WEDNESDAY, SEPT. 17th, 1924
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Including an entirely new type of car—the DUPLEX-PHAETON
Today Studebaker has made Automobile History and established stand-
ards of value and quality more fully and obviously than ever before.
ODAY Studebaker proves that beautiful,
distinctive, stylish body lines can be origi-
nated by American body designers without
following precedent or imitating or adapting
what has been done before. ;
Today Studebaker proves that a practical and
beautiful type of car can be made to combine the
pleasure and performance of the open car and the
ind protection of the closed car—and this
t excessive price or compromised quality —a
plex” in smartness and convenience
elegance and comfort—and at a price
han that ot 2n open car!
debakcr proves, in its new Standard Six
a six-cylinder car of fine quality,
ty of room and impressive appear-
Bde and meorketed at a price of $1145.
tudebaker proves in its new Special Six
Six Duplex models that the ultimate in
sential features of quality in five- and seven-
ger cars can be made and marketed at a price
Of $1495 and $1375 respectively.
‘And this is possible only because Studebaker cars
are made in one of the most comprehensive indus-
trial plants in this country, 70 per cent of which is
new within the last six years.
Every modern method of manufacture and long
experienced management are available for the pro-
duction of Studebaker automobiles.
Today Studebaker proves that the highest grade
closed car bodies—framed in selected hard woods,
cushioned with the best cushion work, upholstered
in fine mohair fabrics and fitted with expensive ap-
pointments—can be made and marketed on super-
latively good chassis at moderate prices.
This 1s made possible by the new $10,000,000
Studebaker closed body plants. Studebaker designs
and builds all of its closed bodies in one of the best
equipped and most modern body plants in the in-
dustry.
The Three New Chassis
THE STUDEBAKER STANDARD SIX —113
in. wheelbase, 5-passenger. Engine, 334x4%5, 50
b.h.p.—with 6 different bodies, including Duplex-
Phaeton, Duplex-Roadster, Coupe-Roadster, Coupe,
Sedan, and Berline.
THE STUDEBAKER SPECIAL SIX —120 in.
wheelbase, 5-passenger. Engine, 314x5, 65 b.h.p. —
with 5 different bodies, including Duplex-Phaeton,
Duplex-Roadster, Victoria, Sedan, and Berline.
THE STUDEBAKER BIG SIX—127 in wheel-
base, 7-passenger. Engine, 374x5, 75 b.h.p.—with 4
different bodies, including Duplex-Phaeton, Coupe,
Sedan, and Berline.
The Ten New Closed Bodies
COMPLETELY NEW BODIES — each car a
masterly expression of modern style, yet distinctly
Three completely new chassis! . . 15 completely new bodies!
Completely new lines! . . . Marvelous new performance
Completely new open-closed car!
Completely new radiators, new fenders, new lamps, new seating comfort,
new finish, new colors in lacquer finish, three improved engines
Real balloon tires, not low-pressure cords. Sizes—21"x 5.25" to 20"x 7.30".
New Studebaker automatic hydraulic 4-wheel brakes—optional.
New values, never before equaled—even by Studebaker!
original in beautiful lines—individual, conservative,
impressively elegant, but crisp enough in its de-
parture from imitation to be entirely distinctive.
The Five New Duplex Bodies
(A new type of car originated by Studebaker to take
the place of the open car)
SO ENTIRELY NEW and so different from any
other body ever made before that a new name had to
be created—the DUPLEX,
The upper structure is shaped in pressed steel and
covered with the finest water-proof fabric. The steel
construction permits the use of another radical
Studebaker creation, the new roller enclosing cur-
tains. There is the permanent beauty and durability
of the steel top plus the instant convenience of the
roller curtains.
Thus Studebaker engineers have solved the open-
closed car problem.
The buyer who wants the airiness and practical
convenience of the cpen car and who also wants the
comfort, protection and beauty of the closed car can
now get both in one car and at the price of an open
car.
One moment the new Studebaker Duplex is a
beautiful open car—a touch of the hand to the over-
lapping roller curtains and it is a snug weather-tight
closed car.
Balloon Tires
Genuine and full size balloon tires on all models.
Every part that functions with the tires has been
specially designed for balloon tire equipment—steer-
ing gear, steering knuckles, spindles and springs,
even the fenders. ;
SASS NSS NS NS SSS SL SS ASS SSA POO OU
SPECIAL SIX
120 in. W.B. 65 H.P.
5-Pass. Duplex-Phaeton. .$1495
3-Pass. Duplex-Roadster. 1450
4-Pass, Victoria ......... 2050
5-Pass, Sedan .
5-Pass. Berline .......... 2225
STANDARD SIX
113in. W.B. 50 H.P.
