PAGE TWO ;
THE DALLAS POST
“More than a mewspaper, a community institution”
ESTABLISHED 1889 :
Member Pennsylvania Newspaper Publishers’ Association
A non-partisan liberal progressive mewspaper pub-
lished every Friday morning at the Dallas Post plant,
Lehman Avenue, Dallas, Pennsylvania.
Entered as second-class matter at the post office at Dallas,
Pa., under the Act of March 3, 1879. Subscription rates: $3.00 a
year; $2.00 six months. No subscriptions accepted for less than
six months. Out-of-state subscriptions: $3.50 a year; $2.50 six
months or less. Back issues, more than one week old, 10¢.
Single copies, at a rate of 8¢ each, can be obtained every
Friday morning at the following newsstands: Dallas—Berts Drug
Store, Dixon’s Restaurant, Evans Restaurant, Smith’s Economy
Store: Shavertown—Evans Drug Store, Hall's Drug Store; Trucks-
ville—Gregory's Store, Earl's Drug Store; Idetown—Cave’s Store;
Harveys Lake—Deater’s Store; Fernbrook—Reese’s Store; Sweet
Valley— Davis Store; Lehman—Moore’s Store; Kingston —The
Little Smoke Shop; Noxen—Ruff’'s Store.
When requesting a change of address subscribers are asked to
give their old as well as new address.
Allow two weeks for changes of address or
be placed on mailing list. i
We will not be responsible for the return of unsolicited manu-
scripts, photographs and editorial matter unless self-addressed,
stamped envelope is enclosed, and in no case will this material be
held for more than 30 days. :
National display advertising rates 84¢ per column inch.
Transient. rates 75¢.
Local display advertising contract rate,
Political advertising $1.10 per inch.
new subscription te
60¢ per column inch.
er column inch.
® Classified rates 4¢ per word. Minimum charge 75c. All charged
ads 10¢ additional. H ;
Unless paid for at advertising rates, we can give no assurance
that announcements of plays, parties, ummage sales or any affair
- for raising money will appear in a specific issue. =~ >
Preference will in all instances be given to editorial matter which
has not previously appeared in publication.
Editor and Publisher—HOWARD W. RISLEY
Associate Editors—MYRA- ZEISER RISLEY, MRS. T. M. B. HICKS
Advertising Manager—ROBERT F. BACHMAN
Photographer—JAMES KOZEMCHAK
Mechanical Superintendent—CLARK E. RUCH, JR.
§ - Barnyard Notes
Speaking of the situation found in Washington by the Republi-
cans, and the difficulty of the Eisenhower administration to change
it after twenty years of Democratic control—Congressman Charles A.
Halleck of Indiana, drew a humorous parallel at the Fortieth Annual
Dinner of Luzerne County Manufacturers’ Association a week ago
Monday night at. Irem Temple Country Club. * : :
“Tt reminded me,” said Halleck,” of the major league coach who
. was trying out:a young rookie in left field. As the coach batted out
flies fo him, the nervous youngster flubbed the easy ones, dropping
one ball after another. At. last the coach yelled to him ‘Come on in
end bat some Qut to. me, I'll show you how to play that position.’
The youngster: batted out a hot one. The coach dropped it. That
could happen once, but he dropped a second and a third. Finally he
threw down his glove and in a voice, borne of despair, yelled to the
lad: ‘You've got. left field so screwed up ‘nobody can play it.”
BIG CHANGES AHEAD — IN JUST 5 OR 10 YEARS
The world you live in today will be an exciting and wonderful
in just five or ten years, predict the editors of Changing Times,
Kiplinger "Magazine. Here are a few things that
of probability,
- y 1965, the average family can expect $1,400 more income,
in terms of 1955 dollars. Reasons for the trend are lower taxes and
* higher productivity. eT sie
~ * In the 1960’s, most young couples will be ready to buy a home
“even before ‘they’ think of raising ia family. :
* Expect fewer canned and frozen foods. Instead, many foods
will be irradiated, . will need no refrigeration and will last indefinitely.
