Lo ~
me
Stock Market
Now Uses Ads
Babson Thinks
Effect Is Good
A very revolutionary event is
taking place on Wall Street. It is
one reason for the better stock
market which we recently have en-
joyed. I refer to the new adver-
tising campaigns of conservative
banks and stock exchange firms.
History of Financial Advertising
From the early years of the New
York Stock Exchange up to 1929,
most financial advertising was of
one of two classes: (a) Large
splashing ads of new issues; or (b)
very dignified small “cards” of
Stock Exchange member firms. The
big ads were knocked out by the
Securities and Exchange Commis-
sion after the 1929-32 debacle. The
dignified “card” advertising has
tended to die out because of lack
of returns.
Another thing: Up to recently
90% of the financial advertising
was to get people to buy new stock
issues. Very little attention was
given to continue investors’ inter-
est in these issues after they were
once sold. Hence, the market de-
clined and investors often were
compelled to take a loss if they
later needed to sell. Almost no
money was spent to interest in-
vestors in the standard issues
which, for many years, have paid
dividends and had a ready market.
New Era Has Come
Now all this has changed, at the
earnest solicitation of Emil Schram
the able new New York Stock Ex-
change President. Many of these
* dignified Stock Exchange Members
are putting out attractive ads call-
ing attention to the ‘great oppor-
tunities”, ‘large incomes” and ‘re-
markable security” that “a family
with only a few hundred dollars”
can find among the established
stocks already listed on the Ex-
change. :
Le me add that most of these
advertisements are written in
simple language which every reader
can understand. Some have been
prepared by expert ad writers and
are pulling good results. All this
is very revolutionary. It has never
happened before since the Stock
Exchange was started in 1792. This
new policy has great possibilities.
What Cyrus Curtis Taught
When I was a young man I
worked for the Saturday Evening
Post which then had a small cir-
culation and very little advertising.
At that time “national advertising”
(Continued on Page Seven)
*
Mars and Saturn Also in April Evening Sky
4
MERCURY VISIBLE AT TWILIGHT
* *
*—
CANES VENATICH
0 pporp®
(ORNS
FRCULES
Vega
{WEST
Face North
BY JAMES STOKLEY
Science Service Astronomy Writer
(Copyright, 1950,
by Science Service)
Of the eight major planets that, together with the earth, revolve
around the sun to form the solar system, the outer three—Uranus,
Neptune and Pluto—are too faint to be seen with the naked eye.
Generally Mercury, the innermost, is also invisible, but for a different
reason, since its brightness is ample. However, its mean distance from
the sun is only 36,000,000 miles. It never gets very far away from the
sun’s direction, and is usually hidden in that body’s glare. Every 116
days it swings around to the same side of the sun as the earth, and
twice in this period it is seen farthest from the sun, as we see these
bodies in the sky. When farthest west, it appears in the east before
sunrise. When it is farthest to the east, at “greatest eastern elonga-
tion,” it is an evening star, visible after sunset. That event occurs in
April. It will afford the best opportunity of 1950 to see Mercury in
the evening. There will be other eastern elongations in August and
December, but the springtime ones are the best.
The actual greatest elongation
occurs on April 22, at 9 p.m., ES.T,,
but from about the 20th to the 27th there will be little change. At
sunset Mercury will be well above the western horizon. As dusk
gathers, and the sky becomes darker, the planet will appear in the
twilight.
It will have set by the time it is completely dark, but one
should have little difficulty in finding the planet, since there is nothing
else in that region with which
it may be confused. Of course, in
looking for it one should select a position where there is a clear view
to the west, and the sky will have to be clear, even down to the horizon.
The accompanying maps show the heavens as they appear about 10
p.m., your own kind of standard time, at the first of April, and an
hour earlier in the middle of the month. Mercury does not appear
on them, but two other planets are shown, These are high in the
southern sky. Brighter of the pair is Mars, which shines brilliantly
in the constellation of Virgo, the virgin. Its magnitude, on the scale
used by astronomers, is minus 0.8. Saturn, less than a quarter as
it
THE POST, FRIDAY, MARCH 24, 1950
* *
APRIL
1950
a % o e SYMBOLS FOR STAR
bright and of magnitude plus 0.8,
| though across the boundary in the next-door constellation of Leo,
the lion. Each of these constellations
tude, Spica, in the case of Virgo, and Regulus, in Leo. The latter is
at the end of the handle of a smaller group generally ‘called the sickle
from its shape.
