2—The Daily Collegian Tuesday, April 14, 1987
Persuasive speaking
ups political activism
By LAUREN YOUNG
Collegian Staff Writer
Due to the power of persuasive
speaking, there is more political in
volvement today than any other time
in our history, said Craig Smith,
president of the Freedom of Express
ion Foundation.
Since 1977, the Department of
Speech Communication has selected
an outstanding speaker to honor Car
roll C. Arnold, a Penn State professor
emeritus of speech communication.
Smith was chosen as this year's reci
pent.
Yesterday Smith, a Penn State
alumnus, presented the Carroll C.
Arnold Lecture speaking on the topic
of "New Technblogies and the Politi
cal Campaign."
"Persuasion is important in our
society because it drives the free
market of ideas," said Smith, a for
mer speech writer fOr President Ford
and Chrysler Corp. President Lee
lacocca. "Persuasion is (also) a way
by which a leader can emerge in our
society."
Leaders like Abbie Hoffman, Lee
lacocca, Jessie Jackson and Pat Rob
ertson have all used persuasion to
gain recognition and deliver ideas,
Smith said.
But Smith also noted that some
people want to close the free market
of speech by limiting the rights of the
First Ammendment.
Congressional reaction to negative
advertising promoting one oppo
nent by emphasizing the weaknesses
of another is one example of this
movement, Smith said.
"Today a number of commercials
either try to sell a candidate like soap
or they are very humorous," he said.
•••`.
Food fight!
Tom Rinkacs, (sophomore.pre med) tangles it up in the Jell•O with three other people as a crowd cheers then on in the
lower quad of West Halls. The Jell.° wrestling is part of the events scheduled for West Week.
Milestones marked
From a small magazine in 1887
to the million-dollar business
existing today, The Daily Colle
gian has had a colorful history.
Here are a few of the highlights of
the newspaper's first 100 years:
• April 18, 1887 The first
issue of The Free Lance, the fore
runner of The Daily Collegian,
premiers.
• 1895 The Free Lance
changes from a newspaper to a
literary magazine.
• April 1904 The Free Lance
folds. The first issue of The State
Collegian a four-page weekly
tabloid printed by Nittany Print
ing and Publishing Co., publishers
of the State College Times (now
the Centre Daily Times). The
Collegian shared an office down
town with the State College paper.
• 1911 The paper becomes
The Penn State Collegian.
• 1918 Publication is inter
rupted in the fall because of
materials shortages caused by
World War I .
1920. = The Collegian expands
to twice a week, with Tuesday and
Friday editions.
• 1930 The Collegian moves
its offices to "Journalism Alley,"
on the third floor of Old Main.
• May 20, 1940 Collegian Inc.
is chartered as a non-profit cor
poration by the Commonwealth of
Pennsylvania.
• Fall 1940 The Daily Colle
gian now appears Tuesday
through Saturday. Its offices are
moved to the basement of Carne
gie Building. The paper returned
to a weekly schedule from 1944 to
1948 because of World War II
shortages of materials,
• 1956 The Collegian joins the
Associated Press.
1961 The Collegian moves
to 20 Sackett.
• November 1970 The first
"Collegian incident" begins when
reporter Rod Nordland (now with
Newsweek) eavesdrops on a
"But despite this, we have in Con
gress an attempt to close down neg
ative advertising in political
campaigns."
Besides televison, other types of
media like newspapers and radio can
be used in a political campaign to
achieve a vote and create a message,
Smith said.
He added radio is especially pro
ductive because there is a multitude
of audiences available.
Since each radio program has a
distinct audience, commercials can
target in on a select group of the
voting public. These commercials
can then focus on the issues impor
tant to that group of listeners, said
Smith.
Smith attributed political polling as
an important aspect of a campaign
since it allows a candidate to examine
the position of the electorate.
Polling is also useful in examining
the image of the incumbent, he said.
Name recogniton of an incumbent is
an indication of that candidate's
strength.
Smith advocated the continuation
of Public Action Committee influ
ence.
"PACs increase political partici
pation in the system," Smith said.
But, he said, legislation has been
proposed to limit amount of contribu
tions a PAC can give to a political
campaign. He estimated that in the
United States 4.5 million people are
involved in 4,000 PACs.
