fwM,1fer-.-.l!P WW" ' WA "vnfenKW' wji'ji'njnBffiT -'ps rtilJ , , i - -r J t - - - ; ni it . 18 .EVENING PUBLIC LEDGER PHILADELPHIA, FRIDAY, JUE 16, 1922 tv v 3vi BHIEW ... ii - -TsssaBs:ssrSSSSSSSSSMwwMM iiHNiiiiiiiiiMiiiiiiiiiiiiiiiiiiiiiiiiiiiiiimiiiiiiiiiiinniiiiiiiiinimiiiiiiin iiiiiiiiiiiiiiiiniiiiimmmiiiiNiiiiiiiiniiiiiHiiiiiiiiiiniiiniiiii iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii"""' nmmflnnn 'rr m w i I f ! ! r? J MM jlllllllllllllllliiilllirmMM yfl't.tj Xl.yyj, , Vjr J ...-rWfA Parden, Sir This $12-50 is Yours !" He picked out a beautiful all-wool serge suit made of the kind of cloth that you don't find in anything but expensive.clethes". The suit was tailored like all Jeseph Hilten suits'ebeying the last detail of fine tailoring! Fit of course, it did ! It was built te de that It met every requirement of custom tailoring. But that is getting away from the story the'stdry of $12750 we did net own, we did net want, and asked this man te take. When he walked into our store he asked for a $50 serge suit "Yes, sir!" Then he tried en several models. When he came te the one he liked best he put down five $10 bills. He had asked for a $50 suit and he laid down the money te pay for. it. And then our salesman-handed him .back $12.50. s HATS this for? I asked you for a $50 suit. "That's right! That is a $50 suit But this $12.50 is the difference be tween what Jeseph Hilten charges for a $50 suit and what ether stores charge." When this man said, he wanted a $50 suit, he was thinking in terms of what ether merchants must ask $50 for. That is what guided this Jeseph Hilten salesman into giving this man the suit he wanted a $50 suit for $12.50 less. ,Or, in short, a $50 suit for $37.50. That $12.50 is the profit any ether mer chant must make, the profit he is entitled te and the profit you must pay him. That $12.50 is the profit Jeseph Hilten stores de net have te make, de net want. That $12.50 is the difference between cost and selling price. But Jeseph Hilten sells clothing at cost Ne, there is nothing miraculous in that. It is simply a policy of manufacturing our own clothing in our"ewnfactories,wid sell-, ing these goods at wholesale prices te our own stores. It is in these wholesale prices that Jeseph Hilten profit is made, depend ing upon wholesale i volume net retail prices for profits. - Isn't it obvious, then," that the lower the prices for which each Jeseph Hilten store sells its goods, the mere goods will the Jeseph Hilten chain sell, and the mere goods the chain sells the mere business the wholesale department does? That story is ,the story that affectsyeur clothing bills. It is the plan that saves money for you just as soundly as it makes money for us. It is the plan that has built the largest retail chain of stores in New Yerk. New, test this plan yourself. Come in.' Select a $50 suit and when you note the price tag you will see it reads $37.50. - Ask for a $37.50 value and the price tag will never read any higher than $25. s. - Just decide you want a suit Consider what it would cost you elsewhere then come here and buy it for less. HERE'S proof of what Jeseph Hilten value offers you in suits that feature every wanted fabric in a wonderful array of colors and weaves. The tailoring is all that a custom tailor could put into a garment. In fact, the only difference be-" tween the custom tailored method of making a suit and the Jeseph Hilten method is the lower price you pay. It matters net whether you prefer the censerva tive, or styles that tend the ether way. Here the stocks are replete and you will find the suit you want. Here are styles priced at $19-50 $24-50 $29-50 and prices up te $55 Let your first visit te this store save you the money that ether stores must make. The Convenience of a Charge Account Gladly i Extended te These Whe.Prefet.lt Our Only Stere in Philadelphia ive have no connection with any store operating under similar name! Hilten 1332 Chestnut Street Next te Garrick Theatre mam t t vf- f-L t i , v W i iinimnni3
Significant historical Pennsylvania newspapers