The four hundred and forty
Christopher Columbus on th
emnly planted the cross and called
In 1492 when Columbus sailed the
Atlantic to the New world, it tock
‘him three menths in his tiny gaileon,
the Santa Maria. The United States
liner, America, newest and largest
ship of our merchant fleet, could
make the trip teday in a little more
than three days. While great me-
chanical pregress has been made
since Columbus’ day, the sea has
lest much of its freedom. Ships are
bigger in 1940, but the ocean was
bigger in 1492. Above is shown the
30,000-ton liner, America, with Co-
Iumbus’ flagship at right.
(Released by Western Newspaper Union.)

12
of the landing
where

TRUTH about ADVERTISING
By CHARLES B. ROTH

AN EXPERIMENT I}
HERE'S an old story I have al- |
ways liked.” It is about the parsi-
monious Frenchman who rued the
money he spent in feeding his horse.
After scheming and planning he
‘hit upon an idea which would en-
able him to stop all that.
It was beautifully 1
day he would gradually cut down
the amount of feed
he gave the horse.
He would cut it
down so gradually,
in fact, that the ani-
imal wouldn't ever
realize he was being
| cheated.
The horse would
thus become used to |
getting along on §
less. Eventually he 43
would need no feed ie i 25
at all. Think of the Charles Roth
money that would
save!
The French genius scientifically
(set about carrying on the experi-
ment. Several months later he was
telling about it with pride in his
voice. Did it work? asked a friend.
“Work? Oh, yes, indeed, it did!”
‘he exclaimed. ‘It worked perfect-
~'1y. Beautifully. The only trouble
iwas that just about the time my
horse got used to going without feed,
ihe died.”
{ We laugh at the benighted condi-
{tion of a man with an idea as fool-
{ish as this, but many busi: men
try to stop feeding their business
{ “horse” by eliminating or cutting
on their advertising.
The fact is that advertising is the
‘feed which keeps their business in

simple:

“REAL WAR” NOT STARTED,
SCHOOL STUDENTS TOLD OF
“The real war has not yet star
ed,” E. C. Ramsey, world tra
and lecturer told
Joy High school in a foreign af-|h
fairs institute Tuesday morning. |S
Ramsey recently returned
Europe where he served as a war

from
England.
In answer to a student's ques-! broadcast
Into the|day at
tion “Will America Get
far?” Ramsey answered, “We Are
gs of youth organizations in
totalitarian eountries,
all-important.
+ with all the good will any product
students of Mt.!| ington,
|
{ member of t
i i La
correspondent in Italy, France and|{c
1 In It” Mr. and Mrs. J. G. Longenecker,
Ramsey described in detail Ye! Mins Mary Louise Longenecker
and Mrs. C. O. Brandt spent Satur-
saying | day at State
| are taught from the start] visited Miss Elsie May Longeneck-
, human life is chlip and that|er.
- vA
N HORSE-FEED]
robust health an

ago there was a rem
which was An
intelligently,
2d.
us C rd.
ler of the business died.
f ro His | Thursday Evening—
decided to cut out advertising 7:30 p. m., Prayer Service
: : . IM, a 3
product is so well
“our
eople will have to buy it.”
uct passed out of the pie-
ture entirely.
Another was a fine, honest, well-
made, well-advertised toilet soap,

bly need. The manage-
siness changed. The
pped. Soon the prod-
no longer on the market.
The reason why advertising must

ising ot
ing st

be a cont s process is that we
human gs need constant remind-
ing. We're not fickle. But we are
so filled with our own ideas and
plans and businesses that if a man
who wants our trade doesn’t ask for
it regularly and often, we drift else-
where to the man who does.
The advertiser is faced by the
problem of asking his customers to
buy from h but he also has to
consider the most economical way
of extending his invitation.
is the answer to both parts
of this precblem in the newspaper.
No other form of advertising has
ever been discovered which will
carry his message so effectively for
so litile cost.