One argument Smith expressed is
that without PACs, fewer Americans
will be inclined to vote.
If one reduces the importance of
PACs by limiting the amount of mon
ey spent in campaigns, it many end
the involvement of many voters.
s » >
closed meeting of the Black Stu
dent Union. In retaliation, blacks
burn more than 10,000 copies of the
paper. The Collegian Inc. Board of
Directors suspends Nordland and
Editor Robert J. McHugh for the
rest of the term.
o July 1, 1971 The Daily
Collegian production staff produc
es its first issue.
• September 1971 The paper
goes to its current Monday
through Friday schedule.
• 1972 The Collegian moves
to its current home in 126 Carne
gie.
O 1979 The Collegian earns
the Associated Collegiate Press'
Five Marks of Distinction for the
second consecutive rating period.
The Weekly Collegian appears in
the fall.
The second "Collegian incident"
occurs when the paper's business
division inadvertently runs a se
ries of racist classified ads. The
Collegian runs an apology on the
classified page, but it becomes the
target of protests by blacks an
gered by the refusal of Editor
Dave Skidmore to run a front-page
apology.
• 1980 The Daily Collegian
wins the 1980 College Newspaper
Business and Advertising Man
agers Ic. Trendsetter Award.
The Collegian also wins awards
for in-house advertising promotion
and having the advertising man
ager of the year, Sales Manager
Marc A. Brownstein.
e 1982 The Society of Profes
sional Journalists, Sigma Delta
Chi, names the Collegian the top
college newspaper in the country.
e 1985 The Collegian receives
a national Pacemaker Award
from the American Newspaper
Publishers Association/Asso- ,
ciated Collegiate Press for 1984-85.
• 1986 CNBAM again grants
the Collegian the national Trend
setter Award.
by James A. Stewart
Students left homeless after blaze
By JILL GRAHAM and
CHRISTINE METZGER
Collegian Staff Writers
State College police are investi
gating what they call a suspicious
fire that struck a house at 220
E. Foster Avenue at about 2 yester
day morning, leaving as many as 10
students at least temporarily home
less.
The residents of the house, all
University students, were un
harmed. Five trucks from the Al
pha Fire Company were on the
scene and put out the blaze in half
an hour, AssisMnt Fire Chief Rich
ard Harris said.
One of the house's residents, who
asked that her name be withheld,
said the fire began on a couch on the
back porch and spread into one of
the apartments on the first floor.
She said smoke damaged the entire
house.
Last semester, four fires that
police also considered suspicious
struck within the same two-square
block area as yesterday's fire. The
fires prompted students to be con
cerned about their safety, and some
fraternities in the area started
nightly "firewatches."
Police Cpl. James Stuller said
police are not yet certain if the
latest fire is linked to the others. He
was unsure when more information
would be available.
Harris said he presumed that the
fire would be investigated in con
nection with the others, which he
said he thinks still haven't been
resolved.
The resident of the house said she
ORM
,'•:~ .
Collegian Photo! Dan Oleski
Tollegiatt
Continued from page 1
intemperance."
"A strict prohibitionary law with penalties
attached to it will remove the cause of intemper
ance, and thus the young man who lays the
foundation of his ruin by occasionally taking a
drink with his friend (? ) will be spared the
temptation," said a Free Lance editorial.
Though some issues, like the dress code that
lasted into the 1960 s and charges of communism
at Penn State during the "Red Scare" of the
19505, have faded as time progressed, many
issues familiar to today's Collegian reader would
have seemed appropriate in The Free Lance of
1887 or at any stage of the newspaper's 100-year
history.
Changing views
These issues show that no matter how much
things have changed over the years, students are
still faced with the same problems and concerns,
said Assistant General Manager Patty Har
tranft, who helped research back issues of The
Daily Collegian for the centennial.
"The most interesting thing is the fact that all
these issues are reported generation after gener
ation," she said.
Hartranft said such issues as tuition increases,
registration problems and fraternity crackdowns
have always been common student concerns.
"Every 10 years there was a major crackdown
on fraternity drinking," Hartranft said. "All
those things are not new."
Kris Sorchilla, editor of the commemorative
Collegian Magazine, said the most interesting
thing about looking over old Collegians is "just
the way that student life evolved throughout the
different periods."
