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Marketing students
take to the airwaves
Bookstore ads to air on WPSE
Students in Syed Andaleeb's
marketing class got a chance to
try their hands at writing
advertising copy for radio as part
of a semester-long class project.
The efforts of a few of those
students will be aired on
Behrend's WPSE.
The class project coincided
with a recent university decision
to allow WPSE to air
commercial advertising.
Andaleeb, who is an assistant
professor of marketing, assigned
students to do radio commercials
for the Behrend Bookstore.
More than a dozen groups of
students did their best to come up
with radio spots that were both
creative and informative.
Both Robert McDonald,
manager of the bookstore, and
Fred Anzivino, manager of the
radio station, worked with
students to help them understand
their target audience and explained
what elements should be included
in their commercials.
Students were competing not
only for grades but for top
positions in a contest
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sssssssssssssssssssssssssss
sssss Textbook Buy Back ssss
sssssssssssssssssssssssssss
ssssss Monday-Friday ssssss:
ssssssss Dec. 10-14 ssssssssl
sssssss 9 AM- 4 PM ssssssss.
ssssssssss at your sssssssssl
ssss BEHREND BOOKSTORE sss:
sssssssssssssssssssssssssss:
Get cash for your textbooks!
While three groups ultimately
were chosen for top honors,
Anzivino said, "All of the
submissions were excellent and
showed great imagination and
creativity. It was difficult to
choose the best one."
A group including Kellie
Jordan, Lisa DeMarco, Mary
Perevuznik and Robert Weaver
did a two-voice dialogue with an
announcer tag.
A group consisting of Beth
Balizet, Roy Bussard, Melaine
Dunn and Mike Ross used sound
effects from an electric typewriter
with copy to create the sound of a
radio news bulletin.
The third group, made up of
Nick Navari, Ryan Reed, Kirk
Kelly and Vince Pedraza, created
their own radio jingle by
rewriting the words to The
Twelve Days of Christmas.
The radio spots will be
reproduced for studio quality and
aired on AM 1450 WPSE.
Andaleeb noted he was, "very
impressed with everyone's
submission."
The Collegian
Concert at Noon: Members of the Eastman Brass Ensemble closed
out the final performance of this semester's Logan Wintergarden
Series on Monday.
PENNS - FATE
P 4 Erie Mr'
42nd Annual
Hanging Of The Green
Friday, December 7, 1990
7:00 P.M.
Wintergreen Gorge Cemetery
Behrend Chapel
Class Act
Thursday, December 6, 199
Blue Bus will depart at 6:30 P.
from Reed Parking Lot to
Wintergreen Gorge Cemeter