: x Sometime in the 60's or 70's millions of workers will go to the
factory or office four days a ‘week.and have three days of play.
* Photographers will use magnetic tape film that will be used
for either color or black-and-white pictures. No developing or print-
ing will be necessary. You'll be able to re-use the tape and project
pictures on your TV screen.
* The. turbocar’ will be sold “within ten years. A jet-powered
turbine will make the wheels go round. Only one-fifth the present
‘number of ‘moving parts will’ be needed and the car won't have a
"transmission or clutch. ”
* Guided missiles for such peacetime
and delivering transcontinental mail may
next decade. gn : Ter
* The atom will do everything from providing energy for power,
to preserving food and purifying medicines. R
Last, but not least, }
* Long-term weather forecasting will be more reliable. On a
Monday you'll be told what the weather will be like on Saturday and
be able to count on it. 7
uses as carrying freight
a _aS
" “THE HISTORY OF MY LIFE”
In every far-flung reach of this country, millions of people look
forward each week to the appearance of their local small - town
papers. These papers are the running histories of the communities
and regions they serve, and there is nothing that can take their place.
Now and then some old-time reader troubles to tell the editor
just how he feels. about. the local paper. That pleasant experience
happened the other day to the editor of the News, of Hemet, Cali-
fornia. The correspondent was a woman who had lived in the Hemet
area for more. than half a century. She wrote: “I have many fond
memories of your, newspaper and the people who have been con-
nected with it. Not long ago . . . it occurred to me that in the files
of your paper is the history of my life.
“Your paper recorded my birth, my childhood parties, my gradu-
ation from high school and later from college, my marriage, the
arrival of each of my four children and the death of one of them—
and now, in more recent years your columns have been recording
the arrival, one by one, of my grandchildren . . . Is it any wonder
that your paper means so much in our home and that we look for-
ward eagerly to receiving it each week?”
The country paper is en intensely personal thing, close to the
lives and work and thoughts and aspirations of all who read it. And
it’s a certainty that no medium of communication and opinion has
so large a proportion of loyal, beginning-to-end readers.
——
Butumn Fire
Across the Lake, there burns a steady blaze;
The flame of Maple, Poplar’s smoke and haze
Of Pepperidge; with here and there a flash,
A sudden burst of burning, yellow Ash—
The Dogwood’s ruddy glow, the deep brown smoke
Full shouldering its way, of giant Oak,
And kindling underneath, like molten brass,
There leaps wild tongues of flame the Sassafras—
But calmly looking on the holocaust,
Speaking God's promises, “Not all is lost;
Your woods will rise again. Do mot repine.” :
Green stand the mighty Hemlock and the Pine.
J. E.P.
Bard of Harveys Lake
October 10, 1955
+
We are becoming a society so
| dependent. upon mechanical and
electrical supply that when some-
thing goes wrong we are lost. As
an example take the case of Mr.
William Simms of Lehman. He was
late for his class last Monday when
the storm caused the power to go
off. He had his ‘auto on the electric
hoist at Denmon’s Service Station
and couldn't get it down for an
hour until the power finally came
back on. }
* *® *
Jeanette Lacey called after issue
of last week’s paper to say that
the pointer I wrote about was her
the Comunity Chest, not the Hu-
ane Society. Jeanette’s just preju-
diced because she was one of the
* & =
The headline ‘Mildred Archer
Bags First Deer” aroused the cur-
iosity of Shel Evans so he went on
girl was with a name that sounded
like a movie star. To his surprise
he learned it was a bow and arrow
hunter from the town of Mildred,
Pa., who had been successful in kil-
ling a deer. :
* * *
A young mother was discussing
with an older woman the arrange-
ment worked out with her husband
about feeding the baby in the wee
small hours. The younger woman
asked, “Who in your family got up
to feed the baby at night?” The old-
er woman replied, “Well, it certainly
wasn’t my husband. You see, young
lady, we didn’t have bottles then.”
