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Tas POST— THURSDAY, NOVEMBER 7, 1963
New Washers and Dryers
Let You Waltz Through Washday
New Concept of Drying
Was Introduced By Norge
The very first day the Norge
dryer was introduced to the Ameri-
can public a new concept of clothes
drying was born. Once again let
me briefly review the story of this
wonderful appliance — a story that
never grows old. In fact, with each
new model and new creative
engineering innovations the story
gets better and better. The Norge
dryer maintains superb basic su-
periority with added convenie es.
Here, at last, was a dryer that
would dry all the fabrics in every
wash. And best of all, it was safe
for all washables.
With this new Norge gone were
the fears of scorching or burning,
gone were the fears of stale odors,
gone were the fears of burning
hands and arms on hot spots, or of
fusing or melting the delicate new
fibers. Gone was the distasteful idea
that some garments, like the jeweled
cashmere sweaters, the precious
hand-knits, afghans, and knit
blouses, thebaby bonnets and other
articles would still have to be
blocked and dried the old-fashioned
way.
As we told the story of this en-
‘tirely new dryer the public listened
and believed and they were installed
in thousands of homes across the
land.
Today the proof of our rightness
is evident. Today Norge is one of
the leading manufacturers of home
dryers in the world. With this super
dryer which, with all its other bene-
fits, is practically service free—only
Norge offers a five-year warranty
—and you can dry all your laun-
dry.
Our loyal users write us con-
stantly of the many plus benefits
they derive from owning this ap-
pliance.
There’s a reason for this un-
solicited enthusiasm.
Norge, and only Norge, has true
safe heat control and real safety
for all fabrics. Do you realize that
when you choose a heat setting,
from ‘‘Superfast’” through “wash
and wear,” through ‘“‘medium” —
even to air alone—when you set
the control, you determine the
amount of heat that goes in from
“outside the clothes cylinder?
It’s like the new never-scorch
“flame set” thermostatic control
units on a modern range.
Never, never can the thermostat
open on a low heat and throw in
even a momentary blast of full
heat to make a hot spot that might
scorch a delicate garment or even
melt a cobwebby nylon ruffle on a
slip, or fuse a spot on a plastic
shower curtain. No wonder Norge
is a leader! Only Norge provides
this safety automatically.
And that gentle heated air —so
much of it —at just the temperature
you choose —it, too, is introduced
differently. In Norge there are no
small suction fans inside the dryer.
Norge has only one big twenty-one
inch fan —away at the back of the
clothes. The heater is outside the
fan. Fresh, clean air is pulled in,
waist high —not from the floor —
and is gently heated and spred
evenly by this big fan. The air is
blown straight through the clothes.
As the cylinder tumbles, the even
diffusion of air in the cylinder lifts
even the heaviest blanket. It is
continually buoyed up on ‘“air-
jets” — gently tossed and spread by
live air currents in the smooth,
over-sized cylinder. Air around
each piece prevents the bumping
and pounding which cause shrink-
age. Only in Norge do the clothes
receive this diffused air jet tumbling.
It is never necessary to buffer
blankets or other delicate articles
with dry bath towels to lessen the
damaging drop on the drum.
Norge clothes continually float in
the cylinder on air jets.
Of course, no one but Norge has
the three-way hamper door. It’s the
only door made to give ‘‘no-lift”
drying from a top loading washer.
Open to the “chute” position and
guide each article in from the wash-
er —so easy that it’s recommended
by doctors for physically handi-
capped and for the woman with a
heart condition.
And the stack and sort shelf for
unloading! A customer writes: “I
just draw up a chair and ‘set’ and
fold my soft diapers and thank
God for this little additional rest
my Norge dryer gives me.”
Of course, you can drop the shelf
to the basket position for that in-
creasingly rare load that is to be
ironed later—and when you are
ready to iron just put it back in the
dryer and use the Norge ‘top
sprinkler” for justright, even
dampness.
Yes, the hamper-dor is morethan
a door. It’s added ease in each
position.