Brightest star, however, that is shown on the maps, is Sirius, the
dog-star, in Canis Major, the greater
it is Procyon, in Canis Minor, the lesser dog. Near Sirius, toward the
west, is Betelgeuse, in Orion. So prominent in the winter sky, this
group is now sinking lower and lower, and shortly will be gone from
view. To the right of Orion we see Taurus, the bull, with Aldebaran,
though when as low as indicated it
is higher. Above Orion is Gemini, the twins, with Castor and Pollux,
the latter of the first magnitude. A
Auriga, the charioteer, in which the bright star Capella shines.
Above Virgo is Bootes, the bear-
Arcturus. Extending above and toward the left is the great dipper,
now upside down, and part of Ursa Major, the great bear. Lower down
is Polaris, the pole star, in Ursa Minor, the lesser bear. This is also
part of the little dipper.
The other two naked eye planets, Venus and Jupiter, are visible
during April in the eastern sky before sunrise. Both are in the con-
stellation of Aquarius, the water-carrier. Venus, to the west of Jupiter
at the beginning of the month, is moving in an easterly direction and
passes her big brother planet on the twelfth. After that Jupiter is to
the west, and rises first, about two hours ahead of the sun. Venus is
by far the brighter, of magnitude m
times as bright as Jupiter though even that planet exceeds in bril-
liance any of the other planets, or stars. On April 11 Venus is farthest
west of the sun. After that date Venus starts moving towards it,
getting fainter and fainter at the same time, until next autumn it will
be gone from the early morning sky.
o—o
LED MINOR
Naval Training Center
Lists Local Officers
*
1)
TA (NCE
Neg
GEMI
CANIS
Prod MINOR
MONBCERDS Betelgeuse |
PURPIS
CANIS
WEST »
S IN ORDER OF BRIGHTNESS
is a short distance to the right,
contains a star of the first magni- COMMANDER MICHAEL KEVOLIC
, Completing his first year as
commanding officer of the U. S.
Naval Reserve Battalion. 18 with
headquarters at the U. S. Naval
Training Center in Kingston is
Commander Michael Kevolic, a res-
ident of Overbrook avenue, Dallas.
Commander Kevolic, an engineer-
ing officer during World War II,
recently completed a two-week an-
nual training duty at Key West,
Florida.
He is one of six Navy officers
from the Back Mountain region
who are assisting in the training
of young men at the Naval Train-
ing Center in Kingston.
Lt. John F. Kenny, Ridge avenue,
Shavertown, has been identified
with the U. S. Naval Reserve pro-
gram in Luzerne County since 1946
and is inspector-instructor and of-
ficer-in-charge of the U. S. Naval
Training Center at Kingston.
An attache of the U. S. Naval
Training Center staff is Lt. Cmdr.
Raymond Hedden, Machell avenue,
Dallas.
Lt. John C. Bush, Church street,
dog, toward the southwest. Above
looks much fainter than when it
little farther north, and lower, is
driver, with another bright star,
inus 4.0. This is more than eight
Card of Thanks
The Sutton family wish to ex-
press appreciation for the kindness
of friends and neighbors during
their recent bereavement. To those
who sent cards of sympathy,
flowers, and those who offered their
personal services and the use of
their cars, we are most grateful.
Signed: Mr. and Mrs. Fred Blos-
som, Mr. and Mrs. Theodore Frank-
enfield, Mr. and Mrs. John Sutton,
Miss Minnie Sutton.
1946 CHEVROLET
Chassis and Cab $795
1941 DODGE
{ Ton Pickup $395
CITY CHEVROLET COMPANY
Market and Gates Streets, Kingston, Pa.—7-1171
SUNDAYS 3-7300
SL
“Where Quality Prevails”
12 Main Street, Dallas, Pa.
or’'S
Bird’sEye
ET TERRE,
- HOMADE HOLMHURST
Quality Meals romcsisace | rarvs
Loose 25 Roasting lb. 49¢
Bladeless rib end Ib. |—— Sioning Ibi 15
res. 11ie
PORK ROAST 47¢ LIVER 1b. 65¢ Be Sure of A
BLACK HAWK
Tender Chuck 1b. | shou our Soar . i
R. . . 59¢ or Easter
BEEF ROAST 57¢c FRANKS 1b. 49¢ Order Now!
¥
/ Nv
GETEIET XCLT eS
Royal : 4 for Large-Ripe 2 1b.
Gelatin Deserts 25¢ Bananas 2c
All Types Ib. Florida Dozen
Boscul Coffee 9c Oranges 49c
Tastewell 2 for Delicious 3:1b.
W.K. Corn No. 2 25¢ . Apples 29¢
Del Monte — Chunks Limestone Peck
Pineapple No. 2 29¢ Potatoes 55¢
Shurfine 2 for Pascal Lg. Bu.
