BUILDING UP TRADE ■SOME THINGS THE MERCHANTS SHOULD NOT OVERLOOK. POPULARITY WINS SUCCESS Methods of Advertising to Bring Do cirable and Lasting Results- Comparison of City and Country Stores. "TTow can I make my store a popular trading place?" is the question asked toy hundreds of retailers. The answer is simple—just make it popular. "Rut how? asks the merchant. There are • various ways, but like the eleven hun dred sects comprising Christianity, ■with the reaching of Heaven the aim •of all, each way is to attain the same ■end, and that is publicity. In these days of live competition it is the live, tip-to-date merchant that gets there «very time. This class of retailers will have his store a model one, the arrangement of his well-selected as sortment of goods so as to give the greatest display and attractive to the eves of his customers; will keep fully informed as to latest trade methods, have clerks who aro salesmen, and must be a judicious and excellent ad vertiser. There is little use in filling the col umns of the papers with attention-at tracters and not be able to make good when the expected customer calls at the store. In the small town the merchant who tries to follow some of the methods of the city stores will fail. Above all other things he must he honest in his advertising. lie must value the truth when telling in the columns of the local paper what bar- Rains he has. His customers are gen erally steady ones; week in and week out they visit his place. Much trade In the cities is of a migratory class. The keepers of shops are out for the money, and they little care how they get it. If they can sell the visitor to the store a suit of shoddy clothes for what, pure wool is worth, all right. He may be from some country town, and not know the difference. Sell the same class of clothes In your homo town to the same buyer, you might lone not alone his trade but the trade ■of his neighbors. It pays to be hon •est in your advertising. The merchant who ha? gained the reputation for square dealing has a capital that is sometimes better than money. He is sure to gain and re tain customers, and his reputation goes a big distance with the jobbing houses. In fact, he will get the best of the deal all around. Unless advertising brings returns it 1s money thrown away. Rut whether advertising makes good or not de pends upon how it is done. Ethics of the medical profession prohibits doc tors doing other advertising than the simple publication of a card giving the title and address. The quack, who realizes that there is virtue in prin ter's ink, publishes column after col umn or full pages when he advertises. He makes it win. He tells the people 1n an interesting way that he has the goods to deliver, whether he has or not, and he makes them believe him. Just the simple statement that" George Hrown & Co., Grocers," are located in a certain town, hasn't much pulling power. It is money given to the prin ter "just to help him." The printer dees not need such help. He wants his paper to be a trade puller, to bene fit Us advertisers. The wise editor will see that his merchant advertisers use advertising space properly. It is to his advantage as well as the mer chant's advantage that this is done. When you advertise, consider the (amount it costs the same as you do the money that you pay for goods. The only difference is that you can pay money for goods, keep them on your shelves for years if the people don't know that you have them; the money you pay the printer is for letting the people know that you keep goods for sale and to make the selling part easy. Judicious spending of money for the Tight kind of advertising cannot fail to win in the end and pay a better per centage of profit than is afforded in ~he same amount being spent in goods. I). M. CARR. Investment of Surplus Cash, It appears that any legitimate mon •-making proposition need not seek tc sell its stock among the people all over the land. There is always ample capital securable for sound enterpr'n •«s that will pay even five or six per cent, on the investment. It is well to bc-ware of Hie companies that adver tise their stocks for sale with the promise of a rapid advance in values, and large dividends. If there were a certainty of these accomplishments •it would not be necessary for the pro moters togo beyond the first good "banking institution in their way to secure all the funds necessary to -carry on tj'.e business. For Extending Canada's Trade. A special commissioner sent over by the British board of trade to find means of extending Canada's trade •with Kngland reports, says Consul -1 "General Bradley, of Montreal, that 122 of the leading manufacturing firms in the United States have operating branches in Canada, and that from $25.00().,100 ta $75,000,000 of American capital is invested in Montreal alone. Power of the Home Press. One of the most powerful influence? of the country is the home press, the local papers. The editor can do much for his town if he only will, and if he receives the support that lie merits from the business interests of the place where he may reside. His in jtercets are the people's interests; th« success liis success. WHAT FOLK CONSUME. Business Always Regulated by th« Wants of the People. It Is an established principle that the consuming capacity of the people averages just so much year after year, and fluctuates according to business and financial conditions. As new things are brought into use, perhaps tho per capita expense of living in creases and becomes adjusted to changed conditions. Then it is rea sonable to believe that so far as the consuming capacity of the United States is concerned it will grow according to the increase in popula tion, and the educated tastes of the people. Whether conditions that have been found practical and afford an equitable compensation to all engaged in trade are to be continued, or whether the tradesman known as the retailer is to be cut out of the game and the people supplied directly through the manufacturer and his direct represen tative is an important question. Oiy» of the systems that is far reaching in its baneful effects la the mail-order system. About 50 per cent, of tho people of the United States live in agricultural sections. It is from theso agricultural districts that the mail order bouses draw the trade, not from the cities. The question is whether it is best for the masses that these mammoth houses in the large cities drive the small merchants out of busi ness or not? Is it to the advantage of the manufacturers and the jobbers that tho large houses continue to grow? The existence of these houses has nothing to do with the consuming power of the people. Their existence does not increase trade an iota. Why, then, should the people patronize them, and why should manufacturers and jobbers give them support by supplying them with goods? It may be that a charge of discrimination would 'oe made against concerns that re fused to sell. The catalogue house should not have any advantage over the dealer in the small town, and soon the masses would discover that there was nothing to be gained by patroniz ing the distant houses. VALUE OF GOODS. Snap-Hunting Often Means Loss of Money and Time. Snap hunting rarely pays. People should fix in their heads the fact that gold dollars can never be purchased for 90 cents, unless there is 10 cents' worth of gold worn off. The same with goods. Values must be lowered either by over production, out of date styles, or some other circumstances. Now and then a concern is forced to sell in order to meet obligations. Then things go under the hammer, and there may be a chance to get goods much below real values. But the mat ter of buying standard goods at sacri ficial prices through regular trade channels should be carefully consid ered. When a lot of goods are offered at a cut rate, at so low a price that it is apparent someone must lose by the transaction, look out for a "nigger in the fence." The goods may be of inferior quality, and not the kind a respectable merchant would care to offer to his patrons. Sound Foundation Required. There is little use in trying to build up a great town in a locality where there is not the material to sustain it, and where there are only resources for the support of a hamlet. Towns of Importance exist only where there are certain natural advantages, re sources that can be utilized in manu facturing, territory sufficiently large to command extensive trade, or some other favorable condition. In certain districts manufacturing must by the economy of things bo confined to such lines as can be advantageously produced. In manufacturing there are many factors. There must be con sidered the cost of fuel, the raw ma terial, the labor and most important are the transportation facilities. Blessing of Good Roads. The town that has good roads lead ing to it. is blessed. Surely there is no more disagreeable thing, nor any thing more adverse to the business interests of a place than impassable, boggy roads. There is little < xcuso for poo." roads in the well settled com munity. it may in the beginning be somewhat expensive to put the roads in order, but in the end it will prove that the saving in