(The Toastmaster)
= * *
The snowball is growing larger
as it rolls on. I'm referring to the
business about my Social Security
Press got a look at Johnny Bush's
story ‘on my plight which he had
written up in last week’s Sunday
Independent. “They checked the
story with the Pittsburgh Railways
and found out there hadn’t been
anyone by the name of Bachman
working for them for at least ten
years (See, IT knew that fellow was
retired on my Social Securiay now!)
Course I don’t care how far back
in the records they go ... I know
I never worked for the Pittsburgh
Railways ’cause I didn’t know a
caboose wasn’t what they carried
coal in until I bought my son his
first train two years ago and had
to read the directions on Christmas
Eve to get the darn thing together:
* * *
I must confess however that I'm
a very forgetful man. While look-
ing for her brother’s' birth certifi-
cate this week my wife came across
a very mushy letter that I wrote
to her way back in 1941 when I
was just out of college and had
landed my first job in Pittsburgh.
The address on the letter was 710
Summerlea Street, (the same as on
my Social Security card) but I had
forgotten I lived there for a short
time. It was a hole in the wall that
cost me only $20.00 a month rent
and I got out as soon as I ‘got my
first raise to $30.00 a week. No
wonder I forgot it . . . I was so
glad to get out of there. (Born in
a fog that never lifted—Type Set-
ter.)
* * *
. In the letter that Bush got from
the Pittsburgh Press they asked
several other questions and, if
there are further developments I'll
let you know. In the meantime I'm
waiting to hear from the Washing-
ton office of Social Security. Until
I find out what the score is I'll
continue to have that sinking feel-
ing in my stomach each payday
when Myra takes out my Social
Security.
» ® ®
Mrs. Jack Richardson, who wor-
ries about those twins of hers get-
ting injured ‘in the local football
games on weekends, found out that
she was worrying about the wrong
members of the family. Last Satur-
day when Bob took off for his long
run his father got so excited trying
from the bleachers that he forgot
himself and lost his footing. He
ended mp under the stands won-
dering if Bob had scored or not.
Dr. Borthwick examined Jack’s
skinned leg and told him to wear
one of the new safety belts being
put out by the automobile com-
panies the next time he attends a
game, The school would hate to
lose a father.
*® > *
With our eyes again being focused
on politics it might be good for
word of a biographer of Benjamin
Franklin who wrote: “He was in-
corruptible as a statesman and al-
ways illustrated, by his own ex-
ample, the doctrine he was so fond
of preaching, that his country
should be served for honour and
not for profit.”
* * *
Winner this week of two free
tickets to the Himmler Theatre is
Kurt Schweiss of Huntsville Road,
Dallas. Come into The Dallas Post
for your tickets Kurt. Sorry Herb
Smith, you may win yet.
Roberts Breaks Wrist
William Roberts, Westmoreland
High School Senior who has been
covering Westmoreland sports for
The Post this autumn, fell and
broke his wrist while playing
touch football at Shavertown Grade
School Friday afternoon.
It was a bad fracture requiring
his remaining in Nesbitt Hospital
overnight. ly
S40 il
i
i
Babson Park, Mass.—VYes, it is the
old misnamed “public relations” job
which is fast being built up into a
new and distinctive “human rela-
tions” profession. Furthermore, it
is open to both men and women—
yes, even to ‘“shut-ins.” I forecast
it is headed for a brilliant future.
Why a New Profession? ;
Many lawyers are being used as
“public relations” men; but it is
not a work for lawyers. You your-
self know that a lawyer’s letterhead
scares you! It is indicative of force.
A good human relations man or
woman cannot use force or, direct-
ly or indirectly, threaten. I may be
wrong, but in my opinion, to be
most successful a human relations
expert should not be a lawyer and
should never have taken a case to
court. }
Unfortunately, human relations
work has got mixed up with adver-
tising, Although I am a great be-
liever in wise advertising,—yet it
must be open and above-board. It
must not be any part of secret
propaganda. The human relations
expert, whether man or ‘woman,
should frankly state he or she is
in the employ, at the time, of cer-
tain corporations (one or more.)
But the terms “public” or “human”
relations need not appear on his
letterhead. If the corporation’s let-
terhead is used, no reference should
be made to a Public Relations De-
partment or to such an office as
“Vice President in charge of Pub-
lic Relations.” In fact, the terms
should be avoided at all times in
any public way.