Tomato Catsup 37c Celery 19¢
Conte Luna 2 for Fancy 5:1b;
Spaghetti 33c Onions 19¢
Charmin 4 for New 2 «1b.
Toilet Tissue 35¢ Cabbage. 9c
A Complete
Line
Be sure of the finest in Frozen Foods
Special This week: OCEAN PERCH or COD FILLETS Ib. 38c
GREEN PEAS — GREEN or WAX BEANS — SPINACH 2 for 49¢
Bird's Eye
Mrs. Z. R. Howell Is
Hostess To Card Club
Mrs. Z. R. Howell, entertained
her luncheon bridge club recently
at her home in Shavertown. Guests
were Messrs. Lewis Evans, Walter
Cook, Frank Garris, Paul Eckert,
Willard Durbin, James Martin, Sed-
rick Griffith. Prizes were won by
Mrs. Griffith and Mrs. Martin.
Spring Crocus Count
Mrs. Raymon Hedden, Machell
Avenue, reports many crocuses in
her sheltered patio. Mrs. Jack
Barnes has a crocus, Harry Lee
Smith has a whole flock of corn-
colored croci.
P.T.A. Hobby Show
At Dallas Township
Dallas Township P.T.A. meeting
Monday night featured its annual
Hobby Show.
A display of dolls, by Mrs. Ar-
thur Newman, East Dallas, at-
\ tracted considerable attention. Ma-
terials for clothing were contributed
by local mills, silks from Blooms-
burg Mill at Fernbrook, laces from
Natona. Mrs. Newman dresses dolls
| for sale, as a hobby, turns all pro-
ceeds to the fund for fencing of the
athletic field.
Mrs. Robert K. Hislop, East Dal-
las, showed two hand-made quilts,
one of them fashioned of tiny gath-
ered rounds, called a yo-yo quilt.
Mrs. William Carey, Franklin
Township, exhibited a braided rug,
one hundred rows in diameter, light
alternating with darker bands.
,VanCampen;
Mrs. John Girvan, Lake Street
confined herself largely to land-
scapes this year, though showing
three what-nots from her collec-
tion of jig-saw wood-work.
James Kozemchak, Huntsville
photographer, shower samples of his
work.
Miss Betty Perschau exhibited
her collection of salt shakers.
Reverend Harold Deisher, Wilkes-
barre, sent a collection of buttons,
some of them astronomical in val-
ue.
John Coskey, also of Wilkes-
Barre, exhibited wood carvings of
mules and mining cars.
Mrs. Cecil Vopleus, East Dallas,
showed intricate needle-work.
Silver Anniversary
For Eastern Star
Dallas Chapter 396, Eastern Star
will celebrate its Silver Anniversary
with a banquet at Irem Temple
Country Club, Thursday, March 30.
Rev. Robert Webster of Trucks-
ville will be speaker.
Committees are: Mrs. Florence
Malkemes, general chairman; pro-
gram, Mesdames Mildred Bronson,
Marie Wolfe, Margaret Goodwin,
Edna Johnson, Thelma Whitby and
Miss Catherine Laidler; Historians,
Mesdames Hazel R. Lewis, Edna
Rebennack, Della Parrish, Harriet
Stevens, and Beulah Frantz; dec-
orations, Mesdames Jean Wheeler,
Gertrude Davis, Ann Joseph, Mae
dinner and reserva-
tions, Mesdames Agda Lewis, Char-
lotte Mathers, Dorothy Schooley,
Elizabeth Ide, Goldie Ide; publicity,
Mrs. Helen Hontz and Mrs. Jessie
Moore.
Dallas Township, is a member of
the staff of the commanding of-
ficer of Battalion 18.
Lt. (jg) Robert Slaff, Harveys
Lake Highway, Trucksville, is sup-
ply officer of Division 58.
Lt. (jg) Jay A. Young, 84 Nor-
ton avenues, Dallas, is cruise officer
of Division 57.
Girl Scout Board
Plans Supper Meeting
Dallas District Girl Scout Board
will meet Monday night at 6:30 in
Dallas Methodist Church for a sup-
per meeting. Mrs. Harris Haycox
will preside. Those who are inter-
Entertains for Parents
ested in learning stencilling are
asked to bring laundered white} Mrs. Fred Stevens of East Dallas,
handkerchiefs. Make reservations |entertained guests at her home last
by Friday with Mrs. Russell Case,
Fernbrook.
YTC Rally Is Held
At Firwood Church
Sunday to honor her parents, Mr.
and Mrs. Arthur Newman on their
thirty-fourth wedding anniversary.
