PAGE TEN
When Good Housekeeping Says
It's OK, It's Straight Goods
You can’t buy a (Good Housekeep-@
ing seal. That's for the information
of the many folks who have raised
the question about the value of
Good Housekeeping’s approval of an
advertised product. Good House-
keeping annually turns down a fan-
tastic amount of advertising because
the product does not meet with rigid
standards.
A group of us, attending the
American Press Institute at (Colum-
bia this past week, had the oppor-
tunity of taking a personally iconduc-
ted tour of the famous laboratories
and test kitchens at Good House-
keeping. The editor piloted us
around, pausing whenever a ques-
tion arose and giving complete ans-
wers fio all queries.
There are only three cold-wiaves
which have met specifications and
are endorsed by the magazine, Not
a single hair-tint or dye has been
able to win the coveted green, light
that says “Go ahead and use it. It
won't harm you in any way.”
The testing laboratory says don’t
use depilatory creams at all. Shave.
There is a machine that stretches
a nylon stocking both at the ankle
and at the welt. It's like a pair of
ice-tongs, with a ten pound weight
hanging from one handle. The shor-
ter ends go inside the stocking and
separate when the weight is applied.
The mumber of inches of stretch is
measured, and the stodking then,
inspected to see if there are any
snags.
Swatches are cut from colored
blankets and numbered to corres-
pond to the original. The blanket
is then put through a series of laun-
dry tests to depermine how well it
holds its color; whether nap mats
down when washed in soap or deter-
gent; whether it loses too much of
its fluffy fibre; whether it shrinks.
The washed blanket is compared
with the swatch and ja record made.
Another department weighs
machine drying against line drying,
to see if an electric dryer results
in more loss of fuzz than a brisk
breeze and outdoor sunshine.
Twelve lucky families, acting as
guinea-pigs, have mo laundry pro-
blems at all. Each week they bundle
their household linens and wearing
apparel into a box or bag and send
it to ithe Institute. Tt is returned to
them within three days, beauti-
fully washed and ironed.
These are the test bundles that
try out one detergent against an-
other, weigh the merits of soap
powders against detergents, and
determine whether a light bleach
is essential. ‘
The head of this service says that
it’s beginning to look as if a little
bleach is a very good thing, if pro-
perly rinsed out. She also says that
you cannot expect the same results
from running your clothes through
a washing machine without rinsing
as you can reasonably expect from
a routine that takes in at least one
good rinse. For an occasional emer-
gency, yes, you can get away with
it. But not for a steady diet.
The sewing room is something
new, started a year ago to work
out basic principles and techniques.
We meant to dash back there after
lunch to ask if the trick bound-
buttonhole that the Pennsylvania
Extension Department worked out
last year, is being used, but we lost
our way and found ourselves in
three test kitchens, one after the
other. The floor plan is compli-
cated.
So we still don’t know, but for
our money that tucked-strip tech-
nique is the best trick we've seen
for a long time, resulting in a fool-
proof buttonhole that is finished as
nicely inside as it is outside, and
with no triangles at the corners. It
was demonstrated at the Grass-
lands Festival last June, along with
a new way of inserting zippers.
As each new question came up in
conference, the head of the depart-
ment was sent for, and the mem-
bers of the Seminar hurled in-
quiries at her.
To the question, “Is there any
kind of soap that will lather and
cleanse effectively in sea-water?”,
the editor sent for the lather ex-
pert.
The lather department was
headed by a tall girl in a striped
uniform. She came in and sat
down, thinking awhile before she
gave her answer. It seems that no-
body had ever asked that question
before, and it was a poser. She
wanted to know what had brought
it up anyway.
We obliged.
We recalled the time that we
had innocently stepped into the
Atlantic Ocean at midnight, park-
ing a bath towel on the sand and
carrying with us into the quiet
little waves a large cake of Ivory
soap. We dropped the soap in the
sand, and the sand embedded itself
in the soap, so we got a bath of
sorts. Sand is one of the oldest of
cleansing agents, but it does noth-
ing for the complexion and very
little for the disposition. The soap
stubbornly refused to lather.
The lather expert's face cleared.
She said that modern science had
developed just the ticket for mid-
night baths in the ocean. That if
we had had a tube of Prell sham-
poo we could have worked up a
marvelous lather with salt water.
But that was thirty years before
tube-shampoos had been invented,
and the memory of that sand bath
lingers on.
The luncheon itself looked ex-
actly like the front page of the food
: THE POST,
section in any woman's magazine.
The main dish was a salad, served
buffet style, a huge tray loaded
with shrimps, white meat of chick-
en and other items too numerous to
mention, masked with mayonnaise.