"In the 19505, all we saw was kids with Hula
Hoops pulling college pranks. That was the big
thing back then," Sorchilla said. "When we get to
The burned•out porch at 220 E. Foster Ave. provides a visible reminder of the fire early Sunday morning which may
have left as many as 10 University students homeless,
woke up to the sound of someone
running up and down the stairs
yelling that the house was on fire.
She said she finds it suspicious that
a fire began when everyone in the
house was asleep.
"Some jerk was fooling around,"
she said.
Harris was unsure who phoned
the fire in, but a local radio station
reported yesterday that a passer-by
Peers honor sales manager
By JANE KOPACKI
Collegian Staff Writer
--A.:,0
.. , ,fe The Daily Collegian made an impression among the
.v nation's top college newspapers this weekend'by captur
.: ?.24 ing the award for the No. 1 sales manager in the country.
j ai w k i Former Sales Manager Dave Profozich was named
Advertising Sales Manager of the Year by the College
4 ?- ' Newspaper Business Advertising Managers Inc. last
I , t *
~,, weekend in Washington, D.C.
The Collegian also brought home two first-place awards
), for its classified section and office administration materi
als
4. : newspapers were represented.
"It meant a lot to me," Profozich said, adding that he
was surprised when he he got his award. "R. was some
thing I'd always had in the back of my mind that I was
working for but by no means expected to get."
Business Manager Glenn Rougier said he was not
surprised that Profozich received the honor. He said
Profozich has a lot of good ideas and definitely deserved
the award.
"Dave has a unique style," Rougier said. "Anyone
could have managed the sales staff, but he really cares
about them and the job they're doing. He knows how to
motivate people.
:t 4 t4Z ' ' ' '' 'l. " 1r.41
"If he didn't get the award, I would have liked to see
(the sales manager) that did at work," Ile said.
Gerry Hamilton, Collegian general manager, said:
"Dave has very special qualities. He served as sales
manager as the rest of the business division hit a peak. It
made for a dynamite combination."
"A strict prohibitionary law with penalties attached to it will remove
the cause of intemperance, and thus the young man who lays the
foundation of his ruin by occasionally taking a drink with his friend (?) will
be spared the temptation," said a Free Lance editorial.
~ -
~
,
,
,A
the 19605, now they're taking things a bit more
seriously.
"Today, I see a lot of disinterest," she said. "I
see people trying to get the spirit of the 1960 s
back, protesting apartheid and tuition increases,
but the overall interest by everybody just isn't
there."
"Most of us are just sitting back," Sorchilla
added.
On to the future
Looking back at the old issues provides not only a
look at the issues and at student life, but a chance
to gauge the work of the current staff, said 1987
Collegian Editor Chris Raymond.
"It's a motivation to do even better," he said.
"It's just pretty interesting to see how the
paper has developed and evolved over the past
100 years," Raymond said. "It's just recently
that the paper has taken the format it has now."
The Daily Collegian started in 1887 as The Free
Lance, a monthly beset by financial and produc
tion problems. It became The State Collegian in
1904 and went to a daily format in 1940.
"The daily has improved tremendously over
the past 100 years," Raymond said. "It's inter
esting to see people come in after only five, 10, 15
years and see how amazed they are at how the
thing has evolved."
Since becoming a daily, the Collegian has
added a weekly edition for alumni and branch
campus students; Collegian Magazine, which
covers special events such as home football
games and the annual Central Pennsylvania
Festival of the Arts; and a professional staff that
handles resumes and job layouts.
Raymond said he expects the Collegian to
continue growing in the next few years.
"I can start to see it right now in a lot of the
stuff we're doing," Raymond said. "The im
pact's not going to surface for three or four
~ -
~..
saw the fire and called the authori
ties. Police said the call came in at
2:10 a.m.
Between eight and 10 people occu
pied the house, Stuller said.
Harris confirmed that the first
floor and rear part of the house
were damaged by the fire and said
the entire house sustained smoke
damage. He said it would probably
be some time before the residents
Rougier agreed that last spring the business division
was making a comeback but was lacking consistency on
the sales staff. Last summer, he said, Profozich became
sales manager and took on the challenge of uniting the
sales staff and making its success consistent.
