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THE DALLAS POST — THURSDAY, NOVEMBER 7, 1963
Waltz through Washday
...with a Total Electric Laundry
Laundry Appliances NowAre
‘Custom Built’ to Your Needs
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By DOROTHY E. DEMMY
Today, laundering is a science. To care for the fabulous new fibers
and fir.ishes properly, it is necessary to apply various sciences and
develop skill in problem solving.
Fortunately for American homemakers, the manufacturers of home
laundry appliances have built the science and problem-solving ability
into their new automatic washers and dryers.
If you stop to think a minute
about the complexities in your own
laundry hamper—the variety of fa-
brics and finishes, the degrees and
types of soil your family picks up—
you will be thankful that themanu-
facturers have taken this burden off
your shoulders.
Following is a list of the features
that give automatic washers and
dryers their ability to work their
wonders. Even if you are not con-
sidering a new washer or dryer,
look over the list. If your present
equipment is more than afew years
old, you’ll be surprised at how the
new features increase versatility
and labor-saving.
Remember, your own laundry
hamper holds the answers. The
kind of washer and dryer you need
depends (logically enough) on the
type of laundering you do and the
size and age-grouping of your fam-
ily.
Here are a few of the important
keys to waltzing through your
washer decision:
One or more speeds? If you do
more than three or four loads a
week, if you have a wide variety of
fabrics, additional speeds are worth
more than their slight additional
cost. You get the vigorous action
needed for heavier items, plus
slower speeds for lighter things.
This lets you do all your laundry
automatically; no morehandwash-
ing.
How many cycles? This depends
on the number of fabrics you fre-
quently wash. If you do lots of
synthetics and no-iron garments,
insist on at least three cycles: reg-
ular, gentle and wash-and-wear. A
good wash-and-wear cyclecansave
you hours at the ironing board.
Variable water level? This fea-
ture lets you match the quantity of
water to the size and type of load.
Water temperature control? You
can choose between hot (140-160°)
for household whites, and warm or
even cold wash and rinse tempera-
tures which are important for syn-
thetics and wash-and-wear.
Special soaking feature? By all
means if there’s a baby in the fam-
ily. Many washers offer a manual
soak or presoak setting for diap-
ers and heavily-soiled garments.
At least one has an automaticsoak
period which saves steps if your
washer is in the basement.
Automatic dispensers are impor-
tant also if your washer is many
steps away. No need to dash down-
stairs to add bleach or rinse condi-
tioner. The washer pours in the
Frigidaire Features
It doesn’t take an engineer to figure
it out. When you put more heat
and more air into thedrying drum,
clothes dry faster. In fact, on cer-
tain types of loads, the 1964 vented
(except DDA) models save a minute
per pound over comparable ’63’s.
Dries faster than ever!
e Increased flow of air .
additive at just the right time, auto-
matically.
You'll find similar variables in
the automatic dryers available.
Among your choices will be:
Wash-and-wear setting provides
an automatic cooling-down period
that frequently completely elimi-
nates ironing of wash-and-wear.
Two-speed drying gives flexibil-
ity if you like automatic launder-
ing of girdles, pillows and other
unusual items. It also gives extra-
fast drying for heavy garments
and household linens.
Automatic dampeners and/or
damp-dry settings save time and
assure smoother ironing.
Ultra-violet lamps inside the dry-
er dry clothes “‘sunshine sweet.”
In a sense, you can find a washer
and dryer “custom built” to suit the
size of your family and the types
of laundering you do. Manufactur-
ers have outdone themselves to
make it easier than ever for you to
Waltz Through Washday.
l'ry this at home
Load 3 equal
layers of colorfast
wash. Start your
cycle. Watch . ..
See how long it
takes your washer
to circulate the
wash load.
FAST FLOWING HEAT
® Stepped-up heat input
e All vented models except
DDA-64
Dries 12-1b. wash loads! Frigidaire
faster drying applies to even 12 Ib.
loads.
Gentle as ever
Cooler temperatures. How’s that?
More heat! Faster drying! And
cooler temperatures? That’s right.
The greater air velocity more than
compensates for the greater heat
input. So temperatures in the drum
are in most instances actually low-
er than in the 1963’s. Drying’s
gentle as ever.
No hot spots. Protective shiled
guards clothes against direct heat
radiation. Flowing Heat system
spreads warm air evenly through-
out drum. No hot spots. No cold
spots, either.
Quieter operation in 1964
In the ’64’s you’ve got a more
quiet operation than you had in
the 1963 models with such features
as cushioned motor mounting.
IN ADDITION to cycles for wash-and-wear and no-heat tumbling,
this Frigidaire dryer will also sprinkle clothes and get them ready for
ironing automatically. Filling sprinkler is an easy operation.
Inside Story on
Have you been on the outside
looking in? Outside at the clothes-
line, that is, wishing you were in out
of the weather and far away from
heavy baskets of wet clothing? You
may have guessed our answer to
this common household problem,
yet you may not have all the time-
saving, worksaving, moneysaving
facts about the inside story of dry-
ing. With an automatic electric
clothes dryer you know®you can
forget the wearisome chore of pin-
ning up and taking down endless
rows of socks, shirts and sheets.
No worries about rain, wind, upset
laundry schedules, for you candry
the biggest wash loads in complete
comfort, inside, anytime!
“On the day I first saw a load of
my babies’ diapers come out of an
obliging neighbor’s dryer — soft,
fluffy and sweet-smelling — I de-
cided I’d never be without one!”
