PAGE FOUR
THE MOUNT J
i
cen
CT —— ALL
a
Typical Scene on the Susquehanna River
+ This is only one of hundreds of beautiful vistas seen b,
Wysox, Bradferd county, on roufe 6,
TRUTH about ADVERTISING
By CHARLES B. ROTH
That was merely a
price is a most im-
portant considera-
tion—the one thing
with which we are
concerned every
time" we spend a §
cent.
Now what really
constitutes price and §
how are prices es-
(tablished? Without
getting too deep into
economic principles, Zi i.
we know that prices
are established by
and demand.
This law teaches
J the supply, prices go up.
and men, shrewd, scheming
not be any the wiser.
pers. That protects us.
competitive system of
selling, one merchant vies w
other merchant for our trade.
Episcopal
(From page 1)
Mrs. W.
the production of this play,
Schroll, Albert Peifer,
WHAT ABOUT PRICE?
"a WOMAN,” once remarked |
the famed Hoosier humorist
Abe Martin, “will buy anything she
thinks the store is losing money on.”
funnyman'’s
way of saying that in all our buying
Charles Roth
what is called the law of supply
us that when
the demand for anything exceeds
Converse-
ly, when supply is plentiful but de-
mand is light, prices go down. But
how can we as customers know that
this law won't be tampered with
and
selfish, step in and raise prices and
gouge us by making us pay them?
They could, you know, and we would
Qur safeguard against this is the
advertising we see in the newspa-
Under our
1d
buying ar
J. Watts is in charge of |, preparatory service for the cor- | |
te Communion at 11 p. m. Rev. | celebrantand and Rev. Watts of Mt. |
whose | pora : i
| Joy, his assistant. Following the |,
cast includes Robert Buller, Walter
Doris Hen-
comes out publicly in the newspa-
| pers with his price. We consult
| these prices before we buy.
Seen in this light, advertising be-
| comes the informant that prevents
dishonest sellers from taking advan-
tage of us and our ignorance of
prices we might have to pay.
i A recent mystery drama has the
| villain contriving to plunge the city
into complete darkness for one
| night, so that he and his henchmen
| can dash in and make away with
| their loot. ‘‘We who have some-
thing dastardly to put over,” he ob-
| served, “must needs fear the light.”
High prices, skimpy quality, gyp
products also must needs fear the
light. That is why they are cloaked
in such phrases as: “We don’t ad-
vertise. We pass the savings along
to you.” “Why pay the high cost of
advertising? We put it into our
goods,” ete., etc.
But the merchant who advertises
uses the light of advertising, and
asks you to compare his goods and
his prices and to find out before you
buy. You can always pay his price,
because it is the right price. That
you know because the protective
power of advertising has told you
that it is.
And this protective power of ad-
vertising is working for you every
time you unfold your newspaper and
read an advertisement. That black
print on white represents a buying
guide which is worth several hum-
dred dollars a year to you and your
family.
| © Charles B. Roth,
wiches in a waffle iron!
summer salads and beverages.
WAFFLED WAFERS
2 cups sifted flour
34 teaspoon salt
3 teaspoons baking powder
2 - 4 tablespoons shortenisg
24 - 34 cup milk
34 cup devilled ham
| drix, Dolores Pennell, and Joseph | Friday's Sessions
|
| PB. Brown, |
|
| The day will be concluded with
| munion with Rev. Joseph,
Joseph will be in charge of this]
service,
WARM weather trick is to
make crisp little biscuit sand-
Between
two rounds of biscuit dough spread
a filling of devilled meat, chopped
olives or an ather tasty sandwich
spread. Taen “waffle” the biscuit
sandwiches in a hot waffle iron.
These are especially good with
| breakfast in the high school there | by
BEAUTY AND MUSIC AT THE FAIR
—
NEW
n
en, President of the Fair.
3
5 ES TRS WR, > oR
i A 3 Re, Sess —
YORK on land and water will thrill visitors to the New York World's Fair opening
30. In the Marine Amphitheatre which seats 10,000 persons, Eleanor Holm (inset), Olympic
ng and stage star, will head a cast of 100 girls in Billy Rose’s Aquacade ballet. Two hundred
will dance on the stage. The show's production
Photo from Pa. Publicity Comm.
y motorists following Pennsylvania's Susquehanna river, The spot is near
© Waffled Wafers
Sift together flour, salt and bak-
ing powder. Cut or rub in shorten-
ing. A4d milk to make & soft
dough, stirring just enough to
make ingredients hold together.