Attending were: Mr. and Mrs, Fred
Stevens, and children, Charles and
Linda, Mr. and Mrs. Arthur Keefer,
and son Larry, Mr. and Mrs.
The monthly meeting of the Lu- Arthur Newman, and Mrs. Ella
zerne County Youth Temperance Jumper.
Council was held at the Firwood
€ | five-room house,
i | breezeway and a garage,
t | boxes at the windows and a com-
PAGE THREE
Simple as AB.C.
To Build Anything
Does your little tomboy need a
playhouse, one with a ladder lead-
ing to a gently sloping roof designed
for sliding ?
Has your two-year old put in an
order for a rocking horse?
Does your dog need a kennel or
your chicken a coop?
Would spring birds appreciate
nesting arrangements in the apple
tree or a swinging feeder outside
the kitchen window ? f
Have you secretly yearned to
bruise your fingers with a hammer
or pink your kneecap with a saw?
Let nothing stop you.
There is on the market a fool-
proof method of building all these
articles. After you have gotten your
hand in on some of the simpler
things, look up the patterns for a
complete with
flower
plete utility unit in the kitchen.
Easy-Bild Patterns hold all the
answers. You trace around the life-
size pattern, then cut it out and
follow directions. for assembling,
given step by step in easy stages.
Shavertown Builders Supply
Company is stocked with Easi-Bild
patterns, as simple as A.B.C. Start
that bird-house today.
Who
huddle ?
criginated the football
'stourqp jo oyddnz qog
If You Want
"PACKARD
A GOOD USED CAR
Call
R. E. PHILLIPS
Dal. 562-R-2 Kingston 7-1141
on motoring
costs with—
Save
AUSTIN
COMPARE
its SIZE, WEIGHT,
COMFORT for the
price with any other
car. See it at your
Austin dealers TO-
DAY!
Kunkle Garage
DANIEL E. MEEKER
Phone Dallas 4584R-13
Methodist Church, Wilkes-Barre, |
Monday. A swimming party at the
Y.M.C.A. was planned for April.
The Couny Y.T.C. is to have charge
of the devotions at a W.C.T.U. con-
vention in May. A speech contest
will be given as part of the pro-
gram with Stephen Krupinski, Jr.
Joseph Ball, Shirley Broody, Ethel
Ide, Dorothy Sorber, and David
Whitney as contestants.
Those present were: Elsie Jean
Ide, David Whitney, David E. Par-
sons, Burl Updyke, Mary Glahn,
Melba Thomas, Stephen Krupinski,
Jr., Joan Davis, Carrie Jones, Mrs.
Lois Ide, Dorothy Meade, Floyd
Smith, - Howard Meade, Thomas
Kriedler, Donald Wiliams, Andrew
Kreller, Richard Ide, Ransom Ag-
new, Beverly Updyke, Carl D. Rood,
Barbara Cragle, Dorothy Sorber,
Shirley Brody, Miss Alberta Nichols,
and Evelyn Keller.
Boiling Beef
Chuck Roast
Round Steak
188 MAIN STREET
Fresh Ground Hamburg
LARE’S MEAT MARKET
OPEN FRIDAY and SATURDAY EVENINGS TILL 9
45¢ Ib.
69c Ib.
(5c. Ib.
LUZERNE
THREAD
1c each
and
Main Street
PATTERNS
1c each—values to 50c
Now only 2c each
NEEDLES
Reduced to 5c pack
EMBROIDERY FLOSS
KENSINGTON CRYSTAL PLATES
KENSINGTON METAL WARE
“All half price”
SLIPS ALL GREATLY REDUCED
A. J. EDMONDSO
BIG SALE
GIFT SHOP
Were $1.35 Now 65¢
Were $1.65 Now 75¢
BEAUTIFUL TRAYS
Priced at $2.29 Now $1.15
BEAUTIFUL TRAYS
Were $1.79 Now 89c
PLUSH TOYS
$1.19 Now 59c
- BOUDOIR LAMPS
Nd “All half price”
GREITING CARDS
“All half price”
NYLONS
NYLONS
The
GARLAND
4 rooms, vestibule, bath and dinette
ONE OF FIFTY BENNETT BETTER BUILT DESIGNS
Kitchen cabinet, medicine cabinet, linen closet,
attic stairs, attic flooring, flower boxes and
shutters included in selling price.
Dallas] Pa.
Machell Avenue, Dallas
F.H. A. Approved
Dan Robinhold
Representative for Bennett Ready Cut Homes
Phone Dallas 61
i
3
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