@ Charles B. Roth,

the U.
> Jr. of
Music at Wash-

, Mr. and Mrs,
pman on Mt. Joy Street.
ell selected as a
> A band, substituting
has been

r the r Navy Band, which
The A band will
a program every Thurs-
1215 P.M
re eet GH QI ree
now on i

College where they
RE a.
Britain will buy 25500 tons of

Religious
News In This
Community
NEWS PERTAINING TO ALL THE
CHURCHES IN MT. JOY AND
THE ENTIRE SURROUNDING
COMMUNITY.
Kraybill’'s Mennonite Church
9:00, Sunday School.
10:00 Sermon.
Donegal Presbyterian Church
Rev. C. B. Segelken, D.D., Pastor
Church School, 9:30.

| MRS. JNO. E. LONGENECKER
{ HONORED ON 84th BIRTHDAY
Dr. and Mrs. Oliver G. Longe-
|necker, on Marietta Ave. enter-
{tained at dinner on Sunday, Oc-
{tober 6th, in honor of the Doctor's
| mother, Mrs. John E. Longenecker,
| of Longenecker road, who
brated her eighty-fourth birthday.
| Mother Longenecker attended
Sunday School and church the
morning of the anniversary of her
natal day and spent the remainder
of the day with Dr. and Mrs. Lon-
genecker, where she was most
pleasantly surprised when mem-
bers of her family “dropped in” as
as dinner guests.
Those present included: Mis.
John E. Longenecker, Dr. and Mrs.
0. G. Longenecker, Mrs. Anna
Mae Longenecker, Mis. C. Owen

cele-|
The Bulletin, Mount Joy, Lancaster County, Pa., Thursday Morning, October 10, 1940
Landisville
Lutherans To
Rededicate
Zion Evangelical Lutheran
Church, Landisville, will hold its
Re-dedication Service, Sunday, Oc-
tcber 20, 1940, at 10:30 a. m. Zion
Lutheran Church was damaged by
fire early Sunday morning, April
14, 1940. Since that time, the Con-
gregation has held its morning
services in the Landisville Fire
+ Hall, the evening services in the
| Bethel Church of God. Meanwhile
Ithe church building was being re-
built inside, being changed from
the auditorium style to the tradi-
he sol-
forty years
dy on the mar-
ica’s biggest
Its name
Then the
week-end with
Russell]
Mount Joy Mennonite Church
8:30 Sunday School.
Friday eve.
of Bible study.

Reformed Mennonite
Church, Landisville, Pa.
Sunday, Oct. 13
Services at 10:00 A. M.
St. Elizabeth Mission
Elizabethtown, Pa.
Rev. Wim. J. Watts, Pastor
Sunday, October 13th—
21st Sunday After Trinity
7:00 P. M.,, Even Song and In
struction.

Salunga Methodist Church
9:30 Church School
10:30 Communion
Installation of
en’s Society of Christian Service.
Church of Ged
Landisville, Pa.
Rev. Raymond Daihl, Pastor
Church School 9:15 A, M.
Morning Service 10:30 A. M.
C. E. Societies 6:45 P. M.
No Church Services, July 21-28.
St. Mary's Catholic Church
Mount Joy
Father Phillip Gergen, Pastor
10:00 a. m.
Evening devotions are held the
second and Sundays of each
month at 7:30 p. m.

Church of God
Rev. G. F. Broske, Pastor
Sunday School at 9:30.
Moming Worship at 10:30.
Evening Worship, 7:30 p. m.
Prayer Service Wednesday even-
ing at 7:30 p .m.
Florin U. B. Church
Rev. I. W. Funk, Pastor
9:30 a. m. Sunday School.
10:30 a. m., Morning Worship.
5:30 p. m, Junior Christian En-
deavor.
6:30 p. m., Intermediate and Sen-
ior Societies.
7:15 p. m., Evening Worship.

