Medicinal Plants By H. LOWATER. Chicago WAS the spring time ever linked in your mind with sulphur and medical teas? What a course of "doctoring"' the youngsters used to get, not only in the spring but at other times! Most of those old but prized recipes had been hand fed down from one generation to another. They consisted largely of roots, barks, herbs and the like that could be found in the fence corners, .along the roadside or in mothers garden, and were gathered when in cer tain stages of growth. Has the use of these old-fashioned medicines gone not to return? No. The old motherly practice has disappeared, but I find the same pimples are used by our most intelligent physicians and kept for sale in most drug stores. x l>andelion, tansy and pokeweed are often prescribed for the same disorders that our mothers prescribed them. Oh, no, not bv the old names, but under certain cabalistic characters, which the chemist under stands, but the reading of which would sound learned and potent to us laymen, if patients. I have often seen near Garfield park, on vacant lots, in masses of sweet (lover, many of these medicinal plants, also in the gardens and waste places on the outskirts of the city. These same simples are the bases of most of oijr best cough and vege table compounds, but instead of being made from good American plants they are generally manufactured from costly imported products. Why? Because the city man out of a job does not realize how money is planted under the roots of these plants; because the boy or girl living in the sub urbs does not know how to recognize these plants except as weeds and has never been taught when to harvest them. Many of them are pests, but dill they are money-producing things if one knows BSSSS liow or when. Why should this nrul one other topic not he the subjects of occasional school talks with illustrations? A few minutes twice a week with prepared charts in place of many "frills" now used to kill time would impart much useful information. The two topics I refer to are: 1. Simple medicinal plants, how to find and when to harvest them. 2. Insects beneficial toman and how to recog nize them. One Great Need for Many Large Cities By J. R. PRICE, M. D., Chicago ness of her entire population, and that is suitable public comfort stations conveniently located and distinctly prominent. For neglect in this respect is the primary cause of multitudinous ail ments, and among them are headache, indigestion, Bright's disease of the kidneys, rheumatism and so forth. I do not deem it honorable for my self, as a medical man, to remain silent on this most important question. City authorities should see that public health and comfort stations he installed as rapidly as possible, designated by understandable signs, and they should advertise the locations in our public newspapers. Xot more than one person in a hundred in the city of Chicago knows of our excellent, finely equipped public comfort station situated in the City hall at "Washington and Lasalle streets. Value o£ Cement Mortar as Iron Saver By JOHN R. HOWLAND they will be kept immersed in water to test the mortar method of preventing corrosion. Two plates of each kind will be taken from the salt water, both at I the end of three months, and one-half of the coating will be removed to idetermine the condition of the metal. The duration of the test for the balance of the plate 6 will be deter mined later. Habit of Obeying Dictates of Honor and Duty By DR. CHARLES W. ELIOT fix, ten or twelve, but which are entirely inapplicable to boys or girls of fourteen, sixteen or eighteen. Thus the motive of fear is one of these transitory motives on which organised education in the past has almost exclusively relied; yet fear is a very ineffective motive with adults. Teach the Value of Many Neglected Weeds During the last quarter of a century I have been watching with interest the growth and improvements made in our great city. Most of the improvements have been in sidewalks, streets, buildings, trans portation and communication, all of which have been advantageous to commerce, while at the same time in a subordinate way to all the people. On the other hand, I regret to say that my observation has led me to conclude that this city, a 9 well as many others, has been neglectful of one thing which is of para mount importance to the health and happi- Tests are to he made by the Panama canal commission to determine the value of cement mortar applied to iron plates by the "cement gun" as a preservative of iron. Twelve plates 6%x14 inches have been coated with a one-to-three mortar of ce ment and sand after they were cleaned to a gray metal by the sand-blast process. Six of these have been covered with a half-inch coating and the remaining six with a one-inch coat on one side and a coat on the other. Three plates of each kind have been sent to Balboa and three to Cristobal, where The real object in education is to culti vate in the child a capacity for self-control or self-government: not a habit of submis sion to an overwhelming, arbitrary, exter nal power, but a habit of obeying the dic tates of honor and duty, as enforced by active will power within the child. In child hood and in youth it is of the utmost im portance to appeal steadily and almost ex clusively to motives which will be operative in after life. In too much of our sys tematic education we appeal to motives which we are sure cannot last; to motives which may answer for little children of J.' '■!