WEDNESDAY, APR. 23, 1930
THE MOUNT JOY BULLETIN, MOUNT JOY, LANCASTER CO., PA.

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078
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o

ADVERTISING
Advertising and not competition
is now the life of trade, according
to the advertising experts who me?
to attend the International Adver-
tising Association convention. The
delegates at this meeting heard a
number of interesting things.
Among these was the statement
by Charles Stelzle, New York ex-
pert, to the effect that if churches
do not advertise their ‘“ware”’—
spiritual upbuilding and moral
betterment for both the individual
and humanity—they cannot hope
to arouse interest among the mass-
es and fulfill the obligations plac-
ed upon them as parties to the
general spiritual movement.
Another speaker declared that
“advertising is greater than any
single moral force we know of to-
day. Advertising brings about
changes for the betterment of life
itself, changes which fuse into the
social and political life of the na-
ion.”
It is now generally admitted by
economic forces everywhere that
advertising is the most important
development of modern business.
And it is also coming to be realiz-
ed that newspaper advertising is
the best kind of paid publicity. In
the convention just mentioned the
delegates who were advertising ex-
perts, agreed that newspaper ad-
vertising affords the best publicity
medium for the churches and all
church activities.
Advertising is no longer a theory.
It is a science. And it pays.
ER A 0 1 OL RST
O00 0 OD 1
NTT TTT
The Union National
Mount Joy Bank
MOUNT JOY, PA.
100 E100
Capital, Surplus and Profits, $562,000.00
Can Serve You as Executor, Administrator, Assignee,
Receiver, Guardian, Registrar of Stocks and
Bonds, Trustee, etc.
junl2tf
1 TO 1
ER ETO TTP ET
S001 1 RL
{
i
| the National Tuberculosis Association
| and in Pennsylvania is directed by the
| organizations.
| the co-operation of physicians, public
| health officials and medical, civic and
| other organizations interested in the
| public health and welfare.
| from tuberculosis is emphasized by
| ing cause of death among Pennsyl-
| and 20, exclusive of accidents.
| parents
| H. R. M. Landis,
| Pennsylvania Tuberculosis
| “the fact that tuberculosis usually
| breaks out as active disease.
| Bulletin you

P
| on in April throughout Pennsylvania
STATE IN THE FIGHT
TO SAVE CHILDREN
ROTECT children from tuber-
culosis is the slogan of a health
campaign which is being carried
as part of a nation-wide project.
This health effort is sponsored by
Pennsylvania Tuberculosis Society in
co-operation with its 100 affiliated
These agencies have
The importance of saving children
the fact that tuberculosis is the lead-
vania children between the ages 5
“The object is to impress upon
and teachers”, said Dr.
president of the
Society’
begins in childhood, lies dormant
through the first few years of growth,
and in early youth, when the strain
of life begins to wear down resistance,
“Tuberculosis, which ranks sixth
among the leading causes of death in
Pennsylvania, greatly outnumbers all
other diseases between the ages of 15
and 35. About one-fourth of the|
deaths of young men and women be-
tween the ages of 15 and 25 and |
about one-fifth of the deaths between
25 and 35 are caused by tuberculosis.
“The most serious feature of this
situation is the large number of
tuberculosis deaths among girls. Be.
tween the ages of 15 and 19 more |
than twice as many girls as boys die |
from tuberculosis, and of the total |
deaths among girls in this age group
about one-third is from tuberculosis.
“This heavy toll of tuberculosis in
the younger age groups calls for the
strongest effort possible to protect
children from this disease and lessen
the chances of it developing in later
years. Prevention is the important
factor in this life-saving effort. |
“Protecting. children from tubercu-
losis and keeping them healthy is an
important step in improving family,
home and economic conditions.”
Among the Pennsylvania organiza-
tions which are co-operating in this
effort to save children are the follow-
ing:
Pennsylvania State Medical Society
Pennsylvania State Department of
American Legion
B'nai B'rith
Graduate Nurse's Association
Knights of Columbus
Pennsylvania Congress
Teachers
Pennsylvania Council of Churches
Pennsylvania Education Association
Pennsylvania Manufacturers’ Association
i Outdoor Advertising Associa
tion
Pennsylvania Railroad
Pennsylvania State Grange
State Department of Labor and Industry
State Department of Public Instruction
State Federation of Labor
State Sabbath School Association
When people begin to realize the |
significance of childhood tuberculosis, |
they will want to know how these
infected children can be detected, and
what measures are necessary to help |
them win the unseen, often unknown |
struggle going on within their bodies. |
Two effective aids help the trained |
physician make the diagnosis. They |
are the tuberculin test and the x-ray.
The first discloses the presence of |
infection, which may and may not |
mean that the child has what is called |
“childhood tuberculosis.” What it
does is to weed out all those who do |
not react to it, as being in no danger
of the disease at the time. The |
others must be examined further. |
X-ray pictures are taken of their |
chests to determine if tuberculosis is
actually endangering them.
Emphasis is being placed upon |
early examination by physicians of |
children who appear to be below par |
physically and the prompt treatment |
of those who give indication of hav- |
ing tuberculosis. For phy |
there is available an authoritative
32-page booklet entitled, Childhood |
Type of Tuberculosis.
Literature and other material are!
available from county tuberculosis
societies or the Pennsylvania Tuber |
culosis Society, 811 South Juniper
Street, Philadelphia.

