Bf | | PAGE FOUR SS — A Big Clearances | Overcoats and Suits Starts Here Saturday, Jan. It isn’t so much WHAT youspend for Clothing as what you GET that counts. We know of Men who count it a person- al triumph toboast of always paying top-notch prices, but who never get much for their money after all, not even the in- dividualism they covet. 9 Money brings results on- ly insofar as you keep it in your pocket until the Clothing Man hands overits 100 per cent. equiva- lent. oy : ia i 4 Copyright 1918 Hart Schaffacr & Marg ; S—— be NN oh Another thing: The Store inwhich you pin your faith the year round, the store you al- ways find reliable, the store that your experience tells you givesyou best value for the price it asks,is the Store that’sSAFEwhen it REDUCES. 8 This House has grown phenomen- ally with the years because its policy of “every ounce of value” has never wavered, but grown stronger in the pulling power of VOLUME prices. This 1s our first Clearance Sale in a number of years. Clothing manufacturers sav we are foolish to have one now. They claim that Clothing CAN’T be low- er in price next winter than 1S now--perhaps it may be higher. Furthermore, they say it will take in the neighborhood of $300,000,000 worth of Cloth- ing for the soldiers returning to civilian life within the next year; that the Clothing makers can’t produce that much ina year—let alone the millions of dollars’ worth needed by civilians at. home and the other millions we’ll “have to furnish France and Belgium. All well and good. But we have reasons we think JUST as strong for going ahead: Extension of the draft age, taking in men down to 18 years and up to 45, kept many Men from buying in regular season. The influenza epidemic during October kept hundreds of others from buying. The extremely mild weather of October, November and December likewise had its effect— And as a result we have a larger stock of Clothing on hand just now than we should have, and would have had, if condi- tions had approached normal. We know Clothing for Spring is going to be higher than the Clothing on our racks now. WHY? Because we (as well as all merchants) contracted for it months ago. The Cloth is already made up into garments, most of it, and will be ready to ship in a couple of weeks. Nobody four or five morttsago thought of an armistice in Nov ember! Notwithstanding, we're going ahead---going to give vou the op- portunity to buy at a reduced price this month the Suit or Overcoat you didn’t buy earlier. This applies to every Man’s and Young Man’s Overcoat in the house and about 700 Men’s and Young Men’s Suits, taking in such famous brands as Hart, Schaffner & Marx, Fashion Park and Rochester Special. In the same way we have reduced every Boy’s Overcoat and Mackinaw and about 200 Juvenile and Knickerbocker Pant Suits. We're not fond of losing money, but neith- er are we fond of carrying along too heavy a stock—so here’s the Reduction Schedule: Men’s Garments Boys’ Garments Were Now Were Now $15.00 $12.00 $500 3 3.50 $18.00 $15.00 $ 6.0C ; 4.98 $20.00 $16.00 $ 7.5¢ 7 5.98 $22.50 $18.00 ho $25.00 $20.00 $12.5¢ 8.98 $28.00 $22.50 fo "30.00 $25.00 N30 10.98 "32.00 $26.00 ARE $18.00 14.00 35.00 $28.00 $20.00 $16.00 +38.00 $32.00 . 40.00 $3400 * EXTRA SPECIAL— 150 Boys’ Knickerbocker “45.00 $38.00 50.00 $45.00 Suits, all-wool, fast'color 60.00 $50.00 —Blue Serge—Dviring 75.00 $60.00 this sale $5—were $8. "Groff ' & Wolf Co. 26-30) North Queen Street. Lancaster’s Fastest Growing Store a a 4 \ 4 Sul gS (vie! ~~ “~ 4