Fundamental Rules For Success
1. Always ‘be honest. 2. Handle
cases only in the community in
which you live and are known to
be a person of excellent character
and in which, preferably, you are
connected with some ‘church.
3. Avoid threatening, bribing, or
of labor troubles, “keep the ball in
the air,” so to speak. Unless a fire
is constantly fed with fuel, it ulti-
mately goes out. 4. Avoid using the
words ‘never’ or “always.” 5. To
use a slang phrase, a good public
relations person will not “attempt
to tell a father how to raise his
children.” 6. Avoid writing letters,
except to the corporation which you
are serving. Keep all work very in-
formal and personal, without a sec-
retary or other go-between.
To succeed in this new profes-
sion, a person must be patient,
DASE oe
TVET VE
is the title of a new helpful book-
let just off the press.
A story for beth small and large
investors, it describes simply and
completely the easy, modern way
to invest through Mutual Funds.
Discover how a Mutual Fund
program can be tailored to fit your
own financial plan for the future.
EARL W. PHILLIPS
|
|
|
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| 88 Machell Ave., Dallas
| ' Associated with
|
J. H. Brooks & Co.
} — Phones —
Wilkes-Barre
| 4-6657 VA 38-3131
—— —— — ——— —. — —
starting with only one corporation
as a client; but the person MUST
know more about said corporation
Of course this takes time, patience,
and prayer; but think of the time
and money which one who is train-
ing to be a doctor must spend before
he gets his first patient. On the
other hand, such a public relations
man needs no office, but can oper-
ate from his home; in fact, an office
might be a handicap. The work
should be done either by telephone
or through personal talks. Every
such person should be a careful
reader and indexer of the local
newspaper and get the friendship
of all local merchants.
Work Should Be Informal
It does not harm and perhaps
may help such persons to do other
things for a corporation client, also.
I, -however, cannot overemphasize
the importance of absolute integrity
and the recognition by the entire
community — bankers, merchants,
labor leaders and wageworkers—
that you stand for such. As for in-
come,” your fee for each case must
depend upon the time consumed and
the results achieved. I should say
that these fees might run from $100
to $5,000. But let the corporation
determine the fee. Your task is to
have every one connected with the
problem satisfied with the outcome.
The public relations group have
a monthly publication. called ‘‘Pub-
lic Relations Journal.” Several text
to read about this new profession.
The Babson Institute has none of
these books for sale; but it has a
course of study which helps men
prepare for such work. Unfortun-
ately its classes for 1955-56 are full
From the Issue of November 2, 1945
Joseph Yanek’s mother, Mrs.
Margaret Yanek, of Lehman, re-
ceives a silver star awarded her son
posthumously for gallentry in five
battles. Pfc Yanek was machine-
gunned and over-run by a German
tank while defending American lines
last December.
James Hutchison, county agent,
were grown in Luzerne County this
year.
Mrs. Elizabeth MacEvoy, Shaver-
town, is knocked down by a car
in front of the Honor Roll, sustain-
ing brush burns and an injured
elbow. ¢
William Stoeckert, Peter Mal-
kemes, and Clarence Naylor win at
the horse show in Milton.
From the Outpost: Bob Hanson,
France; Dave Evans, Staunton, Va.;
Harry Martin, Fort Benning; Wil-
liam Rhodes, from a submarine;
‘Charles Gordon, Japan.
Discharged from the service:
John Joseph, Dallas; Alex Jacobs,
Mount Pleasant; Louis Achuff, Fern-
brook; Norman Rosnick, Dallas Post.
Married: Marion Kilburn, Maine,
to Stewart Yorks. Mary E. Garrity,
Harveys Lake, to Robert E. Payne,
Loyalville. Betty Yanek, Lehman, to
Charles Neal, Nebraska.
Levi T. Pursell, Trucksville, dies
aged 80.
From the Issue of November 1, 1935
Forest fires destroy large tracts
of timber at Bunker Hill, Corby
Mountain, and Maltby Mountain.