Turn out on lightly floured board,
knead gently for a half minute.
Roll out dough inch thick. Cut
with biscuit cutter. Spread half
the biscuits with sandwich spread,
cover with another biscuit. Place
a “sandwich” in each section of a
hot waffle iron and bake until well
browned, about 814 minutes. Serve
hot. Yield: 9 wafers.
{ will be a general meeting at which
Friday's sessions will begin with time the officers of the diocese will
| the service of the Corporate Com- | be elected.
the | To Hold Classes
be held at 10:30 a.
These groups are being taught
the Worship, Dean
| Hiestand of Harrisburg; Study, Rev.
{Judd of Mechanicsburg; Service,
| Rev. Means of Harrisburg; Fellow-
| ship, Rev Toadvine of Harrisburg.
| The conference group picture will
be taken immediately before dinner
on Friday.
The afternoon will be devoted to
recreation and swimming at a pool
| near Lancaster, with a picnic sup-
per being served at Mount Joy at 6
p. m. The evening will be devoted
{to a dance in the high school from
[8:30 to 11:45 p. m.
The final session Saturday will
[ begin with the celebration of Holy
| Communion at 8:30 a. m. with Rev.
Watts the celebrant and Rev. Hay-
ward, formerly of Mount Joy, the
assistant. The closing meeting will
be held in the high school build-
| ing at which time reports
| sroups will be given and a sum-
{ mary of the findings made. The
| final meeting of the group will be
| at dinner in the high school at
{ noon,
Classes will
|
following:
from
so
| List Committees
| Members of the host church and
| Fellowship
| mittees are as
serving on the com-
follows:
; Mrs. W. J.
| program; Richard Dillinger,
| tration; Robert Buller; h
| Winfield Hendrix, publicity and
| fellowship; Brammel Tryon, finance;
{ Mrs. Thomas J. B. Brown, decora-
tions; Carl Peifer, properties
{ Charles S. Pennell, president of the
{ Mount Joy Fellowship, will make
| an adress of welcome at the open-
| ing session.
| The Officers
| general chairms:
regi
spitalit
Officers of the diocese are: William Jogeck: on very hot or cold days,
| 0. French of Harrisburg, president;
| Helen J. Chippy of York, first vice
| president; Robert Buller of Mount
| doy, second vice president; Ells-
will cost $1,000,000, according to Grover A. | Worth Chandlee of Harrisburg, re-|{McCutchen of Mount Alto, Miss
jeording secretary; Frederick Me-
Cutchen of Mount Alto, treasurer; E. Parkes of Phillipsburg, advisers.
OY BULLETIN, MOUNT JOY, LANCASTER CO. PA.
Rev. Watts, |
Watts,
‘ltroduced at a recent convention of [Ment increase expected for June, |
THE WEEK IN
BUSINESS
NEW YORK, June 15—BUSINESS
—Just ten years ago this month
the Federal Reserve Board's adjust-
ed index of industrial production
reached its all-time peak of 125 per
cent of normal. In gloomy 1932 the
index averaged 64, then climbed
slowly back to 121 in December,
1936. Today the index stands at
about 90, 11 points under the 1939
high of 101 in January. There,
briefly, is the picture of how in-| One great difference between do-
dustry has fared during a decade | mestic and wild birds and animals
of relative hardship for the whole | is the effect they have on the land,
Farm
Torics
WILDLIFE AIDS IN
CHECKING EROSION
Animals Devour or Tram-
ple Scanty Pasturage.
Supplied by the United States Department
of Agriculture.—WNU Service.
country. Whither industry in the particularly on soil erosion. It is
next decade is anybody's guess common for farmers to pasture
Jie ’ | fields already injured by erosion--
but level-headed business leaders, gullied land too rough for machine
who have lived through more than tillage or patches where running
one depression, are quietly re- | water has taken most of the topsoil.
assuring on the outlook for ‘to- On such land, pasturage is likely
YHOLTOW, to be scanty. If cattle, sheep or
hogs are turned in they usually de-
vour or trample such vegetation as
may be left, says Dr. Ira N. Gabri-
elson of the bureau of biological
survey. This increases the erosion
damage. :
Wildlife, in contrast, lives in and
with the natural vegetation that de-
velops in these rough areas not suit.
able for cropping. Rarely do crea-
tures of the wild contribute to ero-
sion. Rather, they allow vegeta-
Typical of young industries that
are going places is plastics, out-
put of which for this year is es-
timated at $150,000,00 a four-fold
increase since 1935, The rate of
growth of the aviati=m industry is
astonishing. Aircraft exports alone
this year are expected nearly to
equal the industry’s total produc-
Other industries
tion of last year.
that have sprung up largely since | tion to develop and hold the soil.
