Compa- policy and management. From there on, he earned his J.D. from Georgetown University Law Center in 1993. His employer, The Center for International Environ ment Law, was founded twen ty years ago as non-profit or ganization. They promote the en hancement of environmental awareness. At CIEL, Porter focuses mainly on the subject of climate change. "I believe the science is overwhelmingly in favor of climate change," Porter said. "Eight out of the ten hottest average temperatures have occurred in the last ten years and the glaciers are melting. The data might not work out perfectly, but if the threat is significant, we should take action." The major topic of the af ternoon was The United Na " 28 1 4" , 6 n/1. 07 .146'. .1 64 !40 116.„ •1 07 140:14 coming to School of Business this certificate already exist can take before they gradu in Behrend," said Rutter. ate, but a lot of students will nies, came to Behrend Oct. 19 to speak to the students and discuss the research proj ect. As a global industry, Viskase is hoping to expand markets in Asia, South America, and Africa. Woessner was hoping Dr. Andaleeb's students could as sess market demand. Three areas of focus for Viskase are future markets for low temperature pro cessed meats, trends in plas tic packaging, and global changes in eating habits. Woessner, in a presenta tion to the marketing class, talked about the company before explaining to the stu dents what they should ex pect market trends to be like. He spoke from experience on how demand in different countries will vary signifi- tions Framework Convention on Climate Change, formed in 1992. Under this convention, governments across the globe share information on emis- "The science is overwhelmingly in favor of climate change... Eight out of the ten hottest average temperatures have occurred in the last ten years." sions control and strategies for containing pollution. T h e convention was ratified and many nations became a part of the organization. Participating countries were required to report emis sions and adopt strategies for climate change. "The convention set goals for climate change in the fu ture," Porter said. cantly based on their cultures and eating habits. "In Japan, for example, they like to have a blue strip "This is the real stuff. You get more out of these projects than cramming information and taking tests." -DR. ANDALEEB on their casings so they can be certain they removed the casing before consuming the product, while countries in South America have opaque casings to hide the lower "Each country has com mon but differentiated re sponsibilities. Some were more to blame than others for emission problems due to sta tistics. The convention hoped -STEPHEN PORTER for a transition to a low car bon economy. There was an aim to return emissions to the 1990's level, but I believe this is inefficient and will not solve the problem." The countries were divid ed into Annex I and Annex II countries based on well be ing. Reduction targets were set from six to eight percent for 1 19 , 0 7 F , „ , is very good," said Filbeck. "There's a good demand quality products" Woessner said. A few slides and a video showed the marketing class how complex the meat-casing process really is. "This is a highly complex and capital intensive pro cess," Woessner said. "It takes years to perfect the process and that is why there are so few companies out there." Andaleeb, who is in charge of the project, is organizing his students into groups. "Students are really en thused," Andaleeb said. "This is what we love to do. We help the business community; in return they give us scholar ships and technology sup port. This is the real stuff. You get more out of these projects Annex I countries only. Con sequences of not following the targets results in fines. "Consequences of not fol lowing the protocol should be more severe than a slap upon the wrist," a student said dur ing the presentation. "I agree, but I believe it's this way because it's hard to get 37 industrialized coun tries to agree on a lot of things," Porter said. Despite the flaws of the Kyoto Protocol and the Co penhagen Accord-an agree ment on continuing the con vention-there were positives in Porter's field. "A number of countries have taken significant action, such as those belonging to the European Union," Porter said. "There is a consensus on a need to take action, but that's where it ends. There is no agreement on what to do and EMEI the actuarial science field. Behrend continues to than cramming information and taking tests." Andaleeb is enthused about this project. While talk ing with students he even pulled out past projects with which his students were in volved. He showed the French bread pizza logo some of his students created for Better Baked Foods and past surveys that helped convey informa tion to the school. The fact that businesses approach Penn State asking for help shows the prestige of this school. Not many college students receive such opportunities. That's just one more advan tage we have as Penn Staters. where to start." A reliance on market mechanisms to support inter national obligations has been economically efficient. The Convention has suc cessfully initiated emissions trading, joint implementa tion, and clean development mechanisms to kick start the movement. On the domestic scene, the Environmental Protection Agency is taking a more ag gressive, regulatory role. "States and cities are tak ing action," Porter said. "In addition, the insurance indus try is very concerned about climate change. However, in vestors feel it is too risky to invest in green technology." Regardless of which side one believes about climate change, the dynamics and technology of business are changing. 260 .0 21°.
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