Mount Joy Methodist Church
Rev. W. Frank Carpenter, Minister
9:30, Church School.
7:30 Worship and Sermon
8:30 Official Board
Tuesday
7:00 Senior Choir rehearsal.
Wednesday
6:30 Youth Choir rehearsal

Trinity Lutheran Church
Rev. W. L. Koder, Pastor
Sunday, Oct 13
9:30 a. m., Sunday School.
10:45 A. M. Morning Worship
7:00 P. M| Vesper in charge of
Luther League, special service.
Wednesday, Oct 16
Brotherhood to meet in the Sun-
day School room at 7:30 P. M.
Saturday, Oct. 5
9:30 A. M., Children of the Church
to meet in the Primary Room.
St. Luke's Episcopal Church
Rev. Wm. J. Watts
Sunday, October 13th—
21st Sunday After Trinity
7:30 A. M., Holy Eucharist. Cor-
porate Communion St. Luke’s Guild
of Acolytes.
9:15 A. M,, Church School.
10:30 A. M., Morning Prayer and
Sermon.
700 P.M. Y.P. TF.
Wednesday, October 16th—
6:30 P. M., Choir Rehearsal.
7:30 P. M,, St. Mary's Guild to
meet at Church.
{

First Presbyterian Church
Rev. C. B. Segelken, D. D., Pastor
Church School, 9:30
Rally Day in the
Church School.
Morning Worship and Sermon
10:30 Subject: “Why Should I Go to
Church?” Sometime before coming
to church Sunday read Channing
Pollockls ailicle in the October
number of the Reader’s Digest page
Church and
tional Lutheran
style. The Rev.
7:15 S. S. workers meeting and |
i |Rev. W. Frank Carpenter, Minister | i, cash was given away.
officers of Wom-
Mass every Sunday morning at
Thursday, October 17th—
Brandt, Mrs. John G. Longenecker,
Miss Mary Louise Longenecker,
Mr. and Mrs. John L. Brandt, Mr.
and Mrs. Seiler Phillips and son,
Owen, and Mrs. Louise Gingrich, a
lifelong friend of Mrs. Longeneck-
ers.
Despite
Ellerslie A. Lebo, Pastor of St.
Paul's Lutheran Church, Millers-
| ville, Pa., is the architect. He is a
member of the Committee on
i Church Architecture of the United
Lutheran Church in America.
her age, Mrs. Longe-| The Auditorium has been com-
necker spent a most active day pletely renovated, a new heating
and was a most cheerful honor plant installed, and the exterior of
guest. She received a great many, the church repainted. The Sunday
congratulatory remembrances. School basement, which had only
res been renovated before the fire, es-

What Advertising
Does - - -
starts advertising,
buying;
starts buying,
selling;
starts selling,
making;
starls making,
working;
When someone
Someone starls
When someone
Someone starts
When someone
Someone starts
When someone
Someone starts

THESE FOLKS WON |caped ruining damage, and has re-
| Four mere movie goers were “jp | stored. The Building Committee
- the money” at the close of the first of the Church is Mr. George
show at Joy Theatre on Tuesday Chairman; Mr. Henry Kos-
evening, when, for the fourth con- © and Mr. Albert Steiner.
secutive week, twenty-five dollars The Program Committee for the
Re-dedication Services is Mr.
This week's winners were: Mrs, Charles Habecker, Mrs. Evelyn
Silas Stoner, Marietta Ave. $10; Brandt, and Miss Ruth Hoffman.
Miss Irene Gutshall, town, $5; Les-, They have arranged for these
ter Hostetter, town, $5, and Harold special occasions:
town, $5. Community Night
ms Mune Thursday, October 17, at 7:30 p.
m.—At this time the ministers of
IS NOW PADLOCKED { the Community will bring their
The historic town pump in the greetings to Zion Congregation.
Square at Maytown, which has Scheduled are the following, the
served families of the community Rev. A. E. Cooper, Landisville, the
for nearly a century and a half; organizer and later a pastor of
has gone out of service. After tests Zion Lutheran Church, Landisville;
of the water gave adverse results,'the Rev. W. Frank Carpenter,
Myers,
HISTORIC TOWN PUMP