1929, and from which much in the | Farmers can help, too, says Doctor
Gabrielson, by seeding or planting
vay of employment may be expect- quick-growing plants and trees that
ed, include the manufacture of | 5.0 soil binders and also provide
streamlined trains and diesel en- | cover and food for game. Catering
gines, artificial silk, television and | slightly to the feeding and nesting
nre-fabricated homes. habits of the game will attract
birds and animals and increase the
game crop which sportsmen will
be glad to harvest—and pay for
the privilege.
hick a | Domestic animals are likely to
Ww oh messages are written, a pet further destroy land that has been
device of lumbermen when con- | injured by cultivation. The same
cerned about pending legislation. | land devoted to wildlife will be pre-
This time passage is sought for the | served and even improved. This
bill requiring identification of | contrast often points out the differ-
i? ence between good management
materials bought by the govern- |
font or used d| and poor management of the rough-
ment or use on fe ora y-finance er and less fertile parts of a farm.
construction as domestic. Agitation
s strong in the Northwest due to | Hens Have Colds: Roup
Canadian trade treaty which .
is about to raise the quota limit on More Severe Infection
8 : : Much that is called roup is more
shingle imports, threatening shut- | of the nature of colds and the fowls
downs because of high wages paid | affected will recover if given clean,
in American mills. Pressure also dry quarters, free from direct
is Increasing from the “folks back drafts but with ample ventilation,
advises an expert in the Rural
New-Yorker.
True roup is a more severe infec-
tion and it cannot be said that any
remedy known to poultrymen is ef-
Housing Administration now guar- | ficacious to cure it. Any sick birds
intees mortgage loans by banks on ' should be removed from contact |
small The measure is | With the healthy members of the |
a fair chance, with much | flock lo preven: Spread of the me
: : fection. A fowl showing roup in at
lepending on the degree of Ad-| a1] severe forms is of little or no
* * * * *
WASHINGTON -— Congressional
mail is loaded with shingles upon |
the
home” for passage of a bill provid-
ing for federal government guaran- |
tee of bank loans to small business ;
concerns, just as the Federal
homes.
ninistration support its sponsors value, and usually may be disposed
: |
an muster, and the length of time | of to the advantage of flock and
Congress stews over taxes and; Owner.
It should be borne in mind, how-
ever, that all colds are not roup and
that recoveries from the former un-
der good care may give an unwar-
ranted reputation for value to
whatever is used in treatment.
every dread disease, |
silicosis, almost occupational among |surmountable engineering problem.
and quarrymen. Silica CIE IE
(quartz) dust poisons their lungs, THINGS TO WATCH FOR—A
choking them with fibrous growth [not far distant when hotels and
until, often, they can’t breathe any [other public centers will have a
more. It has been a major problem |mailomat. This new machine auto-
of medical Recent ex- | matically prints a metered stamp on
periments reported in the Canadian | letters inserted in it upon deposit
Medical indicated silicosis can be |of the necessary coins, and then
prevented and even cured by holds them for postal collection....
allowing potential or actual victims | Air-conditions for Ringling Bros.
to inhale small amounts of, of all |Barnum and Bailey circus. A
things, the dust of another material |'new process for coating tobacco
—aluminum! The aluminum dust | with wax to destroy harshness and
iforms a coating of aluminum hy- | preserve aroma. ...Father's Day,
{droxide over silica dust particles, | June 18...... A crayon which will
preventing the poison from entering write indelibly on either hot or
ithe tissues. The curative dust is{cold metals... Sale of a new
lharmless and non irritating, and | midget automobile through depart-
itests indicated its effects are per- | ment stores, thus reverting to
manent. Thus, in this modern world | a practise once tried during the
of industrial and medical science, | motor industry’s infancy.
Sceial Security amendments.
* *® * * *
SILICOSIS CURE—Half a million
workers in the U. S. are threatened
the
year by
miners
scientists.