Other factors contributed to the rise of the business
division, including a strong office staff and the input of
former Business Manager Bill Landis, Rougier said. He
added that Profozich "could have just come in and floated
with those factors, but instead he worked to make it even
better."
Candy Heckard, Collegian advertising adviser, said,
"If we were going to'get any award, this was the one we
really wanted to bring•home."
Profozich was judged on the amount of sales increase
during his term, his management philosophy proposal
and letters of recommendation. Profozich also made an
impressive presentation at the convention, Rougier said.
Profozich, now marketing services manager for Sys
tems Modeling Corp., a small State College-based compa
ny that makes computer simulation software, said that in
his presentation he stressed the importance of optimism
and making a strong first impression on new staff
members.
He credited much of his success to Heckard, "who
made such a strong first impression on me" when he was
in her training class.
He said he could appreciate the irony of his success in
the business division, especially since he originally
wanted to be a sports writer but accidentally walked into
a meeting of business trainees.
"In the long range, I just hope that Collegian
stays a student newspaper, stays on campus and
continues to give quality experience," Rougier
said.
"I consider it a sort of honor to be involved (in
the Collegian's 100th anniversary)," Raymond
said. "Our work and things are much more
visible people are watching more closely."
could move in
"The smoke has to clear, and
there may have been damage up
stairs, especially with the wiring,"
Harris said.
He said the fire company stayed
on the scene for two hours to check
for hidden fires in the walls and
other problems. Three engines, an
aerial truck and an equipment
truck responded to the alarm.
years, but what I see coming ahead is tremen
dous."
'He cited the Collegian's financial health, along
with the strong reputations of both the news and
business branches of Collegian Inc., as reasons to
look forward to the future.
"Combine those two things and there's no limit
to what we can do over the next 100 years,"
Raymond said.
Raymond said he is satisfied with current
Collegian coverage, but hopes to increase cover
age of statewide and town news along with more
in-depth reporting.
Business Manager Glenn B. Rougier said he is
honored to serve as business manager during the
anniversary celebration.
"Thousands of people have put years of hard
work into making the Collegian what it is,"
Rougier said. "I'm representing their hard
work."
Rougier said that although the reunion is
interesting, he feels "awkward, because it isn't
my work being represented."
"It's interesting setting out into the second 100
years, and to have the opportunity to start out
right," Rougier said. "If we do a good job, it'll
lead to a successful second 100 years."
The business side is expected to become more
computerized, Rougier said, with most layout
and accounting eventually handled by computer.
Rougier also hopes that the business division of
Collegian Inc. will continue to maintain its finan
cial strength and good relations with the news
division.
If you want to get ahead in college,
it helps if you choose a brilliant room
mate. Like a Macintosh - personal com
puter. And now there are two models
from which you can choose.
First, there's the Macintosh Plus—now
widely accepted by students at colleges
and universities all across the country.
It comes with one 800 K disk drive
and a full megabyte of memory (which
is expandable to four).
For those of you who need even
more power, there's the Macintosh SE.
It comes with all of the above. As
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ow t ere's more
t an one way to i tet
t co e•tc
©l9B7Apple Computer Inc Apple and the Apple logo= registervd firdematirsofAppleComptileOncitfacinlosh is a Imdemark ofApple Computer Inc. MS-DOS isa regidenyi ttrukmark ofillicrasoft Colp.
well as a built-in 20-megabyte hard
disk, for storing up to 10,000 pages.
Or if you prefer, you can add a second
built-in 800 K floppy drive.
The SE also gives you a choice of
two new keyboards, one with function
keys for special applications.
And it has an internal expansion
slot so you can add new power without
performing major surgery. Like a card
that lets you share information over
a campus-wide network. Or another
that lets you run MS-DOS programs.
With either Macintosh, you'll be
For More Information Call:
Marie Forster
Room 220, Shields Building
863-0253
*w l ti
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able to take advantage of the latest,
most advanced software.
Like idea processors that outline
your thoughts. Word processors for
writing, editing and checking your
spelling. And communications pro
grams that give you 24-hour access
to valuable information.
So no matter which model
you decide on—you'll be able to work
much faster, better and smarter A i r
No two ways about it. 1111,
Thepowertobeyourbest
The Daily Collegian Tuesday, April 14, 1987
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