wear and tear on wagons and horses will well repay all the additional expense. And to tho town good roads a; - e almost vital. The average farmer would rather drive three or four iniH-s farther to a town over good roads '-.ban do his trading when it is necessary togo hub deep ing the distant houses. Good Rosds Movement. The good roads movement hns taken a firm bold in the agricultural sections of the middle west. Good roads mean savings aggregating mil lions of dollars yearly to the farmers, and to the merchants of the towns as well. The prize-offering for sections of road leading into towns is a stimu lant, and once interest is thoroughly aroused th* work demonstrates the benefits to be had, and there is little trouble in having the highways kept up to a high standard. Title <ioes with Degree. Unmarried women who dislike the thought of bearing the ..chool girl title of "Miss" to their graves will he in clined to envy Dr. Yella Relssig, who, although unmarried, is legally entitled to be addressed as Frau Dr. Heisslg The title of frau, It seems, goes with the medical degree Dr. Relssig is now one of the operating surgeons at thi Vienna hospital. CAMERON COUNTY PRESS, THURSDAY, MAY 14, 1908 Picked Up in-##--##- •##• •##<- Pe nnsy 1 van i a GROVE CITY.—C. A. Filer's livery barn was destroyed by fire. Estimat ed loss $7,000, partly insured. WASHINGTON.—Joseph Keffer, a visitor in Coal Bluff mine, was in stantly killed by a fall of slate. READING.—The Reading Railway Co. has put its 650 car shop employes on ten hours a day, who have been on nine hours. GREENSBURG.—The Westmoreland Coal Co. has announced that the full force of men at the Claridge mines will be put to work. BETHLEHEM. —Taylor ' hall, the new dormitory at Lehigh university, a $500,000 gift of Andrew Carnegie, was dedicated recently. HARRISBURG. The dairy and food division received word that the state had won victories in two impor tant oleo cases at Mercer. SELINSGROVE.—PostoffIce Inspec tor Lucas has arrested M. D. McOm ber of Milton, charging him with fraudulent use of the mails. PHILADELPHIA.—A fight between two boys in the northeastern section of the city resulted in the death of Edward Wischoski, aged 14 years. KITTANNING.— Dr. C. J. .lessop, who has an interesting collection of ancient guns, Indian relics, etc., has offered it to the Kittanning Elks as a nucleus for a museum. GREENSBURG.—The home of Rob ert Irvine, two miles from I'ainters ville, this county, was entered by thieves, who got S2O, two shotguns, two revolvers, two razors and 12 doz en eggs. HARRISBURG.—The state will open its sixty-seventh tuberculosis dispen sary at Greensburg, Westmoreland county, within a short time, and there will then be a dispensary in every county in the state. SHARON.—Hugh D. Moses, aged 76 years, former poor director of Mercer county and adjutant of Sharon post, No. 254, Grand Army of the Republic, was drowned in the old canal near the Sharon boiler works. HARRISBURG.—The state depart ment of health has started out corps of engineers to inspect watersheds in the vicinity of several cities. Among them are Reading and York. Searches will lie made for pollution. GREENSBURG.—The farm owned by the Thaw estate in Mt. Pleasant township, near Ilecla, where the Ma gee Cook Co. is building a large plant, was the scene of a Are In which 24 horses and three cows perished. YORK. Henry Snyder, 22 years old, of Pleasurevllle, York county, was found guilty of murder in the first degree here for the shooting of William E. Hoover, 18 years old, on the night of November 16, 1907. YORK. Alfred Eichelberg while visiting at the home of friends on the outskirts of town ventured into a field containing a vicious bull. As a result he was terribly mangled by the maddened animal, death resulting. PITTSBURG. Almost half the body of John Davis, who was buried 41 years ago, was found to be petri fied when disinterred from the Bing ham Street Methodist Episcopal church graveyard in Mount Oliver. SHAMOKIN. Six thousand Odd Fellows paraded here in honor of the twenty-fourth annual session of the Pennsylvania Odd Fellows' Anniver sary association. Danville was chos en for the next annual gathering. CON N ELLSVILLE. —A. Musati, a watchmaker, was put out of business by burglars, who stole 45 watches left for repair and all his tools. Burglars also stole SIOO worth of hardware from the Connellsvllle Machine and Car Supply Co.'s store. CARLISLE. The dead body of Frank E. B. Eisenhower, a well known young Carlisle man, lately retired from the grocery business, was found near Newburg, this county, dragging from his buggy, with coat and vest open and a bullet hole near the heart. LATROBE.