> "" Advertising | ~ |T] 1 Talks 1 pnl PERSISTENCE IS NECESSARY Merchant Must Advertise Twelve Months In Year to Forge Ahead of His Competitor Thomas J. Balrner, dean of advertis ing men in the United States, was the ?uest of the Denver Ad. club at lunch eon at the Albany hotel the other iay. Ho spoke on the "Past, Present and Future of Advertising." "I notice," said Mr. Baiiner in his in troductory sentence, "that 1 am re ferred to as the 'dean of advertising men.' I want to say to you now that there never has and never will be a lean of advertising men.' Advertis ing is a business in which there is ao room for a 'dean.' It is a profes sion in which everybody is constantly forging to the front. They are press ing forward so rapidly that no man :an remain in the van long enough to be a captain. "Advertising Is a difficult game. It has gone through more vicissitudes from its very beginning probably than any other profession. Those in it suf fer because of beliefs. Many mer chants are skeptical; few have confi dence in the efficiency of advertising and its ability to produce results. It Is because men hate progress, not so much because of their antagonism to progress in itself, but because they have inertia. The man who doesn't know his subject, is not up-to-date in his matter, is not fit to be in the pro fession. He is like the surgeon who performs a criminal operation —he is a drawback to the rest of the profes sion. "Advertising to bring results must be persistent and be followed up. Six.- ty per cent, of the business failures recorded annually are due to the fact that the man advertised a little and failing to secure results, gave it up lust when he should have put more money into it. "Statistics," said Mr. Balmer .show that it is only the man who advertises 12 consecutive months who forges ahead of his competitors. You won't find a physician allowing a pationt to take merely one dose of a prescription. Why? He realizes that one dose will do no good. He insists upon the pa tient taking the whole prescription or none at all. The same principle ap plies to advertising. "If we look back through history we will find that every good and beautiful thing has at one time or another been under the ban. Advertising is Just bo binning to come into its own. Mer chants are finally accepting the doc trine that Is the most forceful end greatest medium of distribution the world knows." Mr. Balmer made a strong plea for clean advertising. He said: "It is the only kind of advertising that pays. It may not pay you at first but in the long run if you adhere to this principle you will win out jver all competitors. Never accept an unclean ad. Honesty is always the best policy. If honesty didn't pay people wouldn't be honest. The unclean advertiser Is rapidly losing ground and if he doesn't take warning now and bar fakes and fakers, the day is coming when Unole Sam will take a hand in the matter and force him to clean up." Holds Up Publicity Maxims. George Frank Lord, a well-known advertising man.in a recent address on"The Cash Value of Educational Advertising," lauded the daily news paper as the best medium for the ad vertisement of commodities. "They obtain greater results and are cheaper," he declared, "than circulars. "Don't talk in bunches in 'ad.' writ ing. Don't be too oratorical —keep down to the plane of writing as though addressing an individual. Too many 'ad.' writers imagine they are 'Teddy' Roosevelt addressing the mob. "There Is no line of business that cannot be advertised if it is done along the right line. "Find the distinctive quality of your goods and emphasize it concretely. "Common sense is the requisite of the successful 'ad.' writer. "A two or three inch 'ad.' in a daily newspaper twice or thrice a week is often better than a whole page in a magazine." Political Advertising. Politicians today more fully appre ciate the value of newspaper adver tising in winning votes or creating public sentiment than at any time in the history of the country. They have about concluded that the money that was formerly employed in barbecues, torchlight processions and numerous mass meetings can be more profitably employed in presenting the issues of the campaign and the claims of the candidates in brief, well-constructed articles in the advertising columns of the daily newspapers.—Editor and Publisher. Stick to Truth. Tell the truth about your goods, and beware of the man who suggests that you advertise them deceitlully. a shady reputation is a cloud that has no silver lining—and it's mighty easy to get. And when a concern once gets it! "How often does your rail road kill a man?" asked the facetious drummer. "Just once," replied the 'QU due tor —■ THE BEST TIME TO ADVERTISE By BERT M. MOSES, President Association of American Ad vertisers, There is a popular saying that runs something like this: "The best time to advertise is all the time." Like most sayings this sounds clev er. This one ia misleading and un true. The best time to advertise is deter mined by weighing, analyzing, sifting, and finally adopting a method that common sense shows will fit nicely into your requirements. My business happens to be one which does not justify the use of large space. Two or three inches single column is about the limit of the present ad vertisement. A small space like that will show to best advantage on days when the fewest ads appear. So the first question I ask the pub lisher is this: "What days in the week do the department stores use the least space?" When I learn what these days are, I take .he other days of the week. This helpß both the publisher and me. He is anxious to get copy on days when the advertising Is light, and I get the best positions on those days. If you happen to have a seasonable article, the time to advertise it is when it is needed —that is so plain that to tell it here seems silly. Department stores, clothiers, hat ters, and