12—Lancaster Farming. Friday, April 12, 1957 LANCASTER FARMING ClasslAeds Ada Tav ST 6-2132 4E-STROY It) Him lit Kilter Sri pvt ICIEV*IICR WttKKm lIRiIiTEE Mouse Size - 3 lbs. Size $2.75 See Your Local Dealer Distributed By NEW HOLLAND SUPPLY CO. New Holland, Pa. iIIIIIIHIIIIIIIIIIIIIIIIIIIIIIIIIII CUSTOM BULK SPREADING Davco Granulated Fertilizer £ Super Gro 9 Rock Phosphate Green Sand 0 Potolime Prompt & Reliable Service For your Fertilizer Needs Call si SMUCKER BROS. 5 HAND, PA. '■■■■■BHSBaaHHBHHHHHIMBHaBaBHHBaiaHa' {Learn The Facts About This Amazing New Invention I The Hawkins Patented [ Slatted Poultry House. ' Floor s®#;^.*• \ ‘-■^>l#3W'‘ > :-’ < i :*•?&■ '' * * ; ■ j 4 ~ -/--I : '■-- •■■' A^fU} THERE IS A NEW, EASIER AND MORE PROFIT ABLE WAY TO HOUSE YOUR LAYING HENS Would you like to keep twice as many Hens in your present houses? Would you like to Clean your Laying Houses only once each year? 3. Would you like to Eliminate all Litter Cost and Labor with Litter? Would you like to get better Egg Production? Would you like to gather Cleaner Eggs than you ever thought possible? Would you like to Eliminate Filth and Wet Spots in your laying houses? 7. Would you like to produce Better Quality Market Eggs? 8. Would you like to Eliminate Medication Costs to control Intestinal Parasites? If Your Answer Is “Yes” To The Above Questions — Stop In To See Us Today. Let Us Show You This Revolu tionary New Invention— “ The Hawkins Patented Slatted Poultry House Floor” HIESTAND, Inc. MARIETTA R. D. 1. Ph. HA 6-9301 National Meat Promotion Committee Rians Summer Meat Campaigns The National Meat Promotion Committee, meeting in Chicago last month, took a long look at livestock marketing, slaughter, meat production and consumption figures, and came up with some pertinent suggestions for meat promotion activities by retailers and other livestock and meat groups. The. committee, which encom passes all branches of the live stock and meat industry, is made up of representatives of produc ers of beef cattle, hogs and sheep, as well as meat retailers, market ing agencies, meat packers, res taurateurs and trade and service organizations of the livestock, meat and poultry industries. On the basis of statistics pre sented by a contingent of four agricultural economists in regard to the outlook for meat produc tion, the committee scheduled one major promotion campaign, plus tie-ins with other special pro motions. The committee was quick to ob- Dealers in ■ Ph. Leola OL 6-2229 J Permanent Mechanical Litter Perpetual Cleanliness . . . patents pending See the HAWKINS Floor on Our Farms serve that, while the livestock in ventory has taken a slight down turn as of Jan. 1, 1957, and meat production for the year will be a little smaller than last year’s all time record, supplies and output are still at an extremely high level. One spokesman at the meeting put it this way: “This drop es pecially as far as cattlejiumbers and beef production are con cerned is like moving down one story from the top of the Empire §tate Building. You’re not quite as high as you were, but you are still ’way up there.”' Those in attendance concurred that beef was the meat in peed of greatest assistance at present. Retailers and others engaged in meat promotion and advertising activities are being requested to maintain their continuous long term beef projects during the cur rent period of heavy marketings of cattle, with a specific campaign to take place during the period of May 9-18. Agricultural economists pre dicted that the peak in spring cat tle marketings would occur in May. Moreover, it was felt that a campaign at that time would be a natural tie-in with Frozen Pood Week which is being observed May 11-18. It was pointed out that one out of every seven families owns home food freezers, and retailers will be in a position to urge their customers to stock freezers and lockers with beef during the per iod of plentiful supplies. The Committee also decided to push lamb, ham and turkey ui the traditional merchandising pro giams in connection with festive meals on Easter Sunday, April 21, and during the Easter holidays May 30-June 8 were, set as the dates for the poultry industry’s Chick-N-Que promotion. Also, re tailers are being urged to push ham as a natural tie-in with Na tional Raisin Week, which will be observed May 5-11. Other traditional holidays and food promotions in which the live stock and meat industry will par ticipate to boost meat products in clude Mother’s Day, May 12, Fa ther’s Day, June 16; Picnic Month, July,/ and Sandwich Month, Aug ust. Looking further into the future, preliminary estimates indicate that a peak in pork production will occur in November with an other peak in beef and lamb out put in October. The Committee will meet again in June or July to take another look at the fall and winter prospects in regard to additional meat promotion this year. Representatives of hog pro ducer groups and the agricultural economists agreed that the out look for pork at present is more promising than it has been for several year. Ths is due to the smaller pig crops in the spring and fall of 1955. It is expected the 1957 spring pig crop will move up to the 1955 level again and it was the consensus at the meeting that the pork build-up would reach its sharpest peak late in 1957 or early in 1958. Statistics regarding meat pro duction in 1957 and in previous years were presented to the Com mittee showing the pattern of marketings by quarters, together with estimates on a monthly bas is. The material was prepared by agricultural economists of the United States Pepartment of Agriculture and livestock and meat industry groups, including Harold Breimyer, U. S. D. A.; Her man Conway, National Live Stock Producers Assn; Oakley Ray, Am erican Meat Institute; and Jim Rock, American Farm Bureau Federation. Representatives of the Meat Board described how that organi zation’s established services and facilities are geared to tie in with meat promotion activities, making maximum use of meat copy and recipes and nutritional informa tion which are provided regularly to newspaper food pages and homemaker programs on radio COMMERCIAL PRODUCTION'Of BEEP AMD PORK by Months BJ& MOO MM Ell. MAM. AM MAY JUKI JULY AM. SIFT OCT NOV. DEC COMMERCIAL PRODUCTION OF ALL MEAT 111. Lit US* MS ~~ jar-map *fcTtMATKO and television, as well as other means of consymer education such as "full color movies, cook ing schools and demonstrations. A new set of beef posters was dis played which the Board has pro duced for distribution in connec tion with intensive beef promo tion activities at the present time, American Meat Institute repre sentatives reported on packer supported advertising on behalf | H. M. KR ADY SEIBERUNG SAFETY TIRES WRITTEN GUARANTEE ON ALL SEIBERLING TIRES ■ ■ "■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■ byQuarfors JULY-SEPT AIM.-JUNE o£ beef and pork which is being used in several large national magazines. The committee also noted the abundance of meat ad vertising in newspapers being car ried by retailers throughout the country' A one-minute film on beef was shown, which was pro duced by U S.D.A. and is being used on television stations as a public service announcement dur- (Con tinned on page 13) Distributor, For Let Us Handle Your Tire Problems AUTO Tractor Tires OCT -DEC TRUCK Recapping Phone EX 2-9507 608 N. Prince Si. Lancaster. Pa. nut its 1400 1100 111 11$
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