This is the one dryer that has
everything and dries every wash-
able fabric properly and safely.
The nicest sunshine in the cleanest
climate with the sweetest smelling
zephry breeze can’t be any easier
on all your laundry than this per-
fect dryer — this Norge that’s ready
at a touch —night or day, in hot
weather or cold, in rain or snow.
Did you notice, we haven’t saida
word about those problem articles
that do have to be washed but that
most dryer manufacturers say:
“Well, of course, there are a few
things you’d better not put in the
dryer.” :
NOT WITH NORGE. There are
no problem fabrics. That’s because
only Norge has four ways to dry.
And “four ways to dry” does not
mean four heats. Every dryer on
the market may have a number of
heat settings from low or air only,
to high, but only Norge has four
WAYS to dry as well as varied
heats.
Only in Norge can you stop all
tumbling, take your choice of heats
and dry quickly and safely your
most precious jeweled cashmere
sweaters, the fine organdy or wool
baby bonnets, hand knit afghans,
argyle hand knitsocks — even those
nylon stockings which most women
have to drape on the shower rod —
all these without tumbling. Only
Norge dries these with no shrink-
age or distortion.
And really this is what this little
book is all about— what does
Norge dry and how?
In the following pages of course
you’ll find pictures of our regular
operation; but because our cus-
tomers have been so pleased with
the Norge perfection in drying, they
not only dry all their clothes, but
they also use the Norge dryer for
all sorts of unusual plus benefits.
In gratitude they have shared
their ingenious uses with us. We
have letters from all over the United
States with these ‘plus item’ dry-
ing ideas.
So we thought we’d like to share
some of these ‘plus’ uses with you.
This is the answer to our ques-
tion— “When is a dryer more than
a dryer?”
The answer is . . .
Norge!
Don’t you agree?
when it’s a
GOOD WASHING PRACTICES
1. Use plenty of hot water —140°-
150°.
2. Remove stains when fresh, be-
fore they become permanent.
3. Sort clothes according to soil,
type of fabric, and color.
4. Follow washing directions im-
plicitly for type of fabric and
garment.
5. Follow manufacturer’s direc-
tions for use of washer.
6. Use correct amount of washing
product recommended for the ma-
chine, the soil, and fabric.
with a new automatic washer and dryer
NORGE automatic washer is designed to launder a handful or a
basketful equally well.
Norge Lint Filter Agitator
Gives Clean, Lint-free Clothes
Custom Lint Filter Agitator and
Detergent Dispenser filters the water
continuously as it washes and
rinses to give you sparkling clean,
lint-free clothes.
Loosened lint is deposited in a
round non-clog filter — not recircu-
lated through the clothes. In addi-
tion, overflow rinsing floats off
soap and scum, and a built-in sedi-
ment ejector automatically removes
sand and soil. Filter also serves as
a detergent dispenser.
Washes safer with wave action —
double 4-vane agitator provides
maximum washability from top to
bottom of tub. Soft-edge vanes turn,
tumble, and flex clothes safely, gent-
ly without tangling or bunching.
Rinses 5 times in fresh water to
insure complete removal of soap or
detergent and soil. (1) Spray Rinse
at end of wash water spin. (2) Sur-
face Overflow Rinse. (3) Agitated
Overflow Rinse. (4) Agitated Deep
Wave Rinse. (5) Final Spray Rinse.
Safety Spin
When lid is lifted during the spin
cycle, all washer action stops —an
extra safety measure for your pro-
tection.
Extra Large Tub
Wider at top for easy loading
and unloading. More room for
clothes to turn and flex freely.
Smooth porcelain tub.
Dispensomat
Automatically adds the right
amount of liquid bleach to wash
water at exactly the right time dur-
ing the washing cycle. Justload the
bin before washing starts.
The Right Washing Cycle
For All Washables
Eight settings give you the perfect
formula for washing all fabrics
from the most fragileto the heaviest,
including a special conditioning
cycle for wash 'n’ wear. A Fabric
Formula Guide shows the proper
settings. A simple pushbutton selec-
tion provides the right temperature
for wash and rinse water and the
right speed for wash and spin dry.