The filler was rice. It doesn’t sound
so good, but it was marvelous.
There were small hot muffins to
accompany the salad. The dessert
was another picture, a large platter
of fresh fruit topped with round
balls of pineapple ice. A color
photograph would have shown the
red of strawberries, the rose of
watermelon, the orange of cante-
loupe, the yellow of pineapple, and
the deep blue of blue-berries. It
was almost too pretty to eat.
Did you ever wonder about those
color picturs of cake, the whole
cake standing on a plate with a
wedge cut out of one side and
ready to serve?
That cake had a stand-in, just
like a movie-star while the photo-
grapher fiddled around adjusting
the angle of his lens and arranging
lighting effects.
Then, the instant before the pic-
ture was snapped, the tired old
cake, some two hours from the
oven, was whisked away and a new
one, its twin sister, substituted.
That’s to insure the moist rich look
that sets the ultimate consumer
crazy and causes her to dash out
for a package of cake-mix.
You folks who don’t care for fish
were a great disappointment to the
staff at Good Housekeeping. An in-
sert was prepared, all about fish,
on the order of the ones for cake-
baking and cookie-making, and
that perennially popular barbecue
and sandwich guide.
The fish insert, profusely illust-
rated with baked shad and planked
fish, oyster stews and lobster tails,
laid an egg. The Institute lost a
lot of money on that venture, but
the staff still believes in fish.
Everybody who attended the
Press luncheon was given a cook-
book, the latest edition, and al-
lowed to sign up for all of the
colored inserts, to be sent by mail
to the papers sponsoring students
2
YOU STAY ASHORE,
JOHNNY: YOU HAVENT
PASSED YOUR
SWIMMING TEST
BOAT UNLESS YoU
UNDERSTAND SA/LING.
THIS HAS CAUSED
DONT TRY 70 swim =
How to Be Safe in the Water
YM.CA. Rules for Water Safety
oe STAY OUT OF SMALL
\
f= 5
~~
MANY ACCIDENTS. ~~ =
> (HEY, CUT IT OUT!
THAT'S DANGEROUS!
]=~ YOULL ENDANGER
AGAINST STRONG CUR- = or
RENTS. SWIM ACROSS
BOATS /F YOU
CANT Swim.
DONT ROCK THE BOAT,
OR INDULGE IN VIO-
LENT HORSEPLAY.
OTHERS AND YOURSELF,
-
STILL THE
Leader
iE
LTE
HARVEST
fe}
MASSEY- HARRIS Clipper Combine
Proved experience in more than 110 differ-
ent crops . . . strength to take tough jobs in
stride . . . ability to save down and tangled
grain other combines often give up as hope-
less—that’s the crop insurance you get
when you put the Massey-Harris Clipper
to work on your farm.
And that famous Clipper 3-point con-
struction (1) Full six (or seven) foot cut, (2)
Sfoot rasp bar cylinder, (3) Full-width
straight thru separation all add up to
unequalled grain and money-saving ad-
vantages . . . combine efficiency you can
rely on to handle your crop with profit-
building dependability and speed. Stop in
the next time you're in town. Ask us for
Clipper. '
complete details on the Massey-Harris
Charles H. Long
SWEET VALLEY, PENNA
‘sten to the la
PHONES 8421 -
8431
2ws every day at 7:00 and 12:55 over Station WHWL
>
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Buy By The Dollar!
See How You Can Save!
Your Choice SALE PRICE
Unit Price A
46 oz. 26 c :
0
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Ze S10
29¢
Ideal Tomato Juice
Ideal Apple Juice
Eskimo Tuna Fish °*
Your Choice
Can
Unit Price
Ideal Orange Juice '&; 22¢
Ideal Apple Butter *.- 21c
Oleomargarine "= = 2l¢
5
for
1 00
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Can
28 oz.
Jar
Your Choice
FarmdaleCorn Sv" &: 15¢] =
Fruit Cocktail 5 © 15¢ *1 00
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Farmdale Peas 2 2 29¢ Hn
Ideal Sauer Kraut 25 27¢\ for
Campbell's <2 2 £2 2T¢ 1 00
Campbell's “5 2 2% 2c
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Ideal Apple Sauce 2 <=. 25¢
Gold Seal scopes 2&2. 25¢
Campbell's so 3 c- 35¢
Scott Toilet Tissue 3 = 35¢
Eskimo Pink Salmon
Tall Unit Price
Cans $100 tach ic
Bala Club Beverages
1 9 ot. Unit Price
Bottles
64-00 3. 29¢
LOUELLA MILK
plus deposit
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