—PaoIa Riavo withdrew his savings, amounting to $550, from a bank and went to the railroad sta tion to purchase a ticket for New York. When he reached into iiis pocket for his roll It was gone and his trip to Italy is Indefinitely post poned. It is supposed a pickpocket got the money. ALTOONA. Single handed and alone, Railroad Detective Frank Ern cst. arrested 24 trespassers on the Pennsylvania railroad and escorted them to the Huntingdon jail. WASHINGTON. John Foster of Washington lias been appointed re ceiver for the Record Publishing Co., which publishes the Washington Daily Record, a morning newspaper here. It is understood arrangements have practically been closed for a sale of the paper and plant to John ' K. Tener of Charlerol.. HARRISBURG.—By the inaugura tion of State Treasurer Sheatz a new board of public: grounds and buildings is formed. KITTANNING.—Jacob Davis died from burns received in a mysterious manner at his home in Manorvlllo while he was alone in the kitchen. TITUSVILLE.—WhiIe attempting to cross Oil Creek in a canoe at Mystic Park, Joseph Donohue was drowned before the eyes of several companions. MONONGAHELA. While visiting her invalid sister-in-law, who lives In a houseboat near Donora, Mrs, Mary Bedlin fell into the Monongahela river and was drowned. PHILADELPHIA.—Rev. N. J. Wat son, pastor of the African Methodist Episcopal church in Germantown, a suburb, dropped dead in the pulpit while preparing to deliver a sermon. HARRISBURG.—J. C. McSpadden of Pittsburg has been awarded the contract for the construction of the national pike section in Somerset county. It begins at Somerset boi* ough. MONONGAHELA. While driving an entry in the Gallatin mine tons of slate fell, instantly killing George Little, a cousin of William Little, na tional organizer of the United Mine Workers. MEADVILLE.—Miss Pearl Snyder, daughter of A. D. Snyder, aged 19 years, of Mosiertown, near here, drowned herself in a mill-pond. She had been ill and became temporarily deranged. HARRISBURG.—Eighty-three laun drymen, representing that many towns of the state, organized the Pennsylva nia State Laundrymen's association and elected W. E. Orth, Harrisburg, president. HARRISBURG.—The state highway department is doing a larger amount of road construction work this spring than ever before and bids will shortly be asked for construction of highways in a dozen counties. HARRISBURG.—The attorney gen eral's department has brought suit against Charles Cook, register of wills of Somerset, for failure to pay to the state $4,365.49 claimed as col lateral inheritance tax. WILKESBARRE.—PoIes and Ital ians engaged in a bloody riot at Hud son, ten miles from here, two Poles being fatally wounded, two others bad ly hurt, while many were Injured and were carried away by their com panions. ROCHESTER.—Three boys, rowing 011 the Ohio river, discovered the body of a woman, apparently 45 years old. It had been in the water some days. The woman had been five feet six Inches tall, weighing 170 pounds. She was well dressed. WASHINGTON.—An unknown ne gro entered the residence of Charles Hunt, near West Alexander, in day light, and after terrifying a young woman who was alone in the house made off with a small amount of money, an overcoat and other articles. WEST NEWTON. One moment chatting ami laughing over their noon day luncheons, the next struck by an avalanche of rock, one man was killed and 24 others employed at the Pitts burg Coal Co.'s mine No. 2 in Scott Haven had remarkable escapes from death. WILKESBARRE. The police of Shamokin, aided by the state constat* ulary, locked up a performing bear on the charge of drunkenness and kept him in a cell at the police station all night. In the morning he was sober. He and his master were released and ordered out of town. KITTANNING.—Rev. .Tames Wilson, a retired Methodist Episcopal minis ter, died suddenly at the home of his daughter, Mrs. J. Endress, at Wick boro. He was aged 03 years and was well known throughout the northern counties of the state, where he had preached in former years. CARLISLE. Vandalism was per petrated some time during the past couple of weeks at the fine and hand some cottage of J. Kirk Bosler, Esq., which is located in the Mt. Holly park and overlooking the dam. The porches were badly broken and the lumber carried away, the windows were torn open, the shutters broken off, the beds wore torn apart in some of the rooms and the bed clothing was torn into shreds. SOMERSET. Not content with beating Benjamin Ilersch, a Sand Patch storekeeper, into insensibility and taking sl9 and a gold watch from him, two robbers took their victim to a woods, bound him to a tree and lashed him with clubs and straps. HARRISEURG.