other merchants find it de sirable to advertise most at that period in the week when the help in factories receive their pay. One of the fallacies which has be come more or less fixed is the idea that it doesn't pay to advertise in the summer. It would be just as logical to say people stop breathing in the summer time as to say they stop buying then. Hans Wagner, the great ball player, when asked the secret of his success in batting, replied: "1 hit 'em where they ain't" So one of the good times to adver tise is when the others are not adver tising. The first mission of an advertise ment is to be seen. Run your eye over this self-same pa per, and note how some ads stick out, while others don't This object lesson is under your eyes every day, and you can learn bet ter by observing how others do it than 1 can tell you. Attention, however, isn't the whole thing, because it must be favorable attention, or the reader will not stop and read. The old idea of using a startling headline, or saying something out landish and bizarre, has gone the way of other foolish things. A freakish ad. has the same effect as a loud vest on a man. Neither the ad. nor the man will make you feel like giving up your money. The best time to advertise has got to be figured out on the basis of com mon sense, and no one can tell you so well as you can tell yourself by trying out your own ideas. The best advertisement is that which is as plain and simple as you can possibly make it. Fine writing is not so effective as facts. Go right to the heart cf .the theme with the first word, get the thing said quickly, and then stop. Josh Billings told it all in this gem: "I don't kare how much a man talks if he only sez it in a few words." Overlaudation Poor Advertising. A. L. Gale, president of the Omaha Ad club, gave an interesting psycho logical lecture to that organization at its weekly meeting in the I'axton ho tel the other day. He explained many magazine and local advertisements end commented upon them, explaining the good points and bad points principally from a psy chological and visual viewpoint. He told how good advertising agen cies sent their men into the various fields to study the proposition to be advertised and dwelt at length on the value of the advertiser's first-hand in formation of the subject he is han dling. In advertising psychological terms he discussed negative and positive suggestion, showing how the positive and pleasant suggestion In an adver tisement had the greatest pciWei* of appeal. The overlaudation of goody, he said, is one of the most serious mistakes the ad writer can make. Had 118 Own Brain. An Inexperienced colored girl had just been installed as housemaid. Hav ing eyed a patent bottle with much cu riosity for some time, she asked her mistress: "And what sort o' thing is dat, ma'am?" "That," replied madam, "is a bot tle that will keep things either hot or cold." "Land Bakes, honey," exclaimed the astonished darky, "how is it gwine to know whether you want to keep things dot or cold?" —Woman's Home Coin panion. Free Advertising Undignified. Get rid of the notion that advertising Is undignified unless it Is tree, says E. W. Howe in his new Magazine. As a matter ol fact that is the kind that is not dignified. Every setting sun sees a greater recognition of the dig nity, Importance and value of paid ad vartlslng. MgitlTGllKNj CH HU year's at the spring JH And day's at the irioin; lvioi /ling's at seven Thp hillside's dew-pearled The lark's on the wing The snail's on the thorn God in his heaven — All's right with the world. —Robert Drowning. THE VALUABLE LEMON. The lemon la a palatable medicine and one that is especially Rood for the blood. For thick, sluggish blood and a.n inactive liver, the juice of a lemon in a glass of water every morning on rising is a most beneficial tonic. The lemon juice should be taken without sugar and drunk at least half an hour before eating, to give it time to be ab sorbed into the system before any thing Is taken Into the stomach. As a drink, hot or cold lemonade still stands first on the list of drinks. In combination with other foods and fruits it is also both refreshing and stimulating. A few tablespoonfuls of lemon juice In barley water is a splen did drink for the sick. There is a zest about a dish of lem on jelly to tie served with different meats (fish and poultry), which ia especially pleasing. When serving bananas and oranges, fruits that are nearly always on the market, a bit of lemon juice squeezed over the fruit brings out the flavor of each. In preparing frozen dishes, like rasp berry or grape ice or ice cream, a ta blespoon of lemon juice not only en hances the flavor, but makes the color more beautiful; a desirable addition to any dish. Lemon juice and olive oil, with salt and cayenne pepper, is a simple and easily assimilated salad dressing for many vegetables and fruits. As a garnish for fish, cut in dainty slices or in eighths, there is ne pret tier decoration, if combined with a touch of parsley. Lemon Sauce for Puddings.