Menora donated
Moran, Wilkes-Barre.
Wife-beating, a scourge that
claims four lives a day, according
to the January Reader’s Digest,
remains distressingly precedent in
our society. And while there’s grow-
ing recognition that the problem
should be treated as a crime, and
offenders punished, even so, it
remains the one assault for which
police don’t want to make arrests.
In a 1985 study of big-city police
departments, only 30 percent
reported that they ‘encourage’ offi-
cers to arrest wife batterers.
Says Judge William R. Sweeney
of Family Court in Duluth, Minn.,
“People continue to think of wife-
beating as a private matter. We
need to see it as a public concern,
too dangerous to ignore.”
That’s exactly how they see it in
Duluth. In 1981 the police depart-
ment there became the first in the
nation to make arrest mandatory
for domestic violence - which means
the police officer, not the victim,
presses charges. If an officer
believes there has been an assault,
and the victim is injured in any
way, the batterer must be jailed
overnight for a hearing. The next
day, most men plead guilty and
choose six months of mandatory
counseling over the alternative: 30
days in jail. Once in counseling,
men are taught to deal with the
problems that lead them to batter
their wives and how to control the
anger that often turns to violence.
Also in Duluth, the actions of
every agency that deals with the
victims and offenders - police,
courts, shelter for battered women
and counseling groups for men who
assault their wives - are coordinated
through the Domestic Abuse Inter-
vention Program.
A survey of women helped by the
Duluth system revealed that 87 per-
cent were living without violence
two years later. Among the rest, the
ongoing violence was far less severe
and less frequent.
The General Assembly has
approved legislation supported by
Rep. George C. Hasay which will
make more senior citizens eligible
for reduced automobile registration
fees.
“Under this measure, signed into
law by Gov. Dick Thornburgh on
Dec. 13, retired persons receiving
social security or other pension
monies whose total income does not
exceed $14,999 will be eligible to pay
only $10 for an auto registration,”
Hasay said. “The reduced registra-
tion fee also applies for Class 1 and
2 trucks. However, only one reduced
fee per family is allowed.
“Currently the income limits for
this senior citizen benefit are set at
$9,000. The new income eligibility
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25¢ on newsstands every Wednesday; carrier
delivery, 25c¢ per week. By mail: in Pennsyl-
vania, $12 per year; out of state, $14 per year.
Published every Wednesday by Pennaprint, Inc.
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standard would take effect April 1.
“The reduced auto registration
fee for senior citizens was enacted
several years ago when the legisla-
ture authorized the property tax and
rent rebate program,” the law-
maker said.
“Under the original law the Lot-
tery Fund reimburses PennDOT for
the difference between the normal
registration fee and the $10 process-
ing fee which is charged eligible
senior citizens.
“This latest measure raising the
income eligibility standard for the
reduced auto registration fee will
allow many more retired persons to
participate.
“Certainly, this represents a
modest savings, but for those living
on fixed incomes every little bit
helps. The continued success of the
Pennsylvania Lottery allows us to
extend this benefit to more Pennsyl-
vanians,”’ Hasay said.
Senior citizens desiring more
information or an application for
reduced license registration fee can
contact Rep. Hasay’s district office
at 2261 Sans Souci Parkway.
(&
7,
Nielsen ratings! Ratings during the sweeps! Anyone
who has even the slightest interest in television has
heard about ratings on the radio or TV, in other media
sources, and even in ordinary conversation. But what
impact do ratings actually have and what is precisely
meant by the ratings?
Television ratings have a legitimate function in the
television industry. An advertiser should know how
many people are being reached when a spot on a
particular program is purchased. The ratings are not
evil in themselves, although they do have some
“technical deficiencies.”
Ratings are a reflection of viewer preference for one
person over others that are being broadcast at the
same time. Newest figures released from A.C. Nielsen
Co. estimate the number of TV homes in the U.S. now
totals 85.9 million. That means every rating point is
now worth 859,000 homes. This figure represents an
increase over the 1984-1985 total.
There are many ratings firms in America, but the
two largest are the A.C. Nielsen Company and
Arbitron. The national Nielsens are the most impor-
tant. This company selects a sample of homes - 1200 -
that represent the viewing habits in 85 million
American households. Both ratings services sell their
data to TV networks, program suppliers, ad agencies,
and advertisers.
The Nielsen Co. attaches an audiometer to the TV
set in the sample home; it indicates when the set is on
and to what channel it is tuned. Nielsen supplements
its audiometers with diaries. These are placed in 2200
homes, and each week viewers in 550 homes submit an
outline of the week’s viewing.
From the data Nielsen gathers each week two kinds
of head counts are produced. The first is the program
rating. A rating of 16 in prime time is satisfactory.
This means that the sets in 16 percent of all homes
equipped with television were tuned to that show. If
you multiply that number by 2.3 (average number of
people in a television home), you get the estimated
audience size.
The rating is secondary to audience share, the
second head count. The share is the percentage of sets
in use that are tuned to a particular show. Below 30, a
show can get into serious trouble. All shows have the
threat of cancellation hanging over their heads.
One thing to remember is that the show that gets the
Group meets
Leadership Wilkes-Barre,
696-3395
Wee de adie ie elie odie aie)
highest rating each week is not necessarily the most
popular show on television. The success of a show may
depend upon when it is on and what its competition is.
The measure of success is very high on TV - at least 25
million people have to be pleased in order to keep a
TV show on the network schedule.
1984-1985 PRIME TIME SEASON
(A.C. Nielsen Co.)
1. DYNASTY 25.0-37
. DALLAS 24.7-39
. THE COSBY SHOW 24.2-37
. 60 MINUTES 22.2-35
. FAMILY TIES 22.1-33
THE A-TEAM 21.9-33
. SIMON & SIMON 21.8-33
. KNOTS LANDING 20.1-30
. MURDER, SHE WROTE 20.0-33
10. FALCON CREST 19.9-34
11. CRAZY LIKE A FOX 19.9-29
12. HOTEL 19.7-33
13. CHEERS 19.7-29
14. RIPTIDE 19.2-29
15. MAGNUM, P.I. 19.1-29
Arbitron ratings
1. NEWSWATCH 16 - 32
2. BILL COSBY SHOW - 30
3. ABC WORLD NEWS - 27
4. FAMILY TIES - 25
ALL-STAR BASEBALL - 25
6. CHEERS - 24
WHEEL OF FORTUNE - 24
8. HIGHWAY TO HEAVEN - 21
NIGHT COURT - 21
NEWSWATCH UPDATE - 21
11. ALL-STAR PREGAME SPECIAL - 20
FACTS OF LIFE - 20
13. TOO CLOSE FOR COMFORT - 18
WEBSTER - 18
WHO’S THE BOSS? - 18
Arbitron is considered to be a leader in broadcast
research in local markets, surveying all markets four
times a year. The preceding is a sample of a typical
rate period. ADI ratings - one rating point equals 1
percent of ADI television households.
(Debbey Wysocki is the entertainment writer for
The Dallas Post.)
© 00ND U WN
283
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