That’s what a pleased young
homemaker told us recently, and
no dryer enthusiast could havesaid
it more convincingly. Mothers with
growing families don’t have to be
told the wonders of an electric dryer.
Many of them are able to pay for
their dryer out of clothing and
laundry bill savings, and are reas-
sured that sanitary electric drying
in the home can help safeguard
family health.
The same electric dryercan mean
just as much to working wives,
bachelor gals (and guys!) and to
older or retired folks, too. Safe,
low-temperature electric drying de-
livers clothes that are virtually
wrinkle-free and need less ironing.
Clothes last longer and you
actually need fewer changes.
Today’s dryers are vastly im-
proved over earlier models, more
versatile and lower in price. New
systems combine lower heat and
greater air movement with tumb-
ling action in smooth drums.
Clothes don’t get as hot, but dry
faster in billows of warm, clean air.
Electric Dryer Purchase
Is Good Investment
Homemakers who buy an electric
clothes dryer are making an invest-
ment—not an expenditure, accord-
ing to the Live Better Electrically
Program of Edison Electric Insti-
tute. When they invest in an electric
dryer, they get a dependable ap-
pliance that is easy to install and
doesn’t need frequent repair or
maintenance. As interest on their
investment they get the added com-
fort and convenience that home ap-
pliances, like the electric clothes
dryer, bring to families stepping
up to the joy of total electric living.
When investing in dryers, smart
shoppers compare four basic costs
—purchase price, installation cost
of the appliance and any required
flues or vents, operating costs and
the cost of maintenance. That elec-
tric clothes dryers perform well in
all four categories is demonstrated
by the fact that two out of every
three homemakers who bought
clothes dryers this year chose elec-
tric ones.
The electric clothes dryer is one
of the more than 166 electrical
servants available in today’s mod-
ern homes.
Frigidaire Dryers
Automatic timers and ‘sensing’ de-
vices prevent under-drying or
harsh over-drying.
TODAY’S DRYERS DO MORE
In many of today’s dryers, you
can automatically dampen al-
ready-dry articles that have been
washed and laid away. Clothing
just taken from storage can be
tumbled to help dissipate moth-
proofing odors. Pillows, blankets
and bedding can be “air fluffed”
and freshened in just a few minutes.
Or you can gently warm baby’s
clothing before dressing him. And
only automatic drying gives you
the genuine convenience of night-
time laundering, or quick drying
of rain-dampened clothes.
For years clothing whipping on
a line has typified cleanliness and
freshness but tests show that “it
ain’t necessarily so!” Dirt and dust,
invisible to the eye, can lodge in
freshly-washed articles, the suncan
fade bright colors and the breezes
loosen seams or fray delicate gar-
ments. Only your electric dryer as-
sures you clothes that are dried as
fresh, clean and color-bright as
when they came from your washer.
According to make or model,
modern automatic electric dryers
operate on either 115- or 230-volt
circuits, with some usable on both
voltages. Many require no exhaust
venting, a real convenience for
apartment dwellers.
For the economy-minded family,
it is important to know that an
electric dryer costs the least to buy
and has the fewest moving parts.
It needs only an electrical hookup
and may be installed anywhere.
Dryer prices have actually dropped
in recent years, with electric models
leading the trend downward. De-
pending upon the features you
want, prices range from about $100
to $300 or more.
Dryer Makes
All Laundry
Days Sunny
The sun shines 365 days a year
in a modern home laundry.
That’s the safest, surest and most
certain weather forecast you can
find. Even in the tropics in the
rainy season you could safely pre-
dict sunny weather in the modern
laundry room.
The banishing of gray laundry
days is the achievement of the
modern automatic dryer. Come
rain or shine, the dryer creates per-
fect weather conditions to allow you
to choose your own laundering time
—day or night. It not only frees
you from weather worries, but dries
15 times faster than the clothesline
method.
Home economists are puzzled by
the fact that the automatic dryer
seems to be our most “underap-
preciated” appliance. Statistically
the gap between washers and dryers
is huge. While about 96 per cent of
our homes have washing machines,
only about 21 per cent have auto-
matic dryers. This gap of 75 per
cent means that a staggering num-
ber of women need to be emanci-
pated from the clothesline.
Just what does the modern auto-
matic dryer do?
Saves time —some 300 hours or
37Y: eight-hour days each year.
Saves work —without a dryer
you will walk 40 miles with two
tons of clothes annually.
Saves money —surveys show
that a family with a dryer spends
about $150 for clothing for three
children annually as compared
with $312 for the family without a
dryer.
Saves clothes —the gentle tumbl-
ing action of a dryer does not
weaken fabrics and seams, and
colors are never streaked or faded
by the blazing sun.
Saves weather watching — a typi-
cal year in the Midwest will contain
98 rainy days; 72 freezing and
snowy days; 120 sooty days; 89
windy days (over 12 m.p.h.) and
only 75 sunny days.
Saves ironing —the fluffing ac-
tion of the tumbler permits items
like towels, corduroys, cotton knits
and flannels to be folded and put
away.
If you think an automatic dryer
is a luxury, ask the woman who
owns one. Once a woman escapes
from washday haul ’n’ hang, she
never wants to go back.
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“WHERE DOES THE MOISTURE GO?”
No venting, no plumbing.
It’s condensed from the warm air by the
highly efficient Frigidaire Filtrator. This advanced unit does its work
without the aid of water cooling. There’s no plumbing and no additions
to the water bill. And, of course,
Filtrator keeps even a small, clos
from the dryer.
no venting is required either.
ed room free of excessive moisture
The