—Since April 1 the state insurance department has issued 25,(130 insurance agent licenses, as compared with 24,087 during the same period of last year, and the num ber of companies licensed to do busi ness has increased from 291 to 305. You Read the Other Fellow s Ad US I a | You are reading this one. I ii | That 6hould convince you | jj • that advertising in these I ft j columnsisa profitable prop- I | | osition; that it will bring B | business to your store. Q f 1 j; The fact £hat the other Ij fellow advertises is prob ably the reason he is get ting more business than is falling to you. Would it not be well to give the other fellow a chance To Read Your Ad In These Columns Your Stationery Is ycrar silent representative. If you soil fine goods that are up to-date In style and of superior quality it ought to be reflected in your printing. We produce the kind that you need and will not feel ashamed to have represent you. That is the only kind it pays to send out. Send your or ders to this office. The Buyers' n Guide The firms whose names are repre sented in our advertising columns are worthy ot the confidence of every person in the community who has money to spead. The fact that they advertise stamps them as enterpris ing, progressive men of business, a credit to oar town, aid deserving of support. Our advertising columns comprise a Buyers' Guide to fair dealing, good goods, honest prices. G.SCHMIDT'S,^ HEADQUARTERS FOR FRESH BREAD, t popular ® CONFECTIONERY Daily Delivery, AIJ orders given prompt and skillful attention. Don't Use a Scarecrow To Drive Away ths Mail Order Wolf Mi aJL NYou can drive him out iV 111 A Jw* Quickly if you use the mail i 4I """ J order houses' own weapon CTjf'iJ, -—advertising. Mail order ij* thousands of dollars every t3 imvMil'/i wcek in ordcr to ffet lmde Ifitwi'miW'' from the home merchants. Im| 11 Do you think for a minute I'-1 IJrf they would keep it up if 'Sw!§p£Z3&Bfaun* it *' le - v didn't s ct t^e husi ness? Don't take it for granted that every one within a radius of 25 miles knows what you have to sell, and what your prices are. Nine times out of ten your prices are lower, but the customer is influenced by the up-to-date adver tising of the mail order house. Every article you advertise should be described and priced. You must tell your story in an inter esting way, and when you want to reach the buyers of this com munity use the columns of this paper. /gllk A HOST TOUCHING APPEAL falls short of its desired effect if ad- \ \ dressed to a small crowd of interested \.J listeners. Mr. Business Man, are 1 t5 ~ 3 you wasting your ammunition on the I small crowd that would trade with \ you anyway, or do you want to reach 7? those who are not particularly inter -ested in your business? If'you do, make your appeal for trade to the largest and most intelligent [ audience in your commun- ity, the readers of this r r yL paper. Thsy have count jTVi | s wants. Your ads will fr- S be read by them, and they will become your custom ers. Try it and see. S The Plate to Enj Cheap S 5 J. F. PARSONS' ? IcilftES I RHEUMATISM I LUMBAGO, SCIATICA IKEURALQIA and ■KIDNEY TROUBLE ■ "5 DnoPS" taken Internally, rids the blood of the poisonous matter and acids which MB are the direct causes of these diseases. Applied externally It affords almost in- H stant relist from pain, while a permanent H cure Is being effected by purifying the ■ blood. dissolving the poisonous sub g|| stanoe and removing it from lbs system. DR. S.D.BLAND , I Of Brewton, Oft., wrlteii ■ "I bad been a sufferer for a number of ysars H with Lumbago and Rheumatism In my arms || Hand legs, and tried all the remedies that loould ■( |M (father from medical works, and also oonsuited I H with a number of the beat physicians, but found ■I nothing that gave the relief obtained from [ M "6-DROFB." I shall prescribe It 1b mj practice MM for rheumatism and kindred diseases." I FREE ■ If you are suffering; with Rheumatism, ■ Neuralgia, Kidney Trouble or any kin- B dred disease, write to us for a trial bottle H of "(-DBOPS.** and tsst It yourself. I "s-DROPS" oan be used any length of ■ time without acquiring a "drug habit," ■ as It Is entirely free of opium, cocaine, ■ alcohol, laudanum, and other similar ■ ingredients. ■ L«r».Sl«. 8.tt1., "S-ItB»PII" (BeO D«MS) H si.ee. r«r a*i« by braicuu. ■ BWANSOS RHEOMATIB SURE POMMIV, SB k U>pt. »«. tee ua« Itmt, II 3
Significant historical Pennsylvania newspapers