Health
of Parents and

By subscribing ror tne Mount Joy |
can get all the local |
than three cents a |
tf |
|
news for less
week.
ALL SYSTE 4 OPENS
Tz EPHINE SERVI E
13 30.74 AMERICA
short Weave Rada She rit of
3,330 kBe: wen
uenos Aires and N. Y.C
ity
iy.
between
America
tel service
America and South
was April 3.
This new service interconnects
20,000,000 telephicncs in the United
States, as well as all telephones in
Cuba, and those in the principal
points in Mexico and Canada, with
the telephones in the Argentine Re-
public and with the cities of Santiago
in Chile and Montevideo in Uraguay.
The link between the two contin-
ents is a short wave radio telephone
circuit 5,300 miles in length, con-
necting the overseas radio stations
of the American Telephone and Tele-
graph Company in the United States
and the International Telephone and
Telegraph Corporation’s stations in
the vicinity of Beunos Aires.
The service is in operation for
eight hours daily, from 9 A. M. until
5 P. M., Eastern Standard Time.
For the present, there is a single
talking circuit composed of two radio
channels, one for northward and one
for southward transmission. These
channels are operated on three dif-
ferent pairs of wave lengths, each
pair being used for a different time
of day. Ether conditions are pecu-
liarly favorable for fine transmission
on the new South American circuit.
Radio transmission to South Amer-
ica is from the A. T. and T. Com-
pany’s overseas transmission center
at Lawrenceville, N. J. The receiv-
ing station for messages from South
America is the Netcong, N. J. station,
which also receives short wave trans-
mission from Europe. The transmit-
ting and receiving stations of the
International Telephone and Tele
graph Corporation in South America
are near Buenos Aires.
In the north the two way radio
channels are brought together to
form a complete conversation in the
long distance office of the American
Telephone and Telegraph Company in
New York, while in South America
they are joined at Cuyo, the overseas
terminal office for Buenos Aires.
To drive the voice currents through
5,300 miles of space, the transmitter
amplifies them millions of times in
power.
Regular
North
Additional Facilities for Hand-
ling Trans-oceanic Telephone
Calls to Be Provided.
Work on the laying of a trans
Atlantic telephone cable between
Newfoundland and Ireland is ex-
pected to be started this year by the
American Telephone and Telegraph
Company.
The deep sea cable, the first of its
kind to connect two continents, is not
designed to replace the radio-tele-
phone circuits now in use, but to add
| considerably to the reliability of the
New York-London service, as well as
provide additional facilities for the
transmission of the constantly in-
creasing volume of calls across the
Atlantic.
The cable will extend approximately
1,800 nautical miles between New-
foundland and Ireland. From New-
foundland it is expected the circuit
will be carried through sections of
submarine cable to Nova Scotia and
thence by land through New Bruns-
wick and the New England states to
New York City, where it will termin-
ate. From Ireland, the circuit will
be carried through submarine cable
to Scotland and thence by land cable
to London.
By means of special construction,
the cable will be shielded against
interference.
The year 1929 as a whole marked
important advances in the Bell
System’s overseas service. Of the
total trans-Atlantic telephone traffic,
52 per cent. is with Great Britain,
32 per cent. with France, eight per
cent. with Germany, and the rest
| divided among the dozen or go re-
maining European countries.
The Bulletin is always pronipt in
the delivery of ail printing.

