Leader Laimches State Farm Food Promotion Plans In a move to assist Pennsyl vania farmers and consumers, Governor George' M. Leader Monday announced plans for the start of a program of promotion for Pennsylvania farm foods. Organization of a marketing advisory committee to cooperate With the State Department of Agriculture will be proposed at a conference here next month. Representatives of all phases of food production, processing and dstnbution within the Common wealth are being asked to meet in Harrisburg Nov. 8. ' / The conference is being called by the Governor and Agriculture Secretary William L. Henning to expand activities of the State Bureau of Markets. Initial efforts in a long term program will be largely ex ploratory, using a legislative appropriation of $lO,OOO in the agriculture department’s cur rent budget for which federal matching funds are available, the Governor said. “Unfortunately,” he continued, “agricultural products have not had the benefit of an aggressive, planned promotion campaign which would allow them to com pete successfully with many pro ducts from lower cost producing areas. “Now we are ready to lend a hand, to our farmers through their statewide organizations, to help them promote their quality products.” Secretary Henning explained that a modest beginning is plan ned for a program that in time should prove a great boon to farmers. He said the Nov. 8, meeting would bring together representatives from farm or ganizations, food manufacturers, hotels, restaurants, distributors and allied groups to plan coop erative work in efficient market ing and promotion for Pennsyl vania farm food products. Under preliminary plans worked out by Henning and John L Rainey, newly appointed di rector of "‘the department’s Bureau of Markets, it is proposed that the advisory commttee Will have these four basic missions at the start: 1. Encourage cooperation among commodity groups on personal activities and coordinate farm-to dinner table promotions. 2. Assist commodity groups and others who do not have their own-marketing staffs. 3. Set up methods of hand ling emergency or sur- plus food promotions. 4. Counsel the Bureau on ways to improve overall marketing of food pro ducts in Pennsylvania. “We are hopeful,” Secretary Hanning said, “that the ijroposed marketing advisory committee Statement required hy the act ,of August 24, 1912, as amended by the acts of March 3, 1933, and July 2. 1946 {Title 39, United States Code, Section 233) show ing the ownership, management, and circulation of Lancaster Farming published weekly at Quarfyville - Pennsylvania for Sept. 30, 1956. Publisher Alfred C. Alspach 42 N. Duke St., Lancaster, Pa. Editor Ernest J. 146111, "Broad Street Quarryville, P«: Business manager C. Wallace Abd, Stanton Road, Quarry ville, Pa. The owner is: Alfred C. Als pach, 42 North Duke St, Lan caster, Pa. The known bondholders, mor tgagees; and otVr security hold ers owning or holding 1 percent or more of t'-tal amount of bonds, mortgages, or other securtiesare: None. The average number of copies of each issue of this publication sold or distributed, through the mails or rvtW'v-‘ S e, to paid -sub scribers during the 12 months preceding the date shown above was: Alfred C. Alsoach Cw rn to and Sub scribed befor-’ me thi* 28tb day of Sep f '"“ v, -. r> 1956. Lura iL "ommlssion er •rmiiiW qiitaijumwodcl f > - y~ * r -rvqf v ' */* ~‘~ t U"«/ / , ■•>fA.A-j | , ’p ,*s' i.r ** ,'>* -, ' ‘f .* , r*'fy v/ ,-v r.^4>V V ' l* i’ < v ?»-{< . t <r -h, <*< ♦* »ji _ * s }, W v*- -- . &ki''.'> *•■ t'*-*'’ 1 ’ ‘ '■V^XV’*' '«. -”• *Av.* --‘-A'' '•- ,v iyvvv’ ■* .*■“;' > , /) £^'}' •-i l > -A? "***)*? T r,- v •-•i.H’ " ' '■»„> Abram G. Flory, R 3 Manheim, here re ceives the Cassel Feed Co. trophy for showing the grand champion Ayrshire at the Manheim Community - Farm Show. Presenting the trophy is Gene' Cassel. will be a major factor in keeping Pennsylvania’s food marketing efficient and making improve ments to keep pace with the MjaiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiHiiiiiiiiiiiiiiiiiiiiiiiiiiMiiuiiiiiiiiisiiiisiiiiniHiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiii Join the thousands of farm families who get LANCASTER FARMING by mail EVERY WEEK. The newspaper contain ing all the latest farm news, local news, crop information, home fea tures, market data and much morel PUBLISHED EVERY FRIDAY.... Grand, Reserve*Champion Ayrshire times. Our farmers are noted for fact.” the high quality of their products and consumers need to be im pressed with that important Mail This Coupon Today! YOUPAY LESS THAN SC3 PER WEEK + -r~ T**7** i *t***vr"' - , .*w. V'i'.f 4 *.j,j v, ..' 1; a;; k v %i; 1 -t" ? - r v ■ ;<*, / ,":'h 5 . / .-*Ol v x .■. * v 1 *„ * ■* > -4.* v>>< a < ," -*? , *„ >*- ?*.* ; s -. <--;*>■mt* ;! ■''■• / V?;/ tf. r t\\L u -4 ••/ * • ? - A ■*»* -4.;- »'3’ <.-,, a <„> f'i' “ ”x ’~ y 4>< -V \ < Abram was showing the heifer for his sister, Florence Mae Flory, who was in Chicago as a member of the 4K Dairy Judging Team. (Lancaster Farming Staff Photo). ALL FARMERS! -8 d(MI ,I'i U(> 1 He said the advisory com mittee proposal resulted from discussions with farm-food ATTENTION! 52 Weeks of OXTI-Tr $1 It’s Real Big News For Farmers and Their Families Order Your Subscription Now! Lancaster Farming QUARRYVILLE, PA. 1 year $l.OO r 52 Issues Please put my name on your ( list of charter subscribers for a one year subscription. ■ □ Enclosed find check, cash; or moqey order for*sl.oo □ Bill me later Name ... (Please Print) Addresp . Lancaster Farming—l 3 Friday. Oct. 12. 1956 GRANDMA’S ANSWER Grandma was telling the fam ily about her day m Cincinnati. •‘I met such a pleasant young man in the tram,” she said. “He* offered to give me the winner of the Kentucky Derby.” - -' “And did he?” one asked eag erly. “Of course not, my dear,” she replied. “I had to tell him that the chickens take up all the gar den and we’ve no room for a horse.” representatives “m any of whom feel that food promo tional work could benefit. greatly through a central clearing house.” Invitations are being sent to the state .and area organizations concerned. He emphasized that the com ing meeting would be open to all interested persons. Director Ramey declared the advisory committee should pro vide a way “to pool the great amount of marketing knowledge and techniques already used by different segments of the farm food industry. “This pooling and the counsel ing on new ideas will be mutual ly helpful to all growers, pro cessors, grocers, restaurant op erators and others who are part of the food industry right down to and including the event ual consumer.” illllllllllllllllllllillllliSM
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