Set the time control and your Norge
takes over automatically. 4
Dryer Used By
Handicapped
Did you know that the Norge
dryer is recommended for thephys-
ically handicapped and those with
arthritic or heart conditions?
You see, only Norge with its ham-
per door is made for “nolift”’ load-
ing from washer to dryer.
Even the wheelchair woman can
gently guide a large article from
washer to dryer.
And how wonderful for the heart
patient. When the dryer stops she
has a chair handy. With no effort
she sits and folds and stacks right
on the Sort & Stack Shelf. This is
not only ideal for the physically
limited but busy young mothers are
grateful for a few minutes sitting
down—and even if baby creeps up
there’s no danger of burning tender
little hands—it’s never “hot”!
Dial Sunshine
If you have an electric washer,
you know how much time and
energy itsaves. But washing clothes
is only half your washday labor;
the other half, according to the Live
Better Electrically Program of the
Edison Electric Institute, is drying
them.
The flameless electric clothes dry-
er came on the market some time
after the automatic electric washer
was first merchandized. As a result
the electric washer and dryer as a
laundry duet have only begun to
catch on in recent years.
Sales figures have long reflected
women’s conviction that an auto-
matic washer is a household neces-
sity. Studies have now proven that
hanging clothes is as time and
energy consuming as washing them
by hand.
Studies have also indicated that
clothes dried manually usually end
up in as unpredictable a state as the
weather. In many parts of the coun-
try, there is an average of only 56
days each year that are ideal for
drying laundry outdoors. With an
electric dryer the homemaker re-
mains unperturbed by weather wor-
ries. Washing can be dried at any
time—day or night, any season of
the year.
Automatic electric clothes dryers
have weather flexibility built in.
They provide instant sunshine
whenever you want it. Perfect dry-
ing conditions can be controlled
and dialed on today’s modern elec-
tric appliances.
The washing and drying process
can also be combined in one single
electric appliance, the automatic
washer-dryer. This is valuable
where the homemaker is faced with
a shortage of space. This single
piece of equipment can do the job
of washing and drying and com-
pletely eliminates moving wet laun-
THESE 0
172,
@nGy Biers
will make
WASHDAY PUN
in your
MODERN
LAUNDRY
9, PREPARE
CLOTHES for washing
(25
FAN
- Make any necessary repairs.
~ Close zippers, unbutton buttons.
~ Remove non-washable trim and
shoulder pads.
- Turn pockets inside out.
~ Treat spots and stains.
~ Treat extra-heavily soiled areas
(collars, cuffs, etc.) with extra
detergent brushed on or rubbed in.
= Unfold large items == sheets, etc.
- Pre-wash or soak heavily soiled
things, if necessary.
CLOTHES
- Separate white and colorfast
from non-fast colors.
= Put small articles in mesh bag
or pillowcase.
- Put things in loosely and evenly.
- Don't overload.
- Wash a mixed load of small
and large items.
- Add detergent and bleach, if
desired -- MEASURE EXACTLY.
2 mee
J
7
Select proper wash
cycle and start washer.
SORT
=~
Gi
- Separate regular, delicate fabrics. 7 SELECT
- Separate light soil from heavy soil .
~ Separate lint producers. PRYING Time
££
>
Select drying time
and temperature
and start dryer.
© poLp
DAMP-DRY
things to be ironed.
dry to another appliance.
LOAD
DRYER
Put damp wash in
5 orHer
TREATMENT
a
EA
Use fabric softener in
final rinse. Do starching
dryer loosely ==
after wash is completed. oy
don't overload.
9 polo
07
W 4
GR
Fold things that won't be
ironed and leave them on
Remove
Remove things from dryer
as soon as machine stops.
top of dryer to remove re-
Don't overdry. Trt
maining moisture.
I grr own 1%, 15%
aTiRoNER [MP Iron
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nd be comfortable
while you finish your
laundering job.