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T- Presidential Campaign of ‘40 is resolving itself into one
of the mightiest struggles for power ever fought out on the Amer-
ican political stage. Not since the three-cornered scrap of 1912,
not since the great Free Silver battle of the 90°s, not since the
pre-war campaign of 1916 has there been anything to match it.
HISTORY is in the making. Every week is packed with
drama, tenseness, glorious exciting uncertainty. For the next
four months it will be The Post's responsibility to extract from the
maelstrom of propaganda and prejudice the significant factors in
the campaign which effect our community.
LEAVING day-by-day reporting to the periodicals devoted
to that purpose, The Post will attempt to anticipate trends and
to analyze them, especially for its readers
of the district G. 0. P. chairman in the Spring Primaries, prophe-
sies which came true because The Post had studied the situation
carefully and thoroughly before it guessed.
THERE will be more to the Presidential campaign than
speeches and platform. Get the “'side-lights” too, as they effect
our community. Read Fred M. Kiefer's hard-hitting column on
Page 3 this week, as an example of the lively, impartial analysis
The Post offers to its readers every week. Learn from The Post's
commentators the meaning of the news . . . the by-play of a big
campaign, sometimes serious, often amusing, always interesting.
READ the week-by-week record of the greatest political
battle in history . . . in the Post, your home town newspaper.
in Dallas and its vicinity, as the campaign
develops. The Post has a sound reputation
for its political reliability. As early as Jan-
uary 12 of this year it recognized the. sta-
ture of Wendell L. Willkie as a potential
Presidential nominee. On May 24 The Post week and reader-interest reaching new peaks, ing it good business to tell their story to these
i Tate a Post advertisers are selling to a bigger and more thousands of intelligent, interested readers. They
discussed the likelihood of a Willkie-Roose- ' responsive market than ever before. It is a rich, are finding that it pays to advertise in The Post
velt fight. On June 7 (10 days before the discriminating market, as eager for good mer- ° regularly and often. Phone Dallas 300 for rates,
convention) The Post predicted a Willkie chandise as it is for news—a market that instinc- circulation figures and free copy and layout
tively turns to The Post for both. service.
victory in case of a Dewey-Taft deadlock.
ADVERTISERS PROFIT BY HOT NEWS
INTEREST OF BIG CAMPAIGN!
With history-making news breaking every
Merchants throughout this area are find-
NOT only in national politics, but in lo-
eye frequently. It predicted a light vote,
an organization victory and the re-election
THE POST