(does the by-product of one industry * + 3%»
{oe to the rescue of another. HEADLINES IN NEW YORK
1 Et sr > U. S. bonds again reach new high
| WEDDING—The ingenuity of re- |on Treasury refunding plans.......
‘Senate approves bill raising govern-
ment debt limit to $45,000,000,000,
up five billion... Railroads
isearch, already responsible for new
iapplications of rubber, sand, sugar
cane stalks, asbestos, steel, alumi-
num, asphalt, gypsum and many |t0 reduce passenger fares this month
lother resources of farm and mine (in Move to bolster competitive
Ito the progress of construction tech Position with buses, airlines and
has scored another direct Private autos; round-trip coach
hit in the battle to put the build- |fares Chicago to New York will be
(nique,
THURSDAY, JUNE 22, 1939
DW ARE YOUR SHOES:
When in need of Printing. (any- ON'T WAIT TOO LONG
thing) kindly remember the Bulletin RING THEM IN
A § HE | City Shoe Repajring Co.
SERVICE 30 SOUTH QUEEN STR
LANCASTER, PENNA.
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R. U. Trimb
PHONE 29R ELIZABETHTOWN
{
|
fl
A FIRE
PHONE 186
YOU HAVE
mn §) mente
ARE ROBBED
PHONE 105
YOU
YOU WANT RESULTS
PHONE gl«J
THE BULLETI s.
“THE AWFUL PRICE YOU PAY FOR BEING
NERVOUS
Check Below And See If You Have
®» Any Of The Signs
Quivering nerves can make you old and
haggard looking, eranky and hard to live
with—can keep you awake nights and rob
you of good health, good times and jobs.
Don’t let yourself “go” like that. Start
taking a good, reliable tonic—one made espe=
cially for women. And could you ask for any-
thing whose benefits have been better proved
than world-famous Lydia E. Pinkham's
Vegetable Compound?
Let the wholesome herbs and roots of
Pinkham’s Compound help Nature calm
your shrieking nerves, tone up your system,
and help lessen distress from female func-
tional disorders.
Make a note NOW to get a bottle of this
time-proven Pinkham’s Compound TODAY
ES
——
WANRT
ADS.
without fail from your druggist. Overa mil-
lion women have written in letters reporting
wonderful benefits. . y
For the past 60 years Lydia E. Pinkhum’s
Vegetable Compound has helped grateful
women go “smiling thru” trying ordeals,
Why not let it kelp YOU?
atest in Refrigerators unless you have
seen the New C/M Synchy h
YOU CAN'T
AFFORD TOBE
WITHOUT IT!
TIME TO GET
an Electric
Ref
The play-time season of th
hers........ but so is the real
ing industry on a more efficient, 1$30.90 as against present $45.38.... :
low-cost basis. Out of the lab- | World's largest land plane, a Doug- |
oratory has come a wedding of {las DC-4, completes coast-to-coast |
colored plate glass with concrele [flight with 42 passengers and crew |
to form an integrated load-bear- jof five...... Residential building in
When in- | May largest since 1929....Employ-
ling building material.
municipal building inspectors in {led by usual seasonal expansion in
Detroit, this new structural masonry |fa¥m work... Steel ingot produc-
| ss : :
{unit—known as glastone — was; tion recovers 2l2 points in week... |
thailed as one of the outstanding Electric output running 12 percent
developments in its field during |3Pove last year.
—_—————
he last 20 years. Because of the
different expansion characteristics | You can get all the news of this
concrete and glass, joining of | locality for less than three cents a |
season on perishable foodstuffs.
your family with safe Electric
frigeration. The savings in adequ
Reirigeration alone will soon pay
your Refrigerator.
PENNSYLVANIA POWER & LIGH
AND YOUR LOCAL REFRIGERATO
COMPANY
RETAILER
“Don’t miss the Modern Electrified Farm Exhibit at Ype World's Fair.”
iN
3
has presented until now an un-
f
he two so that the. latter wouldn't | geek Ts Bulletin |
|
Robert Harer, of Williamsport, as-
sistant treasurer; Rev. Robert T.
Helen V. Owen of York and Albert
Bulletin, Mt. Joy
R E. ROBERTS
Kelvinator ial
Phone 41-M and 22-3
dn
2 sa aati
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and
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and
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press
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he +
schoc
who
girl ;
and
ring.
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home
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took
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impor
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the I
in yo
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discus
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plastic
shape
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taking
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in the
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parade
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and k
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langua
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After
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must
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girl ya
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THE L
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cut go