5-Pass. Duplex-Phaeton..$1145
3-Pass. Duplex Roadster. 1125
3-Pass. Coupe-Roadster.. 1395
5.Pass. 1495
5-Pass, Sedan............ 1595
5-Pass. Berline «++. 1650
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Studebaker Hydraulic 4-Wheel Brakes,
On all Standard Six models, with 4 disc wheels and spare rim, $60.00 extra.
: (All prices f.0.b, U.S. factories, and subject to change without notice.)
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New Lacquer Finish
The Standard Six closed bodies are beautifully
finished in semi-glaze, satin lacquer. The hood and
lower panels are in light gray, the upper panels in
darker gray. Hairline parallel striping in oriental
red. Burnished nickel radiators, jet black fenders,
light golden finished, natural wood wheels and big
balloon tires are contrasting touches.
TheStandard Duplex Models are finished in glossy
jet enamel—lasting, lustrous and wear-resisting.
The Special Six and the Big Six Duplex models
are in soft satin lacquer with dark blue hoods and
bodies striped in light blue and ivory. Here, too, the
sparkle is added with burnished nickel radiators and
light, natural wood wheels in contrast with jet black
fenders and big, black balloon tires.
More Power
The universally famous Studebaker engine is more
than ever a peer among power plants. The crank-
shaft is heavier. ALL surfaces are perfectly ma-
chined to exact dimensions and balance. The bear-
ings are larger.
The engine is in unit with the clutch and trans-
mission. There is a force feed lubrication system
with clean, strained oil always in reserve. There are
many changes and improvements which result in
MORE POWER, MORE QUIETNESS and
SMOOTHNESS and STILL BETTER PER-
FORMANCE in every way.
New Brakes
Larger, more powerful, simpler and much easier
operated two-wheel brakes. An entirely new emer-
gency brake is operated from the instrument board,
instantly convenient to the driver’s hand where it
simplifies the control and frees the floor board from
BIG SIX
127 in. W.B. 75 H.P.
7-Pass. Duplex-Phaeton..$1875
5-Pass. Coupe 2650
7-Pass. Sedan ....... eve 2785
7-Pass. Berline ......... 2860
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Optional Equipment.
the old style lever. It acts 6n the propeller shaft.
There is uniform pressure at each wheel—equalized
through the rear axle.
The regular two-wheel Studebaker brakes with
their simplicity, safety and great braking power are
entirely adequate.
But Studebaker 4-Wheel Hydraulic Brakes (with
disc wheels) can be furnished as optional equipment
on all models at extra charge if desired.
Studebaker 4-Wheel Brakes have three exclusive
features not found on any other system in this
country.
1. Braking pressure is furnished by hydraulic
power automatically developed. A light touch to the
braking pedal controls its great force like a touch to
the throttle controls the power of the engine. This
feature will appeal instantly to women.
2. The front wheels cannot lock.
3. There are only two adjustments required—one
at each rear wheel. The front brakes are permanently
adjusted at the factory. The oil in the transmission
is used to generate the hydraulic power; the action
of the gears and the pump keep it in circulation: it
cannot congeal or freeze. Braking power is always
instantly ready—in winter as well as in summer!
New Ease of Operation
New Ease of Gear Shifting—New power in braking, a
touch to the pedal exerts a giant’s strength at the rear wheels
-—New clutch action, soft as velvet—A new steering gear
and steering knuckles designed for balloon tires—A new
grouping on the dash, including ALL the usual instruments
plus a gasoline gauge that always works accurately.
Lighting Control Switches —all on the steering wheel
instantly handy.
Automatic Spark Control—No manual attention required,
so the lever is eliminated. Automatically governed to all
speeds with the precision of machinery.
And the Details
The new cars are longer and lower to the ground. The
line from the radiator to the rear is nearly straight. The
wheelbase of all models is increased.
The fenders are much wider and deeper crowned to cover
the width of the tires. They fit more closely over the wheels.
The rear fenders are long and gracefully curved into the
running boards.
The radiators are high and set low in the frames and con-
vex curved just below the filler cap. The design is strikingly
original and beautifully distinctive.
Entirely new head lamps and cowl parking lamps designed
by Studebaker—artistically appropriate and in perfect keep-
ing with the originality of the body and fender design.
Deeper, stiffer frames, more cross members; shorter,
flatter springs for balloon tires. All bodies lower, all roomier,
better and more comfortably cushioned. Seats are lower,
backs and sides are higher.
Look Forward Into Next Year
The new Studebaker is here today! And no matter How
sweepiig your ideas of what a new model shoul “= this cag
will satisfy you. It will thrill you with the very sew 2% and
originality of its beautiful lines! -
You may not be in the market now, or even this year. But
to see the new Studebaker is to look forward into next year
—and the year after! SEE IT TODAY!
On all Special Six and Big Six models, with 5 disc wheels, $75.00 extra.
Mount Joy, Penna.
I U D.£ B A K E R
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