the State Department of Health Pastor of the Salunga Methodist
locked a chain around the pump Church; the Rev. Raymond H.
handle. Dailh, Pastor of the Bethel Church
mse is csr
LUTHERAN CLAM BAKE
The Ladies Aid Society of Trinity
Lutheran Church, will hold a Clam
of God, Landisville; and the Rev.
Dr. J. C. Nicholas, Landisville.
There will be given special music
by the Choir and individuals to be
When someone
Someone starts
When someone
starts working,
earning;
starts earning,
Someone starts buying:
An endless chain, so to speak, and
the merchant who dosen’t advertise
and advertise regularly is doing noth-
ing if he isn’t breaking links in this
endless chain,

Bake on Wednesday, October 30th at mamed.
the Church house, from eleven to
one o'clock.
Give your order
member or phone Mrs. Dan Derr or
Mrs. Howard Barnhart.
A SSS
Mr. and Mrs. John H. Erb, Mount
Joy Route 2, announce the birth of
Young People’s Service
Friday, October 18 at 7:30 p. m.
At this time there will be a short
song service of gospel hymns pre-
ceding the devotional period. Sev-
eral young people will have charge
of the program. The speaker for
the evening will be the Rev. James
Wagner, Pastor of St. Peter's Ev-
angelical and Reformed Church,
Lancaster, Pa. Music will be given
by the Cheir.
Re-dedication Service
Sunday, October 20, at 10:30 a.
m. At this time the Re-dedication
Service will be in charge of the
Pastor, the Rev. William L. Ziegen-
fus, Landisville. Assisting him in
the Regular Service will be the
Rev. A. E. Cooper, and the Rev. J.
C. Nicholas, D. D.
The Sermon will be preached by
the Rev. Hugh E. Yost, Pastor of
St. John’s Lutheran Church, Steel-~
ton, Pa., and the Convener of the
Harrisburg District of the Central
Pennsylvania Synod, of the UL.C.A.
in America. The Choir will ren-
der special anthems for this oc-
casion.
As Zion Church anticipates this
time of rejoicing and re-dedication,
it extends to its many friends, far
and near, the cordial invitation to
worship and rejoice with her, in
the aforementioned services.
tl GI
KING'S DAUGHTERS MET
WITH MRS HARRY LEIB
The King’s Daughter Bible Class
to any class
a son at their home.