Monsieur
Toupeaz
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(Copyright.)
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AURETTE
~ the
FROISSARD
from her mesh
tock of her
slipped
key bag and
turned the
Wearily she entered,
bat and sank to the
the living room sofa.
in the sunshine
chirped his greeting,
hear,
Felice,
dragged off her
worn velour of
From his cage
a yellow
her maid, entered.
“Ah,” murmured Felice, *what a
pity! Madame is exhausted—quite ex-
hausted! Madame has had no luck?”
“None,” said Laurette; “not a scrap!
It is to laugh, Felice! In desperation
one becomes a blond to please the
managers and behold, at the moment
of accomplishment, blonds cease to
be the order of the day. And so with
figures—I1 diet, I eschew every deli
cacy; 1 consume whole mountains of
lettuce to no purpose. Of a sudden
curves become the fashion. No one
will have me and that's the truth!
Not a line can I get! I grow old. Fe-
lice, I admit it—and therein lies the
difficulty !”
She sighed. Lifting her gaze to the
table, her brows quirked in amuse
ment, Opn it reposed a basket of
bright spring flowers, Shell-pink snap-
dragons rose in dewy freshness to
mingle with long spikes of deep blue
larkspur, cups of purple tulips and | 50 did Christ Walters and recently
golden daffodils,
“Hm!” breathed Laurette, “a caller?”
“A gentleman,” replied Felice; “the
gentleman to whom Madame is pleased
to refer facetiously as Monsieur
Toupee,”
“Ah,” exclaimed Laurette; *“so ‘frog:
gy’ came a wooing—my precious little
bald one! Always | long to tweak
that saucer of curling wavelet and
gaze upon the shininess below.”
When Felice replied her tone was
insinuating.
“Monsieur is kind,” said Felice, “and
a widower and well-to-do.”
“You're right, Felice,” she said; “it’s
the only solution! What joy to have
money in one's pocket—nice clothes
again upon one's back! No bills—no
worries—no daily round of humiliation
—nothing to do but sit on a satin pil-
low and gossip with good housewives!”
A grimace curled her lips. “Felice,”
she continued, “I surrender to your
wisdom. Tonight, we will settle ev-
erything.”
The number called, her voice on the
phone was tender.
“Monsieur? It is I—Laurette. To
night, my friend, I am lonely! You
must come and dine with your poor
Laurette. No! No! Not at a restaur-
ant! Here at my home—I prefer it!
A simple dinner, Monsieur, merely a
sole prepared by Laurette—a salad—
a bit of cheese. You will come? Ah
I am glad! Adieu!”
The receiver dropped to the hook.
“80,” said Laurette, “it i8 settled!
Her arm swept out in a swift im-
perious gesture,
“Make haste, Felice, prepare the
cage for my squirrel. Coals for the
grate, rose candles, a table before the
fire spread with our Sunday linen, and
your own brave sauce for the sole.”
She tossed back he. head and
laughed,
The bell at the front door Jingled.
Laurette pinched out her cigarette and
retired to her dressing room. A man’s
voice sounded in the hallway; muffled
parley followed and at length Felice
appeared.
“The agent for the rent, Madame—
a new one! Ah, he is handsome—sc
young—so gallant! If Madame in her
ravishing robe were to speak to him
he might perchance, be lenient.”
“Tell him 1 will come,” said Laur
ette,
The agent
and apologetic.
cessity of his call,
ter of six months rent had doubtless
escaped Madame’s memory. Now that
it had been brought to her attention
would Madame be so kind—
Standing in the pool of her velver
train, Laurette permitted her features
to grow wistful.
“Ah. Monsieur,”
become indiscreet—I
year | have had only trouble. Daily
I go to the managers. daily they re
fuse me work. At las' my money ls
gone, A week ago all seemed hope-
less; but recently I have had a great
happiness. Now everything is changed.
Go back to the owner and tell him
the matter will be settled without de
lay. Tell him soon he may refer ev
erything to—to a certain Monsieur
Toupee.”
The agent was delighted. Murmur:
ing felicitations, he bowed and with
drew.
The clock on the mantle whirred and
chirruped five. From the kitchen came
the clink of pots and pans, as Felice
made preparations. Laurette in her
boudoir was choosing a suitable gown.
The door bell tinkled. Felice retired
to answer it. A moment later she re
turned, a letter in her hand. Puzzled.
Laurette accepted the note, broke the
seal and read:
Madame Froissard:
It is with deep regret 1 find I must
decline your invitation. Your message
my agent has delivered.
Allow me to enclose the receipted
bill for the rent of your apartment,
of which I have the honor to be own-
er and to sign myself
Respectfully,
“Monsieur Toupee.”
was charming, humble
He regretted the ne
but a trifling mat
she murmured, “1
confide, For a
“For the Greatest of These—""
We may cover a multitude of sins
with the white robe of charity.—
Jeecher.
eee
Consistent and NOT spasmodic
advertising always pays best. Each
time you stop advertising, the pub-
lic thinks you quit business. ti
By subscribing for the Mount Joy
Bulletin you can get all the loca
news for less than three cents s
week. tf
Turn useless
home into cash.
our classified column.
articles about your
Advertise them in
tf
apartment door. |
canary |
Laurette did not
| covered