Hunters are warned that forests are
tinder-dry in spite of light rains.
Carl Fink, 6, is killed at Hunlocks
Creek, when he trips on his Hal-
lowe’en costume and falls in front
of a car on the highway.
Dr. Levi Sprague, president of
Wyoming Seminary, is honored on
his 91st birthday.
William = C." Luksic, temporarily
postmaster at Trucksville since
May, is appointed regular post-
master,
Charles Nackievicz, Trucksville,
reported kidnapped a week ago, is
found in Luzerne County prison,
doing 115 days for a game viola-
tion in defaut of a $110 fine.
Two imported highland cows,
wandering at large through the
woods for two weeks, have been re-
turned to the Conyngham farm at
Harveys Lake.
Looking at
TV
With GEORGE A. and
EDITH ANN BURKE
PEACE AND HARMONY — The
post-Geneva spirit is being felt in
the television industry as big busi-
ness envisions easier world trade.
Pontiac of General Motors has can-
celled its proposed sponsorship of
a long-pending television documen-
tary series entitled ‘Project: 20,”
scheduled to start in November. The
first- program of the series was to
have been titled ‘Nightmare in Red”
and it was to treat of the meaning
and means of Communism. It was
not favorable to Communism. .
Of immediate consideration as
the cancellation became known was
speculation on how other sponsors
will act in regard to shows which
happen’ to put on anti-Communist
plays or panel shows. The potential-
ities seemed alarming.
THE $64,000 QUESTIONS are se-
lected by Dr: Bergen Evans. The 51-
year-old Rhodes scholar says he
thinks up the questions at his
Northville, Illinois home. Questions
up to the $8,000 level are prepared
in advance. After. that, they are
prepared only a week at a time and
are more or less tailor-made for the.
individual contestant.
Dr. Evans types them out himself,
checks with other sources to assure
himself they are .correct and then
delivers them in New York. He flies
to New York each Wednesday night
to drop off the questions which are
and no more applicants can now be
taken, Prof. Bertrand R. Canfield is
at the head of the Department. Any
reader may feel free to write him
for a list of books on the subject,
including one. written by himself.
Just address him at Babson Insti-
then locked in a New York bank
vault. He watches the show with
his wife and two sons at his home.
Dr. Evans holds a doctor of
philosophy degree and teaches lit-
erature at Northwestern University.
The amount of money Dr. Evans
received for this brainy chore isn’t
known. But he did compare himself
to Dr. Mason Gross who thinks up
the questions used on the ‘Two for
the Money” television show. Dr.
Evans said ‘‘Shriner makes around
$2,000. a week and Gross makes
about $100. I'm in' Gross’ income
bracket.”
- PHIL SILVERS into his fifth week
of the series put on his best show
to date. It was this skit about hid-
ing a horse on the post that made
all the critics give Silvers preshow
raves,
GLEASON’S writers came up with
a good one last week. They should
have used this skit about hiring the
maid for the opening show.
RED SKELTON who was some-
thing less than sensational on the
rating tallies the past couple of sea-
sons, appears to have rebounded
and the Skelton fans seem to have
“refound” him. ?
BOB SWEENEY who plays the
part of Mr. Munsey on “Our Miss
Brooks” is only 37. He was born
in San Francisco, Oct. 19, 1918.
Both his mother and father came
to the Coast from Ireland via Bos-
After graduating from San Fran-
cisco State College he got a job: at
a local radio ‘station. While an an-
nouncer there, in 1943, he met Hal
March. They formed a writing-act-
ing comedy team. :
Bob married Beverly McCarthy in
1945. That same year the team de-
cided to try their luck in New York
and the three headed East. Outside
of a two-week spot with Perry
Como, they: were unsuccessful.
Back to the Coast they had better
luck. CBS: gave them a contract.
In 1950 the team again returned
to New York with their own two
shows a day besides spots on Frank
Sinatra’s and Jack Carson’s pro-
gram. 3
tute, Babson Park 57, Mass.
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YATIENAL BANK 0F WILKES BARRE J
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