Church.”
Evening Worship and Sermon at
7:30. Sermon Subject: “Companion-
ships” Special service in behalf of
young people.
Zien Lutheran Church
Landisville
Rev. Wm. Zingenfus, Pastor
Zion Lutheran Church will hold]
its Sunday Evening Service in the
Landisville Fire Hall, October 13, at
7:30 o'clock.
The Sunday School Service will
be held in the same place at 9:30 a.
m. Supt. Elson Hauenstein will take
charge,
St. Mark’s United Brethren
Ezra H. Ranck, Pastor
Sunday Services:
9:00 a. m. Sunday School
Rally Day Program.
10:15 a. m., Morning Worship.
6:30 p. m., Junior and Intermed-
iate Christian Endeavor meetings.
7:30 p. m, Evening Worship
Tuesday—
7:30 p. m., Monthly Meeting of,
the Dorcas Society at the home of
Mrs. Robert Hostetter.
Wednesday— of the Church of God met recently
7:30 p. m., Midweek Prayer Ser-'at the home of Mrs. Harry Leib.
vice; Young People’s Christian]! Devotions were read and the
Fellowship Meeting. Lord's Prayer was repeated in
Thursday— unison. The regular business ses-
8:30 p. m, Quarterly Conference!sjon followed with the class decid-
Meeting in charge of Conference ing to hold a Hallowe'en, party,
Superintendent D. S. C. Enck, October 29th, at the home of Mrs.
Raymond Cover.
Games were played after which
dainty refreshments were served
to the following: Ms G F
Broske, Mrs. Harvey Dillman, Mrs.
Mae Cover, Mrs. Eli Smeltzer, Mrs.
John Sprout, Mrs. John Barnhart,
Mrs. Garth Snyder, Mrs. Monroe
{ Lindemuth, Mrs. Alvin Sides, Mrs.
Samuel Geib, Mrs. Lizzie Winter-
Trinity Evangelical Congregational
Church
Rev. Clarence C. Reeder, Minister
Sunday, October 13th—
FALL RALLY DAY
10:00 A. M.,, Morning Worship.
2:00 P. M., Rally Day Service.
Rev. Russell E. Etter, speaker,
pastor of Iona U. B. Church. Spe-
cial music. meyer, Mrs. Roy Hoffman, Mors.
7:30 P. M., Evening Worship. Christ Charles, Blanch Parson,
Monday, October 14th— Miss Wilma Eaton, Mrs. Harry
Sunday School Board Meeting. Leib and Anna M. Hoffer.
Choir. A guest at the meeting was Mrs.
Tuesday, October 15th— Claybaugh, from Altoona.
Y. P. Meeting rr Wer
Wednesday, October 16th-— The Cincinnati Nationals won the
Mission Band. World's Series Tuesday defeating
Prayer Meeting. the Detroit Americans in the
fourth and final game.
Beacon Class pr 0 eee mee

}
A
73 entitled “Why I don't Go to home of Mrs. Bertier.
Meeting at the

Patronize Bulletin Advertisers.

Does Your Circular Is It Thrown Aside
OY Without Being Read
When Received
Command Attention
And Bring Results
the power of
ATTRACTIO!
that’s the secrer
&
Everybody notices a Red Dress—it stands out—its diffe
from the others. This same principle applies to circulars.
J

rent
A Cleverly Designed Circular, printed with neat, modern
readable type, has the “Red Dress” effect when people see it.
It dosen’t cost any more and in many cases Not As Much,
to have your printing done in a modern shop with modern
type, presses and good mechanics.
@ @
Next Time Try
THE BULLETIN
PHONE 41] MOUNT, JO}, P

BPUBLIC SA

the Mount .
‘Street, Mow
A certain
hich is er
[ALF STO

North Barb:
At the sa
undersigned
fof Emma E
cell
A certain
on which
{TWO AND
STORY FR!
NG HOUS
ments know
Street, Mou
Containing
Street 55 fe
tendin® i
less.
Both o
perties ar
are in a

Sale to
Bk October 31,
the Mount
Street, Mou
7:30 o'clock
conditions +
EDC
WA
Exe
Joh
EDC
Exe
Emi
C. S. FRA?
Windolph &
Statement
Recen

Statemen
agement, e
+ _ letin, publi
i Pa, for Oc
Jno. E. §
© manager a
Known
and other
1 per cent,
of bonds,
curities—N
Sworn t
this
me otl

EXE
Estate of
Mount Joy
Letters 1

th are
mediate ps
ing claims
same will
lelay for

bd NN A ITD

Zimmerma
Attorney
ADMIN

C1
will
Attorne;
ADMIN
E A

of Raph
Letters
ha
estate
under

signed, re
heim, Pa.
J
A
£3 Willis G.
i Attorne
EX
Estate

thereto a
mediate }
claims ¢
same, Wi
| | delay for
signed, FE
2. Mount
Donegal
Pa.
Arnold &
Atlorne
WANT
films, ser
Waxed 1
coupons.
Capital
Harrisbu
FOR
rooms, |
new Me
age, side
or apa
abricl
ly]