,holer type and Phil cut the holes in-
| that
| ing the
| door
i chair

o (On With Leughie. » J
A certain family here in town
bought a pair of rabbits for the chil-
dren for Easter and before they
were in the family an hour they
named them Amos ’'n Andy.
The names, however, were not
very appropriate. This morning one
of 'em had a nest of baby rabbits.
When the man in that family dis-
what had happened he ex-
claimed he was more than “re-
gusted.”
No doubt many of you have read
that little booklet “The Specialist.”
when he got an order for two tele-
phone booths(?) he had Phil Greiner
read the book and then put him to
work on their construction.
The blue print called for the two-
to the seat and when he nailed it on,
got it front-ward backward.
When
the
told of
error
mistake he said
made in nail-
seat on wrong, but that the
cut in on the wrong
his
wasn’t
was just
side.
A certain lady not so far from here
struck her husband with a chair.
She was arrested and asked by the
magistrate why she did it.
She said: “Well I hit him with the
because 1 couldn't lift the
’
table.’
I asked a lady down town if she
knew what becomes of a person’s lap
when they stand up?
She said: “Sure. It pops up in the
back under an assumed name.”
Two fellows had this conversation
up at the Post Office Sunday night.
One said: “I call my girl Belle be-
cause she rings me up.”
Other said: “I call mine Liberty
Bell because she is cracked.”
( Expensive:--
( But Isn't!
A You might as well write on ]
oy quality stationery all of the
time. Distinguished, fabrie-
finished Lord Baltimore
Linen can be obtained here ph
iE. W. GARBER
MOUNT JOY oo
THE WORLDS LARGEST CHAIN OF §
INDIVIDUALLY OWNED DRUG STORES

Dependable Used Cars
and Trucks See
Elmer G. Strickler
Maytown’s Chevrolet Home
OPEN EVENINGS
Terms to Suit Buyer
onile
For pyorrhea

For prevention
against gum infec-
tions, use Zonite,
the new powerful
antiseptic. Also
guards against
colds, coughs and
more serious dis-
eases of nose and
throat.

A Mount Joy street man played a
dirty trick on his wife. She begged
him for a new Spring outfit and he
bought her a pair of rubber heels.
A man at Florin found a button in
his salad on Easter and he re
marked: ‘I guess that fell off when
the salad was dressing.”
They tell me that some people
marry for love and some for money
but my candid opinion is that most
of them only marry for a short time.
A fellow went to Don Gorrecht
and asked him to fix a cuckoo clock.
Don told him that it wasn't a
cuckoo clock and the chap replied:
Well it strikes thirteen. It's cuc-
koo all right.
Rudy Vallee gets $1000 an hour
for crooning love songs to a “mike,”
but we know a youth who crooned
into a 60-year-old ear for several
hours and got a million dollars.
last week—I
knew there'd be some fishing
stories to tell after the fellows
got back from their various trips.
Just as I predicted
Here's one happened at Camp
Ream—funny ones occur there real
often you know. One of my rubber
boots leaked and George Mumper
volunteered to vulcanize itt In
rather small, George used his head
order to find the hole, which was
by filling the boot with watre and
then watched where it leaked out.
FEEL
your hair
How long is it?
How many days
since it was cut?
10 IS RIGHT.
every 10 days.
Go Now, to
Hershey's Barber Shop
Agent for Manhattan Laundry
Haircut

PROBAK
DOUBLE- SIAR 19.1
DEALER
$1 for 10 cannot
Sample supply you,
Blade.. T1OZ ¥ write direct
PROBAK K CORPORATION
656 FIRST AVENUE NEW YORK

When we kidded him about it he
said that's how the tire men find
laks in a tube—they fill them with
air and then watch where it leaks
out.
well
worn
as
as
Of course next day I may
have waded in the creek
that boot.
One of our youngsters in the Jun-
High was told that a tradition
something handed down from
ior
is
ADVERTISE
The codfish lays a million eggs
And the helpful hen lays one;
But the codfish doesn’t cackle
To tell us what she’s done;
And so we scorn the codfish coy,
And the helpful hen we prize
Which indicates to you and me
It pays to advertise.

parents to children.
Next day he was late at school |
and he explained to the teacher that |
his mother had to mend his tradi- |
tions. {
Joseph Habecker made all plans |
go fishing last week and the even- |
as customary, dug the |
the first bite
On the fol-|
hunting for
he |
to
ing
worms,
before,
ready et
of trout the
lowing
his
hadn’t
to g
fois
aay.
upon
remembered
next
ng,
morn
license he only
any.

|
| kinds of Building Material,
| woods near Hossler’s
A WISE OWL |

Lumber Lumber
We have on hand and make all
Bridge
Lumber, Clear Oak for
etc. in John Earhart's
Church. Also
and Barn
mill work,
Cord and Slab Wood.
JACOB G. BAKER
Phone 1R2 Manheim R. D.
oct23-tf