—Stir un til well mixed, a tablespoonful of flour and a half cup of sugar; add a cup of boiling water and ceok until smooth; add a tablespoonful of butter, two of lemon juice and a little of the rind. Pour over the well-beaten yolk of an egg. Eyther In doors or out: With the grene leaves whlperlngr over head Or the streete cryers all about. Where I male reade al! at my ease. Both for the newe and old; For a ,lollie goode booke whereon to looke. Is better to me than Rolde. EXPERT LAUNDERING. There are people, and those who should know better, who labor under the impression that laundry work is merely a matter of muscle, and that I any one with the physical strength and J little intelligence will make a good I laundress. There was never a more J mistaken idea, as we have learned by ; sad experience. A successful laundress must be an I educated woman, something of a chemist., a good fair amount of judg ment and a conscientious, painstaking worker. There is knowledge to be used in the choice of soap and starches, in the removing .of spots and stains. To do the right kind of laundry work it is necessary to know how to wash the most delicate colors with out fading them. Most colors may be retained by a salt or vinegar bath, a tablespoonful to a quart of water. A general rule i is to immerse all light colors in salt 1 water and dark colors in vinegar, j Blue is a delicate color, yet any shade may be permanently fixed by be ing soaked before it is laundered for half an hour in eight or ten quarts of water in which is dissolved an ounce of sugar of lead. Green is another frail color: a lump | of alum in the rinse water will set [ this color. There are three important things to consider in washing colored clothes, after the treatment which sets the color. First, they should never be washed in boiling hot water; second, soap should never be rubbed on, but always dissolved, and third, they should always be dried as quickly as possible in the shade and ironed, when possible, before they are quite j dry, and on the wrong side. If a garment is only slightly soiled, the rubbing and sousing in the soapy water will cleanse it, then the rinsing should be very thorough. The whole j process should be done as quickly as i possible. The most careful washer may ruin i the result of her work by cr-*eless j ironing. To be a good ironer means ruucn . prnctice and infinite patience. Great Labor Bureau. In the civil Service Commission the United States Government has the greatest employment bureau In the world. Over half a million people are on the Government payroll, and ot these nearly half are receiving pay aj the result of competitive exaraitia Uons. THREE BIG SHIPS HELD BY ONE COOK Steamers Brazos, Comanche and Coma!, Were All Late in Get ting Away. OILER STARTS SCRAP | He Hit the Man Who Prepared the Food and Two Labor Unions Were Then Involved Which Delayed Sail ings Several Hours. New Yorlc. —A cook of the steamer I Brazos made an effort to defend him self the other afternoon against the charges of an oiler of the Firemen's union that he did not know how to cook. The last argument of men of the sea. coastwise or otherwise, is a scrap, and the oiler and the fireman had it. The cook got the worst of it and the skipper of the Brazos decided to leave the fireman behind. The fireman appealed to his union, and all hands on three ships under the same management, the Brazos, the Comanche and the Comal, decided to back up the aggressive fireman. They said the cooks had not been treating any of them properly anyhow. The Comanche was the only ship | that got out of dock at the foot of 1 Spring street with all her force of I eighteen firemen. They refused, how ever. to work until they received as | surances that the oiler would be tak !en back. She sailed promptly at 1 | p. m.and got as far as Liberty Island. ! The skipper told of his plight by wire j less and H. H. Raymond, head of the I line, got busy trying to straighten out j the trouble. The Atlantic Coast Sea- I men's union, which has general con trol of the subsidiary unions of eoast | wise seaworkers, also got in the game, ! having a contract with the lines to | furnish firemen who would stick. The firemen of the Brazos and the Comal deserted their ships at the pier j and stood by awaiting the result of | negotiations between the representa | tives of the unions and Mr. Raymond. MM SCpl The Cook Got the Worst of It. i who had volunteered to arbitrate the > 1 trouble. A tug with Marine Superin ! tendent Rockwell went down to the j Comanche, whose firemen had an m < \ dependent grievance against a cook on { their ship, and there was an earnest i talk between the union representa . ; tives, Mr. Rockwell, the skipper of the i ship, and the aggrieved firemen. Mr. > Raymond wanted to get the three boats away, with their pasengers and freight, and finally did after they had : been held up more than four hours. The oiler was taken back pending • | investigation of the case against the ' | cook. The cook's union will make an • effort to adjust its troubles with the I firemen's union meanwhile. Count as Master of Kennels. Pueblo, Colo. —Pueblo is probably ' the only city in the country which can ■ boast of a member of the nobility for 1 I a dog handle!. Count Von Bulow of 1 Germany, well known in many sec ' I tions of the United States and partic ularly in this city, who returned here j a short time ago strictly "on his up -1 j pers," has just been tendered the posi | tion of master of the kennels in Pue blo. j ' During the last four or five years | Von Bulow, claiming to be a real | count, has been identified with some i remarkable performances of various descriptions. His most noteworthy accomplish | ment occurred three years ago when, it is alleged, he persuaded a Pueblo ' woman. Mrs. Christina Pfluminer, who had $:l00 i 000 in the bank, to marry '< him. Von Bulow, it is said, spent thoy money, his wife deserted him. then! ] died, and he is back in Pueblo after ; aa absence of two years. Ends Own Life at 80 Years. Chicago.—Charles Stein, for P0 ] years a manufacturer in Milwaukee, and a brother of former Superior Judge Philip Stein, shot and killed himself the other day at the Hvdo Park Rest Cure, where he had gone for medical treatment. He was eighty years old. Suicide is attributed to ill health.
Significant historical Pennsylvania newspapers